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Kelsea Ballerini Wants to Give ‘A Voice to New Artists’ in Country on September 13, 2023 at 7:54 pm Us Weekly

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Kelsea Ballerini. John Nacion/WireImage

Kelsea Ballerini has shown she is a rebel in a conservative music genre, and she is on a mission to diversify country music.

“It’s making sure that we’re giving a voice to new artists,” Ballerini said in the cover story of 2023 Time 100 Next, released on Wednesday, September 13 . “We’re giving a voice to unsigned artists who represent underrepresented groups in Nashville because they’re not getting a chance to be signed.”

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“Nobody says people don’t want to jam out to guys on the radio. I do. I also want to hear from women,” Ballerini continued. “Just as much, maybe more. I also want to hear from people of color, from the LGBTQ+ community. I want to hear all the voices we hear on pop radio on country radio.”

The Tennessee singer has enjoyed great success during her eight year recording career, including two Academy of Country Music Awards, two Country Music Association Awards, as well as seven platinum or multi-platinum singles. Now, she’s using that platform to support the causes she believes in. In April, she co-hosted the CMT Awards, making a memorable statement by performing her song “If You Go Down (I’m Going Down Too)” alongside four drag queens from RuPaul’s Drag Race.

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Related: Kelsea Ballerini and Chase Stokes Show PDA on the 2023 VMAs Red Carpet

Kelsea Ballerini and Chase Stokes made the cutest couple on the 2023 MTV Video Music Awards pink carpet on Tuesday, September 12. The couple shared a smooch while sporting matching red looks at the annual awards show held at the Prudential Center in Newark, New Jersey. Ballernini, 30, donned a sleek, backless cutout dress and […]

“At the time, a lot of anti-drag legislation was being proposed in Tennessee. I was not only hosting the CMT Awards, but I had a performance for a song of mine that is all about friendship and standing up for people that you love, and being ride-or-die for your people,” Ballerini added. “I realized that that would be a really good, important, loud, big stage to make that statement on, and CMT was all for it.”

Time/Youtube

Ballerini says she is determined to increase inclusivity in country music.

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“I would say, for anything in life, when there’s a ‘group of people’ — and I use ‘group’ in quotes — one person cannot speak for everyone. That is true for country music. I am in control of standing in what I believe in — and being a kind, good person who works towards making the world a more heard, safe, and inclusive place in whatever capacity I can do. ”

Country legend Shania Twain paid tribute to Ballerini in the Time Article, applauding her controversial decision to perform with drag queens.

“She has a powerful sense of self in those moments,” Twain commented. “She knows exactly where her heart is, and she always leads with love and inclusivity.”

In February, Ballerini released her EP, Rolling Up the Welcome Mat, her first new music since she divorced her husband of five years, fellow country singer Morgan Evans, in November.

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Related: Kelsea Ballerini Says She Felt ‘Really Used’ by Morgan Evans When He Released ‘O…

Two country singers and two sides of the story. As Kelsea Ballerini’s career skyrocketed amid her marriage to Morgan Evans, some people in her inner circle questioned his intentions. “People questioned him more than they questioned me. My friend Megan — I’ll never forget this — the first time she met him she pulled him […]

Now Ballerini has a new love in her life. At the VMA Awards, she appeared with her boyfriend, Outer Banks star Chase Stokes.

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Ballerina has found happiness in her personal life after a traumatic 2022. Looking back at the songs on Rolling Up the Welcome Mat, she said, “Cathartic is the number one word I could use for that record.”

“The whole thing is a journey; it starts with the moment I decide for myself that I’m going to make a really big life change, and it takes you through more or less all the stages of grief.,” Ballerina revealed. “It’s scary to bookmark your life so precisely and then put it out so publicly. It’s terrifying and so absolutely rewarding.”

Kelsea Ballerini has shown she is a rebel in a conservative music genre, and she is on a mission to diversify country music. “It’s making sure that we’re giving a voice to new artists,” Ballerini said in the cover story of 2023 Time 100 Next, released on Wednesday, September 13 . “We’re giving a voice 

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Business

How Advertisers Boost Indie Filmmaking

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Independent filmmaking is a challenging yet rewarding endeavor, often marked by limited budgets and resources. However, partnering with advertisers can significantly boost the prospects of indie films, providing much-needed financial support and enhancing marketing efforts. Let’s explore how advertisers play a crucial role in the success of independent films, supported by relevant statistics and insights.

Financial Support and Budget Augmentation

One of the primary ways advertisers boost indie filmmaking is through financial support. Independent films typically operate on tight budgets. A study on independent film revenue highlighted the financial struggles faced by indie filmmakers, noting that many films struggle to break even or make a profit without additional funding sources. Advertisers can fill this gap by providing sponsorships, product placements, and other forms of financial backing, allowing filmmakers to enhance production quality and cover essential costs.

Enhanced Marketing and Distribution

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Marketing is a critical component of a film’s success, and advertisers bring expertise and resources to the table. A comprehensive guide to marketing independent films emphasizes the importance of a well-crafted marketing strategy from the outset. Advertisers can leverage their marketing channels and expertise to promote indie films, ensuring they reach a wider audience. This includes creating captivating trailers, utilizing social media platforms, and engaging in influencer marketing.

Audience Engagement and Brand Integration

Advertisers can help indie filmmakers engage with their target audience more effectively. Cinema advertising has proven to be a highly effective medium, with studies showing that viewers are more positively disposed towards advertisements at the cinema. This positive disposition can translate into higher engagement and interest in the advertised indie films. Additionally, brand integration within films can create memorable and impactful experiences for viewers, enhancing their connection to the film.

Statistics Supporting the Impact of Advertising

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1. The global cinema advertising market is projected to grow by 6.78% from 2024 to 2029, reaching a market volume of $4.90 billion by 2029. This growth indicates the increasing value and impact of cinema advertising on audiences.

2. Data from a survey of 104 independent films revealed that self-distributed films, often supported by targeted marketing efforts, were more likely to break even or make a profit compared to those released through traditional distribution companies.

3. Historical successes of indie films like “Pulp Fiction,” “My Big Fat Greek Wedding,” and “Everything, Everywhere All at Once” demonstrate the potential for indie films to achieve significant commercial success with the right marketing and distribution strategies.

Fun and Engaging Examples

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  • Indie films can creatively integrate brands into their narratives, making product placements feel natural and enhancing the storytelling experience. For example, a character using a specific brand of coffee can subtly promote the product while adding authenticity to the scene.
  • Advertisers can create interactive promotions that engage audiences before and after the film. For instance, a brand could sponsor a contest where viewers submit their own short films inspired by the indie movie, fostering a community of engaged fans.

Advertisers play a vital role in boosting indie filmmaking by providing financial support, enhancing marketing efforts, and engaging audiences.

The partnership between filmmakers and advertisers creates a win-win scenario, where indie films gain the resources needed to succeed, and advertisers reach a captive and receptive audience. As the cinema advertising market continues to grow, the collaboration between indie filmmakers and advertisers will become increasingly important in shaping the future of independent cinema.

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Advice

How Festivals Support and Promote New Talent

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Film festivals play a crucial role in supporting and promoting new talent in the film industry. These events serve as launching pads for emerging filmmakers, providing them with exposure, networking opportunities, and recognition that can jumpstart their careers. Here’s how film festivals contribute to nurturing new talent:

Showcasing Emerging Filmmakers’ Work

Film festivals create dedicated platforms for showcasing the work of up-and-coming filmmakers. Many festivals have specific categories or sections focused on emerging talent, giving these artists a chance to present their films to audiences, critics, and industry professionals. This exposure is invaluable for new filmmakers who might otherwise struggle to find venues for their work.

Providing Networking Opportunities

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One of the most significant benefits of film festivals for new talent is the networking opportunities they offer. These events bring together filmmakers, producers, distributors, and other industry professionals, creating an environment ripe for making connections. For emerging artists, these interactions can lead to collaborations, mentorship opportunities, or even funding for future projects.

Offering Awards and Recognition

Many film festivals have awards specifically designed to recognize and encourage new talent. These accolades can range from “Best Emerging Filmmaker” to awards for best debut feature or short film. Winning or even being nominated for such awards can significantly boost a filmmaker’s credibility and visibility within the industry.

Facilitating Industry Connections

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Some festivals go beyond mere screenings and actively work to connect emerging filmmakers with industry professionals. They may organize pitch sessions, workshops, or one-on-one meetings with producers and distributors. These initiatives can help new talent navigate the complex world of film production and distribution.

Providing Educational Opportunities

Many film festivals incorporate educational components such as masterclasses, panel discussions, and workshops. These sessions, often led by established industry professionals, provide valuable insights and skills to emerging filmmakers, helping them refine their craft and understand the business side of filmmaking.

Creating a Supportive Community

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Film festivals foster a sense of community among filmmakers, especially those just starting their careers. This supportive environment allows new talent to share experiences, learn from peers, and find encouragement in their artistic pursuits.

Offering Financial Support

Some festivals go beyond recognition and actively provide financial support to emerging filmmakers. This can come in the form of cash prizes for competition winners, grants for future projects, or even production support for works-in-progress.

Providing a Platform for Diverse Voices

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Film festivals often prioritize diversity and inclusion, giving platforms to underrepresented voices in the film industry. This focus helps bring fresh perspectives and stories to the forefront, enriching the cinematic landscape.

Facilitating Distribution Opportunities

For many emerging filmmakers, getting their work seen beyond the festival circuit is a significant challenge. Film festivals can serve as a bridge to distribution, with many distributors attending festivals specifically to scout new talent and acquire promising films.

Building Audience Awareness

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Film festivals help build audience awareness for new filmmakers. By including their work in festival programs and promoting them alongside more established names, festivals introduce emerging talent to audiences who might not otherwise discover their films.

In conclusion, film festivals play a multifaceted role in supporting and promoting new talent. They provide visibility, networking opportunities, recognition, education, and sometimes even financial support to emerging filmmakers. By doing so, they not only help launch individual careers but also contribute to the ongoing vitality and diversity of the film industry as a whole.

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Advice

61% Say: Online Love Succeeds

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Recent studies have shed light on the changing perceptions of online dating, revealing that a majority of adults now believe relationships that begin online are just as successful as those that start in person. This shift in attitude reflects the growing acceptance and normalization of digital matchmaking in our increasingly connected world.

The rise of online dating platforms has revolutionized how people meet potential partners. With 37% of U.S. adults reporting having used an online dating site or app, these digital tools have become a significant part of the modern dating landscape. As more people turn to these platforms, the stigma once associated with online dating has steadily eroded.

Several factors contribute to this positive outlook on online relationships:

1. Increased exposure and familiarity: As more people use dating apps and sites, either personally or through friends and family, the concept becomes less foreign and more accepted.

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2. Success stories: Many long-term relationships and marriages that began online serve as testament to the potential of digital matchmaking.

3. Improved algorithms and user experience: Dating platforms have refined their matching processes, leading to more compatible connections.

4. Changing social norms: The digital age has normalized online interactions in many aspects of life, including romance.

Despite this optimistic view, it’s important to note that online dating isn’t without challenges. Safety concerns, misrepresentation, and the potential for harassment are issues that platforms and users continue to navigate. However, these challenges don’t seem to outweigh the perceived benefits for many users.

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Interestingly, the perception of online dating success varies somewhat across demographics. College-educated online daters, for instance, are more likely to report positive experiences (63%) compared to those with a high school diploma or less (47%). This suggests that factors such as education and digital literacy may influence one’s experience and outlook on online dating.

The belief in the potential success of online relationships is further supported by actual outcomes. About 42% of online dating users report having been in a committed relationship or married someone they met through a dating site or app. This statistic lends credence to the idea that online connections can indeed lead to meaningful, lasting relationships.

As online dating continues to evolve and integrate into mainstream culture, it’s likely that the perception of its efficacy will continue to improve. The key for users seems to be approaching online dating with realistic expectations, prioritizing safety, and recognizing that while the medium of introduction may be different, the fundamentals of building a strong relationship remain the same.

In conclusion, the growing belief that online relationships can be just as successful as traditional ones reflects a broader acceptance of digital tools in our personal lives. As technology continues to shape how we connect and interact, it’s clear that online dating has secured its place as a legitimate and potentially fruitful path to finding love and companionship in the modern age.

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