Knowing your audience is crucial when trying to sell a screenplay, and the first step is identifying the right buyers who are looking for scripts in your genre. Different production companies, studios, and executives focus on specific types of films, and by targeting the right buyers, you increase the chances of your script being seriously considered.

Production Companies and Studios

Many production companies specialize in specific genres, whether it’s action films, rom-coms, or horror. By researching companies that have produced films similar to your script, you can identify who might be most interested in your story. For example, if your script is a dark thriller, companies known for their work in that genre—like Blumhouse Productions for horror or A24 for independent films—are good targets.

According to a report by Statista, the global box office revenue for horror films reached approximately $2.5 billion in 2021 alone, indicating a strong market demand for this genre.

Industry Professionals

In addition to production companies, individual industry professionals such as producers, agents, or executives may also specialize in certain genres. Producers often build careers around specific types of films, so knowing their track record and preferences can help you target the right person.

A survey conducted by The Hollywood Reporter found that 63% of producers prefer to work within 1-3 specific genres. This statistic highlights the importance of aligning your script with the interests of potential buyers.

Streaming Platforms

Don’t forget about digital platforms like Netflix, Amazon Prime, and Hulu, which often produce genre-specific content. Many of these platforms are commissioning original scripts and series in specific genres—such as sci-fi, family dramas, or thrillers—so it’s worth researching which platforms are producing content similar to yours.

In 2021 alone according to Netflix Annual Report, Netflix invested approximately $17 billion in content creation, with a significant portion dedicated to original productions across various genres. This investment underscores the platform’s commitment to diversifying its content offerings.

Networking and Industry Events

Industry events like film festivals, screenwriting competitions, or market events (such as the AFM or Cannes Film Market) offer opportunities to meet buyers and learn more about their preferences. Networking with other screenwriters, producers, and agents can also help you make connections with potential buyers who specialize in your genre.

The Sundance Film Festival, one of the largest independent film festivals in the United States, showcases around 200 films annually and attracts over 120,000 attendees. These events are critical for building relationships within the industry.

By targeting the right buyers, your chances of selling your screenplay are significantly increased, as you’re presenting it to those who are most likely to appreciate its unique qualities. A study from ScreenCraft found that 65% of successful screenwriters sold their first script to a buyer who specialized in their script’s genre.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!

In recent years, the landscape of screenwriting and script sales has shifted significantly. Historically, many screenwriters broke into the industry by selling spec scripts—scripts written without a contract or agreement in place, hoping to attract buyers. However, the demand for spec scripts has decreased over time for a variety of reasons.

The decline in spec script sales is evident in the numbers. Scott Myers is a screenwriter (K-9, Alaska, Trojan War), assistant professor at the DePaul University School of Cinematic Arts, and host of the popular screenwriting blog “Go Into The Story” that dives into the numbers. According to Scott Myers’ tracking, spec script sales peaked in 1995 with 173 deals. In contrast, recent years have seen a significant drop:

• 2015: 55 spec script deals
• 2016: 75 spec script deals
• 2017: 62 spec script deals
• 2020: Only 25 spec scripts were sold, down from 32 in 2019

Streaming Platforms Disruption

One of the key factors is the changing business models in Hollywood and the rise of streaming platforms like Netflix, Amazon, and Hulu. These companies often prefer to develop their own content internally, either through exclusive deals with established writers or by commissioning projects from scratch rather than purchasing unsolicited scripts. In addition, studios are focusing more on properties with built-in fan bases, like adaptations of popular books, comic books, or video games, reducing the opportunity for new spec scripts to get attention.

While spec sales still happen, they are less common than in the past. Writers may find it more productive to pursue other avenues, such as writing for TV (where many spec scripts are still viable), networking with agents and managers, or entering screenwriting competitions to get noticed.

Reduced Activity of Major Studios in the Spec Market

The shift in the industry is further illustrated by the fact that major studios have become less active in the spec market. As Scott Myers notes, “Whereas in the past, they have been major players in the spec market, the studios have been less so the last few years which has contributed to a decline in overall spec deals.”

Screenwriters today are often encouraged to focus on building relationships in the industry, seeking representation from agents or managers, and pursuing television and digital media opportunities as a more reliable path to success. This shift is reflected in the changing nature of script sales. For instance, an average of 28-30 films go into production each year from scripts and writers found on platforms like InkTip, not including scripts that earn a writer representation or other work.

Despite the challenges, there’s still hope for the spec market. As Debbie Moon, creator of CBBC’s “Wolfblood,” suggests, “The market isn’t as buoyant as it once was, but inevitably, the pendulum will swing back the other way.” The key for aspiring screenwriters is to adapt to the new landscape while continuing to produce high-quality, original content.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!

Directing actors is one of the most challenging and rewarding aspects of filmmaking. A director’s skill in fostering relationships, guiding performances, and navigating the nuances of character development can make the difference between a standard production and a memorable one. Here, we explore the essential components of working with actors effectively, from building rapport to guiding performances and enhancing post-production collaboration.

Building Trust and Rapport

The relationship between a director and actors is fundamental to creating a cohesive and successful production. Establishing trust allows actors to take creative risks and fully embody their roles, leading to authentic performances. Directors can start this process with initial meetings focused on building a personal connection and establishing open, respectful communication. Creating a safe, collaborative environment where actors feel supported sets the foundation for strong working dynamics.

Maintaining professionalism is also crucial. Consistent communication, respect for boundaries, and clear conflict resolution strategies help sustain healthy relationships, allowing both directors and actors to focus on bringing their characters and the story to life.

Script Analysis and Character Development

An essential part of directing actors is guiding them through an in-depth understanding of the script and their characters. Directors can work with actors to break down character backgrounds, motivations, and relationships. This collaborative effort helps actors connect personally to their roles and develop a genuine sense of their characters’ journeys.

Scene analysis further aids actors in understanding the objectives and emotional arcs of each scene. Directors should guide actors through each scene’s subtext, character dynamics, and key moments, allowing them to convey the story’s depth through performance. By exploring these elements together, directors can help actors align their performances with the film’s vision and narrative structure.

Rehearsal Techniques and On-Set Direction

Rehearsals are where characters start to take shape and actors develop chemistry. Directors can employ techniques like table reads, character workshops, and movement exercises to help actors embody their roles and connect with one another. Specific methods such as improvisation and emotional preparation exercises allow actors to explore their roles dynamically, discovering new facets of their characters.

On set, effective communication is key to guiding actors’ performances. Providing clear instructions, constructive feedback, and specific adjustments helps actors refine their portrayals. Balancing technical needs, like camera awareness and continuity, with performance-focused guidance ensures that scenes flow seamlessly and support the story’s emotional and visual goals.

Managing Diverse Actor Needs and Enhancing Performances

Every actor brings a unique approach to their craft, and understanding these differences is essential for effective direction. Directors must adapt to varying experience levels and acting styles, whether working with veteran actors, new talent, or non-actors. Recognizing how to guide Method actors versus technical or improvisational performers, for example, allows directors to provide tailored support that enhances each actor’s strengths.

Creating the right on-set atmosphere also boosts performances. Directors should foster a collaborative, focused, and emotionally safe environment where actors feel free to explore their roles. Physical and mental preparation, effective pacing, and attention to actors’ energy levels all help maintain high-quality performances.

In sensitive scenes, such as those requiring emotional intensity or intimacy, directors must ensure clear communication and respect for boundaries. This approach promotes professionalism and trust, enabling actors to give authentic, vulnerable performances.

Post-Production Involvement and Professional Growth

Directing doesn’t end when filming wraps; directors often play a role in post-production to ensure performances align with the film’s vision. Reviewing dailies, providing performance notes, and guiding any necessary reshoots or ADR (Automated Dialogue Replacement) sessions can fine-tune the film’s final portrayal of each character. Maintaining communication with actors during post-production, including updates and premiere preparations, also supports strong professional relationships and lays the groundwork for future collaborations.

As with any craft, continued growth is essential for directors. Skill enhancement, method study, and networking within the industry allow directors to expand their range and keep their approach fresh. By attending workshops, analyzing performances, and connecting with other professionals, directors can continually refine their ability to lead actors toward powerful, unforgettable performances.

Conclusion

Directing actors is an art that requires empathy, technical skill, and adaptability. Successful directors create an environment that fosters trust, encourages creative risk-taking, and aligns performances with the film’s vision. By following these principles and remaining flexible, directors can bring out the best in their actors, leading to performances that elevate the film and resonate deeply with audiences.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!