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The 10 Best Saw Palmetto Shampoos in 2024 on November 29, 2023 at 5:00 am Us Weekly

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Saw palmetto is the next big thing in hair care. Just over the past few years, it has emerged as a leading ingredient in a variety of hair care products, particularly in shampoos. For those not aware of the magical ingredient, saw palmetto is a small palm that contains fruit which, when extracted for its nutrients, has been shown to inhibit the production of DHT, a hormone that can contribute to hair loss. So, without further ado, these are the 10 best saw palmetto shampoos in 2023 to help you combat hair loss.

1. Blu Atlas Shampoo

Blu Atlas is one of the best brands for men’s personal care. Don’t let that deter you ladies. Anyone can use Blu Atlas’ high-quality, clean, and vegan range of products. Based in New York, Blu Atlas takes pride in crafting science-backed products that are safe for your body, hair, and skin.

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Blu Atlas Shampoo is made with the best hair growth ingredients. For example, saw palmetto is rich in anti-inflammatory properties that are known to counter DHT—a hormone that is understood to contribute to hair loss. By targeting this hormone, saw palmetto is able to add volume, hydration, and strength to your scalp and hair.

Jojoba oil naturally contains vitamins A, D, and E—plus antioxidants and fatty acids. These nutrients mimic the skin’s natural sebum, adding nourishment and hydration that penetrates deep below the scalp’s surface. Aloe barbadensis leaf sends intense moisture into the hair, distributing vitamins A, C, and E.

Together, these ingredients add nourishment to your hair, cleaning away grime and buildup. If you don’t remember anything else from this list, know that Blu Atlas Shampoo is the best saw palmetto shampoo in 2023.

2. Botanical Green Care Saw Palmetto & Cayenne Thickening Shampoo

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Saw palmetto is one of the best ingredients to combat hair loss, so it’s no wonder why it’s in a lot of hair growth products. Botanical Green Care Saw Palmetto & Cayenne Thickening Shampoo is the answer to your haircare prayers. This shampoo will bring life back into your scalp, stimulating the growth of new hair follicles. Trust us—in no time, you’re going to have a voluminous head of hair.

This shampoo utilizes botanical plant-based ingredients that are safe and healthy for your body, hair, and scalp. Formulated with saw palmetto, biotin, niacin, caffeine, guarana extract, arginine, keratin, apple, argan, peppermint, rosemary, cedarwood essential oils, vitamin B7, biotin, and grape stem cells blend together to offer you intensive nourishment, cleansing, and protection to allow your hair to grow.

Each of these ingredients offers different benefits, but together, they restore your hair and add fortification to prevent breakage and frizz. If your hair is thin, extra frizzy and prone to breaking, it is less likely to grow, which is why this is one of the best saw palmetto shampoos in 2023.

It’s free from parabens, sulfates, and other harmful chemicals. It’s also safe for color-treated hair, so you don’t have to stress about yet another hair-related concern.

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3. Hims Shampoo Thick Fix

Hey, men! You can use any shampoo for your hair, but Hims Shampoo Thick Fix is formulated to meet the specific and unique concerns of men. This shampoo, scented with eucalyptus grove, provides an enriching boost of hydration and moisture for your dehydrated scalp.

Saw palmetto works quickly to stimulate your scalp and add volume, giving your hair a fuller-looking appearance. By adding volume and hydration, this shampoo also adds protection and restoration with every cleanse—blocking UV damage and other irritants.

This shampoo is best suited for thin, patchy hair. If you are experiencing hair loss and want a product that will actually work, Hims Shampoo Thick Fix is one of the best saw palmetto shampoos in 2023. You don’t want to miss out on this. 100% vegan and cruelty-free because beauty should be clean and safe for you, animals, and the environment.

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4. Pura D’Or Anti-Hair Thinning Biotin Shampoo

If standard shampoos aren’t cutting it, you need to break out the big guys. Pura D’or Anti Hair-Thinning Biotin Shampoo is made with 17 proprietary herbal ingredients that will blow away all your expectations.

Tea tree oil, red Korean seaweed, nettle leaf extract, He Shou Wu, Amla oil, vitamin E oil, black cumin seed oil, saw palmetto, argan oil, and many other clean ingredients blend together to restore your hair and add hair-growth properties.

By adding thickness and fullness, your hair is able to remain stronger, which prevents breakage and splitting. With each wash, you can physically feel your hair becoming stronger. No parabens. No sulfates. Just clean, organic hair care that you will love.

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5. Hers Shampoo Triple Threat

Don’t think we forgot about you ladies. Hers Shampoo Triple Threat is rich with hair growth-inducing ingredients that add strength, volume, and thickness to your hair. Each time you wash your hair, your nose will be greeted by the aromas of napa rose—turning your shower into a lush getaway.

For the ladies, biotin, saw palmetto and pumpkin seed oil wash away excess sebum that can cause a disruption to your hair’s health. When using this shampoo, gently massage the product into your hair and allow it to sit on your scalp for a few minutes. For the best results, condition your hair with your favorite moisturizing conditioner.

Over time, your hair will restore itself, preventing future hair loss. When your hair is thick and strong, it’s easier for your roots to grow. This shampoo is free from parabens, sulfates, and silicones. Plus, it’s vegan and cruelty-free.

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6. Regrowz Thickening Shampoo

Regrowz Thickening Shampoo is one of the best saw palmetto shampoos in 2023 if you also want a product that is going to wash away the grime and impurities trapped in your scalp. It works by restoring your hair’s balance—taming excess dryness and oil.

Made with saw palmetto, pumpkin seed, biotin, almond, Kumari, Nimba, Wacha, Aristaka, Tulsi, Holy Basil, and rosemary oil—this sulfate-free shampoo naturally blocks DHT, a hormone that is known to contribute to hair loss. By blocking the hormone, it allows your hair to heal and restore itself, growing long and thick. Because it’s free from sulfates, silicones, GMOs, and artificial colors—it’s safe and suitable for color-treated hair.

7. Glamour n Glo Thickening Shampoo

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There is no worse feeling than realizing your hair is thin, dull, and lifeless. Luckily, with Glamour n Glo Thickening Shampoo, your hair will grow long and thick with every wash. Saw palmetto adds nutrients to the hair that stimulates the scalp, promoting new hair growth.

Caffeine and biotin add shine and hydration, taming frizz and breakage. These ingredients are plant-based and safe for any hair type—including color-treated hair. The more you use this shampoo, the healthier your hair will be.

After you cleanse your hair, it’s important to lock in moisture with a conditioner or a leave-in conditioner to add nourishment and hydration throughout the day.

8. Botanical Hair Growth Lab Cayenne Saw Palmetto Thickening Shampoo

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You already know that saw palmetto is great for your hair. When paired with cayenne, it’s even more powerful and effective. Botanical Hair Growth Lab Cayenne Saw Palmetto Thickening Shampoo detoxifies your scalp, removes build-up, and stimulates your scalp to encourage hair growth.

By inhibiting DHT, saw palmetto is able to increase follicle regeneration. Cayenne stimulates circulation and blood flow, promoting the roots to grow fuller. These natural, clean ingredients restore lost proteins and add healthy hydration and keep your hair from flaking. You will notice visible results after consistently using this shampoo. Made with clean essential oils, your hair and body get toxin-free ingredients with each wash.

 

9. Hair Thickness Maximizer Saw Palmetto Serum

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If saw palmetto shampoos aren’t cutting it, you need to put the saw palmetto into your shampoo. Hair Thickness Maximizer Saw Palmetto Serum is packed with potent saw palmetto that can be dropped directly into your typical shampoo.

This blend of saw palmetto oil, pumpkin seed oil, moringa oil, baobab oil, blackberry seed oil, flaxseed oil, rosemary essential oil, peppermint essential oil, cedarwood essential oil, and oregano essential oil add shine, thickness, and strength to your hair.

These ingredients promote circulation throughout your scalp, which increases blood flow to the roots. The best thing about using this serum is you can decide how much you want to use. If your hair needs extra thickness and volume, you can add a few extra drops to your shampoo.

Sourced from natural plants under strict regulations, this serum is high-quality and safe for most skin and hair types. No irritation, just clean beauty.

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10. First Botany Biotin Hair Loss Shampoo

First Botany Biotin Hair Loss Shampoo has over 14 key ingredients that bring life and radiance back to your hair. Korean Red Ginseng, hibiscus, niacin, turmeric compounds, saw palmetto, argan oil, biotin, nettles extract, vitamin B complex, and so many other herbal compounds work together to heal your hair.

These are high-quality ingredients, and they absorb into your hair easily. That means you’re not washing away the effectiveness of the ingredients each time you cleanse your hair. As this shampoo thickens your roots and adds volume, the saw palmetto is able to block DHT—a hair loss hormone. Cruelty-free, paraben-free, and sulfate-free—as all shampoo should be.

Hair Care 101

Your hair takes a beating daily—from the sun to the products you use. It’s important to take care of your hair and give it the treatments and nourishment it needs to thrive and look radiant. Here are some of the best ways to take care of your hair.

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Washing your hair regularly is essential to remove dirt, oil, and product buildup. However, over-washing can strip your hair of its natural oils, leading to dryness and breakage. It is recommended to wash your hair every two to three days, depending on your hair type.

Using a gentle shampoo is crucial to prevent stripping your hair of its natural oils. Look for shampoos that are free of sulfates and other harsh chemicals. Conditioning your hair after shampooing is essential to restore moisture and prevent dryness. Choose a conditioner that is suited to your hair type and apply it from mid-length to the ends of your hair.

Heat styling tools, such as flat irons and curling irons, can damage your hair and cause breakage. It is recommended to limit the use of heat styling tools and to use a heat protectant spray before using them. Brushing your hair gently is crucial to prevent breakage. Use a wide-tooth comb or a brush with soft bristles to detangle your hair, starting from the ends and working your way up.

Trimming your hair regularly is essential to prevent split ends and breakage. It is recommended to get a trim every six to eight weeks. The sun’s UV rays can damage your hair, causing dryness, breakage, and fading. It is recommended to wear a hat or use a UV protectant spray when you are exposed to the sun for an extended period.

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Eating a healthy diet is essential for healthy hair. Foods that are rich in vitamins, minerals, and protein, such as leafy greens, nuts, eggs, and fish, can promote hair growth and prevent hair loss. Drinking plenty of water is crucial for healthy hair. Dehydration can cause dryness and breakage. It is recommended to drink at least eight glasses of water a day. Getting enough sleep is essential for healthy hair. Lack of sleep can cause stress, which can lead to hair loss and breakage. It is recommended to get at least seven to eight hours of sleep every night.

What Causes Hair Loss?

Genetics is the most common cause of hair loss. Androgenetic alopecia, also known as male-pattern baldness or female-pattern baldness, is a hereditary condition that affects both men and women. In this condition, hair follicles shrink over time, leading to thinning hair and eventually hair loss.

Hormonal changes can also cause hair loss, especially in women. Pregnancy, childbirth, menopause, and thyroid imbalances can all lead to hair loss. Hormonal changes can disrupt the hair growth cycle, leading to—you guessed it—hair loss. Various medical conditions such as alopecia areata, lupus, and thyroid disease as well as medical treatments, such as chemotherapy, radiation therapy, and some medications, can also cause hair loss.

Stress can cause hair loss by disrupting the hair growth cycle. Stress can cause hair follicles to enter the resting phase, leading to hair loss. Telogen effluvium is a condition in which stress causes hair follicles to enter the resting phase prematurely, leading to excessive hair loss.

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Nutritional deficiencies can cause hair loss. Iron deficiency, for example, can lead to hair loss by disrupting the hair growth cycle. Deficiencies in biotin, vitamin D, and vitamin B12 can also cause hair loss.

Hairstyling practices, such as tight braids, weaves, and extensions, can cause hair loss. These practices can pull on the hair follicles, leading to traction alopecia. Heat styling tools, such as flat irons and curling irons, can also cause hair loss by damaging the hair shaft. As we age, our hair naturally becomes thinner and less dense. Hair growth slows down, and hair follicles shrink, leading to hair loss.

How Saw Palmetto Works

Saw palmetto is an herbal supplement that is often used to treat hair loss. Saw palmetto comes from the fruit of the saw palmetto plant, which is native to the southeastern United States. Here are some ways in which saw palmetto helps fight hair loss.

Dihydrotestosterone (DHT) is a hormone that is known to cause hair loss. Saw palmetto inhibits the production of DHT by blocking the enzyme 5-alpha-reductase, which converts testosterone into DHT. By reducing the production of DHT, saw palmetto can help prevent hair loss.

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Inflammation can contribute to hair loss by damaging hair follicles. Saw palmetto has anti-inflammatory properties, which can help reduce inflammation and protect hair follicles from damage.

Saw palmetto can also help promote hair growth by increasing blood flow to the hair follicles. This increased blood flow delivers more nutrients and oxygen to the hair follicles, which can promote hair growth.

The fruit of saw palmetto has antioxidant properties, which can help protect the hair follicles from damage caused by free radicals. Free radicals are unstable molecules that can damage cells and contribute to hair loss. Saw palmetto is a safe and natural alternative to traditional hair loss treatments, such as finasteride and minoxidil. Saw palmetto is generally well-tolerated and has few side effects.

It is important to note that saw palmetto is not a cure for hair loss, and it may not work for everyone. Saw palmetto should be used under the guidance of a healthcare professional and in conjunction with other hair loss treatments, such as a healthy diet, regular exercise, and hair care practices.

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Shampoo 101

Shampoo is a liquid or gel hair care product that is designed to clean hair and scalp. Shampoos are formulated with a combination of cleansing agents, such as sulfates, that work together to remove dirt, oil, and product buildup from the hair and scalp.

Shampoo works by using cleansing agents to remove dirt, oil, and product buildup from the hair and scalp. When shampoo is applied to wet hair, the cleansing agents in the shampoo mix with water to create a lather. The lather helps to lift away dirt, oil, and product buildup from the hair and scalp, leaving hair clean and refreshed.

When choosing a shampoo, it is important to consider your hair type and any specific hair concerns you may have, such as dryness, damage, or color-treated hair. It is also important to avoid using too much shampoo, as this can strip the hair of its natural oils and lead to dryness and damage. A quarter-sized amount of shampoo is usually sufficient for most hair types.

Best Shampoo Ingredients

There are many ingredients found in shampoos that can benefit your hair. From moisturizing agents to protein boosters, these ingredients can help to keep your hair healthy, strong, and vibrant. Here are some of the best shampoo ingredients to use.

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Aloe vera is a natural moisturizer that can help to hydrate dry, damaged hair. It also contains vitamins and minerals that can help to nourish the hair and scalp, making it an excellent ingredient for those with dry or damaged hair. Argan oil is a rich source of antioxidants and fatty acids that can help to strengthen hair and prevent damage. It can also help to moisturize the hair and reduce frizz, making it an excellent ingredient for those with dry or frizzy hair.

Tea tree oil is a natural antifungal and antibacterial agent that can help to soothe an itchy or irritated scalp. It can also help to reduce dandruff and promote healthy hair growth, making it an excellent ingredient for those with dandruff or scalp issues.

Keratin is a protein that is naturally found in hair and can help to strengthen hair and prevent breakage. Keratin treatments can help to repair damaged hair and improve its overall health and appearance. Biotin is a B vitamin that can help to promote healthy hair growth. It can also help to strengthen hair and prevent breakage, making it an excellent ingredient for those with thin or brittle hair.

Panthenol is a form of vitamin B5 that can help to moisturize and strengthen hair. It can also help to add volume and shine to the hair, making it an excellent ingredient for those with fine or thinning hair. Coconut oil is a natural moisturizer that can help to hydrate and nourish the hair. It can also help to reduce frizz and prevent breakage, making it a great option for those with dry or damaged hair.

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Jojoba oil is a natural moisturizer that can help to hydrate the hair and scalp. It can also help to prevent dandruff and promote healthy hair growth, making it an excellent ingredient for those with scalp issues. Peppermint oil is a natural stimulant that can help to promote healthy hair growth. It can also help to reduce dandruff and soothe an itchy or irritated scalp, making it an excellent ingredient for those with scalp issues.

Wheat protein is a natural source of protein that can help to strengthen hair and prevent breakage. It can also help to add volume and shine to the hair, making it an fantastic ingredient for those with fine or thinning hair.

When choosing a shampoo, it is important to look for ingredients that are suited to your hair type and concerns. For example, if you have dry hair, you may want to look for shampoos that contain moisturizing agents like aloe vera or coconut oil. If you have thinning hair, you may want to look for shampoos that contain biotin or wheat protein.

Conditioner 101

Conditioner is a hair care product that is used to help soften and smooth the hair. It is typically applied after shampooing and is rinsed out after a few minutes. Conditioner helps to nourish the hair and can help to reduce tangles, frizz, and breakage. Here are some of the best ingredients to look for in a conditioner.

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Shea butter is a natural moisturizer that can help to hydrate and nourish the hair. It can also help to reduce frizz and add shine, making it an excellent ingredient for those with dry or damaged hair. Coconut oil is a natural moisturizer that can help to hydrate and nourish the hair. It can also help to reduce frizz and prevent breakage, making it a strong choice for those with dry or damaged hair.

Jojoba oil is a natural moisturizer that can help to hydrate the hair and scalp. It can also help to prevent dandruff and promote healthy hair growth.

Argan oil is a rich source of antioxidants and fatty acids that can help to strengthen hair and prevent damage. It can also help to moisturize the hair and reduce frizz for those with dry or frizzy hair.

Keratin is a protein that is naturally found in hair and can help to strengthen hair and prevent breakage. Keratin treatments can help to repair damaged hair and improve its overall health and appearance. Biotin is a B vitamin that can help to promote healthy hair growth. It can also help to strengthen hair and prevent breakage for those with thin or brittle hair.

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Panthenol is a form of vitamin B5 that can help to moisturize and strengthen hair. It can also help to add volume and shine to the hair of those with fine or thinning hair. Glycerin is a natural humectant that can help to attract and retain moisture in the hair. It can also help to reduce frizz and improve the hair’s overall appearance for those with dry or damaged hair.

Silk protein is a natural protein that can help to strengthen hair and prevent breakage. It can also help to add shine and smoothness to the hair, making it an excellent ingredient for those with dry or frizzy hair. Vitamin E is a natural antioxidant that can help to protect the hair from damage caused by free radicals. It can also help to moisturize and nourish the hair of those with dry or damaged hair.

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Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Saw palmetto is the next big thing in hair care. Just over the past few years, it has emerged as a leading ingredient in a variety of hair care products, particularly in shampoos. For those not 

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Advice

How Far Would You Go to Book Your Dream Role?

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The question Sydney Sweeney’s career forces every serious artist to ask themselves.


Most people say they want to be an actor. But wanting the life and being willing to do what the life requires are two entirely different things. Sydney Sweeney’s performance as Cassie Howard in Euphoria is one of the clearest examples in recent television of what it actually looks like when an artist refuses to protect themselves from the story they are telling.


The Performance That Started a Conversation

Cassie Howard is not a comfortable character to watch. She is messy, desperate, and heartbreakingly human in ways that most scripts would have softened or simplified. Sydney Sweeney did not soften her. She played every scene at full exposure — the breakdowns, the humiliation, the moments where Cassie is both completely wrong and completely understandable at the same time.

What made the performance remarkable was not the difficulty of the scenes. It was the consistency of her commitment to them. Night after night on set, take after take, she showed up and gave the camera something real. That is not a small thing. That is the kind of discipline that separates working actors from generational ones.

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What the Industry Does Not Tell You

The entertainment industry sells you a version of success built around talent, timing, and luck. And while all three matter, none of them are the real differentiator in a room full of equally talented people. The real differentiator is willingness — the willingness to be honest, to be vulnerable, and to let the work require something personal from you.

Most actors hit a wall at some point in their career where a role demands more than they have publicly shown before. The ones who say yes to that moment, who trust the material and the director enough to go somewhere uncomfortable, are the ones audiences remember long after the credits roll.

Sydney Sweeney said yes repeatedly. And the industry took notice.


The Question Worth Asking Yourself

Before you answer, really think about it. There is a moment in every serious audition room where someone might ask you to go further than you are comfortable with — to access something real, to stop performing and start revealing. In that moment, you have to decide what your dream is actually worth to you and, more importantly, what parts of yourself you are not willing to trade for it.

That is the question Euphoria quietly raises for anyone watching with ambition in their chest. Not “could I do that,” but “should I ever feel pressured to.” There is a difference between an artist who chooses vulnerability as a creative tool and one who is pressured into exposure they never agreed to. Knowing that difference is not a weakness. It is the most important thing a young actor can understand before they walk into a room that will test it.

Because the only role that truly costs too much is the one that asks you to abandon who you are to play it.

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What You Can Take From This

Whether you are an actor, a filmmaker, a content creator, or someone simply building something from scratch, the principle is the same. The work that connects with people is almost always the work that cost the creator something real. Audiences can feel the difference between performance and truth. They always could.

Sydney Sweeney did not become one of the most talked-about actresses of her generation because she got lucky. She got there because she was willing to be completely, uncomfortably human in front of a camera — and because she knew exactly who she was before she let the role take over.

That combination — full commitment and a clear sense of self — is rarer than talent. And it is the thing worth chasing.


Written for Bolanle Media | Entertainment. Culture. Conversation.


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Entertainment

Bieber’s Coachella Set Has Everyone Arguing Again

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And honestly? That might be exactly what he wanted.

Justin Bieber stepped onto the Coachella stage Saturday night as the highest-paid headliner in the festival’s history — reportedly pocketing $10 million — and proceeded to sit down at a laptop and play YouTube videos.

The internet, predictably, lost its mind.


What Actually Happened

This was Bieber’s first major U.S. performance since his Justice era — a long-awaited comeback after battling Ramsay Hunt syndrome in 2022, which caused partial facial paralysis, plus years of mental health struggles and a very public disappearing act from the industry.

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The stage setup was minimal: a fluid cocoon-like structure, no backup dancers, no elaborate lighting rigs. Just Bieber, a stool, and a laptop.

He opened with tracks from his 2025 albums Swag and Swag II, then invited the crowd on a journey — “How far back do you go?”

What followed was a nostalgic scroll through his entire career: old YouTube covers before he was famous, classic hits Baby and Never Say Never playing on screen while he sang alongside his younger self. Guests including The Kid Laroi, Wizkid, and Tems joined him throughout the night.

He even played his viral “Standing on Business” paparazzi rant and re-enacted it live, hoodie on, completely unbothered.

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The Moment Nobody Predicted

But here’s what the critics burying him in their hot takes chose not to lead with: Bieber closed his set with worship music.

In the middle of Coachella — one of the most secular stages on the planet — he performed songs rooted in his Christian faith, openly crediting Jesus as the reason he was standing on that stage at all.

It wasn’t subtle. It wasn’t a quick prayer and a thank-you. He leaned into it fully, in front of a crowd of 125,000 people who came expecting pop bangers and got a testimony instead.

For fans who have followed his faith journey — his deep involvement with Hillsong and later Churchome, his baptism in 2014, and his very public declaration that Jesus saved his life during his darkest years — the moment landed like a full-circle miracle.


Why People Are Mad

Critics have been brutal.

Zara Larsson summed up the skeptics perfectly, posting on TikTok: It’s giving let’s smoke and watch YouTube — and that clip went just as viral as the performance itself.

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One fan on X wrote: I’m crying, this might actually be the worst performance I’ve ever seen. He’s just playing videos from YouTube… zero effort, pure laziness.”

The comparison to Sabrina Carpenter’s Friday headlining set — elaborate staging, multiple costume changes, celebrity cameos — only made Bieber’s stripped-down show look more controversial.

And the $10 million figure kept coming up. People felt cheated.


Why His Fans Think Everyone’s Missing the Point

Here’s where it gets interesting.

One commenter on X put it best: “He did not force a high-production machine that could burn him out again. Instead, he sat with his past, scrolling through old YouTube videos, duetting with his younger self, and mixing nostalgia with new chapters.”

As the set progressed, Bieber visibly opened up. He removed his sunglasses. He took off his hoodie. He smiled, made jokes about falling through a stage as a teenager.

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One Instagram account with millions of followers posted: This Justin Bieber performance healed something in me.”

That healing language is intentional for Bieber — it mirrors how he talks about his faith. In interviews, he has repeatedly said Jesus didn’t just save his career; He saved his life. The worship set at Coachella wasn’t a gimmick. It was a confession.

The Hollywood Reporter noted the performance also sparked a broader debate about double standards — whether a female artist could ever get away with the same low-key approach without being completely destroyed.


The Bigger Picture

Love it or hate it, Bieber’s Coachella set is the most talked-about moment from Weekend One — more than Karol G making history as the first Latina to headline the festival, more than Sabrina Carpenter’s spectacle.

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That’s not an accident.

In an era where every headliner tries to out-produce the last one, Bieber walked out with a laptop, a stool, and his faith — and made it personal. For millions of fans watching, the worship songs weren’t filler. They were the point.

Whether you call it lazy or legendary, one thing is clear: Justin Bieber isn’t performing for the critics anymore. He’s performing for an audience of One — and the rest of us just happened to be there.


Drop your take in the comments — was Bieber’s Coachella set lazy, legendary, or something even bigger?

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Entertainment

Vertical Films Changed Everything. Are You Ready?

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People don’t watch films the way they used to—and if you’re still cutting everything for the big screen first, you’re losing the audience that lives in your pocket.

Every swipe on TikTok is a tiny festival: new voices, wild visuals, heartbreak, comedy, and chaos, all judged in under three seconds. In that world, vertical films aren’t a gimmick. They’re the new front door to your work, your brand, and your career.

The movie theater is now in your hand

Think about where you’ve discovered your favorite clips lately: your phone, in bed, in an Uber, between texts. The “cinema” experience has shrunk into a glowing rectangle we hold inches from our face. That’s intimate. That’s personal. That’s power.

Vertical video fills that space completely. No black bars. No distractions. Just one story, one face, one moment staring back at you. It feels less like “I’m watching a movie” and more like “this is happening to me.” For storytellers, that’s gold.

The old rules still matter—but they bend

Film school taught you:

  • Compose for the wide frame.
  • Let the world breathe at the edges.
  • Save the close-up for maximum impact.

Vertical filmmaking says: bring all of that craft… and then flip it. You still need composition, rhythm, framing, and sound. But now:

  • The close-up is the default, not the climax.
  • Depth replaces width—what’s in front and behind matters more than left and right.
  • Micro-scenes—60 seconds or less—must feel like complete emotional beats.

It’s not “less cinematic.” It’s a different kind of cinematic—one that lives where people already are instead of asking them to come to you.

Your characters can live beyond the film

Here’s the secret no one tells you: audiences don’t just fall in love with stories; they fall in love with people. Vertical video lets your characters exist outside the runtime.

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Imagine this:

When someone feels like they “know” a character from their feed, buying a ticket or renting your film stops feeling like a risk. It feels like catching up with a friend.

Behind the scenes is no longer optional

Vertical films thrive on honesty. Shaky behind-the-scenes clips. Laughing fits between takes. The director’s 2 a.m. rant about a shot that won’t work. The makeup artist fixing tears after a heavy scene. That’s the texture that makes people care about the final product.

You don’t have to be perfect. You have to be present.
Ideas you can start capturing tomorrow:

  • “What we can’t afford, so we’re faking it.”
  • “The shot we were scared to try.”
  • “One thing we argued about for three days.”

When you show the process, you’re not just selling a film—you’re inviting people into a journey.

Think in episodes, not posts

Most people treat vertical video like a one-off blast: post, pray, forget. Instead, think like a showrunner.

Ask yourself:

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  • If my project were a vertical series, what’s Episode 1? What’s the hook?
  • How can I end each clip with a question, a twist, or a feeling that makes people need the next part?
  • Can I tell one complete emotional story across 10 vertical videos?

Suddenly, your feed isn’t random. It’s a season. People don’t just “like” a video—they “follow” to see what happens next.

HCFF

The attention is real. The opportunity is bigger.

We’re in a rare moment where a micro-drama shot on your phone can sit in the same feed as a studio campaign and still win. A fearless 45-second monologue in a bathroom. A quiet scene of someone deleting a text. A single, wordless push-in on a face that tells the whole story.

Vertical films give you:

  • Low cost, high experimentation.
  • Immediate feedback from real viewers.
  • Proof that your story, your voice, your world can hold attention.

You don’t have to wait for permission, a greenlight, or a perfect budget. You can start where you are, with what you have, and let the audience tell you what’s working.

So, are you ready?

Some filmmakers will roll their eyes and call vertical a phase. They’ll keep making beautiful work that no one sees until a festival says it exists. Others will treat every swipe, every scroll, and every tiny screen as a chance to connect, teach, provoke, and move people.

Those are the filmmakers whose names we’ll be hearing in five years.

The question isn’t whether vertical films are “real cinema.” The question is: when the next person scrolls past your work, do they feel nothing—or do they stop, stare, and think, “I need more of this”?

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