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King of beers no more: How Bud Light lost its crown on August 3, 2023 at 10:00 am Business News | The Hill

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Bud Light has been locked for months in a contentious dispute with its consumer base over a brief partnership with transgender influencer Dylan Mulvaney that has cost the brand and its parent company, Anheuser-Busch, billions in market value.

The brewing giant this week said it plans to lay off hundreds of U.S. corporate employees in an announcement that was celebrated by conservative leaders who have voiced opposition to Bud Light’s partnership with Mulvaney and the expansion of transgender rights more broadly. The company did not mention Mulvaney or the ongoing controversy in its announcement.

Mulvaney, a transgender influencer who has shared her transition journey with followers online, in April shared a sponsored post to her Instagram page promoting Bud Light’s annual March Madness sweepstakes, kicking off a deluge of conservative criticism over the company’s partnership with an openly transgender woman.

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Right-wing celebrities, media personalities and even politicians responded to Mulvaney’s post by uploading videos of themselves destroying cases of Bud Light to social media and calling for a nationwide boycott of the beer, which had at that point enjoyed a 22-year reign as the nation’s best-selling beer.

Conservative pundit Ben Shapiro decried Bud Light’s partnership with Mulvaney during an April 3 episode of his radio show, repeatedly misgendering Mulvaney and telling his listeners that they are being “forced to consume” products from companies including Anheuser-Busch that believe “men are women and women are men.”

The same day, singer-songwriter Kid Rock in a video posted to Instagram and X, the platform formerly known as Twitter, shot four cases of Bud Light with what appeared to be a semi-automatic rifle.

“F— Bud Light and f— Anheuser-Busch,” he said in the video, which has been viewed more than 53 million times on X and more than 1.8 million times on Instagram.

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In an April 5 statement on X, country music star Travis Tritt said all Anheuser-Busch products would be removed from his upcoming tour. “I know many other artists who are doing the same,” he said.

Other conservative figures publicly mischaracterized the brand’s brief partnership with Mulvaney – which consisted of a single 50-second Instagram video and an Instagram story post that disappeared after 24 hours – as a much larger marketing campaign meant to make both Bud Light and Mulvaney money.

The brand as part of the partnership also sent Mulvaney a custom Bud Light can with an illustration of her face on it, which was not commercially available.

Sales of Bud Light have dipped substantially since April, in part because of the backlash but also because beer has been steadily losing market share for the better part of the last decade (from 2011 to 2021, Anheuser-Busch fell from 46.9 percent of the market to 38.6 percent).

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Bud Light was unseated by Mexico’s Modelo Especial as the nation’s best-selling beer in May, with sales down nearly 25 percent from one year ago.

While it’s likely neither Bud Light nor Mulvaney anticipated the scale of the backlash or the financial fallout, the response from conservatives is not entirely unprecedented. The catchphrase “Go Woke, Go Broke” has been used in right-wing circles since at least 2018 to criticize corporations that align themselves with progressive causes.

Conservatives last year threatened to boycott Disney after the company spoke out publicly against Florida’s Parental Rights in Education bill – known to its critics as the “Don’t Say Gay” bill for its heavy restrictions on talk of sexual orientation and gender identity in public school classrooms.

In June, similar outrage was directed at retail giants Target and Kohl’s for selling LGBTQ Pride-themed merchandise. The British footwear company Dr. Martens this week received conservative backlash for sharing an Instagram photo of a pair of boots painted with an illustration that showed a person with top surgery scars.

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Transgender rights have also in recent years become a focal point of conservative politics in the U.S. This year alone, 566 bills targeting transgender Americans were introduced in 49 states, most of them by Republicans, who in a Pew Research Center poll conducted last year were most likely to say society has “gone too far” in accepting transgender people.

Two weeks after Mulvaney’s Instagram post, Anheuser-Busch CEO Brian Whitworth responded to the backlash with a written statement that distanced the company from the influencer.

“We never intended to be part of a discussion that divides people,” Whitworth wrote in the April 14 statement, which does not mention Mulvaney or the backlash outright. “We are in the business of bringing people together over a beer.”

The same day, Bud Light’s social media accounts posted for the first time since the controversy began, opening the floodgates to users determined to make their position on the company’s partnership with Mulvaney known. A simple “TGIF?” tweet garnered more than 33,000 replies, many of them referencing Mulvaney. The post has been viewed more than 12.5 million times.

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In addition to conservative critics, those who support Bud Light’s partnership with Mulvaney and transgender rights more broadly have also played a role in the beverage’s fall from grace.

Virtually all sides in the debate have criticized Anheuser-Busch’s relatively tepid response to the backlash as insufficient for not taking a firm stance either way.

The Human Rights Campaign, the nation’s largest LGBTQ civil rights group, in May suspended its benchmark equality and inclusion rating for Anheuser-Busch, citing the company’s handling of the backlash. The previous month, the organization, in a letter to an Anheuser-Busch executive, admonished the company’s lukewarm response, including Whitworth’s April 14 statement.

“In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” the letter said.

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Anheuser-Busch since sales began falling in April has attempted to court both liberals and conservatives to recoup some of its losses. In June, the company aired a series of television ads leaning into football and country music – themes that resonate with conservatives.

Also in June, Anheuser-Busch told the Daily Beast it is “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.”

Still, sales of Bud Light remain soft. For the four weeks ending July 1, Modelo Especial captured 8.7 percent of overall beer sales, compared to Bud Light’s 7 percent share, CNN reported last month.

For her part, Mulvaney has remained relatively quiet on the issue, absent the handful of mental health updates she’s shared with her followers since April. She explicitly addressed the ongoing controversy in a June TikTok video that criticized Bud Light and Anheuser-Busch’s failure to publicly support her and the transgender community at large in the face of a widespread hate campaign.

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“For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want,” Mulvaney said. “And the hate doesn’t end with me. It has serious and grave consequences for our community.”

“To turn a blind eye and pretend everything is OK, it just isn’t an option right now,” she said.

–Updated at 6:21 a.m.

​State Watch, Business, LGBTQ, News, Anheuser-Busch, Bud Light, Dylan Mulvaney, Kid Rock, LGBTQ rights, Transgender rights Bud Light has been locked for months in a contentious dispute with its consumer base over a brief partnership with transgender influencer Dylan Mulvaney that has cost the brand and its parent company, Anheuser-Busch, billions in market value. The brewing giant this week said it plans to lay off hundreds of U.S. corporate employees in an announcement…  

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Roselyn Omaka Leads Sinc Healthcare’s Nationwide Expansion in Remote Patient Monitoring

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Sinc Healthcare, a leader in the realm of remote patient monitoring and a sister company to UPL Care, is proud to announce Roselyn Omaka’s addition to their executive team. This significant move marks the expansion of Sinc Healthcare’s innovative Medicare-compliant services across all 50 states in the United States, underlining the company’s commitment to nationwide healthcare improvement.

With Omaka’s expertise, Sinc Healthcare is poised to extend its reach, offering cutting-edge remote patient monitoring services to healthcare providers and patients across the entire country. This expansion ensures that

no matter where patients are located, they have access to top-tier healthcare monitoring and support.

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Omaka brings a unique blend of biochemistry knowledge and business acumen to Sinc Healthcare. Her leadership is expected to drive the company’s commitment to legal compliance, maximize reimbursements for providers, and reduce hospital readmissions, crucial in today’s healthcare landscape.

Sinc Healthcare, under Omaka’s direction, embraces the technological advancements of AI and remote patient monitoring. This approach is set to revolutionize patient care, especially for those unable to make frequent in-person visits to healthcare facilities.

The expansion of Sinc Healthcare’s services nationwide means more healthcare providers can:

  • Offer enhanced patient care through remote monitoring.
  • Maintain operational efficiency and compliance.
  • Utilize data-driven insights for better patient outcomes.

Sinc Healthcare has been at the forefront of remote patient monitoring since 2014, with a zero lawsuit record, emphasizing its dedication to compliance and quality care. Its services are now available across all 50 states, making it a leading figure in nationwide healthcare innovation.

For additional information on Roselyn Omaka’s role and Sinc Healthcare’s expanded services, fill out this form.

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Comedy Filmmaking 101: How to Master Verbal Timing

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In the realm of filmmaking, every element contributes to the tapestry of your story, and among these, verbal timing stands as a powerful thread that can weave unforgettable moments into your narrative. In this comprehensive guide, we delve deep into the significance of the pause in filmmaking. Specifically, we explore how mastering the art of the pause can elicit audience reactions, enhance engagement, and immerse viewers in your storytelling.

Setting the Stage for Verbal Timing Before we dive into the nuances of the pause, it’s essential to lay a solid foundation by considering how it fits into the broader context of your film. Here’s how to prepare:

  1. Develop Vibrant Characters: Craft characters with distinct personalities, quirks, and dynamics to create meaningful interactions.
  2. Craft a Compelling Script: Your script should encompass moments of humor, drama, tension, and surprise, setting the stage for varied emotional experiences.
  3. Establish Pacing Rhythms: Align your pacing with the genre and overall tone of your film, ensuring a seamless flow that captivates your audience.

The Pause as a Narrative Device A well-executed pause serves as a narrative device that can be employed in various scenarios to heighten your storytelling:

  1. Comic Timing: In humorous scenes, a well-placed pause following a setup line amplifies the impact of the ensuing laughter.
  2. Dramatic Effect: During emotionally charged moments, pauses heighten tension and enable the audience to absorb the gravity of the situation.
  3. Suspense Building: In suspenseful or thriller genres, strategic pauses keep viewers on the edge of their seats, building anticipation.

The Emotional Pause To evoke specific emotional responses from your audience, consider these tips:

  1. Timing Variations: Experiment with pause lengths. A longer pause encourages deeper contemplation, while a shorter one maintains pacing.
  2. Character Reaction Shots: Capture character reactions after a significant line, showcasing the impact of the dialogue on the story’s emotional landscape.
  3. Dialogue Placement: Position critical lines just before a pause, allowing the audience to digest and react to pivotal information.

Timing for Humor In the world of comedy, timing reigns supreme. Maximize comedic impact with these insights:

  1. The Punchline Pause: Pause after delivering a setup to let the audience anticipate and relish the punchline.
  2. Timing Delivery: Practice diverse comedic delivery styles, rhythms, and pauses to identify what suits your script and characters best.
  3. Physical Comedy Integration: Don’t overlook the synergy between verbal timing and physical comedy, as they can enhance each other’s humorous effect.

The Unexpected Pause Surprise your audience with an unexpected pause to create memorable cinematic moments:

  1. Subverting Expectations: Deviate from anticipated pacing to catch viewers off guard, generating intrigue and excitement.
  2. Plot Twists: Before revealing a plot twist or shocking revelation, pause to amplify its impact, leaving a lasting impression.

The Power of Editing Verbal timing isn’t solely reliant on actors’ delivery during filming; the editing process plays a pivotal role:

  1. Adjusting Pace: Fine-tune dialogue timing in the editing room by trimming or extending pauses to achieve the desired effect.
  2. Sound Design: Collaborate with your sound team to enhance pauses with ambient sounds, music, or silence, further immersing the audience.
  3. Testing and Feedback: Seek feedback from test audiences to gauge the effectiveness of your verbal timing choices. Analyze moments where the pause successfully elicited the desired reaction and where refinements may be necessary.

Mastering verbal timing in filmmaking demands practice, creativity, and a profound understanding of storytelling. By weaving the power of the pause into your narrative, you can engage your audience emotionally, craft unforgettable comedic moments, and intensify the impact of dramatic sequences. Remember, the pause isn’t just about silence—it’s a dynamic tool that enriches your storytelling and invites the audience deeper into your cinematic world. Embrace this art, and witness your filmmaking skills flourish, leaving audiences eagerly awaiting your next project.

Check out “10 Reasons Why Promoting Your Films Through Video Marketing Is Invaluable for Attracting Investors.”

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For tickets to the February 10th, 2024 Houston Comedy Film Festival and film submissions, visit our website.

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10 Reasons Why Video Marketing is Essential for Your Brand’s Success

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In today’s digital age, video marketing has become a cornerstone of successful branding and audience engagement. Here are 10 compelling reasons why incorporating video into your marketing strategy is essential for your brand’s success:

  1. Explosive Growth Potential: With 70% of ‘non-video-marketers‘ planning to start online video marketing in 2023, it’s evident that video is the future of marketing.
  2. Global Reach: Over 3.1 billion people watch videos online daily, allowing your brand to connect with viewers worldwide.
  3. Influential Purchasing Decisions: Globally, 64% of customers make purchases after watching a brand’s social videos, highlighting video’s impact on consumer behavior.
  4. Short-form Engagement: Short-form videos are preferred by 73% of users when learning about products or services. Engage your audience with concise and captivating content.
  5. Conversion Power: A staggering 78% of consumers claim that watching a video influenced their purchasing decisions, makingvideo a persuasive tool.
  6. Customer Acquisition: 93% of companies have acquired new customers through social media videos, showcasing video’s ability to attract and convert.
  7. Boosted Conversions: Adding video to landing pages can increase conversion rates by an impressive 86%, guiding your audience towards action.
  8. Preferred Learning: 69% of people prefer video over text when learning about products, providing an immersive and memorable experience.
  9. Instagram Success: Instagram videos are a game-changer for marketers, with 88% reporting success. Utilize this platform forcaptivating content.
  10. Brand Awareness: 95% of businesses have improved brand awareness through video marketing, leaving a lasting impression. (Source: Various)

Incorporating video into your marketing strategy is more than just a trend; it’s a powerful tool for elevating your brand’s identity, influencing consumer behavior, and making a lasting impact.

Partner with Bolanle Media to harness the full potential of video marketing and watch your brand soar to new heights. Embrace personalized video marketing and drive your brand’s success in the digital era.

Here is an example video of what has helped our company spread more awareness for the The Roselyn Omaka Show.

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