Business
King of beers no more: How Bud Light lost its crown on August 3, 2023 at 10:00 am Business News | The Hill

Bud Light has been locked for months in a contentious dispute with its consumer base over a brief partnership with transgender influencer Dylan Mulvaney that has cost the brand and its parent company, Anheuser-Busch, billions in market value.
The brewing giant this week said it plans to lay off hundreds of U.S. corporate employees in an announcement that was celebrated by conservative leaders who have voiced opposition to Bud Light’s partnership with Mulvaney and the expansion of transgender rights more broadly. The company did not mention Mulvaney or the ongoing controversy in its announcement.
Mulvaney, a transgender influencer who has shared her transition journey with followers online, in April shared a sponsored post to her Instagram page promoting Bud Light’s annual March Madness sweepstakes, kicking off a deluge of conservative criticism over the company’s partnership with an openly transgender woman.
Right-wing celebrities, media personalities and even politicians responded to Mulvaney’s post by uploading videos of themselves destroying cases of Bud Light to social media and calling for a nationwide boycott of the beer, which had at that point enjoyed a 22-year reign as the nation’s best-selling beer.
Conservative pundit Ben Shapiro decried Bud Light’s partnership with Mulvaney during an April 3 episode of his radio show, repeatedly misgendering Mulvaney and telling his listeners that they are being “forced to consume” products from companies including Anheuser-Busch that believe “men are women and women are men.”
The same day, singer-songwriter Kid Rock in a video posted to Instagram and X, the platform formerly known as Twitter, shot four cases of Bud Light with what appeared to be a semi-automatic rifle.
“F— Bud Light and f— Anheuser-Busch,” he said in the video, which has been viewed more than 53 million times on X and more than 1.8 million times on Instagram.
In an April 5 statement on X, country music star Travis Tritt said all Anheuser-Busch products would be removed from his upcoming tour. “I know many other artists who are doing the same,” he said.
Other conservative figures publicly mischaracterized the brand’s brief partnership with Mulvaney – which consisted of a single 50-second Instagram video and an Instagram story post that disappeared after 24 hours – as a much larger marketing campaign meant to make both Bud Light and Mulvaney money.
The brand as part of the partnership also sent Mulvaney a custom Bud Light can with an illustration of her face on it, which was not commercially available.
Sales of Bud Light have dipped substantially since April, in part because of the backlash but also because beer has been steadily losing market share for the better part of the last decade (from 2011 to 2021, Anheuser-Busch fell from 46.9 percent of the market to 38.6 percent).
Bud Light was unseated by Mexico’s Modelo Especial as the nation’s best-selling beer in May, with sales down nearly 25 percent from one year ago.
While it’s likely neither Bud Light nor Mulvaney anticipated the scale of the backlash or the financial fallout, the response from conservatives is not entirely unprecedented. The catchphrase “Go Woke, Go Broke” has been used in right-wing circles since at least 2018 to criticize corporations that align themselves with progressive causes.
Conservatives last year threatened to boycott Disney after the company spoke out publicly against Florida’s Parental Rights in Education bill – known to its critics as the “Don’t Say Gay” bill for its heavy restrictions on talk of sexual orientation and gender identity in public school classrooms.
In June, similar outrage was directed at retail giants Target and Kohl’s for selling LGBTQ Pride-themed merchandise. The British footwear company Dr. Martens this week received conservative backlash for sharing an Instagram photo of a pair of boots painted with an illustration that showed a person with top surgery scars.
Transgender rights have also in recent years become a focal point of conservative politics in the U.S. This year alone, 566 bills targeting transgender Americans were introduced in 49 states, most of them by Republicans, who in a Pew Research Center poll conducted last year were most likely to say society has “gone too far” in accepting transgender people.
Two weeks after Mulvaney’s Instagram post, Anheuser-Busch CEO Brian Whitworth responded to the backlash with a written statement that distanced the company from the influencer.
“We never intended to be part of a discussion that divides people,” Whitworth wrote in the April 14 statement, which does not mention Mulvaney or the backlash outright. “We are in the business of bringing people together over a beer.”
The same day, Bud Light’s social media accounts posted for the first time since the controversy began, opening the floodgates to users determined to make their position on the company’s partnership with Mulvaney known. A simple “TGIF?” tweet garnered more than 33,000 replies, many of them referencing Mulvaney. The post has been viewed more than 12.5 million times.
In addition to conservative critics, those who support Bud Light’s partnership with Mulvaney and transgender rights more broadly have also played a role in the beverage’s fall from grace.
Virtually all sides in the debate have criticized Anheuser-Busch’s relatively tepid response to the backlash as insufficient for not taking a firm stance either way.
The Human Rights Campaign, the nation’s largest LGBTQ civil rights group, in May suspended its benchmark equality and inclusion rating for Anheuser-Busch, citing the company’s handling of the backlash. The previous month, the organization, in a letter to an Anheuser-Busch executive, admonished the company’s lukewarm response, including Whitworth’s April 14 statement.
“In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” the letter said.
Anheuser-Busch since sales began falling in April has attempted to court both liberals and conservatives to recoup some of its losses. In June, the company aired a series of television ads leaning into football and country music – themes that resonate with conservatives.
Also in June, Anheuser-Busch told the Daily Beast it is “committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community.”
Still, sales of Bud Light remain soft. For the four weeks ending July 1, Modelo Especial captured 8.7 percent of overall beer sales, compared to Bud Light’s 7 percent share, CNN reported last month.
For her part, Mulvaney has remained relatively quiet on the issue, absent the handful of mental health updates she’s shared with her followers since April. She explicitly addressed the ongoing controversy in a June TikTok video that criticized Bud Light and Anheuser-Busch’s failure to publicly support her and the transgender community at large in the face of a widespread hate campaign.
“For a company to hire a trans person and then not publicly stand by them is worse in my opinion than not hiring a trans person at all because it gives customers permission to be as transphobic and hateful as they want,” Mulvaney said. “And the hate doesn’t end with me. It has serious and grave consequences for our community.”
“To turn a blind eye and pretend everything is OK, it just isn’t an option right now,” she said.
–Updated at 6:21 a.m.
State Watch, Business, LGBTQ, News, Anheuser-Busch, Bud Light, Dylan Mulvaney, Kid Rock, LGBTQ rights, Transgender rights Bud Light has been locked for months in a contentious dispute with its consumer base over a brief partnership with transgender influencer Dylan Mulvaney that has cost the brand and its parent company, Anheuser-Busch, billions in market value. The brewing giant this week said it plans to lay off hundreds of U.S. corporate employees in an announcement…
Business
Why 9 Million Americans Have Left

The Growing American Exodus
Nearly 9 million Americans now live outside the United States—a number that rivals the population of several states and signals a profound shift in how people view the American dream. This mass migration isn’t confined to retirees or the wealthy. Thanks to remote work, digital nomad visas, and mounting pressures at home, young professionals, families, and business owners are increasingly joining the ranks of expats.

Rising Costs and Shrinking Wallets
Living in the US has become increasingly expensive. Weekly grocery bills topping $300 are not uncommon, and everyday items like coffee and beef have surged in price over the last year. Rent, utilities, and other essentials also continue to climb, leaving many Americans to cut meals or put off purchases just to make ends meet. In contrast, life in countries like Mexico or Costa Rica often costs just 50–60% of what it does in the US—without sacrificing comfort or quality.
Health Care Concerns Drive Migration
America’s health care system is a major trigger for relocation. Despite the fact that the US spends more per person on health care than any other country, millions struggle to access affordable treatment. Over half of Americans admit to delaying medical care due to cost, with households earning below $40,000 seeing this rate jump to 63%. Many expats point to countries such as Spain or Thailand, where health care is both affordable and accessible, as a major draw.

Seeking Safety Abroad
Public safety issues—especially violent crime and gun-related incidents—have made many Americans feel unsafe, even in their own communities. The 2024 Global Peace Index documents a decline in North America’s safety ratings, while families in major cities often prioritize teaching their children to avoid gun violence over simple street safety. In many overseas destinations, newly arrived American families report a significant improvement in their sense of security and peace of mind.
Tax Burdens and Bureaucracy
US tax laws extend abroad, requiring expats to file annual returns and comply with complicated rules through acts such as FATCA. For some, the burden of global tax compliance is so great that thousands relinquish their US citizenship each year simply to escape the paperwork and scrutiny.
The Digital Nomad Revolution
Remote work has unlocked new pathways for Americans. Over a quarter of all paid workdays in the US are now fully remote, and more than 40 countries offer digital nomad visas for foreign professionals. Many Americans are leveraging this opportunity to maintain their US incomes while cutting costs and upgrading their quality of life abroad.

Conclusion: Redefining the Dream
The mass departure of nearly 9 million Americans reveals deep cracks in what was once considered the land of opportunity. Escalating costs, inaccessible healthcare, safety concerns, and relentless bureaucracy have spurred a global search for better options. For millions, the modern American dream is no longer tied to a white-picket fence, but found in newfound freedom beyond America’s borders.
Business
Will Theaters Crush Streaming in Hollywood’s Next Act?

Hollywood is bracing for a pivotal comeback, and for movie lovers, it’s the kind of shake-up that could redefine the very culture of cinema. With the freshly merged Paramount-Skydance shaking up its strategy, CEO David Ellison’s announcement doesn’t just signal a change—it reignites the passion for moviegoing that built the magic of Hollywood in the first place.

Theatrical Experience Roars Back
Fans and insiders alike have felt the itch for more event movies. For years, streaming promised endless options, but fragmented attention left many longing for communal spectacle. Now, with Paramount-Skydance tripling its film output for the big screen, it’s clear: studio leaders believe there’s no substitute for the lights, the hush before the opening credits, and the collective thrill of reacting to Hollywood’s latest blockbusters. Ellison’s pivot away from streaming exclusives taps deep into what unites cinephiles—the lived experience of cinema as art and event, not just content.
Industry Pulse: From Crisis to Renaissance
On the financial front, the numbers are as electrifying as any plot twist. After years of doubt, the box office is roaring. AMC, the world’s largest theater chain, reports a staggering 26% spike in moviegoer attendance and 36% revenue growth in Q2 2025. That kind of momentum hasn’t been seen since the heyday of summer tentpoles—and it’s not just about more tickets sold. AMC’s strategy—premium screens, with IMAX and Dolby Cinema, curated concessions, and branded collectibles—has turned every new release into an event, driving per-customer profits up nearly 50% compared to pre-pandemic norms.
Blockbusters Lead the Culture
Forget the gloom of endless streaming drops; when films like Top Gun: Maverick, Mission: Impossible, Minecraft, and surprise hits like Weapons and Freakier Friday draw crowds, the industry—and movie fans—sit up and take notice. Movie-themed collectibles and concession innovations, from Barbie’s iconic pink car popcorn holders to anniversary tie-ins, have made each screening a moment worth remembering, blending nostalgia and discovery. The focus: high-impact, shared audience experiences that streaming can’t replicate.
Streaming’s Limits and Studio Strategy
Yes, streaming is still surging, but the tide may be turning. The biggest franchises, and the biggest cultural events, happen when audiences come together for a theatrical release. Paramount-Skydance’s shift signals to rivals that premium storytelling and box office spectacle are again at the center of Hollywood value creation. The result is not just higher profits for exhibitors like AMC, but a rebirth of movie-going as the ultimate destination for fans hungry for connection and cinematic adventure.

Future Forecast: Culture, Community, and Blockbuster Dreams
As PwC and others warn that box office totals may take years to fully catch up, movie lovers and industry leaders alike are betting that exclusive theatrical runs, enhanced viewing experiences, and fan-driven engagement are the ingredients for long-term recovery—and a new golden age. The Paramount-Skydance play is more than a business move; it’s a rallying cry for the art of the theatrical event. Expect more big bets, more surprises, and—finally—a long-overdue renaissance for the silver screen.
For those who believe in the power of cinema, it’s a thrilling second act—and the best seat in the house might be front and center once again.
Business
Why Are Influencers Getting $7K to Post About Israel?

Influencers are being paid as much as $7,000 per post by the Israeli government as part of an expansive and sophisticated digital propaganda campaign. This effort is designed to influence global public opinion—especially among younger social media users—about Israel’s actions in Gaza and to counter critical narratives about the ongoing humanitarian situation.

How Much Is Being Spent?
Recent reports confirm that Israel has dedicated more than $40 million this year to social media and digital influence campaigns, targeting popular platforms such as TikTok, YouTube, and Instagram. In addition to direct influencer payments, Israel is investing tens of millions more in paid ads, search engine placements, and contracts with major tech companies like Google and Meta to push pro-Israel content and challenge critical coverage of issues like the famine in Gaza.
What’s the Strategy?
- Influencer Contracts: Influencers are recruited—often with all-expenses-paid trips to Israel, highly managed experiences, and direct payments—to post content that improves Israel’s image.
- Ad Campaigns: State-backed ad buys show lively Gaza markets and restaurants to counter global reports of famine and humanitarian crisis.
- Narrative Management: These posts and ads often avoid overt propaganda. Instead, they use personal stories, emotional appeals, and “behind the scenes” glimpses intended to humanize Israel’s side of the conflict and create doubt about reports by the UN and humanitarian agencies.
- Amplification: Paid content is strategically promoted so it dominates news feeds and is picked up by news aggregators, Wikipedia editors, and even AI systems that rely on “trusted” digital sources.
Why Is This Happening Now?
The humanitarian situation in Gaza has generated increasing international criticism, especially after the UN classified parts of Gaza as experiencing famine. In this environment, digital public relations has become a primary front in Israel’s efforts to defend its policies and limit diplomatic fallout. By investing in social media influencers, Israel is adapting old-school propaganda strategies (“Hasbara”) to the era of algorithms and youth-driven content.
Why Does It Matter?
This campaign represents a major blurring of the lines between paid promotion, journalism, and activism. When governments pay high-profile influencers to shape social media narratives, it becomes harder for audiences—especially young people—to distinguish between authentic perspectives and sponsored messaging.

In short: Influencers are getting $7,000 per post because Israel is prioritizing social media as a battleground for public opinion, investing millions in shaping what global audiences see, hear, and believe about Gaza and the conflict.
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