News
How Music Manipulates Our Memories of Films

Music in films profoundly influences our perception and memory of cinematic experiences, often manipulating our recollections in subtle yet powerful ways. Recent research has shed light on this fascinating phenomenon, revealing how soundtracks can shape our emotional responses and even create false memories.
The Power of Cinematic Music
A study conducted at Georgia Tech demonstrated that music can significantly alter how we remember past events. Researchers found that participants who listened to film soundtracks while recalling difficult memories incorporated new emotions into those memories that matched the mood of the music. Remarkably, this effect persisted even a day later when recalling the same memories without musical accompaniment.
False Memories and Mood Congruency
The impact of music on memory is so strong that it can lead to false recollections. One study showed that after watching a movie, participants often misremembered hearing music that was never actually played. This highlights the brain’s tendency to fill in gaps and create coherent narratives, even when the details are inaccurate.
Research has also revealed a mood-congruency effect, where people more accurately recall the actions, characters, and outcomes of film scenes when accompanied by music with a matching emotional quality. This effect enhances memory by “chunking” fragments into more manageable wholes in our minds.
Neurological Insights
Brain imaging studies have provided further evidence of music’s impact on memory. When participants recalled stories while listening to emotionally charged music, increased activity was observed in the amygdala and hippocampus – areas crucial for emotional memory processing. This activation explains why songs associated with significant life events can feel so powerful.
Statistical Evidence
- Disney dominates the soundtrack landscape, with 10 out of the 20 most popular soundtracks on Spotify belonging to Disney films.
- “Encanto” emerged as the most streamed movie soundtrack on Spotify, receiving a Metacritic score of 75.
- A study involving 60 participants found that those who watched a romantic comedy trailer with sad music had better visual memory of the scene compared to those who watched it with happy music or no music at all.

Practical Applications
Understanding the relationship between music and memory has potential applications in various fields:
- Mental Health Treatment: For individuals dealing with conditions like depression or PTSD, carefully chosen music might help reframe negative memories, potentially reducing their emotional impact over time.
- Film Production: Filmmakers can leverage this knowledge to enhance storytelling and create more memorable cinematic experiences.
- Marketing and Advertising: Businesses can use music strategically to influence consumer perceptions and memories of products or brands.

Bolanle Media’s Innovative Approach
In light of these findings, Bolanle Media has recognized the importance of music in shaping audience experiences. The company has partnered with Room 380, a team of expert sound designers and composers, to create bespoke soundtracks that enhance the emotional impact and memorability of their productions. This collaboration aims to leverage the latest research in music psychology to craft audio experiences that resonate deeply with viewers.
By integrating cutting-edge understanding of music’s influence on memory and emotion, Bolanle Media is poised to deliver content that not only entertains but also leaves a lasting impact on its audience.

Discover how our collaboration with Room 380 brings innovative audio experiences to life, enriching narratives and enhancing viewer engagement. Join us on this journey to redefine cinematic storytelling through the power of music!
Film Industry
Weinstein Backs Baldoni in Legal Dispute

Harvey Weinstein, the disgraced former Hollywood producer serving prison sentences for sexual assault convictions, has publicly voiced support for actor-director Justin Baldoni in his ongoing $250 million defamation lawsuit against The New York Times and actress Blake Lively. Weinstein, currently incarcerated at New York’s Rikers Island ahead of a retrial for his overturned 2020 conviction, drew parallels between Baldoni’s case and his own 2017 media exposé, claiming The Times “cherry-picked” evidence to fit predetermined narratives in both instances.

The Allegations
The dispute stems from a December 2024 Times article titled “We Can Bury Anyone,” which detailed alleged efforts by Baldoni’s PR team to discredit Lively during a conflict over the film It Ends With Us, which Baldoni directed. The report cited text messages suggesting a coordinated smear campaign, which Baldoni claims were misrepresented and stripped of context. In his lawsuit, Baldoni accuses the publication of colluding with Lively to publish a “false and defamatory narrative” as a “vehicle for her vengeance”.
Legal Developments
A March 2025 court ruling signaled potential dismissal of The Times from the case, with U.S. District Judge Lewis Liman stating the publication presented “substantial grounds” for dismissal and a “strong likelihood” of prevailing on First Amendment grounds. Despite this, Baldoni expanded his lawsuit to $400 million, naming Lively, her husband Ryan Reynolds, and her publicist as co-defendants, alleging extortion and retaliatory tactics.
Weinstein’s Role
Weinstein, whose 2017 Times exposé catalyzed the #MeToo movement, told TMZ that Baldoni’s legal action “hit me hard,” likening it to his own experience of “selective” reporting. He added, “I should have stood up and fought back then. That regret still haunts me”. The Times defended its reporting, stating its Weinstein coverage was “rigorously reported” and based on documented evidence, while emphasizing Weinstein’s past admissions of misconduct.

Counterclaims
Lively has countersued Baldoni, accusing him of fostering an uncomfortable environment for women on set and engaging in retaliatory behavior. Her legal team denies the allegations of collusion, calling Baldoni’s lawsuit a “punitive” attempt to silence critics.
Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life
Health
Utah Bans Fluoride in Public Water Systems

Utah has officially become the first state in the United States to ban the addition of fluoride to public drinking water systems, a decision that has sparked intense debate among health experts, policymakers, and residents. Governor Spencer Cox signed the legislation on March 27, and the ban is set to take effect on May 7, 2025.
The Legislation and Its Implications
The new law prohibits municipalities and communities in Utah from deciding whether to add fluoride to their water supplies, marking a significant shift in state control over public health measures. Advocates for the ban argue that fluoridation is costly and constitutes unnecessary government intervention. Governor Cox, who grew up in an area without fluoridated water, likened it to being “medicated” by government policy.

The legislation also allows pharmacists to prescribe fluoride for individuals who wish to access its dental benefits while removing community-wide fluoridation practices[6]. This approach reflects a growing sentiment among some lawmakers that personal choice should play a greater role in health decisions.
Public Health Concerns
Despite its supporters, the ban has faced strong opposition from dental professionals and national health organizations, including the American Dental Association (ADA). Experts warn that eliminating fluoride from public water could lead to increased rates of tooth decay, particularly among children and low-income populations who may lack access to alternative sources of fluoride.
Fluoride has been added to public water supplies across the U.S. since 1945 as a cost-effective measure to reduce cavities and promote oral health. Studies have consistently shown its benefits in preventing dental disease. The ADA condemned Utah’s decision as a “willful disregard for oral health,” emphasizing that cavities remain one of the most prevalent chronic illnesses among children.

RFK Jr.’s Role and National Implications
Health and Human Services Secretary Robert F. Kennedy Jr., a vocal critic of water fluoridation, has praised Utah’s move as a step toward reducing what he views as harmful public health practices. During a visit to Salt Lake City on April 7, Kennedy expressed his hope that other states would follow Utah’s example. He also announced plans to urge the Centers for Disease Control and Prevention (CDC) to stop recommending fluoridation nationwide.
Kennedy’s advocacy has prompted the Environmental Protection Agency (EPA) to launch a review of fluoride’s potential health risks. While previous federal recommendations supported water fluoridation based on its proven benefits, Kennedy’s department is reconvening its Community Preventive Services Task Force to reassess these guidelines.
Broader Context
The debate over fluoride reflects broader skepticism toward public health interventions in recent years. Concerns about fluoride’s potential cognitive effects—such as diminished IQ scores linked to high exposure levels—have fueled opposition, though experts note these risks are associated with concentrations far higher than those used in community fluoridation.
As Utah sets a precedent with its statewide ban, other states like North Dakota and Tennessee are considering similar legislation. The decision marks a turning point in public health policy, raising questions about balancing individual choice with community-wide benefits.
The long-term impact of Utah’s decision remains uncertain, but it underscores growing divisions over science-based health measures in America today.
Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life
News
Russell Brand Charged with Multiple Counts of Rape and Assault

British comedian and actor Russell Brand has been formally charged with multiple counts of rape and sexual assault following an investigation by London’s Metropolitan Police. The charges, announced on April 4, 2025, stem from allegations made by four women regarding incidents that occurred between 1999 and 2005. Brand, known for his flamboyant persona and past roles in films like Get Him to the Greek, now faces serious legal consequences as he prepares to appear in court on May 2.
Details of the Charges
The Crown Prosecution Service has charged Brand with:
- One count of rape
- One count of oral rape
- One count of indecent assault
- Two counts of sexual assault
The alleged incidents reportedly took place in Bournemouth and Westminster, London. The investigation into these claims began in September 2023 after media reports from The Sunday Times and Channel 4’s Dispatches highlighted allegations against Brand. At the time, several women came forward with accusations of sexual misconduct, sparking a police inquiry that culminated in these charges.

Brand’s Response
Brand has consistently denied all allegations against him, asserting that his relationships were consensual. In a video posted to social media on the day of the charges, he stated: “I’ve never engaged in non-consensual activity. I pray that you can see that by looking in my eyes.” He added that he looks forward to defending himself in court.
Ongoing Investigations
The Metropolitan Police emphasized that their investigation remains open and encouraged anyone with relevant information to come forward. Detective Superintendent Andy Furphy noted that the women who reported the allegations are receiving support from specially trained officers.
Potential U.S. Legal Challenges
In addition to the UK charges, Brand faces a civil sexual assault case in the United States. This case involves allegations from a woman who claims he assaulted her on the set of the 2011 film Arthur. Reports suggest that Brand could potentially face criminal charges in the U.S. as well.

Impact on Brand’s Career
Once a prominent figure in British entertainment, Brand’s career has shifted significantly over the years. He transitioned from mainstream media to online platforms, where he shared commentary on politics and wellness. These allegations have cast a shadow over his public image, with many questioning his past behavior during his rise to fame.
As Russell Brand awaits his court appearance, this case marks a significant moment in addressing historical allegations within the entertainment industry. The legal proceedings will likely shape both public perception and accountability for such claims moving forward.

Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life
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