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Why Business Owners Must Rely on Data (and Not Gut Feelings) When Making Marketing Decisions on August 1, 2023 at 6:30 pm Entrepreneur: Latest Articles

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Business owners often rely on gut feelings and opinions rather than data and metrics when it comes to marketing decisions.

​Marketing Business owners often rely on gut feelings and opinions rather than data and metrics when it comes to marketing decisions.  

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Trump: ‘Made in USA’ Bitcoin”

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In a bid to court the crypto industry and its supporters, former President Donald Trump has declared his desire for all remaining Bitcoin to be mined within the United States, positioning the cryptocurrency as a defense against a potential central bank digital currency.

Meta description: Former President Donald Trump doubles down on his pro-crypto stance, calling for all remaining Bitcoin mining to occur in the US as he seeks to woo the industry’s voters ahead of the 2024 election.

Donald Trump, the presumptive 2024 Republican nominee, took his embrace of the cryptocurrency industry a step further on Wednesday, stating on Truth Social: “WE WANT ALL THE REMAINING BITCOIN TO BE MADE IN THE USA!!!!” He framed Bitcoin mining as a means for the US to achieve “energy dominance” and a “last line of defense” against a central bank digital currency (CBDC) from the Federal Reserve.

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Trump’s latest pro-crypto remarks come after he hosted a meeting with several Bitcoin mining executives at his Mar-a-Lago resort, including representatives from Riot Platforms, CleanSpark, and TeraWulf. The attendees discussed how Bitcoin mining could strengthen the electrical grid and create jobs, with Trump reportedly promising to support the sector if elected.

The former president’s stance marks a stark contrast with President Joe Biden’s administration, which has proposed a 30% electricity tax on Bitcoin miners and faced mounting pressure over the industry’s emissions and energy consumption. Trump has accused Biden of having a “hatred of Bitcoin” and suggested embracing crypto could benefit the US against its adversaries, though the rationale behind these claims remains unclear.

While Trump previously dismissed cryptocurrencies as a “scam,” he has since reversed course, accepting crypto campaign donations, selling digital trading cards, and revealing millions in digital assets. His latest remarks solidify his pro-crypto positioning as he seeks to attract the growing base of cryptocurrency supporters, estimated at over 50 million Americans.

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If you want to create awesome branded experiences that truly captivate your audience, look no further than Bolanle Media. Our team of experts specializes in crafting immersive, unforgettable events that seamlessly blend creativity and strategy. From product launches to experiential marketing activations, we’ll ensure your brand makes a lasting impression. With our finger on the pulse of the latest trends and technologies, we’ll help you engage customers in innovative ways they’ll be buzzing about. Don’t settle for ordinary – let Bolanle Media elevate your brand with extraordinary experiences tailored to your unique vision. Click this link to learn more and take your marketing to new heights.

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Can You Crack the Code to Film Distribution Success?

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In the ever-evolving film industry, getting your film in front of audiences can be a daunting task. With the rise of streaming platforms and shifting consumer habits, traditional distribution and sales strategies are no longer the only game in town. In this article, we’ll explore the various pathways for film distribution and sales, including working with distributors, sales agents, and platforms like Netflix and Amazon Prime.

Traditional Distribution
Traditional distribution involves partnering with a distributor who will handle the release of your film in theaters, on DVD, and through broadcast television. This can include major studios like Warner Bros. or Sony Pictures, as well as independent distributors like A24 or Magnolia Pictures. Distributors will typically take a percentage of the revenue generated by the film in exchange for their services.
Sales Agents
Sales agents, also known as film sales companies, act as intermediaries between filmmakers and distributors. They will often attend film festivals and markets, like the American Film Market or Cannes, to pitch your film to potential buyers. Sales agents will typically take a commission on any sales they secure.
Streaming Platforms
Streaming platforms like Netflix, Amazon Prime, and Hulu have revolutionized the way audiences consume film content. These platforms are increasingly becoming major players in the distribution and sales landscape. They often acquire films outright, bypassing traditional distribution channels.
Self-Distribution
With the rise of digital platforms, self-distribution has become a viable option for filmmakers. This involves handling distribution and sales in-house, often through a filmmaker’s own production company. Self-distribution allows for greater creative control and potentially higher profit margins.
Strategies for Success
So, how can filmmakers navigate this complex landscape? Here are a few key strategies to keep in mind:
  • Know your audience: Understand who your target audience is and where they consume content.
  • Build a strong online presence: Develop a website and social media channels to showcase your film and connect with potential buyers.
  • Attend film festivals and markets: Network with industry professionals and showcase your film to potential buyers.
  • Consider hybrid distribution models: Combine traditional distribution with self-distribution or streaming platforms to maximize reach and revenue.
Film distribution and sales have evolved significantly in recent years. By understanding the various pathways available, filmmakers can make informed decisions about how to get their film in front of audiences. Whether through traditional distribution, sales agents, streaming platforms, or self-distribution, the key to success lies in knowing your audience, building a strong online presence, and being flexible in an ever-changing landscape.

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If you want to create awesome branded experiences that truly captivate your audience, look no further than Bolanle Media. Our team of experts specializes in crafting immersive, unforgettable events that seamlessly blend creativity and strategy. From product launches to experiential marketing activations, we’ll ensure your brand makes a lasting impression. With our finger on the pulse of the latest trends and technologies, we’ll help you engage customers in innovative ways they’ll be buzzing about. Don’t settle for ordinary – let Bolanle Media elevate your brand with extraordinary experiences tailored to your unique vision. Click this link to learn more and take your marketing to new heights.

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Sightful Launches Computer With No Screen

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Sightful has introduced the Spacetop G1, a groundbreaking laptop designed for the spatial computing era. This innovative device combines the familiarity of a traditional laptop with the advanced capabilities of augmented reality (AR) to create a portable, private, and highly productive workspace.

 Key Features and Specifications

  • Virtual Workspace: The Spacetop G1 replaces the conventional 13-inch LCD screen with a 100-inch virtual workspace, providing users with ample space to enhance productivity and creativity anywhere.
  • AR Glasses: The device includes lightweight, stylish AR glasses that are designed for long-term wear. These glasses feature automatic dimming in bright environments to ensure clear text legibility and focus.
  • Performance: Equipped with a new Qualcomm Snapdragon QCS8550 chipset, the Spacetop G1 offers a 70% performance boost over its predecessor. It also includes a neural processing unit for machine learning tasks and boasts an 8-hour battery life.
  • Design: The Spacetop G1 is slimmer and more portable than previous models, with a sleek design that fits easily into a standard laptop sleeve. The AR glasses can be stored in a dedicated slot within the laptop’s cover.
  • Operating System: The proprietary SpaceOS has been refined to offer smoother interface interactions, improved cursor tracking, and gesture control. The device also features a Travel mode to maintain virtual screen positions during movement.
  • AI Integration: Built for spatial AI, the Spacetop G1 leverages onboard AI functionality and physical context awareness to enhance user experience in ways traditional laptops cannot.

 User Experience

Early users have praised the Spacetop G1 for its ability to provide a private and expansive workspace, making it ideal for remote work and productivity on the go. The AR glasses allow users to interact with multiple virtual screens, similar to setups used by Wall Street traders, without the need for multiple physical monitors. The device’s portability and the ability to use it in various environments, including outdoor settings, have also been highlighted as significant advantages.

Market Position and Availability

The Spacetop G1 is positioned as a premium product in the laptop market, with a price tag of $1,900. It is available for preorder with a $100 reservation fee and is expected to ship in October 2024. Sightful, backed by venture capital and led by ex-Magic Leap executives, aims to challenge the status quo of mobile computing with this innovative device.

Conclusion

The Spacetop G1 by Sightful represents a significant leap in the integration of AR and traditional computing. With its expansive virtual workspace, enhanced performance, and user-friendly design, it is poised to redefine productivity for the modern, mobile workforce. Whether it will achieve mainstream success remains to be seen, but it undoubtedly sets a new standard for what a laptop can be in the spatial computing era.

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If you want to create awesome branded experiences that truly captivate your audience, look no further than Bolanle Media. Our team of experts specializes in crafting immersive, unforgettable events that seamlessly blend creativity and strategy. From product launches to experiential marketing activations, we’ll ensure your brand makes a lasting impression. With our finger on the pulse of the latest trends and technologies, we’ll help you engage customers in innovative ways they’ll be buzzing about. Don’t settle for ordinary – let Bolanle Media elevate your brand with extraordinary experiences tailored to your unique vision. Click this link to learn more and take your marketing to new heights.

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