Knowing your audience is crucial when trying to sell a screenplay, and the first step is identifying the right buyers who are looking for scripts in your genre. Different production companies, studios, and executives focus on specific types of films, and by targeting the right buyers, you increase the chances of your script being seriously considered.

Production Companies and Studios

Many production companies specialize in specific genres, whether it’s action films, rom-coms, or horror. By researching companies that have produced films similar to your script, you can identify who might be most interested in your story. For example, if your script is a dark thriller, companies known for their work in that genre—like Blumhouse Productions for horror or A24 for independent films—are good targets.

According to a report by Statista, the global box office revenue for horror films reached approximately $2.5 billion in 2021 alone, indicating a strong market demand for this genre.

Industry Professionals

In addition to production companies, individual industry professionals such as producers, agents, or executives may also specialize in certain genres. Producers often build careers around specific types of films, so knowing their track record and preferences can help you target the right person.

A survey conducted by The Hollywood Reporter found that 63% of producers prefer to work within 1-3 specific genres. This statistic highlights the importance of aligning your script with the interests of potential buyers.

Streaming Platforms

Don’t forget about digital platforms like Netflix, Amazon Prime, and Hulu, which often produce genre-specific content. Many of these platforms are commissioning original scripts and series in specific genres—such as sci-fi, family dramas, or thrillers—so it’s worth researching which platforms are producing content similar to yours.

In 2021 alone according to Netflix Annual Report, Netflix invested approximately $17 billion in content creation, with a significant portion dedicated to original productions across various genres. This investment underscores the platform’s commitment to diversifying its content offerings.

Networking and Industry Events

Industry events like film festivals, screenwriting competitions, or market events (such as the AFM or Cannes Film Market) offer opportunities to meet buyers and learn more about their preferences. Networking with other screenwriters, producers, and agents can also help you make connections with potential buyers who specialize in your genre.

The Sundance Film Festival, one of the largest independent film festivals in the United States, showcases around 200 films annually and attracts over 120,000 attendees. These events are critical for building relationships within the industry.

By targeting the right buyers, your chances of selling your screenplay are significantly increased, as you’re presenting it to those who are most likely to appreciate its unique qualities. A study from ScreenCraft found that 65% of successful screenwriters sold their first script to a buyer who specialized in their script’s genre.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!

When selling a screenplay, how you present your script to potential buyers is just as important as the script itself. Effective marketing materials—like a strong logline, concise synopsis, and well-crafted query letter—can significantly improve your chances of getting noticed. In fact, according to a survey by the Writers Guild of America, 75% of produced screenplays were initially discovered through query letters or pitches.

Logline

A logline is a one-to-two sentence summary of your screenplay that conveys the essence of the story. It should highlight the central conflict and the stakes of the story in a way that makes the reader want to know more. A good logline is clear, concise, and intriguing, ideally leaving the reader with a sense of both the genre and tone of the script. Studies show that 90% of industry professionals decide whether to read a script based on the logline alone.

Example: A young woman, struggling with grief after her sister’s death, must uncover a shocking family secret before it destroys her remaining relationships.

Synopsis

The synopsis is a brief (usually one-page) summary of the plot, outlining the main events, characters, and themes of the script. It should focus on the core structure of the narrative, with particular emphasis on the protagonist’s journey, key turning points, and the resolution. Keep the synopsis clear and to the point, and avoid unnecessary detail that could distract from the main story. Research indicates that 68% of producers prefer synopses that are one page or less.

Query Letter

A query letter is a formal introduction to a potential buyer or agent. It should be short and professional, highlighting your script’s strengths without over-embellishing. Start by introducing yourself and your script, then briefly explain why the reader might be interested in it. Make sure to personalize your query letter to the recipient (if possible) and avoid sending generic mass emails. Tailor each letter to show that you’ve done your research on the person or company you’re contacting. A study by the Screenwriters University found that personalized query letters have a 30% higher response rate compared to generic ones.

Statistics show that only about 0.3% of spec scripts are ultimately sold. However, having well-crafted marketing materials can significantly increase your chances of getting your script read and considered. In an industry where only about 1-2% of aspiring screenwriters can make a full-time living from writing scripts, these marketing materials can make a crucial difference in getting your work noticed. Remember, in Hollywood, first impressions matter – make sure your logline, synopsis, and query letter are as polished and professional as your script.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!

In recent years, the landscape of screenwriting and script sales has shifted significantly. Historically, many screenwriters broke into the industry by selling spec scripts—scripts written without a contract or agreement in place, hoping to attract buyers. However, the demand for spec scripts has decreased over time for a variety of reasons.

The decline in spec script sales is evident in the numbers. Scott Myers is a screenwriter (K-9, Alaska, Trojan War), assistant professor at the DePaul University School of Cinematic Arts, and host of the popular screenwriting blog “Go Into The Story” that dives into the numbers. According to Scott Myers’ tracking, spec script sales peaked in 1995 with 173 deals. In contrast, recent years have seen a significant drop:

• 2015: 55 spec script deals
• 2016: 75 spec script deals
• 2017: 62 spec script deals
• 2020: Only 25 spec scripts were sold, down from 32 in 2019

Streaming Platforms Disruption

One of the key factors is the changing business models in Hollywood and the rise of streaming platforms like Netflix, Amazon, and Hulu. These companies often prefer to develop their own content internally, either through exclusive deals with established writers or by commissioning projects from scratch rather than purchasing unsolicited scripts. In addition, studios are focusing more on properties with built-in fan bases, like adaptations of popular books, comic books, or video games, reducing the opportunity for new spec scripts to get attention.

While spec sales still happen, they are less common than in the past. Writers may find it more productive to pursue other avenues, such as writing for TV (where many spec scripts are still viable), networking with agents and managers, or entering screenwriting competitions to get noticed.

Reduced Activity of Major Studios in the Spec Market

The shift in the industry is further illustrated by the fact that major studios have become less active in the spec market. As Scott Myers notes, “Whereas in the past, they have been major players in the spec market, the studios have been less so the last few years which has contributed to a decline in overall spec deals.”

Screenwriters today are often encouraged to focus on building relationships in the industry, seeking representation from agents or managers, and pursuing television and digital media opportunities as a more reliable path to success. This shift is reflected in the changing nature of script sales. For instance, an average of 28-30 films go into production each year from scripts and writers found on platforms like InkTip, not including scripts that earn a writer representation or other work.

Despite the challenges, there’s still hope for the spec market. As Debbie Moon, creator of CBBC’s “Wolfblood,” suggests, “The market isn’t as buoyant as it once was, but inevitably, the pendulum will swing back the other way.” The key for aspiring screenwriters is to adapt to the new landscape while continuing to produce high-quality, original content.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!