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Why the all-electric Volvo EX30 is such a big deal on August 1, 2023 at 8:37 pm

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Almost a decade ago, Volvo drove into the modern era by going big. Literally. The second-generation XC90 crossover that launched in 2015 helped reset a brand associated with boxy station wagons by offering innovative hybrid engines, striking styling and a big tablet center screen that felt right out of the Tesla playbook.

Now, the car that’s poised to be Volvo’s next big hit is actually pretty small — and affordable, too.

The EX30, which recently made its North American debut in New York, is a car full of firsts. Volvo’s first compact fully electric crossover is its quickest car ever and is outfitted with an innovative, yet cheaper interior made with sustainable materials — a combination the automaker believes is key to turning the EX30 into a mass-volume, mainstream success.

In short, this small car is a big deal for Volvo and a major evolution of the brand. And it’s already making a huge splash.

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“The overall reception has been exceeding expectations, multiple times,” David Mele, the EX30’s product manager in the United States, said in an interview. “It’s been remarkably positive. We’re seeing that basically, every market that Volvo operates in is really excited about this car.”

Little car, big deal

Image Credits: Volvo

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A major reason is the EX30’s price tag: It starts at $34,950, instantly making it one of the more affordable EV options in the United States. In a year when electric adoption has seen some ups and downs — some critics worry demand is slowing as EVs pile up on dealer lots — the EX30 will come in well below the average $53,000 price tag these cars command lately.

Very few players exist in America’s affordable EV space right now: There’s the Tesla Model 3 and Model Y, selling like crazy after price cuts and tax rebates; the Chevrolet Bolt, which General Motors reversed course on discontinuing; and a handful of others, like the Kia Niro EV and Hyundai Kona EV and Hyundai Kona Electric. The latter two can easily cross into the $40,000 range at dealer lots.

It’s not that most people aren’t interested in EVs, analysts say, but that they’re turned off by their prices at a time when interest rates are high and the economy faces uncertainty ahead. Data firm AutoPacific found in a recent survey that a price tag below $35,000 is what it would take for many people to flip the switch.

The EX30’s right in that sweet spot, undercutting even Volvo’s next-cheapest car, the compact gas or electric XC40, by a few thousand dollars. The EX30 is about 10 inches smaller than the XC40 and 20 inches smaller than Tesla’s world-beating Model Y crossover.

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Previous attempts at compact cars haven’t always gone great for Volvo. Today, its top-selling models in the U.S. are the midsize XC60, followed by the bigger XC90. Past entrants like the compact C30 hatchback and V50 never made a big sales splash, either.

In a lot of ways, the EX30 is risky, but Volvo is banking on that electric powertrain to attract customers it wouldn’t have had before.

Mele said the target EX30 customer is “pre-family” buyers without kids or even “post-family” parents and grandparents. It could be a lot of buyers’ second or third car, or their first EV, and their first Volvo. That’s… a lot of people.

In short, Volvo’s going for mass appeal on this one — something it hasn’t really gone in for terribly often before. “It’s not going to be a niche product,” Mele said. (He declined to discuss sales targets for the EX30.)

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Swedish roots, Chinese production

Scale fits with Volvo’s goals of going “half-electric” by 2025 and all-electric by 2030, Mele said. But it’s also a key part of initiatives driven by Volvo’s Chinese parent company, Geely Holding Group. Between Volvo, the more performance-focused Polestar, the British sports car maker Lotus and several EV-focused brands not sold in America like Lynk & Co, Geely is increasingly rising as the Chinese auto conglomerate looking to take over the world — perhaps even without its customers realizing it.

In fact, like just a handful of other cars sold in the U.S. these days, the EX30 will be made in China. That means it won’t be eligible for any U.S. tax credits and that it’s subject to a 27.5% tariff on Chinese-made vehicles — making that price tag even more impressive. (“Anything we have to pay to the government is accounted for in that price,” Mele said, declining to speak on the potential profitability of the car.)

Mele said Volvo is still evaluating where the car will be built over the long term.

While Volvo won’t say anything further officially, it’s plausible that the company could decide to follow the moves of several competitors and put production somewhere in North America. Volvo is already expanding its South Carolina plant to build its flagship EX90 electric crossover. “Our goal, long term, is to build cars where we sell,” Mele said. “That’s both just good from a manufacturing perspective but also cuts down on carbon emissions.”

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Other markets aren’t as aggressive on China tariffs, of course. But at a time when European automakers are deeply concerned about lower-cost Chinese cars eating their market share on their home turfs, Volvo is one European brand that could have its kladdkaka and eat it too.

Specs that matter

Image Credits: Patrick George

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While Americans have historically been wary of Chinese-made, cars given past perceptions and political tensions, the EX30 could be enough of a deal that it will test just how much we care; the long-held Swedish brand identity might help.

The EX30 offers two battery packs: a 69 kWh nickel-cobalt-manganese unit for North America, and a cheaper, lower-range 51 kWh lithium-iron-phosphate unit for other markets. The EX30 has two powertrain setups. The base model is a single-motor, rear-wheel drive car boasting 272 horsepower and 275 miles of range. That model does zero to 60 mph in a respectable 5.7 seconds. Upgrading to the Twin Motor Performance variant gets dual motors for all-wheel-drive and 422 horsepower, plus a zero to 60 mph time of just 3.4 seconds. No Volvo has ever been that quick from the factory, the company says.

Its 12.3-inch vertical touchscreen, which runs almost all major control interfaces as there’s nothing in front of the driver, much like a Tesla, runs the latest version of Google’s Android operating system. Wireless Apple CarPlay is also standard, as is wireless phone charging, standard 5G connectivity, over-the-air software updates, four USB-C ports, and what Volvo says is the ability to fast-charge from 10% to 80% in 26.5 minutes.

In other words, while it’s small and affordable, it doesn’t seem like some penalty box economy car. And it comes in some fun colors, like Cloud Blue or the especially daring (for Volvo, anyway) Moss Yellow. The EX30 is expected to go on sale next summer.

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And while Mele confirmed the EX30 will launch with the standard CCS charging port, Volvo’s models will be able to access Tesla’s Supercharger network with an adapter in 2024, and that plug will be standard from 2025 onward, which could make it even more enticing as someone’s “first EV.” Mele said that’s exactly the goal.

“With this car, we’re sort of democratizing battery electric vehicles,” he said.

​ Almost a decade ago, Volvo drove into the modern era by going big. Literally. The second-generation XC90 crossover that launched in 2015 helped reset a brand associated with boxy station wagons by offering innovative hybrid engines, striking styling and a big tablet center screen that felt right out of the Tesla playbook. Now, the car 

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Politics

Will Kim Ju Ae Become North Korea’s First Female Leader?

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A New Face of Power in Pyongyang

In a country defined by secrecy and dynastic rule, the recent emergence of Kim Ju Ae—the daughter of North Korean leader Kim Jong Un—on the national and international stage has sparked intense speculation about the future of the world’s most isolated regime. For the first time since North Korea’s founding in 1948, the possibility of a female leader is being openly discussed, as state media and public ceremonies increasingly feature the teenage girl at her father’s side.

Official White House Photo by Shealah Craighead

Kim Ju Ae’s Rise to Prominence

Kim Ju Ae, believed to be around 12 or 13 years old, first came to the world’s attention in 2013 when former NBA star Dennis Rodman revealed he had held Kim Jong Un’s daughter during a visit to Pyongyang. However, she remained out of the public eye until November 2022, when she appeared beside her father at the launch of an intercontinental ballistic missile—a powerful symbol in North Korean propaganda.

Since then, Ju Ae has become a regular fixture at high-profile events, from military parades and weapons launches to the grand opening of a water park and the unveiling of new naval ships. Her repeated appearances are unprecedented for a member of the Kim family so young, especially a girl, and have led South Korean intelligence officials to suggest she is being groomed as her father’s successor.

The Power of Propaganda

North Korea’s state media has shifted its language regarding Ju Ae, referring to her as “beloved” and, more recently, “respected”—a term previously reserved for the nation’s highest dignitaries. Analysts believe this is part of a carefully orchestrated campaign to build her public profile and legitimize her as a future leader, signaling continuity and stability for the regime.

Presenting Ju Ae as the face of the next generation serves several purposes:

  • Demonstrating dynastic continuity: By showcasing his daughter, Kim Jong Un assures elites and the public that the Kim family’s grip on power will persist.
  • Minimizing internal threats: A young female successor is less likely to attract rival factions or pose an immediate threat to the current leadership.
  • Projecting a modern image: Her presence at both military and civilian events signals adaptability and a potential shift in North Korea’s traditionally patriarchal leadership structure.

Breaking with Tradition?

If Ju Ae is indeed being positioned as the next leader, it would mark a historic break from North Korea’s deeply patriarchal system. The country has never had a female ruler, and its military and political elite remain overwhelmingly male. However, her growing public profile and the respect shown to her by senior officials suggest that the regime is preparing the nation for the possibility of her ascension.

The only other woman with significant visibility and influence in the regime is Kim Yo Jong, Kim Jong Un’s younger sister, who has become a powerful figure in her own right, especially in matters of propaganda and foreign policy.

A Nation Divided, a Dynasty Endures

While the Kim family’s hold on North Korea appears unshakable, the country remains divided from South Korea by a heavily militarized border. Many families have been separated for generations, with little hope for reunification in the near future. As the Kim dynasty prepares its next generation for leadership, the longing for family reunions and peace persists on both sides of the border.

The Road Ahead

Kim Ju Ae’s future remains shrouded in mystery, much like the country she may one day lead. Her carefully managed public appearances, the reverence shown by state media, and her father’s apparent efforts to secure her place in the succession line all point to a regime intent on preserving its legacy while adapting to new realities. Whether North Korea is truly ready for its first female leader is uncertain, but the groundwork is clearly being laid for a new chapter in the Kim dynasty.

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Business

Pros and Cons of the Big Beautiful Bill

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The “Big Beautiful Bill” (officially the One Big Beautiful Bill Act) is a sweeping tax and spending package passed in July 2025. It makes permanent many Trump-era tax cuts, introduces new tax breaks for working Americans, and enacts deep cuts to federal safety-net programs. The bill also increases spending on border security and defense, while rolling back clean energy incentives and tightening requirements for social programs.

Pros

1. Tax Relief for Middle and Working-Class Families

2. Support for Small Businesses and Economic Growth

  • Makes the small business deduction permanent, supporting Main Street businesses.
  • Expands expensing for investment in short-lived assets and domestic R&D, which is considered pro-growth.

3. Increased Spending on Security and Infrastructure

4. Simplification and Fairness in the Tax Code

  • Expands the Earned Income Tax Credit (EITC) and raises marginal rates on individuals earning over $400,000.
  • Closes various deductions and loopholes, especially those benefiting private equity and multinational corporations.

Cons

1. Deep Cuts to Social Safety Net Programs

  • Cuts Medicaid by approximately $930 billion and imposes new work requirements, which could leave millions without health insurance.
  • Tightens eligibility and work requirements for SNAP (food assistance), potentially removing benefits from many low-income families.
  • Rolls back student loan forgiveness and repeals Biden-era subsidies.

2. Increases the Federal Deficit

  • The bill is projected to add $3.3–4 trillion to the federal deficit over 10 years.
  • Critics argue that the combination of tax cuts and increased spending is fiscally irresponsible.

3. Benefits Skewed Toward the Wealthy

  • The largest income gains go to affluent Americans, with top earners seeing significant after-tax increases.
  • Critics describe the bill as the largest upward transfer of wealth in recent U.S. history.

4. Rollback of Clean Energy and Climate Incentives

5. Potential Harm to Healthcare and Rural Hospitals

6. Public and Political Backlash

  • The bill is unpopular in public polls and is seen as a political risk for its supporters.
  • Critics warn it will widen the gap between rich and poor and reverse progress on alternative energy and healthcare.

Summary Table

ProsCons
Permanent middle-class tax cutsDeep Medicaid and SNAP cuts
No tax on tips/overtime for most workersMillions may lose health insurance
Doubled Child Tax CreditAdds $3.3–4T to deficit
Small business supportBenefits skewed to wealthy
Increased border/defense spendingClean energy incentives eliminated
Simplifies some tax provisionsThreatens rural hospitals
Public backlash, political risk

In summary:
The Big Beautiful Bill delivers significant tax relief and new benefits for many working and middle-class Americans, but it does so at the cost of deep cuts to social programs, a higher federal deficit, and reduced support for clean energy and healthcare. The bill is highly polarizing, with supporters touting its pro-growth and pro-family provisions, while critics warn of increased inequality and harm to vulnerable populations.

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Business

Trump Threatens to ‘Take a Look’ at Deporting Elon Musk Amid Explosive Feud

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The escalating conflict between President Donald Trump and Elon Musk reached a new peak this week, as Trump publicly suggested he would consider deporting the billionaire entrepreneur in response to Musk’s fierce criticism of the president’s signature tax and spending bill.

FILE PHOTO: Tesla CEO Elon Musk arrives on the red carpet for the automobile awards “Das Goldene Lenkrad” (The golden steering wheel) given by a German newspaper in Berlin, Germany, November 12, 2019. REUTERS/Hannibal Hanschke/File Photo

“I don’t know, we’ll have to take a look,” Trump told reporters on Tuesday when asked directly if he would deport Musk, who was born in South Africa but has been a U.S. citizen since 2002.

This threat followed a late-night post on Trump’s Truth Social platform, where he accused Musk of being the largest recipient of government subsidies in U.S. history. Trump claimed that without these supports, Musk “would likely have to shut down operations and return to South Africa,” and that ending such subsidies would mean “no more rocket launches, satellites, or electric vehicle production, and our nation would save a FORTUNE”.

Trump also invoked the Department of Government Efficiency (DOGE)—a federal agency Musk previously led—as a potential tool to scrutinize Musk’s companies. “We might have to put DOGE on Elon. You know what DOGE is? The DOGE is the monster that might have to go back and eat Elon,” Trump remarked, further intensifying the feud.

Background to the Feud

The rupture comes after Musk’s repeated attacks on Trump’s so-called “Big, Beautiful Bill,” a comprehensive spending and tax reform proposal that Musk has labeled a “disgusting abomination” and a threat to the nation’s fiscal health. Musk, once a Trump ally who contributed heavily to his election campaign and served as a government advisor, has called for the formation of a new political party, claiming the bill exposes the need for an alternative to the current two-party system.

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In response, Trump’s allies have amplified questions about Musk’s citizenship and immigration history, with some suggesting an investigation into his naturalization process. However, legal experts note that deporting a naturalized U.S. citizen like Musk would be extremely difficult. The only path would involve denaturalization—a rare and complex legal process requiring proof of intentional fraud during the citizenship application, a standard typically reserved for the most egregious cases.

Political Fallout

Musk’s criticism has rattled some Republican lawmakers, who fear the feud could undermine their party’s unity ahead of the 2026 midterm elections. Meanwhile, Musk has doubled down on his opposition, warning he will support primary challengers against Republicans who back Trump’s bill.

Key Points:

As the dispute continues, it has become a flashpoint in the broader debate over government spending, corporate subsidies, and political loyalty at the highest levels of American power.

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