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Reinventing Genres: Tips for Filmmakers

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Genres offer filmmakers a blueprint for storytelling, but they can also become predictable if followed too rigidly. To stand out and captivate modern audiences, filmmakers increasingly experiment with genre conventions, blending or subverting established norms to deliver fresh and surprising experiences. However, breaking the mold comes with its own set of challenges. Here’s how you can navigate the evolution of genre to create something truly original.

1. Understand the Rules Before Breaking Them

Before subverting genre conventions, you need a deep understanding of them. Audiences have expectations tied to genres—romances promise emotional connections, while horror builds tension and fear. Knowing these tropes allows you to decide which to keep, tweak, or completely upend to create impactful surprises.

Actionable Tip: Study successful genre films to identify their core conventions. For instance, in horror, the “final girl” trope often symbolizes survival. If you’re creating a horror film, consider flipping the trope by making the “final girl” the antagonist.

2. Blend Genres to Add Depth

Blending genres is an effective way to challenge expectations while broadening a story’s appeal. Films like Get Out seamlessly mix horror and social commentary, while Shaun of the Dead combines comedy with zombie horror. These hybrids resonate because they respect the essence of each genre while delivering something unexpected.

Actionable Tip: Identify the emotional beats of your primary genre, then layer in secondary elements. For instance, a drama can incorporate sci-fi elements to explore human relationships in a futuristic setting, like Her did.

3. Subvert Character Archetypes

Audiences often anticipate specific character types within genres, such as the heroic protagonist in action films or the wise mentor in fantasy. Subverting these archetypes can result in compelling narratives. For example, Knives Out turns the classic whodunit genre on its head by revealing key plot points early, making the journey more about “why” than “who.”

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Actionable Tip: Write character profiles for your leads and supporting cast, then challenge their roles. Can the villain be sympathetic? Could the mentor be unreliable? By defying expectations, you add complexity and intrigue.

4. Leverage Visual and Tonal Shifts

Genres often carry distinct visual and tonal markers—romantic comedies are bright and cheerful, while noir is dark and brooding. Playing with these elements can surprise audiences and enrich your narrative. For example, Parasite starts as a dark comedy but shifts into thriller territory, creating an emotionally charged experience.

Actionable Tip: Experiment with lighting, color palettes, and sound design to transition between tones or disrupt visual expectations. A colorful, vibrant world juxtaposed with a dark storyline, like in Jojo Rabbit, can create a striking contrast.

5. Balance Risk and Reward

Subverting genre expectations is a bold move, but it risks alienating audiences who expect familiarity. The key is to maintain a balance: innovate while staying true to the core emotional journey that the genre promises. For example, Mad Max: Fury Road redefined action films by focusing on relentless momentum while keeping the stakes and emotional arcs clear.

Actionable Tip: Test your story with trusted collaborators or small audiences. Gauge their reactions to ensure your subversions enhance the experience rather than confuse or frustrate viewers.

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6. Reinvent Timeless Themes

While genres evolve, their core themes—love, fear, ambition, or survival—remain timeless. By addressing these universal themes in innovative ways, you can create works that feel fresh yet deeply relatable. A film like The Shape of Water reinvents the romance genre by pairing a mute woman with an amphibious creature, blending fantasy with profound emotional depth.

Actionable Tip: Start with a universal theme, then brainstorm unique ways to explore it. For example, instead of a typical hero’s journey, could your story revolve around a collective effort or an antihero’s quest?

7. Learn from Genre Masters Who Break the Mold

Many groundbreaking filmmakers have pushed genre boundaries, creating new storytelling paradigms. Directors like Jordan Peele, Bong Joon-ho, and Greta Gerwig challenge conventions without losing sight of the emotional core of their stories. Studying their techniques can inspire your own creative choices.

Actionable Tip: Analyze a few genre-bending films and dissect how they challenge norms. What tropes did they keep or discard? How did they maintain emotional resonance while experimenting? Apply these insights to your project.

Final Thoughts: Evolving Genre with Purpose

Subverting or blending genres isn’t about discarding traditions—it’s about evolving them to reflect contemporary sensibilities. By understanding the essence of genres and pushing their boundaries thoughtfully, you can craft stories that surprise, engage, and resonate deeply with audiences. The key is to innovate without losing sight of the emotional truths that make genres timeless.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!

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How AI Is Forcing Everyone Into the Entrepreneur Game

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Remember when having an ordinary job felt safe? Those days are over. The arrival of artificial intelligence isn’t just automating tasks—it’s blowing up the very idea of job security and ushering in an era where adaptability and entrepreneurship aren’t optional, they’re survival skills. Welcome to the new game. Average is automated, and now, everyone needs to think—and act—like an entrepreneur.

AI Isn’t Coming—It’s Already Here (And It’s Taking Jobs)

It’s not sci-fi anymore. By 2025, AI and automation are expected to displace as many as 85 million jobs worldwide, from customer service roles to entry-level tech positions, with 13.7% of U.S. workers already reporting being replaced by robots or AI-driven systems. Young people are especially hard-hit: tech unemployment among 20- to 30-year-olds has jumped 3% this year alone in AI-exposed roles. And the impact isn’t slowing down. Analysts say up to 60% of jobs in advanced economies could see tasks automated in the near future, with 30% of workers fearing outright replacement.

Why Average Isn’t Enough Anymore

The old industrial world ran on “the bell curve”—reliably rewarding the middle. If you were competent, you were comfortable. But in the digital age, AI is programmed to do average things perfectly and instantly. Now, the top 10%—the specialists, the creators, the difference-makers—snap up 90% of the rewards, while the rest get left behind.

Enter: The Entrepreneur Game

Here’s the twist: being entrepreneurial isn’t just about starting a business. It’s about building a personal brand, mastering a specialty, and continually learning or creating something valuable that AI can’t easily duplicate. Tech isn’t killing opportunity—it’s changing what it looks like.

  • 20 million Americans now expect to retrain for new, more creative or tech-forward careers in the next three years.
  • The fastest-growing “jobs” are digital and entrepreneurial: creators, consultants, coaches, prompt engineers, content strategists, AI-human collaboration experts, and niche community builders.
  • Nearly half of companies that adopted AI are now automating roles, but they’re also creating demand for new skills and products almost overnight—a perfect playground for entrepreneurial thinking.

Survival Guide: How to Play (and Win) the New Game

  • Pick Your Niche: Get laser-specific. Being “good at business” is out. Being the best at “helping consultants automate YouTube marketing with AI tools” is in—and global.
  • Build Digital Assets: Write, film, code, design, research—create things that can scale, sell, and build your brand, wherever you are.
  • Stay Adaptable: Reskill, upskill, and don’t be afraid to jump into new industries. Today’s winners are the ones who can pivot quickly and ride the next wave, not cling to what worked last year.
  • Own Your Audience: Whether it’s a newsletter following, a YouTube channel, or a private Slack group, your future depends on connecting with people who value what you do—AI can’t compete with real, human influence.

Bottom Line

AI didn’t just move the goalposts—it changed the field. Being “average” is now a risk, not a guarantee. The winners in this new economy aren’t waiting for work to come to them—they’re proactively creating, collaborating, and cashing in on the skills, products, and experiences AI can’t touch. The entrepreneur game isn’t just for founders anymore. Ready or not, it’s for everyone.

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How to Make Your Indie Film Pay Off Without Losing Half to Distributors

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Making an independent film is often a labor of love that can take years, countless hours, energy, and a significant financial investment. Yet, for many indie filmmakers, the hardest part is recouping that investment and making money once the film is finished. A common pitfall is losing a large portion of revenue—often half or more—to sales agents, distributors, and marketing expenses. However, with the right knowledge, strategy, and effort, indie filmmakers can maximize their film’s earnings without giving away so much control or profit.

Here is a comprehensive guide to keeping more of your film’s revenue and ensuring your film gets the audience and financial return it deserves.

Understanding the Distribution Landscape

Most indie filmmakers traditionally rely on sales agents and distributors to get their films to audiences. Sales agents typically take 15-20%, and distributors can take another 20-35%, easily cutting your revenue share by half right from the start. Additionally, marketing costs that may be deducted can range from a few thousand to upwards of $15,000, further eating into profits. The accounting is often opaque, making it difficult to know how much you truly earned.

Distributors nowadays tend to focus on worldwide rights deals and use aggregators to place films on streaming platforms like Amazon, Apple TV, and Tubi. These deals often do not fetch the best revenue for most indie filmmakers. Many distributors also do limited outreach, reaching only a small number of potential buyers, which can limit the sales opportunities for your film.

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Becoming Your Own Sales Agent

One of the most important shifts indie filmmakers must make today is to become their own sales agents. Instead of relying entirely on intermediaries, you should learn the art and business of distribution:

  • Research and build an extensive list of distributors worldwide. Top filmmakers have compiled lists of hundreds of distributors by country and genre. Going wide increases your chances of multiple revenue deals.
  • Send personalized pitches to hundreds of distributors, showcasing your finished film, cast details (including social media following), genre, logline, and trailer. Ask if they want to see the full feature.
  • Don’t settle for a single distributor or a big-name company that may not prioritize your film. Instead, aim for multiple minimum guarantees (MGs) from niche distributors in individual territories like Germany, Japan, and the UK.
  • Maintain transparent communication and track every outreach effort carefully.

Pitching and Marketing Tips

When pitching your film:

  • Highlight key genre elements and target audience since distributors are often risk-averse and look for specific film types.
  • Include social media metrics or fanbase counts, which can make your film more attractive.
  • Provide a strong one-minute trailer and a concise logline.
  • Be prepared for rejections; even a 5% positive response rate is success.

Marketing is also crucial and can’t be left solely to distributors. Understanding and managing your marketing efforts—or at least closely overseeing budgets and strategies—ensures your film stands out and reaches viewers directly.

Self-Distribution and Hybrid Models

If traditional distribution offers no appealing deals, self-distribution can be a viable option:

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  • Platforms like Vimeo On Demand, Amazon Prime Direct, and YouTube allow you to upload, price, and market your film directly to audiences while retaining full creative and revenue control.
  • Aggregators like Filmhub and Quiver help place self-distributed films on multiple streaming services, often for a reasonable fee or revenue share.
  • The hybrid distribution model combines some traditional distribution deals with self-distribution, maximizing revenue streams, audience reach, and control over your film’s destiny.

Takeaway: Be Proactive and Entrepreneurial

The indie filmmaking world is now as much about entrepreneurship as artistry. Knowing distribution essentials, taking ownership of your sales process, and actively marketing your film are no longer optional—they are key for financial success.

By investing time in outreach, exploring multiple territories, securing minimum guarantees, and considering hybrid or self-distribution approaches, indie filmmakers can keep more of their earnings, increase their film’s audience, and avoid being sidelined by opaque deals and slim returns.

The days of handing your film over to a distributor and hoping for the best are gone. The winning formula today is to be your own sales agent, marketer, and advocate—empowered to make your indie film pay off.


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How to Absorb Books 3x Faster in 7 Days

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Reading is one of the most powerful skills you can develop — but most people read far slower than they could, spend time on information that doesn’t matter, and then forget what they read a week later. The Triforce Method changes that. It’s a three-part strategy that helps you increase your reading speed, focus on the most important details, and actually remember and use what you’ve learned.


Strategy 1: Increase Your Baseline Reading Speed

The first step is to read faster — but not by rushing. Instead, you’ll train your brain and eyes to process information more efficiently.

1. Remove Your Internal Monologue

Most people “hear” the words in their head when reading. This subvocalization caps your speed to that of normal speech — about 200–250 words per minute. To double your speed, you need to see the words, not hear them.

Think about a stop sign — you don’t sound out “STOP” in your head; you just recognize it instantly. You can train this with tools like Spreeder (free, not sponsored), which flashes text at higher speeds and groups words together. This forces your brain to process visually rather than subvocally.

With practice, this feels natural — the author of this method went from 250 wpm to over 500 wpm in just a short time.


2. Use a Visual Tracker

Your eyes aren’t naturally smooth when moving across text — small jerks and backtracking slow you down. Try this:

  • Look at your screen and move your eyes from left to right. Notice the small jitters.
  • Now put your finger or a pen in front of you and track it smoothly. Immediately, your motion is more consistent.

tracker (your finger, a pen, or even a cursor) keeps your eyes moving forward, prevents regression, and lets you maintain speed. Over time, increase your tracking speed. This alone can add another 100+ words per minute to your pace.


Strategy 2: Have a Reading Strategy

Speed means nothing if you waste time on unimportant details. The second step is knowing when to read fast and when to slow down — especially for non-fiction.

The 80/20 Rule

In most non-fiction books, 80% of the value comes from 20% of the content. The rest is often filler, examples, or repetition.

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For example, in Atomic Habits, the core lessons are surrounded by stories and case studies. Using the Triforce Method:

  1. Read most sections quickly (internal monologue removed, visual tracker engaged).
  2. When you hit a “golden nugget” of advice, slow down, think about it, and absorb it.

The key here: adapt your speed based on content. Reading 700 wpm during a key concept will reduce comprehension — so drop to 500 wpm or less when it matters.

Avoid “highlighting every sentence” syndrome. Focus on what really moves the needle.


Strategy 3: Summarise and Consolidate

Reading faster and smarter means nothing if you immediately forget what you’ve read. The third pillar of the Triforce Method is about retention and application.

Summarising

After each page, summarise it in 1–2 sentences in your own words. Even “nothing important happened here” counts. This habit forces your brain to engage with the material and improves comprehension.

Consolidating

Especially for non-fiction, you must take action on what you read. Learning is about changing behavior, not just collecting ideas.

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Example: After reading about habit tracking in Atomic Habits, actually start tracking your habits that day — don’t just file the advice away for “someday.” The author of this method even paused reading for 24 hours to implement changes before continuing.

If you don’t change anything after reading, you haven’t truly learned.


When to Use This Method

  • Learning-focused reading: Non-fiction, textbooks, technical guides, exam prep — anytime speed, focus, and retention matter.
  • Enjoyment reading: Fiction, poetry, or literature may not require all these techniques — unless you want to increase speed intentionally.
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The Bottom Line

The Triforce Method combines:

  1. Speed – Removing subvocalization + using a visual tracker.
  2. Strategy – Applying the 80/20 rule and adapting your pace.
  3. Retention – Summarising and acting on what you read.

With consistent practice, you can double your reading speed, focus only on what matters, and actually remember and use the information.


If you’d like, I can also make a condensed, visually appealing infographic summarizing the three strategies in the Triforce Method so it’s easier to refer back to.

Do you want me to prepare that next?

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