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App Store users are downrating Twitter’s rebranding to X with 1-star reviews on August 2, 2023 at 8:00 pm

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Many people have mixed feelings over Twitter’s rebranding to X, in preparation for its transformation into owner Elon Musk’s vision of an “everything app.” But on the U.S. App Store, users have been venting their frustrations over the name change, leading to a surge in 1-star negative reviews, a new analysis shows.

According to data from market intelligence firm Sensor Tower, nearly 78% of all the U.S. iOS reviews of the newly renamed X app have been 1-star reviews since July 24th, the day of the official rebrand, compared with just 50% over the previous two weeks. (50% is still not a great number and one that speaks to other user complaints about the numerous changes Twitter has made under Musk’s ownership.)

The new 1-star reviews are in direct response to the rebrand, Sensor Tower notes, as users wrote how they’re upset with the new logo and name.

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“Bring back the BIRD,” writes one user.

“GIVE US BACK THE BIRD!!!” shouts another.

“What is X?,” asks a third reviewer.

“Good app gone bad,” adds a fourth.

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“Ugly,” another complaint states, followed by one dubbing the new app a “dumpster fire,” and so on.

However, the rebranding has not been all bad news for the company formerly known as Twitter.

In fact, Sensor Tower’s data indicates that X’s worldwide installs grew 20% week-over-week in the wake of the rebranding. There was a related 3-4% increase in weekly user growth, as well.

Earlier this month, X CEO Linda Yaccarino claimed the app usage was at an all-time high, and on July 28, X owner Elon Musk posted that monthly users had reached a new high this year. Neither exec was forthcoming with the exact dates and times that usage peaked, though.

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Despite the growth, Sensor Tower’s analysis revealed some troubling numbers, too. Per its panel, time spent per user fell 7% for the week, and daily sessions per user fell 6% following the renaming of the app to X.

“Though Twitter usage and engagement typically display some volatility due to seasonality and the news cycle, some of the declines in engagement may be attributable to users’ frustration with changes to the app,” said Abe Yousef, Senior Insights Analyst at Sensor Tower.

Of course, such a dramatic rebranding was likely to cause a backlash.

Arguably, Twitter had not been a successful company under prior leadership, so there is some rationale behind giving the app a massive makeover and a new purpose. Still, it remains to be seen if X can thrive after losing the trust and goodwill of some of its longtime Twitter users in the process.

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​ Many people have mixed feelings over Twitter’s rebranding to X, in preparation for its transformation into owner Elon Musk’s vision of an “everything app.” But on the U.S. App Store, users have been venting their frustrations over the name change, leading to a surge in 1-star negative reviews, a new analysis shows. According to data 

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X Opens the Door to Adult Content With New Policy

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X, the social media platform formerly known as Twitter, has made a significant policy shift by officially permitting adult content on its platform with some restrictions and guidelines.

In an update to its rules, X stated that users can now share “consensually produced and distributed adult nudity or sexual behavior” as long as it is properly labeled and not prominently displayed in areas like profile pictures or header images.

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“We recognize that many of our users are adults who want to freely express themselves by sharing legal adult content,” said an X spokesperson. “At the same time, we have a responsibility to protect minors and prevent exposure to explicit material without proper labeling.”

Under the new guidelines, users who “regularly post” adult content must adjust their settings to automatically mark images and videos as sensitive content, which blurs or hides the media by default. By default, users under 18 or who haven’t entered their birth date cannot view this sensitive adult content.

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The policy prohibits content “promoting exploitation, nonconsent, objectification, sexualization or harm to minors, and obscene behaviors.” It applies to all adult content, whether photographic, animated, or AI-generated.

X has stated that it will monitor user-generated content and adjust account settings for those who fail to properly mark pornographic posts. Similar rules and enforcement will apply to violent content as well.

The move aligns X with Apple’s app store guidelines, which allow apps with adult content as long as it is hidden by default and behind proper age gates and content warnings.

While adult content was already present on X, this policy update officially permits and regulates it, aiming to balance freedom of expression for consenting adults with protecting minors from exposure to explicit material.

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However, enforcing these rules consistently may prove challenging for X’s reduced content moderation teams following recent layoffs and cost-cutting measures.

The policy shift has drawn mixed reactions, with some praising X for embracing adult expression while others raise concerns about the potential for the platform to become inundated with pornographic content despite the restrictions.

As X navigates this new territory, the effectiveness of its labeling requirements, age verification measures, and content moderation efforts will be closely watched by users, regulators, and advocacy groups alike.

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Trump’s Conviction Raises Stakes for 2024 Election

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In a stunning fall from grace, Donald Trump has been convicted on 34 felony counts of falsifying business records related to a hush money payment made to conceal an alleged affair during the 2016 campaign. While Trump has vowed to appeal, the guilty verdict represents an unprecedented legal rebuke of the former president and frontrunner for the 2024 Republican nomination.

The question now is whether this first-ever criminal conviction of a former U.S. president will derail Trump’s increasingly plausible path back to the White House. The answer likely hinges on a narrow but potentially decisive sliver of persuadable voters in battleground states.

For Trump’s ardent base of supporters, the conviction seems to matter little. They have remained stubbornly loyal through past scandals, impeachments, and investigations. Many have already shrugged off the guilty verdict as an expected outcome from a “witch hunt” prosecution. In their eyes, Trump is the victim of a politicized injustice system rigged against him.

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But for the moderate Republicans, independents, and suburban swing voters who abandoned Trump in 2020, this criminal conviction could prove a bridge too far. The idea of reinstalling a convicted felon in the Oval Office may be unpalatable, even for those underwhelmed by President Biden’s leadership.

Trump’s ability to win back these key voting blocs in Arizona, Georgia, Michigan, Pennsylvania, and Wisconsin will likely decide if the conviction is a fatal blow or a mere speed bump on his return to power. A small but decisive number of alienated moderates could make the difference in another nail-bitingly close Electoral College finish.

Of course, Trump has repeatedly defied conventional wisdom and political norms throughout his improbable rise. His supporters point to examples like Eugene Debs garnering over 900,000 votes while campaigning from prison in 1920 as proof a conviction does not disqualify a candidate.

And Trump will surely leverage the conviction to his advantage, stoking grievances and portraying himself as a martyr persecuted by the “deep state.” His rallying cry will be that the American people, not corrupt prosecutors, should decide his political fate.

Ultimately, the impact of Trump’s conviction may come down to the sentencing and outcome of appeals. A lengthy prison term would be a near-impossible hurdle. But if he avoids incarceration, the stain of being a convicted felon on the campaign trail is a heavy burden.

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In a nation deeply divided over Trump’s legacy, voters in 2024 will judge whether his norm-shattering presidency warrants a norm-shattering return to power as a convicted criminal defendant. The stakes for American democracy have never been higher.

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Trump is Found Guilty by Jury

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The jury in Donald Trump’s hush money trial has reached a verdict after deliberating for less than two days. The 12 jurors will return to the courtroom shortly to announce their decision on the 34 counts of falsifying business records that Trump faced related to the $130,000 payment made to adult film star Stormy Daniels before the 2016 election.

Trump has been present in the courtroom awaiting the verdict.  The jury had requested to rehear portions of testimony from key witnesses David Pecker and Michael Cohen during their deliberations, suggesting they closely scrutinized the evidence around the alleged hush money scheme.

A guilty verdict would represent a significant legal setback for Trump as he campaigns for the 2024 Republican presidential nomination. An acquittal would be a boost for his campaign efforts. The high-profile trial has garnered immense attention, with the testimony providing insight into the alleged cover-up of the payment to Daniels.

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