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The Best Face Washes for Acne in 2023 on September 24, 2023 at 10:00 am Us Weekly

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Ah, pimples: the on-your-face, can’t-be-missed visual manifestation of all the awkwardness and hormonal turbulence that is puberty. Except that it’s not just teenagers who battle with acne. Whether you’ve just hit high school or are pushing 30, breakouts can seriously undermine your self-confidence and general wellbeing. Anyone who has experienced acne knows that in addition to being a psychological challenge, it can also be physically painful and scarring.

According to the American Academy of Dermatology Association, approximately 50 million Americans struggle with acne annually, making it the most common skin condition in the country. While acne has traditionally been associated with puberty, adult acne, which affects up to 15% of women in the US, is on the rise.

Not only are an increasing number of people struggling with acne, but the condition is becoming harder to treat. Widespread use of oral and topical antibiotics to treat acne over the past four decades has led to an increase in the strains of the bacteria Propionibacterium acnes that are resistant (or less sensitive) to antibiotics traditionally used to treat the condition.

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So, to recap: the number of people living with acne is increasing; acne isn’t restricted to those going through puberty; and the condition is becoming more difficult to treat.

Can a face wash make a difference?

The good news—and we could all do with some of that right about now—is that the options available for washing your face have increased dramatically over the past few decades. While the right facial cleanser might not be enough to get your acne under control, it is a good place to start.

Face washes formulated specifically to help clear and prevent acne tend to target one or more of the pathological pathways involved in the development of acne. Acne can develop as the result of numerous factors including:

increased sebum production (think of sebum as the oil produced naturally by your body);
abnormal follicular keratinization (when the cells in the hair follicle don’t shed normally onto the skin surface, causing a blockage in the hair follicle);
bacteria, specifically, the proliferation of Propionibacterium acnes; and
inflammation.

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To address one or more of these concerns, face washes formulated to tackle acne often include one of two active ingredients: salicylic acid or benzoyl peroxide.

Salicylic acid, which can be found naturally in willow bark, wintergreen, and sweet birch, acts as a chemical exfoliant. Because of its chemical structure, it can penetrate the epidermis and dissolve the build-up of dead skin cells and oils. This quality makes salicylic acid particularly useful in fighting whiteheads and blackheads. In low concentrations, salicylic acid also has anti-inflammatory properties, which can be beneficial to inflamed, acne-prone skin.

If you have cystic acne—characterized by hard, painful cysts below the skin’s surface—a product containing benzoyl peroxide may be a better bet. In addition to providing a light exfoliation to rid your skin of dead cells and excess oil, benzoyl peroxide has antibacterial properties that make it particularly effective in getting rid of acne-causing bacteria.

Other key ingredients often found in the best acne face washes include tea tree oil (broad antifungal and antibacterial properties), nicotinamide (helps to reduce inflammation), and sulfur (antifungal and antibacterial properties, plus removes excess sebum and dead skin cells from pores).

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Of course, if you are already being treated for acne with a prescription medication or if other products in your skincare routine contain salicylic acid or benzoyl peroxide, you might want to opt for a cleanser that doesn’t contain these active ingredients. In the same way that you don’t want to scrub at inflamed skin, you also don’t want to bombard it with too many active ingredients as this may result in irritation.

If your acne is already being treated by a dermatologist or if you are using a serum or moisturizer with active ingredients, the best acne face wash for you might be a gentle cleanser that rids your face of excess oil and dirt without stripping it of moisture or worsening inflammation.

Every skincare journey is different and there is no one-size-fits-all acne treatment. Bearing this in mind, our round-up of the best face washes for acne in 2023 includes cleansers for a range of budgets, both with and without active ingredients. Remember that it will probably take some time before you start noticing results and you may need to try out a few products before you find the one that works well for you.

1. Blu Atlas Volcanic Ash Face Cleanser

Blu Atlas

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Packed full (98%) of ingredients derived naturally from plants, fruits, and minerals, this face wash tops our list of the best face washes for acne because of its versatility. Free of artificial fragrances, parabens, phthalate, and sulfate, this pH-balancing cleanser is gentle enough to be used on any skin type, regardless of age.

In an online review of the product, 40-year-old Crystal admits that she bought the Blu Atlas Volcanic Ash Face Cleanser for her teenage son, but started using—and loving—it herself after seeing the effect that it had on her son’s skin:

“I purchased this for my 15-year-old son who has the oh-so-wonderful teenage acne. I was shocked that within the first week his skin was already looking better—a lot of the bright redness, inflammation, and bigger acne had cleared up. Now, after a month, his skin looks amazing.”

How does this product, which contains neither salicylic acid nor benzoyl peroxide, work so well on acne-prone skin? It comes down to three key ingredients: volcanic ash (bentonite), lactobacillus ferment filtrate, and pomegranate seed oil. The mildly exfoliating volcanic ash removes excess oil and impurities from your skin, the lactobacillus ferment filtrate is deeply soothing, and the pomegranate seed oil helps reduce inflammation. All in all, it’s a powerful combo!

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2. La Roche-Posay Effaclar Medicated Gel Cleanser

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If you are looking for a targeted acne-fighting face wash, this medicated cleanser from La Roche-Posay ticks all the boxes. The non-comedogenic formula uses 2% salicylic acid and 0.05% lipo-hydroxy acid (a derivative of salicylic acid) to unclog pores and get rid of excess oil. Clinical tests have demonstrated that the cleanser is capable of reducing excess surface oil by up to 47%.

If you have particularly oily skin, that might sound great; but what about those with sensitive skin? Ingredients such as salicylic acid can quickly dry out or aggravate sensitive skin. However, thanks to the inclusion of glycerin, which draws in and retains moisture, this face wash is gentle enough for use on sensitive skin too.

La Roche-Posay posits that this cleanser can address a variety of skin concerns including angry red pimples, blackheads, whiteheads, oily skin, enlarged pores, and uneven skin tone. The fact that 77% of the more than 13,400 buyers on Amazon have given this product a five-star rating suggests that it does just that.

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3. SkinCeuticals Purifying Cleanser: Out of stock

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The star ingredient in this gel-to-foam cleanser from SkinCeuticals is glycolic acid. Derived from sugarcane, this alpha hydroxy acid is vaunted for its ability to provide an even exfoliation and tackle various skin concerns such as blemishes, dullness, uneven texture and tone, and signs of aging. In addition to glycolic acid, the SkinCeuticals Purifying Cleanser uses mild sulfate-free surfactants to remove dirt and excess oil.

Suitable for all skin types—including aging skin—this pH-balanced cleanser refreshes your skin without disrupting the protective skin barrier. The inclusion of glycerin in the formula ensures that your skin stays hydrated.

4. Neutrogena Oil-Free Salicylic Acid Acne-Fighting Face Wash

Amazon

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This affordable face wash from Neutrogena is proof that skin-care products don’t need to be expensive to be effective. Frequently recommended by dermatologists, this non-comedogenic gel cleanser has been on the market for many years and is still a firm favorite.

While the hero ingredient here is salicylic acid, it is Neutrogena’s MicroClear® technology that allows the beta-hydroxy acid to penetrate deep into the pores to remove the build-up of oil and dead skin cells. This microgel complex, which combines salicylic acid with sebum dissolvers, has been shown in clinical studies to reduce non-inflammatory and inflammatory lesions and help prevent the development of new acne lesions.

While this product generally receives positive reviews online, some users have complained that with regular use their skin feels unpleasantly dry. Those with sensitive skin may also find the dyes and fragrances in this formula to be irritating.

5. EltaMD Foaming Facial Cleanser

Amazon

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This pH-balanced cleanser from EltaMD uses a blend of gentle enzymes and amino acids to remove impurities from the skin. The key ingredient here is bromelain, an exfoliating enzyme found in pineapples that has anti-inflammatory properties. As acne is an inflammatory condition, any anti-inflammatory action is going to be helpful.

As the name suggests, this is a foaming cleanser and the cleansing action happens in the foaming phase. Massage the cleanser thoroughly into damp skin and then allow 30 seconds for the cleanser to foam up. Once it is all foamy, you can rinse it—and those impurities—off with warm water. Describing the sensory experience of using this cleanser, one online reviewer wrote:

“I love this cleanser! I had a lot of acne as a teen so my dermatologist suggested that I try this cleanser. I’ve never had a foaming cleanser like this…the only way to describe the foam is soft and squishy. It’s a super relaxing texture. Non-irritating and it doesn’t leave my skin feeling tight. I still feel hydrated after cleansing unlike when I’m using other cleansers.”

If there is one criticism of this cleanser that appears regularly in online reviews, it is that it has a distinctive added fragrance that some users find too strong or irritating.

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6. PanOxyl Acne Foaming Wash With 10% Benzoyl Peroxide

Amazon

PanOxyl Acne Foaming Wash, which contains the highest concentration of benzoyl peroxide available without a prescription, promises to kill over 99% of acne-causing bacteria after 15 seconds of being on your skin. It’s a pretty straightforward equation: less acne-causing bacteria means fewer acne lesions and fewer new breakouts.

This formula is particularly effective for those with cystic acne. However, despite the addition of moisturizing ingredients, the high concentration of benzoyl peroxide in this product might lead to sensitivity and dryness in those with more sensitive skin.

While this face wash might not be the solution for everyone struggling with acne, it certainly works for many people. Occupying the #1 Best Seller spot in the Amazon category of “facial cleansing washes,” PanOxyl Acne Foaming Wash With 10% Benzoyl Peroxide has an average rating of 4.5 stars from more than 44,500 reviews!

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7. Vichy Normaderm PhytoAction Daily Deep Cleansing Gel

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This gel-to-foam cleanser from Vichy contains a 0.5% concentration of salicylic acid to reduce blemishes and help prevent new breakouts. In addition to this, the formula includes zinc to reduce excess oil, copper to help renew the skin’s surface, and Vichy Volcanic Water to strengthen the skin barrier.

As the name suggests, Vichy Volcanic Water has its origins in French volcanoes and is enriched with 15 essential minerals that have been clinically proven to provide the skin with some protection against environmental stressors such as pollution.

In clinical tests, individuals who used this cleanser daily found that after four weeks: pores seemed less visible (83%), imperfections looked reduced (85%), skin tone appeared more even (89%), and skin looked smoother (98%). Amazing!

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8. CeraVe Renewing Salicylic Acid Cleanser 

Amazon

Another affordable cleanser frequently recommended by dermatologists, CeraVe’s Renewing Salicylic Acid Cleanser can be used on both acne-prone and sensitive skin. In an online review, one convertee wrote:

“I’ve been using this product on my face for months now and my skin has never been more clear. My girlfriend recommended it to me and I will never go back! It doesn’t dry out my skin or make me red. Perfect for anyone with sensitive skin.”

If you have normal skin, you can use this as a daily cleanser, but if you have sensitive skin, it might be better to use this once or twice a week as an exfoliator. In addition to the exfoliating salicylic acid, this gel-to-foam cleanser also contains ceramides, hyaluronic acid, and niacinamide.

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Ceramides, which are naturally found in your skin, play an important role in maintaining your skin barrier so that it can keep moisture in and impurities out. This cleanser is formulated with three essential ceramides (1, 3, and 6-II) to help reinforce your skin barrier. Hyaluronic acid helps your skin to retain moisture and niacinamide has a calming effect on your skin, which is great for those with inflammation. This simple, but effective product is fragrance free and non-comedogenic, which means that it won’t clog up your pores.

9. Humane Acne Face Wash

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If you are looking for a product that is vegan and cruelty-free, try this acne wash from Humane. This cleanser has a relatively short ingredients list—only seven items on there, with one of them being water—that is free of parabens, phthalates, sulfates (SLS and SLES), paraffin, formaldehyde, mineral oil, synthetic fragrances, petrolatum, DEA, triclosan, and GMOs. This minimalist list of ingredients does include a 10% concentration of zit-zapping benzoyl peroxide.

“When I first brought this wash, I was skeptical, but desperate for something that would work,” admits a user called Alexis in an online review. “After just one wash I could see a difference and now, a year later, I’ll never buy another face wash again. This is perfect for my skin, which is oily and I had major acne when I first started using this. I cannot recommend this enough!”

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For best results, the brand recommends massaging the face wash into your skin and allowing it to sit for a minute before washing it off. As your tolerance grows, you can gradually increase this to two to three minutes. It is common for products containing benzoyl peroxide to initially cause additional breakouts or redness, so don’t be alarmed if your acne seems to worsen initially.

If you find that the product is too strong—excessive flaking or peeling—then you can reduce the frequency of use or the amount of time that the product sits on your skin. Humane also has a milder version of this face wash that contains a 5% concentration of benzoyl peroxide and this might be a better option if you have sensitive skin.

10. REN ClearCalm Clarifying Clay Cleanser

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If a clear conscience is one of your selection criteria, the ClearCalm Clarifying Clay Cleanser from REN might be what you’re looking for: vegan, cruelty-free, and packed in recycled plastic.

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Unlike the other cleansers on this list, this cleanser uses French kaolin clay to draw out impurities and excess oil. Willow bark extract provides a light exfoliation, while zinc gluconate helps to reduce sebum production and reduces inflammation.

The formula also includes mayblossom extract, which contains flavonoids that tone the skin and reduce the appearance of enlarged pores. Meanwhile, a blend of essential oils—chamomile, lavender, and sage—calms and soothes your skin.

You can use this product as you would a regular cleanser or you can use it as a mask by applying a thin layer of the product to cleansed skin and letting it sit on your skin for 10 minutes before adding water, massaging into your skin, and rinsing. Because the ingredients are gentle and non-drying, this is a great option if you are prone to breakouts but have sensitive skin.

11. Dermalogica Acne Clearing Skin Wash

Sephora

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When it comes to skin-care products, Dermalogica is always a safe bet and this foaming acne cleanser is no exception. Encapsulated salicylic acid (0.5%) and phytic acid provide a gentle chemical exfoliation, effectively clearing clogged pores. In addition to treating acne and preventing blackheads, phytic acid (an alpha-hydroxy acid) has been shown to reduce inflammation, even out skin tone, and stimulate collagen production.

Plant-derived glycerin ensures that your skin doesn’t feel too dry and a blend of menthol, camphor, tea tree, and chamomile flower extract cools and calms inflamed skin. This cruelty-free product is also free of all the nasty stuff (parabens, formaldehydes, phthalates, mineral oil, sulfates, and triclosan). That means you can lather it on daily without worrying about how you might be damaging your skin or the environment.

Frequently asked questions

Are there any downsides to benzoyl peroxide?

Benzoyl peroxide has been used to treat acne since the 1930s, and it is still the most effective active ingredient available without a prescription. However, it can aggravate sensitive skin resulting in dryness, erythema (simply put: redness), and scaling. A very small percentage of the population may also experience allergic contact dermatitis, which presents as an itchy rash.

The risk of sensitivity is related to the strength of the concentration of benzoyl peroxide. Over-the-counter products—those without a prescription—can contain a benzoyl peroxide concentration of up to 10%. However, a higher concentration does not automatically mean increased efficacy. If you have dry or sensitive skin, it is much better to use a product with a lower concentration of benzoyl peroxide to reduce the risk of irritation.

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Benzoyl peroxide is a bleaching agent, so make sure that you wash the product off completely before drying your face (or you might end up with bleached towels!) and be careful not to get the product on your clothes or in your hair.

How much salicylic acid should my face wash contain?

While chemical peels—those administered by a dermatologist—can contain a concentration of salicylic acid of up to 50%, over-the-counter products such as facial cleansers contain concentrations of between 0.5% and 2%.

However, if you have sensitive or very dry skin, even low concentrations of salicylic acid can irritate or overly dry-out your skin. When starting to use a new product containing salicylic acid, it is a good idea to begin on alternate days and build up to more regular use based on your tolerance.

Why is the pH-level important in a cleanser?

Okay, we’re going to get a little sciency here. You probably already know that pH (that stands for potential hydrogen) is used to measure the acidity of a substance. Acidity is measured using a scale from 1 to 14. A pH level of 7 is considered neutral; anything below this is acidic and anything above this is alkaline (or non-acidic). Your skin is naturally acidic and should have a pH value of between 5.3 and 5.9.

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Skin with a higher pH level—a more alkaline profile—tends to be dryer and more sensitive. A higher pH level also facilitates microbial growth, which makes the development of acne more likely. Cleansing your face with a product that has a high pH level (one that differs from that of your skin) can temporarily (for up to eight hours) increase the pH level of your skin and exacerbate acne. Opt for a cleanser with a slightly acidic pH level.

What are hydroxy acids?

Hydroxy acids, which are often used in skin-care products, can be divided into two groups: alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs). While both AHAs and BHAs provide exfoliating benefits, they have slightly different chemical structures, which changes how they interact with your skin.

Alpha-hydroxy acids—such as glycolic acid and lactic acid—are water-soluble and can penetrate the dermis. Beta-hydroxy acids—such as salicylic acid—are lipid-soluble and can penetrate the epidermis. Salicylic acid, for example, works at a deeper level to break apart the attachments between cells in the skin and unclog the pores, while AHAs operate on a more superficial level to smooth the skin and reduce hyperpigmentation.

What’s the deal with sulfates, parabens, and phthalate?

Trying to figure out which products to use can be complicated, not only because there are so many products out there, but also because ingredient lists tend to be long and confusing. When choosing a face wash, it helps to know what to look out for. For example, if you are looking for a cleanser to help with acne, checking for salicylic acid or benzoyl peroxide can narrow down the list. However, there are also some ingredients that you should try to avoid, and sulfates, parabens, and phthalate fall into this category.

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Why? Because, while they can be effective (the reason that cosmetic companies started using them in the first place), they generally aren’t that good for your health or the environment.

Sulfates, such as sodium laureth sulfate and sodium lauryl sulfate, are powerful surfactants (cleaning agents), but in the process of cleaning your skin, they can strip your skin of beneficial oils and moisture. Parabens are used to prevent bacteria growth in skin care products, but they can cause skin irritation. And phthalate, a petroleum-based chemical that is used to prolong the fragrance of a product, has been linked to more serious liver, thyroid, and immune system damage.

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Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Ah, pimples: the on-your-face, can’t-be-missed visual manifestation of all the awkwardness and hormonal turbulence that is puberty. Except that it’s not just teenagers who battle with acne. Whether you’ve just hit high school or are pushing 

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Advice

How Far Would You Go to Book Your Dream Role?

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The question Sydney Sweeney’s career forces every serious artist to ask themselves.


Most people say they want to be an actor. But wanting the life and being willing to do what the life requires are two entirely different things. Sydney Sweeney’s performance as Cassie Howard in Euphoria is one of the clearest examples in recent television of what it actually looks like when an artist refuses to protect themselves from the story they are telling.


The Performance That Started a Conversation

Cassie Howard is not a comfortable character to watch. She is messy, desperate, and heartbreakingly human in ways that most scripts would have softened or simplified. Sydney Sweeney did not soften her. She played every scene at full exposure — the breakdowns, the humiliation, the moments where Cassie is both completely wrong and completely understandable at the same time.

What made the performance remarkable was not the difficulty of the scenes. It was the consistency of her commitment to them. Night after night on set, take after take, she showed up and gave the camera something real. That is not a small thing. That is the kind of discipline that separates working actors from generational ones.

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What the Industry Does Not Tell You

The entertainment industry sells you a version of success built around talent, timing, and luck. And while all three matter, none of them are the real differentiator in a room full of equally talented people. The real differentiator is willingness — the willingness to be honest, to be vulnerable, and to let the work require something personal from you.

Most actors hit a wall at some point in their career where a role demands more than they have publicly shown before. The ones who say yes to that moment, who trust the material and the director enough to go somewhere uncomfortable, are the ones audiences remember long after the credits roll.

Sydney Sweeney said yes repeatedly. And the industry took notice.


The Question Worth Asking Yourself

Before you answer, really think about it. There is a moment in every serious audition room where someone might ask you to go further than you are comfortable with — to access something real, to stop performing and start revealing. In that moment, you have to decide what your dream is actually worth to you and, more importantly, what parts of yourself you are not willing to trade for it.

That is the question Euphoria quietly raises for anyone watching with ambition in their chest. Not “could I do that,” but “should I ever feel pressured to.” There is a difference between an artist who chooses vulnerability as a creative tool and one who is pressured into exposure they never agreed to. Knowing that difference is not a weakness. It is the most important thing a young actor can understand before they walk into a room that will test it.

Because the only role that truly costs too much is the one that asks you to abandon who you are to play it.

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What You Can Take From This

Whether you are an actor, a filmmaker, a content creator, or someone simply building something from scratch, the principle is the same. The work that connects with people is almost always the work that cost the creator something real. Audiences can feel the difference between performance and truth. They always could.

Sydney Sweeney did not become one of the most talked-about actresses of her generation because she got lucky. She got there because she was willing to be completely, uncomfortably human in front of a camera — and because she knew exactly who she was before she let the role take over.

That combination — full commitment and a clear sense of self — is rarer than talent. And it is the thing worth chasing.


Written for Bolanle Media | Entertainment. Culture. Conversation.


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Entertainment

Bieber’s Coachella Set Has Everyone Arguing Again

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And honestly? That might be exactly what he wanted.

Justin Bieber stepped onto the Coachella stage Saturday night as the highest-paid headliner in the festival’s history — reportedly pocketing $10 million — and proceeded to sit down at a laptop and play YouTube videos.

The internet, predictably, lost its mind.


What Actually Happened

This was Bieber’s first major U.S. performance since his Justice era — a long-awaited comeback after battling Ramsay Hunt syndrome in 2022, which caused partial facial paralysis, plus years of mental health struggles and a very public disappearing act from the industry.

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The stage setup was minimal: a fluid cocoon-like structure, no backup dancers, no elaborate lighting rigs. Just Bieber, a stool, and a laptop.

He opened with tracks from his 2025 albums Swag and Swag II, then invited the crowd on a journey — “How far back do you go?”

What followed was a nostalgic scroll through his entire career: old YouTube covers before he was famous, classic hits Baby and Never Say Never playing on screen while he sang alongside his younger self. Guests including The Kid Laroi, Wizkid, and Tems joined him throughout the night.

He even played his viral “Standing on Business” paparazzi rant and re-enacted it live, hoodie on, completely unbothered.

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The Moment Nobody Predicted

But here’s what the critics burying him in their hot takes chose not to lead with: Bieber closed his set with worship music.

In the middle of Coachella — one of the most secular stages on the planet — he performed songs rooted in his Christian faith, openly crediting Jesus as the reason he was standing on that stage at all.

It wasn’t subtle. It wasn’t a quick prayer and a thank-you. He leaned into it fully, in front of a crowd of 125,000 people who came expecting pop bangers and got a testimony instead.

For fans who have followed his faith journey — his deep involvement with Hillsong and later Churchome, his baptism in 2014, and his very public declaration that Jesus saved his life during his darkest years — the moment landed like a full-circle miracle.


Why People Are Mad

Critics have been brutal.

Zara Larsson summed up the skeptics perfectly, posting on TikTok: It’s giving let’s smoke and watch YouTube — and that clip went just as viral as the performance itself.

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One fan on X wrote: I’m crying, this might actually be the worst performance I’ve ever seen. He’s just playing videos from YouTube… zero effort, pure laziness.”

The comparison to Sabrina Carpenter’s Friday headlining set — elaborate staging, multiple costume changes, celebrity cameos — only made Bieber’s stripped-down show look more controversial.

And the $10 million figure kept coming up. People felt cheated.


Why His Fans Think Everyone’s Missing the Point

Here’s where it gets interesting.

One commenter on X put it best: “He did not force a high-production machine that could burn him out again. Instead, he sat with his past, scrolling through old YouTube videos, duetting with his younger self, and mixing nostalgia with new chapters.”

As the set progressed, Bieber visibly opened up. He removed his sunglasses. He took off his hoodie. He smiled, made jokes about falling through a stage as a teenager.

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One Instagram account with millions of followers posted: This Justin Bieber performance healed something in me.”

That healing language is intentional for Bieber — it mirrors how he talks about his faith. In interviews, he has repeatedly said Jesus didn’t just save his career; He saved his life. The worship set at Coachella wasn’t a gimmick. It was a confession.

The Hollywood Reporter noted the performance also sparked a broader debate about double standards — whether a female artist could ever get away with the same low-key approach without being completely destroyed.


The Bigger Picture

Love it or hate it, Bieber’s Coachella set is the most talked-about moment from Weekend One — more than Karol G making history as the first Latina to headline the festival, more than Sabrina Carpenter’s spectacle.

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That’s not an accident.

In an era where every headliner tries to out-produce the last one, Bieber walked out with a laptop, a stool, and his faith — and made it personal. For millions of fans watching, the worship songs weren’t filler. They were the point.

Whether you call it lazy or legendary, one thing is clear: Justin Bieber isn’t performing for the critics anymore. He’s performing for an audience of One — and the rest of us just happened to be there.


Drop your take in the comments — was Bieber’s Coachella set lazy, legendary, or something even bigger?

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Entertainment

Vertical Films Changed Everything. Are You Ready?

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People don’t watch films the way they used to—and if you’re still cutting everything for the big screen first, you’re losing the audience that lives in your pocket.

Every swipe on TikTok is a tiny festival: new voices, wild visuals, heartbreak, comedy, and chaos, all judged in under three seconds. In that world, vertical films aren’t a gimmick. They’re the new front door to your work, your brand, and your career.

The movie theater is now in your hand

Think about where you’ve discovered your favorite clips lately: your phone, in bed, in an Uber, between texts. The “cinema” experience has shrunk into a glowing rectangle we hold inches from our face. That’s intimate. That’s personal. That’s power.

Vertical video fills that space completely. No black bars. No distractions. Just one story, one face, one moment staring back at you. It feels less like “I’m watching a movie” and more like “this is happening to me.” For storytellers, that’s gold.

The old rules still matter—but they bend

Film school taught you:

  • Compose for the wide frame.
  • Let the world breathe at the edges.
  • Save the close-up for maximum impact.

Vertical filmmaking says: bring all of that craft… and then flip it. You still need composition, rhythm, framing, and sound. But now:

  • The close-up is the default, not the climax.
  • Depth replaces width—what’s in front and behind matters more than left and right.
  • Micro-scenes—60 seconds or less—must feel like complete emotional beats.

It’s not “less cinematic.” It’s a different kind of cinematic—one that lives where people already are instead of asking them to come to you.

Your characters can live beyond the film

Here’s the secret no one tells you: audiences don’t just fall in love with stories; they fall in love with people. Vertical video lets your characters exist outside the runtime.

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Imagine this:

When someone feels like they “know” a character from their feed, buying a ticket or renting your film stops feeling like a risk. It feels like catching up with a friend.

Behind the scenes is no longer optional

Vertical films thrive on honesty. Shaky behind-the-scenes clips. Laughing fits between takes. The director’s 2 a.m. rant about a shot that won’t work. The makeup artist fixing tears after a heavy scene. That’s the texture that makes people care about the final product.

You don’t have to be perfect. You have to be present.
Ideas you can start capturing tomorrow:

  • “What we can’t afford, so we’re faking it.”
  • “The shot we were scared to try.”
  • “One thing we argued about for three days.”

When you show the process, you’re not just selling a film—you’re inviting people into a journey.

Think in episodes, not posts

Most people treat vertical video like a one-off blast: post, pray, forget. Instead, think like a showrunner.

Ask yourself:

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  • If my project were a vertical series, what’s Episode 1? What’s the hook?
  • How can I end each clip with a question, a twist, or a feeling that makes people need the next part?
  • Can I tell one complete emotional story across 10 vertical videos?

Suddenly, your feed isn’t random. It’s a season. People don’t just “like” a video—they “follow” to see what happens next.

HCFF

The attention is real. The opportunity is bigger.

We’re in a rare moment where a micro-drama shot on your phone can sit in the same feed as a studio campaign and still win. A fearless 45-second monologue in a bathroom. A quiet scene of someone deleting a text. A single, wordless push-in on a face that tells the whole story.

Vertical films give you:

  • Low cost, high experimentation.
  • Immediate feedback from real viewers.
  • Proof that your story, your voice, your world can hold attention.

You don’t have to wait for permission, a greenlight, or a perfect budget. You can start where you are, with what you have, and let the audience tell you what’s working.

So, are you ready?

Some filmmakers will roll their eyes and call vertical a phase. They’ll keep making beautiful work that no one sees until a festival says it exists. Others will treat every swipe, every scroll, and every tiny screen as a chance to connect, teach, provoke, and move people.

Those are the filmmakers whose names we’ll be hearing in five years.

The question isn’t whether vertical films are “real cinema.” The question is: when the next person scrolls past your work, do they feel nothing—or do they stop, stare, and think, “I need more of this”?

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