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Why Businesses Should Advertise More Than Ever in This Economy

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In today’s challenging economic landscape, businesses may be tempted to cut back on advertising to save costs. However, data and expert opinions suggest that maintaining or even increasing advertising efforts can be crucial for survival and growth.

Stand Out in a Less Crowded Field

With many businesses reducing their ad spend, there’s an opportunity to gain more visibility. According to a study by McGraw Hill, companies that continued advertising during the 1981-1982 recession saw 256% higher sales than those that didn’t when the economy recovered.

Cost-Effective Opportunities

The reduced competition for ad space can lead to more affordable advertising options. This allows businesses to get more bang for their buck and potentially reach audiences that were previously out of budget.

Adapt to Changing Consumer Behavior

Economic pressures are changing consumer priorities. Advertising allows businesses to communicate how their products or services meet new needs. For instance, 68% of consumers now prioritize authentic and relatable social media content over polished content.

Local Advertising Impact

Nearly 60% of senior marketing specialists believe local marketing is key to an enterprise’s profitability and growth. Local advertising can be particularly effective and affordable for small to medium-sized businesses.

Digital Advertising Growth

The digital advertising market was valued at $601.8 billion in 2023, with media ads accounting for 67.1% of overall ad expenditure. This highlights the growing importance of digital platforms in reaching consumers.

Video and Short-Form Content Effectiveness

  • 57% of Gen Z and 42% of Millennials prefer short-form video for product discovery
  • 54% of social media marketers choose it as their primary format
  • 33% of marketers plan to invest more in short-form video than any other format

Building Trust and Stability

Consistent advertising during economic downturns signals stability and reliability. This helps build brand authority and consumer trust, which are crucial for long-term success.

Prepare for Economic Recovery

Businesses that maintain their advertising presence during tough times are better positioned to capture market share when the economy improves.

Experiential Marketing

77% of marketers use experiential marketing as a key part of their plan, and 16% plan to try it for the first time. This approach can create memorable brand experiences even in challenging times.

Affordable Options for Small Businesses

Local advertising options like flyers, community partnerships, and targeted digital ads can be cost-effective for businesses with limited budgets.

While the current economy presents challenges, it also offers unique opportunities for businesses willing to invest in smart advertising strategies. By focusing on targeted, cost-effective approaches and leveraging both traditional and digital platforms, businesses can not only survive but thrive in this economic climate. Remember, the key is not just to advertise more, but to advertise smarter, focusing on channels and messages that resonate with your target audience and provide measurable returns on investment.

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Advice

Why Your Phone Videos Look FLAT

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Modern smartphones offer incredible video capabilities, but sometimes the footage can look flat, lacking depth and vibrancy. This article explores five practical tips to elevate your phone videos, with a focus on lighting techniques like bounce lighting and natural light, as well as using the highest quality settings available.


1. Optimize Lighting: Bounce Lighting and Natural Light

Lighting is one of the most critical factors in creating visually appealing videos. Here are two effective techniques:


2. Shoot in the Highest Quality Available

Always set your smartphone camera to its maximum resolution and frame rate. For example:


3. Improve Composition

A well-composed shot adds depth and interest to your videos:

  • Use the rule of thirds to position your subject off-center.
  • Incorporate foreground and background elements to create layers.
  • Avoid cluttered backgrounds that distract from the main subject.

4. Stabilize Your Shots

Shaky footage can ruin the professional feel of your video:


5. Enhance Color and Contrast in Post-Production

Even with perfect lighting and composition, flat videos may need color grading:

  • Adjust contrast to add depth.
  • Fine-tune saturation and vibrance to make colors pop without oversaturation.
  • Use LUTs (Look-Up Tables) designed for mobile footage to achieve cinematic color profiles.


Conclusion

Flat phone videos often result from poor lighting, low-quality settings, or lack of post-production enhancements. By using techniques like bounce lighting, maximizing natural light, shooting in high resolution, stabilizing your shots, and refining colors in editing software, you can transform dull footage into vibrant, professional-looking videos.

Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life

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How to Create Scenes That Resonate and Spread

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Creating a scene that resonates with audiences and achieves virality is a goal for many filmmakers. A perfect example of this is the iconic “Are you gay?” scene from the movie “For Colored Girls?” (2010), starring Janet Jackson. This scene, featuring a direct and unexpected question, has lived on in popular culture, sparking countless memes and discussions.

So, what are the elements that make a scene stick and spread? Let’s break down key strategies, drawing inspiration from this memorable moment:

1. Embrace Authenticity and Raw Emotion

The power of the “Are you gay?” scene lies in its raw authenticity. The question, posed by Patricia, played by Janet Jackson (IMDb), is delivered with a piercing directness that cuts through typical conversational niceties. Gavin, portrayed by Malik Yoba (IMDb), responds with palpable shock and discomfort. This genuine emotional exchange, even within a fictional context, creates a relatable and compelling moment for viewers.

2. Build Tension and Suspense

Before the pivotal question, the scene simmers with unspoken tension. The dialogue hints at underlying conflicts and secrets, creating an atmosphere of suspense. This buildup is crucial. By carefully layering tension, you amplify the impact of the key moment when it arrives. Consider using techniques such as:

  • Subtext: Imply conflict through veiled language and body language.
  • Pacing: Control the rhythm of the scene to heighten anticipation.
  • Dramatic Irony: Let the audience know something the characters don’t.

3. The Power of the Unexpected

The “Are you gay?” question is so effective because it’s unexpected. It disrupts the flow of the conversation and catches both the character and the audience off guard. Introduce unexpected elements to jolt your audience and make your scene unforgettable. This could be a surprising plot twist, an unconventional line of dialogue, or a sudden shift in tone.

4. Relatability and Social Commentary

While the specific scenario in “For Colored Girls?” might not be universally relatable, the underlying themes of truth, identity, and relationships are. Viral scenes often tap into broader social issues or universal human experiences. By embedding your scene within a relevant social context, you increase its potential to resonate with a wider audience.

5. Visual Storytelling and Composition

While dialogue is crucial, don’t underestimate the power of visual storytelling. The framing, camera angles, and overall visual composition can significantly enhance the emotional impact of a scene.

6. Call to Action & Shareability

In today’s digital age, a scene’s potential for virality is amplified by its shareability. Create moments that are easily quotable, meme-able, or remixable. This encourages viewers to share the scene with their networks, expanding its reach exponentially.

By incorporating these elements into your filmmaking, you can increase your chances of creating scenes that not only resonate with audiences but also have the potential to spread and become cultural touchstones. For more advice and insights on filmmaking, visit Bolanlemedia.com in the advice article section.

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Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life

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Common Mistakes to Avoid When Networking in the Film Industry

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Networking in the film industry is essential for building relationships and advancing your career, but it’s also easy to make missteps that can harm your reputation or alienate potential collaborators. Here are some of the most common mistakes to avoid and tips to ensure your networking efforts are effective:


1. Being Too Pushy or Self-Centered

One of the quickest ways to ruin a connection is by aggressively pitching your projects or dominating conversations. Nobody enjoys being cornered by someone who only talks about themselves. Instead, focus on building genuine connections by asking thoughtful questions like, “What inspired you to work on [specific project]?” Show interest in their work, and let the conversation flow naturally. Networking is a two-way street—make sure you’re giving as much as you’re hoping to receive.


2. Neglecting Follow-Ups

You’ve had a great conversation with someone at a festival or event, but then… radio silence. Failing to follow up is one of the biggest missed opportunities in networking. A simple email or message thanking them for their time and referencing something specific from your conversation can make a lasting impression. For example: “It was great meeting you at [event]! I really enjoyed hearing about your approach to [topic]. Let’s stay in touch—I’d love to collaborate someday.”


3. Talking Shop Constantly

While it’s tempting to dive into discussions about your latest screenplay or directing project, obsessively talking about work can come off as transactional and boring. People want to connect on a human level first. Engage in casual conversations about shared interests, current events, or even favorite films. For instance, “What did you think of [film that screened at the festival]?” can be a great icebreaker that leads to deeper discussions.


4. Overusing Flattery

Compliments are great—when they’re genuine. But excessive flattery or trying too hard to impress someone can feel manipulative and insincere. Instead of saying, “You’re the greatest producer I’ve ever met!” try something more specific and authentic like, “I really admire how you handled [specific challenge] in your last project—it was inspiring.” People appreciate thoughtful praise over empty words.


5. Not Respecting Boundaries

Networking is about mutual respect, and that means recognizing when someone isn’t interested or needs space. Avoid interrupting conversations, monopolizing someone’s time, or following them around at an event like a shadow. If someone seems busy or disengaged, politely excuse yourself and move on—it’s better to leave on good terms than risk becoming a nuisance.


6. Forgetting Integrity

Your reputation in the film industry is everything, so always do what you say you will do. If you promise to send over your reel or introduce someone to a colleague, follow through promptly. Reliability builds trust and shows that you value others’ time and effort. Conversely, failing to deliver on promises can quickly erode relationships and harm your credibility.


7. Overlooking Peer Connections

Don’t make the mistake of focusing only on high-profile contacts while neglecting peers who are at similar stages in their careers. Many successful collaborations come from horizontal networking—connecting with fellow emerging filmmakers who share your passion and vision. These relationships often grow into long-term partnerships that benefit everyone involved.

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8. Being Unprepared

Showing up unprepared—whether it’s not knowing anything about the person you’re speaking with or failing to have business cards or a polished pitch—can waste both your time and theirs. Research key attendees beforehand, prepare a concise introduction about yourself, and have links to your portfolio ready if needed.


Final Thoughts

Networking in the film industry is all about authenticity, respect, and meaningful interactions—not just handing out business cards or pitching projects nonstop. By avoiding these common mistakes—such as being overly pushy, neglecting follow-ups, or failing to respect boundaries—you can build lasting relationships that support your creative journey and open doors to exciting opportunities. Remember: networking isn’t just about what others can do for you; it’s about creating connections that benefit everyone involved!

Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life

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