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App Store users are downrating Twitter’s rebranding to X with 1-star reviews on August 2, 2023 at 8:00 pm

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Many people have mixed feelings over Twitter’s rebranding to X, in preparation for its transformation into owner Elon Musk’s vision of an “everything app.” But on the U.S. App Store, users have been venting their frustrations over the name change, leading to a surge in 1-star negative reviews, a new analysis shows.

According to data from market intelligence firm Sensor Tower, nearly 78% of all the U.S. iOS reviews of the newly renamed X app have been 1-star reviews since July 24th, the day of the official rebrand, compared with just 50% over the previous two weeks. (50% is still not a great number and one that speaks to other user complaints about the numerous changes Twitter has made under Musk’s ownership.)

The new 1-star reviews are in direct response to the rebrand, Sensor Tower notes, as users wrote how they’re upset with the new logo and name.

“Bring back the BIRD,” writes one user.

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“GIVE US BACK THE BIRD!!!” shouts another.

“What is X?,” asks a third reviewer.

“Good app gone bad,” adds a fourth.

“Ugly,” another complaint states, followed by one dubbing the new app a “dumpster fire,” and so on.

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However, the rebranding has not been all bad news for the company formerly known as Twitter.

In fact, Sensor Tower’s data indicates that X’s worldwide installs grew 20% week-over-week in the wake of the rebranding. There was a related 3-4% increase in weekly user growth, as well.

Earlier this month, X CEO Linda Yaccarino claimed the app usage was at an all-time high, and on July 28, X owner Elon Musk posted that monthly users had reached a new high this year. Neither exec was forthcoming with the exact dates and times that usage peaked, though.

Despite the growth, Sensor Tower’s analysis revealed some troubling numbers, too. Per its panel, time spent per user fell 7% for the week, and daily sessions per user fell 6% following the renaming of the app to X.

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“Though Twitter usage and engagement typically display some volatility due to seasonality and the news cycle, some of the declines in engagement may be attributable to users’ frustration with changes to the app,” said Abe Yousef, Senior Insights Analyst at Sensor Tower.

Of course, such a dramatic rebranding was likely to cause a backlash.

Arguably, Twitter had not been a successful company under prior leadership, so there is some rationale behind giving the app a massive makeover and a new purpose. Still, it remains to be seen if X can thrive after losing the trust and goodwill of some of its longtime Twitter users in the process.

​ Many people have mixed feelings over Twitter’s rebranding to X, in preparation for its transformation into owner Elon Musk’s vision of an “everything app.” But on the U.S. App Store, users have been venting their frustrations over the name change, leading to a surge in 1-star negative reviews, a new analysis shows. According to data 

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News

Terror Attacks in New Orleans and Las Vegas Linked

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The start of 2025 has been marred by two horrific terror attacks in the United States, one in New Orleans and another in Las Vegas, both occurring on New Year’s Day. These incidents have left communities reeling and have raised concerns about potential connections between the suspects involved.

In New Orleans, a truck driven by 42-year-old Shamsud-Din Jabbar plowed into a crowd celebrating on Bourbon Street, resulting in at least 15 deaths and over 30 injuries. Eyewitnesses reported that Jabbar, a U.S. Army veteran from Texas, deliberately targeted pedestrians while flying an ISIS flag from his vehicle. Following the attack, he exited the truck armed with an assault rifle and opened fire on police officers before being killed in the ensuing confrontation. Authorities discovered improvised explosive devices (IEDs) within his vehicle and in the vicinity of the attack site, further confirming the premeditated nature of this act of terrorism.

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Simultaneously, a separate incident unfolded in Las Vegas when a Tesla Cybertruck exploded outside the Trump International Hotel. The driver, identified as Matthew Livelsberger, also had a military background and was reported to have detonated the vehicle packed with firework mortars and fuel, resulting in his death and injuring seven others. Investigators are exploring whether Livelsberger and Jabbar had any prior connection, as both men served at the same military base at different times.

While the FBI has confirmed that they are investigating both attacks as acts of terrorism, they have not established a definitive link between the two incidents. However, similarities in their execution—both suspects rented vehicles from the same company—have prompted further scrutiny into their backgrounds and any potential accomplices.

As investigations continue, authorities are urging anyone with information about either suspect to come forward. The tragic events have sparked discussions about security measures in public spaces, particularly as cities prepare for large gatherings in the coming months.

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Politics

Donald Trump Named TIME’s 2024 Person of the Year

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Donald Trump has been selected as TIME magazine’s Person of the Year for 2024, marking his second time receiving this distinction. The former president, who won a historic comeback victory in the 2024 election, was chosen for his significant impact on global affairs and American politics.

TIME editor-in-chief Sam Jacobs explained the decision, citing Trump’s “comeback of historic proportions,” his role in driving “a once-in-a-generation political realignment,” and his reshaping of both the American presidency and the country’s global role. This recognition comes after Trump’s unprecedented achievement of reclaiming the White House after losing reelection four years earlier.

The selection process involved an extensive interview with Trump at Mar-a-Lago in November, covering a wide range of topics including the economy, foreign policy, and his plans for a second term. Notably, TIME took the unprecedented step of publishing a comprehensive fact-check alongside the interview transcript, examining 15 distinct assertions made by Trump.

Trump’s relationship with TIME has been tumultuous over the years. While he expressed honor at receiving the title in 2016, he has also criticized the magazine’s selections and even claimed he refused a potential Person of the Year offer in 2017. Despite this, Trump participated in the process this year, granting TIME access for an in-depth interview.

To commemorate the announcement, Trump rang the opening bell at the New York Stock Exchange (NYSE). This event marked a significant moment in Trump’s career, as it was his first time participating in this Wall Street tradition.

Trump’s selection as Person of the Year reflects his continued influence on American politics and his ability to reshape the political landscape. As the country prepares for his return to the White House, all eyes will be on how Trump’s second term might further impact both domestic and international affairs.

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Film Industry

Jay-Z Denies Allegations Amid Lawsuit

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Jay-Z, the renowned rapper and music mogul, faces serious allegations in a recently amended civil lawsuit. According to ABC News and NBC News, the suit accuses him and Sean “Diddy” Combs of raping a 13-year-old girl at an MTV Video Music Awards after-party in 2000.

The lawsuit, initially filed in October 2024, was updated on Sunday to include Jay-Z as a defendant alongside Combs. The plaintiff, identified only as “Jane Doe,” claims she was assaulted after being driven to the party following the awards show.

Jay-Z, whose real name is Shawn Carter, vehemently denies the allegations. He released a statement on X calling the lawsuit a “blackmail attempt” and questioning why it was filed as a civil case rather than a criminal one. The rapper expressed concern about the impact on his family, stating he and his wife Beyoncé would need to discuss the situation with their children.

Combs, who is currently in federal custody on separate charges, has also denied the accusations through his attorneys. The lawsuit alleges that an unidentified female celebrity was present during the incident but did not intervene.

The case has garnered significant media attention, with both artists’ reputations at stake. As the legal process unfolds, the music industry and public await further developments in this high-profile case.

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