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Zepotha is huge on TikTok, but it’s no Goncharov on August 18, 2023 at 8:36 pm

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The seminal 1987 horror film “Zepotha” is back on TikTok.

Reaction videos to the film’s gory forest scenes dominate user feeds. TikTok users are digging through their parents’ wardrobes to recreate the vintage outfits from the movie. Fanart of the characters and convoluted theories about the movie’s ambiguous ending keep going viral. The tag #Zepotha has nearly 160 million views, and the movie’s theme song — an ethereal, synth-heavy pop beat — is trending. 

If you don’t remember Zepotha, you’re not alone. Zepotha never existed. 

It’s all part of a clever marketing campaign to promote a new song by the musical artist Emily Jeffri. The 18-year-old singer posted a video about making a fake movie go viral on TikTok by dropping casual mentions of it without any context. She encouraged followers to tell other creators that they “look EXACTLY like the girl from Zepotha” to stir up confusion. Her original video has 7.6 million views. In another video, she recommended bringing up Zepotha “every time a film bro mocks you” to gaslight them into believing that the movie is real. 

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Zepotha is a massive inside joke on TikTok — if you know, you know. 

“Together we will witness new lore develop, main characters will emerge, etc,” Jeffri said in a TikTok posted over the weekend. “We can convince thousands of people that this weirdly titled 80s horror film actually exists.” 

@emilyjeffri

putting this song forward as the movie’s main theme, i think it has zepotha vibes tbh #80s #nostalgia #horror #horrormovie #80shorror #bit #trickster #moohaha #newmusic #queerartist #spooky #zepotha

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♬ DO YOU REMEMBER ME – jeffri

The trend is working. Within days, the sound featuring Jeffri’s new song was used in over 12,000 videos. Other users leaned into the joke, claiming that they wrote extensive, smutty fanfiction about the film’s tragic protagonists. Fans posted “trailers” of Zepotha, and spread rumors about a 2024 reboot. They posted fake eBay listings for “rare” Zepotha VHS tapes and mint condition posters. When other users expressed doubt or confusion about the movie, Zepotha truthers insisted that their parents had shown them the movie as children. 

“I did NOT watch Zepotha and become traumatized for them to just say we made it up,” a user commented on a TikTok about the movie. 

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“old person here (30) i definitely saw a glimpse of zepotha at blockbuster back in the 90s,” another said. “so I CAN CONFIRM IT’S REAL.” 

Going viral on TikTok was once a perk that fast-tracked artists to making it in the music industry. Now, it’s an expectation. Artists tease previews of their new singles for weeks before actually releasing them, in hopes of manufacturing a trend to accompany their music. Last year, Halsey complained that her label wouldn’t let her release a new song without a “fake” viral moment. Organic virality is possible, but makes TikTok users suspicious. The platform is so saturated with new music that up-and-coming artists are written off as industry plants before they even have the chance to prove otherwise. TikTok users are wary of anyone who claims to have written “the song of the summer” or “the post-breakup song,” especially if the music they wrote conforms to the “TikTok music formula” — pop music made to go viral. 

Sharing any kind of art is an act of vulnerability, but especially so for independent musicians on TikTok. Sharing too earnestly is cringe, and sharing too proudly is artificial. One of the few strategies that actually works is for artists to market to niche internet communities, like fan edits of tragic gay anime pairings

Jeffri’s campaign is particularly clever because it builds a trend that happens to feature her song, instead of forcing her song into a trend. Zepotha is bigger than her song, at this point, and the more it spreads, the more removed it is from Jeffri herself. Zepotha is an inside joke, but few TikTok users know how the joke started. Knowing who Jeffri is doesn’t matter, though; as long as the videos use Jeffri’s song, her campaign is working. 

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While the strategy works to draw in new listeners, Jeffri’s claim over the trend also limits Zepotha from achieving its potential as a collaborative bit. 

Collectively gaslighting the internet into remembering a fake movie isn’t new. Last year, Tumblr “brought back” the 1973 Martin Scorsese drama “Goncharov,” an Italian mafia film that revolved around crime, power and a forbidden love triangle. Like Zepotha, Goncharov never existed. But Tumblr users committed to the bit, and created a detailed Google doc about the film’s characters, their relationships and their backstories. The collaborative effort also included a scene-by-scene breakdown of the movie, which users coordinated through a Goncharov Discord server. 

Scorsese himself joined in, and in a text to his daughter posted on TikTok, said, “I made that film years ago.” 

While Zepotha is popular, it hasn’t reached the commitment to detail or collaboration that Goncharov did. Tumblr users have criticized Zepotha as a disorganized popularity contest, rather than a collective effort. Multiple creators started Google docs to write Zepotha’s lore together, but failed to agree on a singular story. There is no definitive list of characters featured in the film, and the names that TikTok creators do reference in their Zepotha posts vary in spelling. 

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“Zepotha will never succeed because tiktok users don’t have the attentions spans to pull off a goncharov,” Tumblr user sbibble said. “Meanwhile we have nothing better to do and decades of fan fiction experience.” 

Zepotha’s greatest flaw isn’t the lack of centralized lore — it’s that, unlike Goncharov, a single creator is claiming ownership of the joke. This week, Jeffri announced a short film competition that would award the winner £500. The winning film would also become “canon” in the Zepotha universe. 

“as the creator of zepotha i feel it is important that we restore order & organise our lore,” Jeffri said in the video announcing the short film competition. “time for you, the REAL creative geniuses behind all of this, to bring zepotha to life in your own short movies.” 

Goncharov worked so well because countless users worked on it together. Fans discussed plot points for hours at a time on Discord before writing them into the shared Google doc, which canonized the lore. Tumblr users wrote detailed analyses of the film’s themes and clock motifs, based on other users’ additions to the Google doc. Goncharov writers went as far as agreeing that scenes in the film had to be compliant with the period-appropriate Hays Code, the industry guidelines that prohibited nudity, profanity and realistic violence. Tumblr users created a definitive story from thousands of ideas. 

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Zepotha, on the other hand, is an idea with a single origin point that has branched off into countless deviating storylines. Choosing a single winning short film to decide the film’s plot encourages fans to compete with each other, instead of build on each others’ creativity. It isn’t inherently better or worse than how Goncharov creators worked, but does limit Zepotha’s impact on internet culture. Zepotha is so popular because it’s fun to be in on the joke, not necessarily because of the creative potential. 

The Goncharov hype lasted for weeks, and although it’s slowed down in the past year, the Discord server is still active. Jeffri posted about Zepotha less than a week ago, but users are already tiring of the trend. 

Whether Zepotha lasts doesn’t matter as much for Jeffri. It doesn’t need to be the next Goncharov for her to make an impact. She already managed to make her song viral, and for an independent artist on TikTok, that’s enough of a win.

​ The seminal 1987 horror film “Zepotha” is back on TikTok. Reaction videos to the film’s gory forest scenes dominate user feeds. TikTok users are digging through their parents’ wardrobes to recreate the vintage outfits from the movie. Fanart of the characters and convoluted theories about the movie’s ambiguous ending keep going viral. The tag #Zepotha 

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Netanyahu’s UN Speech Triggers Diplomatic Walkouts and Mass Protests

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What Happened at the United Nations

On Friday, Israeli Prime Minister Benjamin Netanyahu addressed the United Nations General Assembly in New York City, defending Israel’s ongoing military operations in Gaza. As he spoke, more than 100 delegates from over 50 countries stood up and left the chamber—a rare and significant diplomatic walkout. Outside the UN, thousands of protesters gathered to voice opposition to Netanyahu’s policies and call for accountability, including some who labeled him a war criminal. The protest included activists from Palestinian and Jewish groups, along with international allies.

Why Did Delegates and Protesters Walk Out?

The walkouts and protests were a response to Israel’s continued offensive in Gaza, which has resulted in widespread destruction and a significant humanitarian crisis. Many countries and individuals have accused Israel of excessive use of force, and some international prosecutors have suggested Netanyahu should face investigation by the International Criminal Court for war crimes, including claims that starvation was used as a weapon against civilians. At the same time, a record number of nations—over 150—recently recognized the State of Palestine, leaving the United States as the only permanent UN Security Council member not to join them.

International Reaction and Significance

The diplomatic walkouts and street protests demonstrate increasing global concern over the situation in Gaza and growing support for Palestinian statehood. Several world leaders, including Colombia’s President Gustavo Petro, showed visible solidarity with protesters. Petro called for international intervention and, controversially, for US troops not to follow orders he viewed as supporting ongoing conflict. The US later revoked Petro’s visa over his role in the protests, which he argued was evidence of a declining respect for international law.

BILATERAL MEETING WITH THE PRIME MINISTER OF ISRAEL Photo credit: Matty STERN/U.S. Embassy Jerusalem

Why Is This News Important?

The Gaza conflict is one of the world’s most contentious and closely-watched issues. It has drawn strong feelings and differing opinions from governments, activists, and ordinary people worldwide. The United Nations, as an international organization focused on peace and human rights, is a key arena for these debates. The events surrounding Netanyahu’s speech show that many nations and voices are urging new action—from recognition of Palestinian rights to calls for sanctions against Israel—while discussion and disagreement over the best path forward continue.

This episode at the UN highlights how international diplomacy, public protests, and official policy are all intersecting in real time as the search for solutions to the Israeli-Palestinian conflict remains urgent and unresolved.

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Is a Nuclear-Powered Alien Spacecraft Flying Toward Earth?

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A mysterious interstellar object speeding through our solar system has reignited debates about extraterrestrial technology — and whether Earth might currently be under quiet observation.

The object, known as 3I/ATLAS, is only the third confirmed interstellar visitor ever detected. Unlike ordinary comets, however, this cosmic traveler has baffled astronomers with its unusual brightness, strange trajectory, and lack of a visible cometary tail. While most scientists cautiously describe it as a natural body, one leading astrophysicist believes something much stranger is at play.

Harvard Scientist’s Bold Claim

Professor Avi Loeb of Harvard University, head of the Galileo Project, has suggested that 3I/ATLAS may in fact be a nuclear-powered alien spacecraft designed to test how humanity would respond to an interstellar visitor. He argues that its flight path is improbably precise, bringing it close to Mars, Venus, and Earth — a pattern highly unlikely to occur by chance.

Loeb also points out that telescope images show a glow inconsistent with ordinary dust behavior. Instead of trailing behind like a comet, the halo-like light appears to extend in unusual ways, sparking debate about whether the object could be emitting energy of its own.

Headed Toward Earth’s Neighborhood

3I/ATLAS is expected to make its closest approach in late 2025, passing near Mars before swinging by the inner solar system. Although Earth itself will be on the opposite side of the Sun when it comes closest, the alignment will still enable space-based observatories to capture sharper data.

Loeb has called on NASA and other agencies to use spacecraft already stationed near Mars or Jupiter — including the Juno mission — to take high-resolution photographs. He believes such efforts could reveal whether the interstellar object is truly natural, or the first technological probe humanity has ever encountered.

Should We Be Worried?

While most astronomers argue caution before jumping to alien conclusions, Loeb insists that scientific openness is key. “If it’s just a comet, we learn something new,” he said. “But if it’s a spacecraft, it would be the most important discovery in human history.”

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For now, 3I/ATLAS remains a mysterious speck on astronomers’ charts, drifting closer with each passing day. Whether it proves to be a frozen remnant of another star system or something far more advanced, the interstellar visitor has already succeeded in one mission: reminding us how vast and unpredictable the universe really is.

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AI Automation Could Cause Up to 20% Unemployment—A Workforce on the Brink

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Stark Warning from Anthropic CEO Highlights Rapid Job Displacement Risk

The looming threat of widespread unemployment due to AI automation has sparked intense debate among experts, business leaders, and policymakers. Dario Amodei, CEO of Anthropic—the company behind the influential AI language model Claude—issued a stark warning that has sent shockwaves through corporate America:

“Up to half of all entry-level white collar jobs could disappear within the next one to five years, potentially pushing unemployment rates as high as 20% during this period.”

This dramatic forecast paints a picture of a rapid and unsettling transformation in the workforce, driven by AI technologies that can perform complex cognitive tasks.

Balancing Predictions: Worst-Case Scenarios vs. Moderate Impact

However, this forecast represents one end of a spectrum of expert predictions. While Amodei’s warning highlights the worst-case scenario driven by the swift adoption of AI agents capable of coding, analyzing data, drafting legal documents, and managing workflows around the clock, other analyses suggest a more moderate impact. For example, Goldman Sachs estimates that AI could temporarily displace about 6-7% of U.S. jobs, with unemployment rising by approximately half a percentage point during the adjustment period. Their research anticipates a more gradual transition with a mixture of job disruption and creation.

The Unprecedented Speed and Scope of AI-Driven Job Disruption

The truth likely lies somewhere in between. AI is advancing at unprecedented speed, and the scope of jobs affected spans far beyond blue-collar roles to white-collar positions that required college degrees and years of training. Entry-level roles such as customer service representatives, data entry clerks, junior analysts, and administrative assistants face the greatest near-term risk. Mid-level roles in accounting, marketing, law, and engineering could soon follow, with companies already laying off workers citing AI-driven efficiencies.

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Preparing for an AI-Transformed Workforce: Adaptation Is Essential

Ultimately, the AI-driven job transformation is no longer a distant prospect but unfolding now. Whether unemployment spikes to 20% or stabilizes at lower levels depends on many factors, including business adoption rates, government policies, and the ability of workers to reskill. What is certain is that the workforce of tomorrow will look very different from today—and the time to prepare is right now.

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