Business
Why Small Theaters Are Thriving While the Industry Struggles

The story of movie theaters has long been framed around survival. Every new technology—whether radio, television, VHS, cable, or streaming—was once declared the death knell for cinema. The COVID-19 pandemic reignited that narrative, with analysts pointing to falling box office revenue and the dominance of streaming. But in Brooklyn and beyond, independent theater owners are showing a different story: small theaters aren’t just surviving; many are thriving.

The Human Factor: Community First
For Emelyn Stuart, the first Afro-Latina to own a movie theater in the United States, cinema is more than business—it’s a responsibility. Her Stuart Cinema & Café in Greenpoint was built on the belief that movies bring people together, and accessibility is key.
Stuart offers senior and children discounts, $5 tickets for SNAP recipients, and even buy-one-get-one promotions to ensure everyone has access. “What am I doing with a movie theater if my own people can’t watch movies?” she explained. That philosophy carried through the pandemic, when her theater gave out meals and laptops to struggling neighbors. The result? A loyal community that has continued to support her business through turbulence.
Reinventing the Experience
Big chains depend on volume—lots of screens, blockbuster titles, and expensive concessions. Small theaters, with fewer screens and leaner operations, must adapt differently. For Matthew Viragh, founder of Nitehawk Cinema, that meant breaking the mold.
Blocked by an outdated prohibition law that banned alcohol in New York theaters, Viragh fought for change and became the first exhibitor allowed to serve drinks. Today, Nitehawk is known for its dine-in service, movie-themed menus, and curated programming tailored to neighborhoods like Williamsburg and Park Slope. Pairing indie films, family-friendly hits, and unique events like 35mm screenings or filmmaker Q&As, Viragh turned Nitehawk into an experience no living room can match.

“The more you offer, the more people spend,” he said, noting that food and beverage service has become just as critical as ticket sales. Unlike a multiplex with identical auditoriums, Nitehawk leans into distinctiveness, creating an atmosphere that makes going to the movies an event.
Business Strategies That Work
Despite the creativity, the financial reality is tough. Small theaters pay the same studio licensing fees as AMC or Regal—often 50 to 60 percent of ticket sales. That means survival depends on what happens outside the box office.
- Concessions and food: Both Stuart and Viragh emphasize high-quality, appealing menus. From empanadas to specialty cocktails, small theaters make eating part of the experience.
- Events and rentals: Birthday parties, private screenings, and community gatherings act as insurance policies when a film underperforms.
- Creative promotions: Discounted second-visit coupons and community-based marketing keep audiences returning.
- Social media engagement: Independents thrive at building hyper-local followings online, a strength chains often fail to replicate.
Programming remains the biggest gamble. With one to three screens instead of 15, every decision carries weight. A single flop could mean a serious loss. But the flip side is agility: small operators can pivot faster, experiment more, and take risks on films tailored to their audiences.
Why They’re Winning
While large cinema chains wrestle with debt, corporate shareholders, and an overreliance on tentpole blockbusters, independent theaters are succeeding because they embrace flexibility and humanity. They are in tune with their communities, offering pricing that is sensitive to local realities and experiences that feel special, not transactional.
As Stuart put it: “I am a servant first. I care about the community. And I think that’s important. Because we are here for them, they are here for us.”

A Future Built on Value
Theaters will continue to face challenges—shifts in studio distribution, streaming competition, and changes in viewing habits. Yet, the outlook from independent owners is far from doom and gloom. They believe the shared moviegoing experience is more valuable than ever, precisely because it can’t be replicated at home.
“There’s nothing like the moviegoing experience,” Stuart said, “We’re not going anywhere.”
For small theaters, thriving isn’t about beating Hollywood blockbusters—it’s about reminding people that movies aren’t just watched, they’re experienced. And in that space between community, culture, and creativity, independent cinemas have found their way forward.
Business
Why 9 Million Americans Have Left

The Growing American Exodus
Nearly 9 million Americans now live outside the United States—a number that rivals the population of several states and signals a profound shift in how people view the American dream. This mass migration isn’t confined to retirees or the wealthy. Thanks to remote work, digital nomad visas, and mounting pressures at home, young professionals, families, and business owners are increasingly joining the ranks of expats.

Rising Costs and Shrinking Wallets
Living in the US has become increasingly expensive. Weekly grocery bills topping $300 are not uncommon, and everyday items like coffee and beef have surged in price over the last year. Rent, utilities, and other essentials also continue to climb, leaving many Americans to cut meals or put off purchases just to make ends meet. In contrast, life in countries like Mexico or Costa Rica often costs just 50–60% of what it does in the US—without sacrificing comfort or quality.
Health Care Concerns Drive Migration
America’s health care system is a major trigger for relocation. Despite the fact that the US spends more per person on health care than any other country, millions struggle to access affordable treatment. Over half of Americans admit to delaying medical care due to cost, with households earning below $40,000 seeing this rate jump to 63%. Many expats point to countries such as Spain or Thailand, where health care is both affordable and accessible, as a major draw.

Seeking Safety Abroad
Public safety issues—especially violent crime and gun-related incidents—have made many Americans feel unsafe, even in their own communities. The 2024 Global Peace Index documents a decline in North America’s safety ratings, while families in major cities often prioritize teaching their children to avoid gun violence over simple street safety. In many overseas destinations, newly arrived American families report a significant improvement in their sense of security and peace of mind.
Tax Burdens and Bureaucracy
US tax laws extend abroad, requiring expats to file annual returns and comply with complicated rules through acts such as FATCA. For some, the burden of global tax compliance is so great that thousands relinquish their US citizenship each year simply to escape the paperwork and scrutiny.
The Digital Nomad Revolution
Remote work has unlocked new pathways for Americans. Over a quarter of all paid workdays in the US are now fully remote, and more than 40 countries offer digital nomad visas for foreign professionals. Many Americans are leveraging this opportunity to maintain their US incomes while cutting costs and upgrading their quality of life abroad.

Conclusion: Redefining the Dream
The mass departure of nearly 9 million Americans reveals deep cracks in what was once considered the land of opportunity. Escalating costs, inaccessible healthcare, safety concerns, and relentless bureaucracy have spurred a global search for better options. For millions, the modern American dream is no longer tied to a white-picket fence, but found in newfound freedom beyond America’s borders.
Business
Will Theaters Crush Streaming in Hollywood’s Next Act?

Hollywood is bracing for a pivotal comeback, and for movie lovers, it’s the kind of shake-up that could redefine the very culture of cinema. With the freshly merged Paramount-Skydance shaking up its strategy, CEO David Ellison’s announcement doesn’t just signal a change—it reignites the passion for moviegoing that built the magic of Hollywood in the first place.

Theatrical Experience Roars Back
Fans and insiders alike have felt the itch for more event movies. For years, streaming promised endless options, but fragmented attention left many longing for communal spectacle. Now, with Paramount-Skydance tripling its film output for the big screen, it’s clear: studio leaders believe there’s no substitute for the lights, the hush before the opening credits, and the collective thrill of reacting to Hollywood’s latest blockbusters. Ellison’s pivot away from streaming exclusives taps deep into what unites cinephiles—the lived experience of cinema as art and event, not just content.
Industry Pulse: From Crisis to Renaissance
On the financial front, the numbers are as electrifying as any plot twist. After years of doubt, the box office is roaring. AMC, the world’s largest theater chain, reports a staggering 26% spike in moviegoer attendance and 36% revenue growth in Q2 2025. That kind of momentum hasn’t been seen since the heyday of summer tentpoles—and it’s not just about more tickets sold. AMC’s strategy—premium screens, with IMAX and Dolby Cinema, curated concessions, and branded collectibles—has turned every new release into an event, driving per-customer profits up nearly 50% compared to pre-pandemic norms.
Blockbusters Lead the Culture
Forget the gloom of endless streaming drops; when films like Top Gun: Maverick, Mission: Impossible, Minecraft, and surprise hits like Weapons and Freakier Friday draw crowds, the industry—and movie fans—sit up and take notice. Movie-themed collectibles and concession innovations, from Barbie’s iconic pink car popcorn holders to anniversary tie-ins, have made each screening a moment worth remembering, blending nostalgia and discovery. The focus: high-impact, shared audience experiences that streaming can’t replicate.
Streaming’s Limits and Studio Strategy
Yes, streaming is still surging, but the tide may be turning. The biggest franchises, and the biggest cultural events, happen when audiences come together for a theatrical release. Paramount-Skydance’s shift signals to rivals that premium storytelling and box office spectacle are again at the center of Hollywood value creation. The result is not just higher profits for exhibitors like AMC, but a rebirth of movie-going as the ultimate destination for fans hungry for connection and cinematic adventure.

Future Forecast: Culture, Community, and Blockbuster Dreams
As PwC and others warn that box office totals may take years to fully catch up, movie lovers and industry leaders alike are betting that exclusive theatrical runs, enhanced viewing experiences, and fan-driven engagement are the ingredients for long-term recovery—and a new golden age. The Paramount-Skydance play is more than a business move; it’s a rallying cry for the art of the theatrical event. Expect more big bets, more surprises, and—finally—a long-overdue renaissance for the silver screen.
For those who believe in the power of cinema, it’s a thrilling second act—and the best seat in the house might be front and center once again.
Business
Why Are Influencers Getting $7K to Post About Israel?

Influencers are being paid as much as $7,000 per post by the Israeli government as part of an expansive and sophisticated digital propaganda campaign. This effort is designed to influence global public opinion—especially among younger social media users—about Israel’s actions in Gaza and to counter critical narratives about the ongoing humanitarian situation.

How Much Is Being Spent?
Recent reports confirm that Israel has dedicated more than $40 million this year to social media and digital influence campaigns, targeting popular platforms such as TikTok, YouTube, and Instagram. In addition to direct influencer payments, Israel is investing tens of millions more in paid ads, search engine placements, and contracts with major tech companies like Google and Meta to push pro-Israel content and challenge critical coverage of issues like the famine in Gaza.
What’s the Strategy?
- Influencer Contracts: Influencers are recruited—often with all-expenses-paid trips to Israel, highly managed experiences, and direct payments—to post content that improves Israel’s image.
- Ad Campaigns: State-backed ad buys show lively Gaza markets and restaurants to counter global reports of famine and humanitarian crisis.
- Narrative Management: These posts and ads often avoid overt propaganda. Instead, they use personal stories, emotional appeals, and “behind the scenes” glimpses intended to humanize Israel’s side of the conflict and create doubt about reports by the UN and humanitarian agencies.
- Amplification: Paid content is strategically promoted so it dominates news feeds and is picked up by news aggregators, Wikipedia editors, and even AI systems that rely on “trusted” digital sources.
Why Is This Happening Now?
The humanitarian situation in Gaza has generated increasing international criticism, especially after the UN classified parts of Gaza as experiencing famine. In this environment, digital public relations has become a primary front in Israel’s efforts to defend its policies and limit diplomatic fallout. By investing in social media influencers, Israel is adapting old-school propaganda strategies (“Hasbara”) to the era of algorithms and youth-driven content.
Why Does It Matter?
This campaign represents a major blurring of the lines between paid promotion, journalism, and activism. When governments pay high-profile influencers to shape social media narratives, it becomes harder for audiences—especially young people—to distinguish between authentic perspectives and sponsored messaging.

In short: Influencers are getting $7,000 per post because Israel is prioritizing social media as a battleground for public opinion, investing millions in shaping what global audiences see, hear, and believe about Gaza and the conflict.
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