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Twitter, now X, opens up its ad revenue sharing program with global creators on July 28, 2023 at 7:02 pm

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Earlier this month, Twitter — which has since rebranded as X — began sharing ad revenue with verified creators in an attempt to retain top talent on its platform. Today, the company announced its “Ads Revenue Sharing” program is now available for eligible creators globally. The program, according to posts by X owner Elon Musk, aims to dole out $5 million in the first round of creator payments. This would be cumulative from the month of February onward, he noted.

Several creators posted they had received substantial payouts as a result, with some ranging in the five to six figures.

To be eligible, X users will need to subscribe to Blue (formerly Twitter Blue) or Verified Organizations and must have “at least 15M impressions on your cumulative posts within the last 3 months,” the website on the creator program explains. In addition, users must have at least 500 followers.

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X is monetizing the ads served in the replies to creators’ posts to determine payouts, not the ads served in the main X timeline. This incentivizes creators to post things that encourage a lot of conversation. While that could lead to controversial hot takes or opinions and other extreme content, X has put some guardrails on what’s permitted. Sexual content, violence, criminal behaviors, gambling, drugs, alcohol and “get-rich schemes” are not allowed, for example. Creators also can’t attempt to monetize copyrighted content they don’t own.

With today’s announcement, the program is now globally available to creators who meet the eligibility requirements.

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“We want X to be the best place on the internet to earn a living as a creator and this is our first step in rewarding you for your efforts,” reads a post by the official X account.

Adds X CEO, Linda Yaccarino, “absolute game changer for our creators.”

In addition to the global launch, Elon Musk also tweeted a chart indicating X’s monthly users reached a new high in 2023, even after the removal of bots, he claims. (Bot removal is an ongoing activity, of course, not a one-and-done scenario). The chart indicates Twitter, now X, at one point, reached 541.5 million monthly users, but it’s not labeled to show the months. It’s also not clear how Musk determines what qualifies as “monthly usage,” as compared with the industry standard MAU (monthly active user).

The chart differs from what others have shared using third-party measurement tools, including Cloudflare CEO Matthew Prince, who recently pointed to tanking traffic to the Twitter domain. Simialarweb also reported declines in Twitter traffic alongside the launch of Threads.

​ Earlier this month, Twitter — which has since rebranded as X — began sharing ad revenue with verified creators in an attempt to retain top talent on its platform. Today, the company announced its “Ads Revenue Sharing” program is now available for eligible creators globally. The program, according to posts by X owner Elon Musk, 

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Niremia Collective closes inaugural fund with $22.5M focused on well-being technology on February 2, 2024 at 1:59 pm

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Niremia Collective intends to provide capital and management resources to high-growth well-being startups as well as incubate new businesses.

© 2024 TechCrunch. All rights reserved. For personal use only.

​ [[{“value”:”Niremia Collective intends to provide capital and management resources to high-growth well-being startups as well as incubate new businesses.
© 2024 TechCrunch. All rights reserved. For personal use only.”}]] 

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FTC orders Blackbaud to overhaul ‘reckless’ security practices in wake of 2020 breach on February 2, 2024 at 1:20 pm

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Education tech company Blackbaud agreed to settle with the U.S. Federal Trade Commission over the company’s security practices that resulted in a 2020 data breach. The FTC alleges that Blackbaud, a U.S.-based company that provides financial and administrative software to colleges, nonprofits, healthcare organizations, and far-right organizations, had “lax” security protocols that allowed attackers to […]

© 2024 TechCrunch. All rights reserved. For personal use only.

​ [[{“value”:”Education tech company Blackbaud agreed to settle with the U.S. Federal Trade Commission over the company’s security practices that resulted in a 2020 data breach. The FTC alleges that Blackbaud, a U.S.-based company that provides financial and administrative software to colleges, nonprofits, healthcare organizations, and far-right organizations, had “lax” security protocols that allowed attackers to
© 2024 TechCrunch. All rights reserved. For personal use only.”}]] 

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Apple says it’ll show its GenAI efforts ‘later this year’ on February 2, 2024 at 12:14 pm

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Apple has tossed another crumb to investors wondering when the world will get to see some ‘Made in Cupertino’ GenAI: Expect Apple to reveal what it’s been working on in this buzzy slice of artificial intelligence “later this year”, per CEO Tim Cook. During an earnings call yesterday, Apple’s chief exec emphasized its ongoing investment […]

© 2024 TechCrunch. All rights reserved. For personal use only.

​ [[{“value”:”Apple has tossed another crumb to investors wondering when the world will get to see some ‘Made in Cupertino’ GenAI: Expect Apple to reveal what it’s been working on in this buzzy slice of artificial intelligence “later this year”, per CEO Tim Cook. During an earnings call yesterday, Apple’s chief exec emphasized its ongoing investment
© 2024 TechCrunch. All rights reserved. For personal use only.”}]] 

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