Connect with us

News

Corporate Citizenship

Published

on

Our responsibility as the leading modern media company
We are Bolanle Media, the leader in modern media. We drive essential conversations that touch every aspect of life, culture, and technology. Our storied past and passion for progress lead us to discover what’s now, what’s next, and what’s possible.
Beyond our editorial: a commitment to corporate citizenship
A belief that it is our responsibility to build a better media industry. Creating a company culture defined by constant work toward a more diverse, equitable, and inclusive workplace. Raising standards around what it means to create a safe online ecosystem. Inventing and sharing new publishing technologies and storytelling tools. Giving back to the communities in which we live and work. And remaining inclusive, respectful, and ambitious, upholding our Bolanle Media values.
Our commitments:
  1. We support the next generation of media leaders
Our industry needs more of the voices who were historically excluded from newsrooms, advertising, and technology, in order to best connect with and serve our audiences. Alongside supporting our people, we aspire to reach, support, and mentor new and emerging voices.
  • Accountability to making progress toward Bolanle Media’s own diversity, equity, and inclusion goals
  • Established mentorship programs.
  • Relationships with industry and trade organizations.
  1. We invent advertising and publishing technologies that also do good
Effectively serving the media industry, from local newsrooms to multinational brands, requires inventing technologies and creating better advertising practices that are flexible, inclusive, and meet the needs of our audiences, clients, and partners.
  • An ad marketplace that gives back, supporting local news and communities of color
  • Sustainable industry solutions, including carbon-neutral advertising solutions and collaborations with influential figures on green initiatives
  • Safe online conversations, promoting our own platforms and joining partnerships that create a productive, safe space
  • Values-driven practices, including ad content policies that restrict companies from spreading false information or promoting violence
  1. We give, via our services and our voices
With a broad reach across audiences and platforms, through our pro bono work and strong partnerships, Bolanle Media lends support to the communities we serve on the issues that impact our employees and audiences most.
  • Pro bono creative ad services for partners.
  • Partnerships for good, pairing our editorial brands with brand partners to spotlight and support organizations and communities in need
  • Open source guidelines and best practices, elevating newsroom standards of reporting on topics including race, gender identity, sexuality, and disability
  • Volunteering
About Bolanle Media’s Corporate Citizenship
Bolanle Media’s corporate citizenship is built on the belief that, as the leading modern media company, it is our responsibility to build a better media industry.
At Bolanle Media, we are committed to building and sustaining a company and an industry that is diverse, inclusive, and supportive for our people and our audiences. As a community of journalists and storytellers, business professionals, creators, and technologists, we believe it is a moral and business imperative to amplify voices, share our best practices, and give back to our industry and the communities we live and work in.
This initiative has been led by Bolanle Media’s Communications & Public Affairs team, with creativity and ambition from every division and from people at every level of the company.
Our commitment to corporate citizenship is ongoing
There will be no moment when this work is complete. Rather, these efforts are ongoing ways to make our Bolanle Media voice heard, turn our values into actions, and commit to strong corporate citizenship.
Our goals
  • To create a more diverse, equitable, and inclusive workplace
  • To raise standards for safe and respectful online conversations
  • To invent and share new publishing technologies and storytelling tools
  • To give back to the communities we serve
Our values
  • Inclusivity: We believe that everyone should have a voice and be represented
  • Respect: We believe in treating others with respect and dignity
  • Ambition: We believe in striving for excellence and innovation
  • Accountability: We believe in taking responsibility for our actions and their impact
Our approach
  • Collaborative: We work together across divisions and levels to achieve our goals
  • Innovative: We seek new and creative solutions to complex problems
  • Transparent: We share our progress and challenges with our audiences and stakeholders
  • Accountable: We hold ourselves responsible for our actions and their impact
Join us
We invite you to join us in our commitment to corporate citizenship. Together, we can build a better media industry and a better world.
Contact us
If you have any questions or would like to learn more about our corporate citizenship efforts, please contact us at hello@bolanlemedia.com
About Bolanle Media
Bolanle Media is a leading modern media company that drives essential conversations and connects with audiences across platforms. We are committed to building a better media industry and a better world through our corporate citizenship efforts.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advice

10 Tips To Creating Quality YouTube Content on a Budget

Published

on

Producing engaging YouTube videos doesn’t have to break the bank. With the right strategies and tools, you can create high-quality content that resonates with your audience without overspending.

1. Plan Your Content
Define the purpose and message of each video before filming. This clarity will guide your production and editing processes, ensuring efficiency and focus.
2. Leverage Your Smartphone
Modern smartphones have excellent cameras. Use your phone’s camera and invest in a simple tripod and microphone for enhanced stability and audio quality.
3. Free Editing Software
Utilize free or low-cost video editing software like DaVinci Resolve, HitFilm Express, or iMovie. These programs offer powerful editing tools without the hefty price tag.
4. Good Lighting
Take advantage of natural light or invest in affordable lighting options like ring lights or softbox lights.
5. Batch Content Creation
Dedicate a day to shoot multiple videos, saving time and streamlining editing. This approach maintains a consistent posting schedule, crucial for audience engagement and algorithm favorability.
6. Enhance Audio Quality
Invest in an external microphone or record in a quiet environment to minimize background noise.
7. Engage with Your Audience
Respond to comments, ask for feedback, and encourage viewers to engage with your content. This interaction helps understand what your audience enjoys and guides future content creation.
8. Optimize for SEO
Utilize keywords in titles, descriptions, and tags to improve searchability. Research trending topics and tailor content to meet those interests.
9. Collaborate with Other Creators
Partner with other YouTubers to expose yourself to new audiences and fresh content ideas.
10. Keep Learning and Adapting
Analyze performance through YouTube analytics and refine your approach based on what works and what doesn’t.
Creating high-quality YouTube content on a budget requires resourcefulness and strategy. By planning effectively, utilizing available tools, and engaging with your audience, you can produce compelling videos that resonate with viewers without overspending. Focus on delivering value, and your channel will grow!

Continue Reading

Advice

How Brands Choose YouTubers for Free Gear

Published

on

Influencer gifting is a strategic move, not just a generous gesture. Brands carefully select YouTubers for product placement and partnerships, considering factors beyond subscriber counts. This deliberate approach ensures that brands partner with influencers who can effectively promote their products and services.

Beyond Subscribers
Engagement rates are key, with brands seeking the top 20% of influencers who drive 80% of revenue. This means that influencers with high engagement rates, such as likes, comments, and shares, are more attractive to brands than those with a large following but little interaction.
Content Couture
Brands look for storytellers who seamlessly integrate products into their content, ensuring a natural fit. This requires influencers to create content that is both authentic and relevant to their audience, while also showcasing the brand’s product in a compelling way.
Production Value
High-quality content is essential, with brands drawn to professional setups and polished production. Influencers who invest in high-quality equipment and editing software can produce content that rivals traditional advertising.
Trust and Authenticity
Influencers must establish trust with their audience, as endorsements rely on credibility and authenticity. Audiences can spot a fake or forced endorsement from a mile away, and influencers who violate their trust can damage their reputation and credibility.
Multi-Platform Presence
Brands prefer influencers with a presence across multiple platforms, expanding their reach. This allows brands to tap into different audiences and demographics, increasing their visibility and impact.
Transparency
Clear disclosure of sponsored content is crucial, with brands seeking influencers who balance authenticity and transparency. Influencers must clearly label sponsored content and avoid deceptive or misleading advertising practices.
ROI and Results
Brands invest heavily in influencer marketing, expecting a significant return on investment (ROI) of $5.78 for every dollar spent. This requires influencers to demonstrate tangible results, such as increased sales or website traffic, to justify the investment.
Follow-Up and Follow-Through
Brands prioritize influencers who respond promptly and deliver on commitments, avoiding “ghosting” and ensuring successful collaborations. Influencers who are reliable, responsive, and professional can build long-term relationships with brands and secure future partnerships.
The Power of Influencer Marketing
In this world of influencer marketing, brands seek alliances with creators who offer reach, resonance, and results. Aspiring influencers must focus on engagement, authenticity, and quality content to attract coveted brand partnerships. By building a loyal audience and creating compelling content, influencers can become a valuable asset to brands and enjoy the benefits of influencer gifting.
The Future of Influencer Marketing
As influencer marketing continues to evolve, brands are seeking new ways to partner with creators and reach their audiences. From live streaming and virtual events to social commerce and augmented reality, the possibilities are endless. Influencers who stay ahead of the curve and adapt to new trends and technologies can thrive in this exciting and rapidly changing landscape.
Influencer gifting is a strategic and deliberate process that requires careful consideration and planning. By understanding what brands look for in influencers and creating content that resonates with their audience, creators can attract coveted brand partnerships and enjoy the benefits of influencer marketing. Whether you’re an aspiring influencer or a seasoned pro, the art of influencer gifting offers a wealth of opportunities for collaboration and creativity.
Contact Us
Ready to take your brand to the next level? Reach out to our team here at Bolanle Media and let us help you make a lasting impact! Our expert team specializes in crafting strategic partnerships that drive results. We secure exclusive interviews with celebrities and integrate commercial slots into the segments, providing a unique opportunity for your brand to reach a massive audience. With our expertise and connections, you can trust that your brand will shine bright in the spotlight. Contact us today to learn more and let’s get started on making your brand unforgettable!

Continue Reading

News

CrowdStrike Update Triggers Worldwide Disruptions

Published

on

A massive global technology outage on Friday, July 19, 2024, caused widespread disruptions to airlines, banks, media outlets, and numerous businesses worldwide. The root cause of the outage has been identified as an errant update pushed by cybersecurity firm CrowdStrike to businesses using Windows machines.

The issue primarily affected enterprise PCs running Microsoft Windows, with many systems experiencing the dreaded “Blue Screen of Death” (BSOD) while booting. CrowdStrike’s Falcon security software, widely used by major corporations, was at the center of the problem.

The impact of this outage was far-reaching:

  • Airlines: Major carriers including Delta, American, United, Air India, and KLM were forced to ground flights, causing significant travel disruptions.
  • Banking and Finance: Banks and payment systems in various countries, including Australia, reported service interruptions.
  • Media: News outlets in Australia, such as ABC and Sky News, were unable to broadcast on their TV and radio channels.
  • Emergency Services: The U.S. Emergency Alerts System reported that 911 lines in multiple states were down.
  • Stock Markets: The London Stock Exchange Group’s workspace platform faced an outage, preventing the publication of statements.

CrowdStrike President and CEO George Kurtz addressed the issue on social media, stating, “This is not a security incident or cyberattack. The issue has been identified, isolated and a fix has been deployed”. Microsoft also acknowledged the problem and its connection to systems running CrowdStrike’s Falcon software.

The incident highlights the fragility of digital infrastructure in our interconnected world. Ciaran Martin, former director of the U.K. National Cyber Security Centre, commented on the situation, emphasizing the widespread impact due to the prevalence of both CrowdStrike and Windows in important companies.

Advertisement

As businesses and organizations work to implement the fix and recover from the disruptions, the incident serves as a stark reminder of the potential consequences of software updates gone wrong in our increasingly digitized global economy.

Stay Connected

Unlock impactful advertising opportunities with Bolanle Media. Our expert team crafts immersive experiences that captivate audiences, driving brand engagement and memorability. Let’s elevate your brand’s marketing strategy together.

Advertisement
Continue Reading

Trending

0
    0
    Your Cart
    Your cart is emptyReturn to Shop