Business
Hailey Bieber’s Billion-Dollar Rhode Deal: How She Built a Beauty Empire

Hailey Bieber has achieved a major milestone in the beauty industry, finalizing a $1 billion deal to sell her skincare brand, Rhode, to e.l.f. Beauty. The acquisition, announced on May 28, 2025, marks one of the largest celebrity beauty buyouts in recent memory and cements Bieber’s place among the most successful beauty entrepreneurs of her generation.

The Deal: Structure and Impact
The agreement will see e.l.f. Beauty pay up to $1 billion for Rhode, including $600 million in cash upfront and $200 million in e.l.f. Beauty shares. An additional $200 million could be paid out over the next three years if Rhode meets specific performance targets. While Bieber co-founded Rhode with Lauren and Michael D. Ratner and shares ownership with other investors, her personal earnings from the deal are estimated in the nine-figure range, potentially raising her net worth to around $300 million.
Rhode’s Meteoric Rise
Launched in 2022, Rhode quickly became a powerhouse in the skincare sector, known for its minimalist branding and focus on essential, everyday products. In just three years, the brand achieved the No. 1 spot in Earned Media Value for skincare in 2024, boasting 367% year-over-year growth. Bieber credits her willingness to embrace mistakes and learn from early challenges as key to Rhode’s rapid success.
Bieber’s Role Moving Forward
Despite the sale, Bieber is not stepping away from the brand. She will continue as Rhode’s Chief Creative Officer and Head of Innovation, overseeing product development and marketing while also serving as a strategic advisor to e.l.f. Beauty. Bieber expressed excitement about the partnership, stating, “From day one, my vision for Rhode has been to make essential skin care and hybrid makeup you can use every day… Our partnership with e.l.f. Beauty marks an incredible opportunity to elevate and accelerate our ability to reach more of our community with even more innovative products and widen our distribution globally”.
Industry Impact and Celebrity Beauty Boom
Bieber’s deal places her among a select group of celebrities—like Rihanna, Selena Gomez, and Kylie Jenner—who have built beauty brands valued in the hundreds of millions or more. Fewer than 30 individuals in the U.S. and Europe have amassed fortunes of $380 million or more in the beauty sector, making this acquisition a standout moment in the industry.
Celebrating the Milestone
Bieber marked the occasion with a celebratory dinner in Los Angeles, donning a black mini dress and exuding the understated glamour now associated with billionaire beauty moguls. Her husband, Justin Bieber, quietly celebrated her achievement, underscoring the support behind her entrepreneurial journey.

“When I launched @rhode in 2022, I always had big dreams for the company, and the most important thing to me is to keep bringing rhode to more spaces, places, and faces globally. So today I am so incredibly excited and proud to announce that we are partnering with e.l.f. Beauty as we step into this next chapter in the world of rhode.”
— Hailey Bieber
What’s Next?
With the backing of e.l.f. Beauty, Rhode is poised for global expansion. Bieber’s continued leadership ensures that her vision and creative direction will remain central as the brand enters its next phase, promising more innovation and a broader international presence.
Hailey Bieber’s billion-dollar Rhode deal is not just a personal triumph—it’s a testament to the power of celebrity entrepreneurship and the enduring appeal of innovative, accessible beauty brands.
Business
Adoption Agencies and Legacy Planning

Houston Strong Child Placement Agency, a minority-owned adoption and foster care organization, is actively involved in the legacy planning process alongside Mrs. Donna Marshall-Payne and her company Doing Far More LLC. Their participation highlights how legacy planning extends beyond financial assets to encompass emotional security and generational impact for families—especially those formed through adoption and foster care. These important insights were shared during an interview with Roselyn Omaka and further brought to the community at the Black Entrepreneur Tour’s Spring Formal, hosted by Doing Far More LLC, where the conversation focused on building lasting legacies for all families.

How the Agency Contributes
- The agency assists families and children in the foster care system to find permanent, loving homes, emphasizing the importance of family stability as a foundational part of legacy creation.
- Legacy planning, as discussed by Marlon Randolph (Director of Operations), is not just about material inheritance but also about establishing emotional security and leaving a lasting positive imprint for future generations—values that resonate deeply with both the agency’s mission and Mrs. Donna’s approach.
- Their involvement in events like the Black Entrepreneur Tour, where they connected with Mrs. Donna, demonstrates a shared commitment to community impact and education around legacy planning.
Why Adoption Agencies Matter in Legacy Planning
- For adoptive and foster families, legacy planning includes preparing for the emotional and financial future of children who may have experienced instability, ensuring they are supported and secure even after the current caregivers are gone.
- The agency’s leadership, with experience in both social work and hospice care, advocates for comprehensive legacy planning—incorporating life insurance, emotional well-being, and continuity for children and families.

Collaborative Community Impact
- The collaboration between Doing Far More LLC and Houston Strong Child Placement Agency exemplifies a holistic approach to legacy planning, combining financial planning, emotional support, and community engagement.
- By involving adoption agencies in the legacy conversation, Mrs. Donna expands the definition of legacy to include the creation and nurturing of family bonds, not just the transfer of wealth or assets.
“That legacy piece is establishing yourself but then also establishing the generations that come behind, whether that’s from a position of life insurance, emotional security… all those different elements that bring that comfort to your loved ones when you’re no longer here and leaving your fingerprints and your footprints even when you’re gone.” — Marlon Randolph, Houston Strong Child Placement Agency

Houston Strong Child Placement Agency is directly involved in legacy planning by ensuring that foster and adoptive families are equipped to provide lasting security and support for children. Their collaboration with Mrs. Donna Marshall-Payne and Doing Far More LLC underscores the importance of integrating emotional, social, and financial planning to create enduring legacies for all types of families.
Connect with Doing Far More LLC for legacy planning:
📞 832‑745‑1114 | ✉️ info@doingfarmore.com | 📱 Instagram: @doingfarmorellc | 🌐 www.doingfarmore.com
Connect with Roselyn for PR:
✉️ Roselyn@bolanlemedia.com | 📱 Instagram: @bolanlemedia @RoselynOmaka | 🌐 www.bolanlemedia.com
Business
Rolling Toward Legacy: B’Elite’s Hattie Champions Planning at Doing Far More Event

At Doing Far More LLC’s Black Entrepreneurship Tour, Roselyn Omaka of Bolanle Media sat down with Hattie M. Banks, founder and CEO of B’Elite Hand Rolled Cigar Service, for a conversation that blended luxury, culture, and legacy. As one of the few Black African American cigar rollers in the industry, Hattie shared how her business is redefining elegance, offering bespoke hand-rolled cigars for weddings, corporate events, trade shows, and private celebrations.
During the interview, Hattie spoke about her passion for the art of cigar rolling and what sets B’Elite apart: “I specialize in the art of rolling cigars. I’m a bit of an anomaly because there aren’t many Black African American cigar rollers, so I consider myself special.” Her presence at the tour was inspired by the chance to connect with other entrepreneurs and to bring awareness to the importance of legacy planning, a theme central to Doing Far More’s mission.
Hattie emphasized that legacy planning is about making sure your affairs are in order so loved ones don’t have to face unnecessary stress, especially during difficult times. She encouraged others to embrace these conversations and highlighted how events like the Black Entrepreneurship Tour help bring visibility and support to small businesses and cultural traditions.
B’Elite offers immersive, hands-on cigar rolling experiences, from VIP packages that include luxury accessories and bourbon pairings to live rolling for events, all crafted for those who expect nothing less than the elite. Hattie’s story is a testament to the power of passion, representation, and planning for the future.
Watch the full interview with Hattie on Bolanle Media’s YouTube channel (@bolanlemedia)—like and subscribe for more inspiring stories. For more on B’Elite Hand Rolled Cigar Service, visit their website or connect for your next event.
Business
The Deeper Meaning of the Black Entrepreneur Tour’s Spring Formal

The Black Entrepreneur Tour: Spring Formal, hosted at The Grand UpperRoom in Katy, TX, was more than just an event—it was a powerful reminder of what it means to build and protect a legacy in Houston’s Black community. This impactful gathering was made possible entirely by Doing Far More LLC, led by the visionary Mrs. Donna Marshall-Payne. Her passion and dedication brought together entrepreneurs, visionaries, and families for an afternoon focused on real strategies for generational wealth, with a special emphasis on the often-overlooked role of real estate in legacy planning.

Roselyn Omaka from Bolanle Media and Mrs. Donna Marshall-Payne from Doing Far More LLC
The Meaning Behind the Movement
Legacy planning is about more than passing down money or a business. It’s about ensuring that the values, stories, and assets you’ve worked hard to build will continue to benefit your family and community for generations. As Mrs. Donna shared, “It’s not just about what you leave behind—it’s about how you set your loved ones up to thrive long after you’re gone.” The event created a safe, celebratory space for guests to share their personal journeys, challenges, and triumphs, making the experience deeply meaningful for all who attended.
The Real Estate Advantage
One of the most impactful topics discussed was the role of real estate in legacy planning. Real estate is more than an investment—it’s a cornerstone of generational wealth. By securing property, families can:
- Build equity that appreciates over time
- Provide stable housing or rental income for future generations
- Avoid the pitfalls of probate and family disputes through proper titling and estate planning
- Anchor a family’s presence and influence in their community
As highlighted during the event, many families lose valuable real estate due to lack of planning, leading to unnecessary legal battles and the loss of generational wealth. Mrs. Donna and her team emphasized the importance of proactive steps—like creating wills, trusts, and clear succession plans—to ensure that homes and properties remain assets, not burdens, for those left behind.
A Conversation That Matters
A highlight of the afternoon was the video interview with Roselyn Omaka, Founder and CEO of Bolanle Media. Sitting down with Mrs. Donna, Roselyn explored the deeper significance of legacy planning and how real estate can be a game-changer for Black families and entrepreneurs. Their conversation brought to light the urgent need for education and action, inspiring attendees to think beyond immediate business success and focus on long-term impact.

A Community United by Purpose
The Spring Formal wasn’t just about information—it was about inspiration and connection. Guests shared personal stories, learned from experts like Brittany Hall, owner of La Lutte Empire; Marcus Bowers , CEO of She’s Happy Hair and Cinema Anywhere Houston; and Martel Matthews (Black Wall Street and Trustavio), and left with practical tools to start their own legacy planning journeys. The event’s unique “pre-planning party” atmosphere turned a traditionally somber topic into a celebration of life, family, and future possibilities.
Stay Connected
Families looking to keep up with Mrs. Donna Marshall-Payne and Doing Far More LLC can find resources, events, and one-on-one support through their website, social media, and direct contact. The movement continues, and everyone is invited to be part of a legacy that uplifts, protects, and empowers the next generation.
This entire impactful event was brought to you by Doing Far More LLC—Mrs. Donna Marshall-Payne’s vision and leadership made it all possible.
Contact Mrs. Donna Marshall-Payne & Doing Far More LLC:
- Phone: 832-745-1114
- Email: info@doingfarmore.com
- Instagram: @doingfarmorellc
- Facebook: Doing Far More LLC
- Website: www.doingfarmore.com
Let’s do far more—together!
- Entertainment4 weeks ago
Usher Named as Witness in Explosive Day 6 of Diddy’s Abuse Trial
- Entertainment4 weeks ago
The Weeknd’s Journey Through Darkness, Healing, and Artistic Growth
- Entertainment4 weeks ago
Wrongfully Accused? Harvey Weinstein’s Plea for Fairness and Truth
- Entertainment4 weeks ago
JLo, Diddy, and the 1999 Club Shooting: Co-Conspirator or Victim?
- Advice1 week ago
5 Reasons Why Your Phone Videos Look FLAT
- Business7 days ago
The Deeper Meaning of the Black Entrepreneur Tour’s Spring Formal
- Business1 week ago
From Loss to Leadership: Martel Matthews on Legacy, Planning & Empowerment
- News1 week ago
Call of Duty: Black Ops 7 — A New Chapter in Psychological Warfare