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4 ways generative AI makes founders more interesting to journalists on August 5, 2023 at 9:30 pm

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The advent of generative AI will lead to a tectonic shift in how startups do PR over the next few years. In July, the Associated Press became the first major news company to sign a deal with OpenAI, while media job cuts have reached record highs.

Gutted newsrooms could stymie one of the greatest engines of startup growth. While generative AI will enhance the capabilities of many publications, they’re also creeping onto news sites in ways we can’t foresee while journalists are laid off. Inevitably, some startups will choose to use AI to churn out thought leadership and PR content.

The problem with that is, if anyone and everyone can do something, then it becomes devoid of value. If any founder can ask ChatGPT to create a listicle on “5 reasons e-commerce will grow in 2023,” then the internet will become even more saturated with that kind of content. And that content is professional-sounding, yes, but impersonal, starved of real-life narratives, and flair-less.

Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story.

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The good news is, this will actually push startup PR to evolve. In-house PR teams will want to elevate their content above the tedious noise. PR agencies will strive to show startups why they shouldn’t be using ChatGPT to do their job. Editors will scream out for original articles over rehashed content. PR and human-written thought leadership will have to sharply differentiate itself from the unoriginal content of overused AI.

Seeing a strong voice of reason or controversy, a provocative response to current events and rapidly unfolding topics — that’s something people are always hungry for. It’s alive, shaped by the world around us, and helps us make sense of it.

Ironically, AI could make PR more responsive, human, relevant. So, where do AI’s limits lie — and where will successful PR strategies shine in the age of ChatGPT?

Embed yourself in current (and future events)

AI does not exist in the present. It’s trained on past datasets, but it can’t follow today’s news, much less if that news hasn’t been published online.

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I know from my PR work that journalists take a heightened interest in a business leader when they can speak knowledgeably (and quickly) on unfolding events. As do readers: 62% of professionals want to see thought leadership on current trends.

But how will generative AI change this scenario? It’s likely that the role of journalists will move away from what’s generally achievable by AI — generic advice articles, listicles, etc. — and they’ll have more time to write articles on current events and hard-hitting trends, imbued with relevant commentary.

So, that’s what they’ll want to see more of from founders — commentary on the Senate just passing a new immigration bill and how that will affect tech talent; a thought piece on how startups can leverage a new TikTok trend for growth.

An effective PR strategy will involve a shift in behavior:

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Monitoring daily media for current events.
Inserting yourself and your company into breaking news.
Being a founder who can provide punchy opinions on select themes.
Assessing which topics you can speak to beyond your niche: for example, a fintech founder can seek to become an expert in emerging regulation.
Linking this kind of outreach back to your core mission and messaging.

Other than being timely, the difference between you and ChatGPT is that you have friends. You have your finger on the pulse of specific “offline” circles in a way that’s not possible for an AI bot. Journalists will value you being able to bring insights on the word on the street — what the sentiment is over X news story among your peers, the conversations you have with colleagues over the state of the industry.

Finally, you can also peer into the future. A true industry expert can read what’s happening on the ground — not just online — ask for peers’ opinion on a matter of interest, and offer predictions on where a trend is going. Be careful only to do so when your margin of error is small.

​ Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story. 

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Politics

Will Kim Ju Ae Become North Korea’s First Female Leader?

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A New Face of Power in Pyongyang

In a country defined by secrecy and dynastic rule, the recent emergence of Kim Ju Ae—the daughter of North Korean leader Kim Jong Un—on the national and international stage has sparked intense speculation about the future of the world’s most isolated regime. For the first time since North Korea’s founding in 1948, the possibility of a female leader is being openly discussed, as state media and public ceremonies increasingly feature the teenage girl at her father’s side.

Official White House Photo by Shealah Craighead

Kim Ju Ae’s Rise to Prominence

Kim Ju Ae, believed to be around 12 or 13 years old, first came to the world’s attention in 2013 when former NBA star Dennis Rodman revealed he had held Kim Jong Un’s daughter during a visit to Pyongyang. However, she remained out of the public eye until November 2022, when she appeared beside her father at the launch of an intercontinental ballistic missile—a powerful symbol in North Korean propaganda.

Since then, Ju Ae has become a regular fixture at high-profile events, from military parades and weapons launches to the grand opening of a water park and the unveiling of new naval ships. Her repeated appearances are unprecedented for a member of the Kim family so young, especially a girl, and have led South Korean intelligence officials to suggest she is being groomed as her father’s successor.

The Power of Propaganda

North Korea’s state media has shifted its language regarding Ju Ae, referring to her as “beloved” and, more recently, “respected”—a term previously reserved for the nation’s highest dignitaries. Analysts believe this is part of a carefully orchestrated campaign to build her public profile and legitimize her as a future leader, signaling continuity and stability for the regime.

Presenting Ju Ae as the face of the next generation serves several purposes:

  • Demonstrating dynastic continuity: By showcasing his daughter, Kim Jong Un assures elites and the public that the Kim family’s grip on power will persist.
  • Minimizing internal threats: A young female successor is less likely to attract rival factions or pose an immediate threat to the current leadership.
  • Projecting a modern image: Her presence at both military and civilian events signals adaptability and a potential shift in North Korea’s traditionally patriarchal leadership structure.

Breaking with Tradition?

If Ju Ae is indeed being positioned as the next leader, it would mark a historic break from North Korea’s deeply patriarchal system. The country has never had a female ruler, and its military and political elite remain overwhelmingly male. However, her growing public profile and the respect shown to her by senior officials suggest that the regime is preparing the nation for the possibility of her ascension.

The only other woman with significant visibility and influence in the regime is Kim Yo Jong, Kim Jong Un’s younger sister, who has become a powerful figure in her own right, especially in matters of propaganda and foreign policy.

A Nation Divided, a Dynasty Endures

While the Kim family’s hold on North Korea appears unshakable, the country remains divided from South Korea by a heavily militarized border. Many families have been separated for generations, with little hope for reunification in the near future. As the Kim dynasty prepares its next generation for leadership, the longing for family reunions and peace persists on both sides of the border.

The Road Ahead

Kim Ju Ae’s future remains shrouded in mystery, much like the country she may one day lead. Her carefully managed public appearances, the reverence shown by state media, and her father’s apparent efforts to secure her place in the succession line all point to a regime intent on preserving its legacy while adapting to new realities. Whether North Korea is truly ready for its first female leader is uncertain, but the groundwork is clearly being laid for a new chapter in the Kim dynasty.

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Business

Pros and Cons of the Big Beautiful Bill

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The “Big Beautiful Bill” (officially the One Big Beautiful Bill Act) is a sweeping tax and spending package passed in July 2025. It makes permanent many Trump-era tax cuts, introduces new tax breaks for working Americans, and enacts deep cuts to federal safety-net programs. The bill also increases spending on border security and defense, while rolling back clean energy incentives and tightening requirements for social programs.

Pros

1. Tax Relief for Middle and Working-Class Families

2. Support for Small Businesses and Economic Growth

  • Makes the small business deduction permanent, supporting Main Street businesses.
  • Expands expensing for investment in short-lived assets and domestic R&D, which is considered pro-growth.

3. Increased Spending on Security and Infrastructure

4. Simplification and Fairness in the Tax Code

  • Expands the Earned Income Tax Credit (EITC) and raises marginal rates on individuals earning over $400,000.
  • Closes various deductions and loopholes, especially those benefiting private equity and multinational corporations.

Cons

1. Deep Cuts to Social Safety Net Programs

  • Cuts Medicaid by approximately $930 billion and imposes new work requirements, which could leave millions without health insurance.
  • Tightens eligibility and work requirements for SNAP (food assistance), potentially removing benefits from many low-income families.
  • Rolls back student loan forgiveness and repeals Biden-era subsidies.

2. Increases the Federal Deficit

  • The bill is projected to add $3.3–4 trillion to the federal deficit over 10 years.
  • Critics argue that the combination of tax cuts and increased spending is fiscally irresponsible.

3. Benefits Skewed Toward the Wealthy

  • The largest income gains go to affluent Americans, with top earners seeing significant after-tax increases.
  • Critics describe the bill as the largest upward transfer of wealth in recent U.S. history.

4. Rollback of Clean Energy and Climate Incentives

5. Potential Harm to Healthcare and Rural Hospitals

6. Public and Political Backlash

  • The bill is unpopular in public polls and is seen as a political risk for its supporters.
  • Critics warn it will widen the gap between rich and poor and reverse progress on alternative energy and healthcare.

Summary Table

ProsCons
Permanent middle-class tax cutsDeep Medicaid and SNAP cuts
No tax on tips/overtime for most workersMillions may lose health insurance
Doubled Child Tax CreditAdds $3.3–4T to deficit
Small business supportBenefits skewed to wealthy
Increased border/defense spendingClean energy incentives eliminated
Simplifies some tax provisionsThreatens rural hospitals
Public backlash, political risk

In summary:
The Big Beautiful Bill delivers significant tax relief and new benefits for many working and middle-class Americans, but it does so at the cost of deep cuts to social programs, a higher federal deficit, and reduced support for clean energy and healthcare. The bill is highly polarizing, with supporters touting its pro-growth and pro-family provisions, while critics warn of increased inequality and harm to vulnerable populations.

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Business

Trump Threatens to ‘Take a Look’ at Deporting Elon Musk Amid Explosive Feud

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The escalating conflict between President Donald Trump and Elon Musk reached a new peak this week, as Trump publicly suggested he would consider deporting the billionaire entrepreneur in response to Musk’s fierce criticism of the president’s signature tax and spending bill.

FILE PHOTO: Tesla CEO Elon Musk arrives on the red carpet for the automobile awards “Das Goldene Lenkrad” (The golden steering wheel) given by a German newspaper in Berlin, Germany, November 12, 2019. REUTERS/Hannibal Hanschke/File Photo

“I don’t know, we’ll have to take a look,” Trump told reporters on Tuesday when asked directly if he would deport Musk, who was born in South Africa but has been a U.S. citizen since 2002.

This threat followed a late-night post on Trump’s Truth Social platform, where he accused Musk of being the largest recipient of government subsidies in U.S. history. Trump claimed that without these supports, Musk “would likely have to shut down operations and return to South Africa,” and that ending such subsidies would mean “no more rocket launches, satellites, or electric vehicle production, and our nation would save a FORTUNE”.

Trump also invoked the Department of Government Efficiency (DOGE)—a federal agency Musk previously led—as a potential tool to scrutinize Musk’s companies. “We might have to put DOGE on Elon. You know what DOGE is? The DOGE is the monster that might have to go back and eat Elon,” Trump remarked, further intensifying the feud.

Background to the Feud

The rupture comes after Musk’s repeated attacks on Trump’s so-called “Big, Beautiful Bill,” a comprehensive spending and tax reform proposal that Musk has labeled a “disgusting abomination” and a threat to the nation’s fiscal health. Musk, once a Trump ally who contributed heavily to his election campaign and served as a government advisor, has called for the formation of a new political party, claiming the bill exposes the need for an alternative to the current two-party system.

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In response, Trump’s allies have amplified questions about Musk’s citizenship and immigration history, with some suggesting an investigation into his naturalization process. However, legal experts note that deporting a naturalized U.S. citizen like Musk would be extremely difficult. The only path would involve denaturalization—a rare and complex legal process requiring proof of intentional fraud during the citizenship application, a standard typically reserved for the most egregious cases.

Political Fallout

Musk’s criticism has rattled some Republican lawmakers, who fear the feud could undermine their party’s unity ahead of the 2026 midterm elections. Meanwhile, Musk has doubled down on his opposition, warning he will support primary challengers against Republicans who back Trump’s bill.

Key Points:

As the dispute continues, it has become a flashpoint in the broader debate over government spending, corporate subsidies, and political loyalty at the highest levels of American power.

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