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Our responsibility as the leading modern media company
We are Bolanle Media, the leader in modern media. We drive essential conversations that touch every aspect of life, culture, and technology. Our storied past and passion for progress lead us to discover what’s now, what’s next, and what’s possible.
Beyond our editorial: a commitment to corporate citizenship
A belief that it is our responsibility to build a better media industry. Creating a company culture defined by constant work toward a more diverse, equitable, and inclusive workplace. Raising standards around what it means to create a safe online ecosystem. Inventing and sharing new publishing technologies and storytelling tools. Giving back to the communities in which we live and work. And remaining inclusive, respectful, and ambitious, upholding our Bolanle Media values.
Our commitments:
  1. We support the next generation of media leaders
Our industry needs more of the voices who were historically excluded from newsrooms, advertising, and technology, in order to best connect with and serve our audiences. Alongside supporting our people, we aspire to reach, support, and mentor new and emerging voices.
  • Accountability to making progress toward Bolanle Media’s own diversity, equity, and inclusion goals
  • Established mentorship programs.
  • Relationships with industry and trade organizations.
  1. We invent advertising and publishing technologies that also do good
Effectively serving the media industry, from local newsrooms to multinational brands, requires inventing technologies and creating better advertising practices that are flexible, inclusive, and meet the needs of our audiences, clients, and partners.
  • An ad marketplace that gives back, supporting local news and communities of color
  • Sustainable industry solutions, including carbon-neutral advertising solutions and collaborations with influential figures on green initiatives
  • Safe online conversations, promoting our own platforms and joining partnerships that create a productive, safe space
  • Values-driven practices, including ad content policies that restrict companies from spreading false information or promoting violence
  1. We give, via our services and our voices
With a broad reach across audiences and platforms, through our pro bono work and strong partnerships, Bolanle Media lends support to the communities we serve on the issues that impact our employees and audiences most.
  • Pro bono creative ad services for partners.
  • Partnerships for good, pairing our editorial brands with brand partners to spotlight and support organizations and communities in need
  • Open source guidelines and best practices, elevating newsroom standards of reporting on topics including race, gender identity, sexuality, and disability
  • Volunteering
About Bolanle Media’s Corporate Citizenship
Bolanle Media’s corporate citizenship is built on the belief that, as the leading modern media company, it is our responsibility to build a better media industry.
At Bolanle Media, we are committed to building and sustaining a company and an industry that is diverse, inclusive, and supportive for our people and our audiences. As a community of journalists and storytellers, business professionals, creators, and technologists, we believe it is a moral and business imperative to amplify voices, share our best practices, and give back to our industry and the communities we live and work in.
This initiative has been led by Bolanle Media’s Communications & Public Affairs team, with creativity and ambition from every division and from people at every level of the company.
Our commitment to corporate citizenship is ongoing
There will be no moment when this work is complete. Rather, these efforts are ongoing ways to make our Bolanle Media voice heard, turn our values into actions, and commit to strong corporate citizenship.
Our goals
  • To create a more diverse, equitable, and inclusive workplace
  • To raise standards for safe and respectful online conversations
  • To invent and share new publishing technologies and storytelling tools
  • To give back to the communities we serve
Our values
  • Inclusivity: We believe that everyone should have a voice and be represented
  • Respect: We believe in treating others with respect and dignity
  • Ambition: We believe in striving for excellence and innovation
  • Accountability: We believe in taking responsibility for our actions and their impact
Our approach
  • Collaborative: We work together across divisions and levels to achieve our goals
  • Innovative: We seek new and creative solutions to complex problems
  • Transparent: We share our progress and challenges with our audiences and stakeholders
  • Accountable: We hold ourselves responsible for our actions and their impact
Join us
We invite you to join us in our commitment to corporate citizenship. Together, we can build a better media industry and a better world.
Contact us
If you have any questions or would like to learn more about our corporate citizenship efforts, please contact us at hello@bolanlemedia.com
About Bolanle Media
Bolanle Media is a leading modern media company that drives essential conversations and connects with audiences across platforms. We are committed to building a better media industry and a better world through our corporate citizenship efforts.
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News

How Misinformation Overload Breaks Creative Focus

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Misinformation overload doesn’t just confuse you—it fractures your attention, hijacks your nervous system, and makes it nearly impossible to create with clarity. When your brain is stuck sorting ā€œwhat’s realā€ from ā€œwhat’s rumored,ā€ your creative work doesn’t just slow down; it starts to feel unsafe to even begin.

In the newsroom, we see this pattern constantly: when a story becomes a nonstop stream of claims, counterclaims, screenshots, ā€œleaks,ā€ and reaction content, the audience doesn’t end up informed—they end up flooded. And for filmmakers, writers, editors, and entrepreneurs, that flood hits the part of you that’s responsible for focus, judgment, and decisive action.

The modern trap: infinite updates, zero certainty

There’s a particular kind of exhaustion that comes from trying to track a high-temperature story online. You’re not simply consuming information—you’re doing mental triage every minute:

  • Is this confirmed or speculation?
  • Is this a primary source or someone’s interpretation?
  • Is the clip edited?
  • Is the account credible?
  • Why are ten people saying ten different things?

This is what breaks people. Not one article. Not one update. It’s the endless requirement to verify reality while the feed keeps moving.

Why creators are extra vulnerable

Creators are pattern-seekers by design. You’re trained to read subtext, connect dots, and search for meaning—skills that make great storytelling possible. But in a misinformation-heavy environment, those strengths can be exploited.

Instead of using your brain to build a story, you’re using it to defend yourself against confusion. Your mind becomes a courtroom, a detective board, and a crisis team all at once. That’s not ā€œresearch.ā€ That’s cognitive overload.

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What misinformation overload does to your creative brain

When your system is overloaded, you’ll notice changes like:

  • You can’t start, even though you care.
  • You jump between tasks and finish none.
  • You feel compelled to ā€œcheck updatesā€ mid-work session.
  • You lose confidence in your instincts.
  • Your creativity becomes reactive (responding to the feed) instead of generative (creating from vision).

This is the quiet damage: your attention span shortens, your risk tolerance drops, and your work becomes harder to trust—because you don’t feel internally steady.

The ā€œwho can I trust?ā€ spiral

One of the most corrosive effects of misinformation overload is relational paranoia. When the feed is full of allegations, lists, rumors, and ā€œeveryone is compromisedā€ language, your mind starts scanning your own life the same way.

You begin asking:

  • Who should I work with?
  • Who should I avoid?
  • If I collaborate with the wrong person, will it hurt my career?
  • If I say the wrong thing, will I get dragged?

Some caution is wise. But when your career is being steered by fear and uncertainty, you stop moving. And a creative career that stops moving starts shrinking.

A newsroom perspective: being informed vs being consumed

Here’s the line we want you to remember:

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Being informed is intentional.
Being consumed is automatic.

Being informed means you check a limited number of reliable sources, you notice what’s verified vs unverified, and you step away. Being consumed means you keep refreshing, keep scrolling, keep absorbing emotional pressure—until you feel like you can’t breathe without an ā€œupdate.ā€

If you’re consumed, your next best move is not another deep dive. It’s distance.

The 72-hour clarity reset (built for creators)

If your focus is broken, don’t try to ā€œpower through.ā€ Do this instead:

This is not you ā€œignoring reality.ā€ This is you regaining the mental stability required to make real decisions.

What to do when you come back online

After your reset, return with rules—not vibes:

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  • Don’t confuse volume with truth.
  • Don’t confuse confidence with credibility.
  • Don’t outsource your nervous system to strangers.
  • If you can’t verify it, don’t build your day around it.

And most importantly: don’t let the feed decide what you create next.

Your next move needs you clear

If you’re trying to figure out your next step—your next film, your next pitch, your next collaborator, your next chapter—you need clarity more than you need more content.

Disconnect long enough to hear your own signal again. That’s where the work lives.

If you tell me your ideal word count (600, 900, 1200, or 1400) and whether you want this framed strictly for filmmakers or for ā€œcreatives + entrepreneurs,ā€ I’ll tighten the structure and tailor the examples to match your audience on Bolanle Media.

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How to Make Your Indie Film Pay Off Without Losing Half to Distributors

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Making an independent film is often a labor of love that can take years, countless hours, energy, and a significant financial investment. Yet, for many indie filmmakers, the hardest part is recouping that investment and making money once the film is finished. A common pitfall is losing a large portion of revenue—often half or more—to sales agents, distributors, and marketing expenses. However, with the right knowledge, strategy, and effort, indie filmmakers can maximize their film’s earnings without giving away so much control or profit.

Here is a comprehensive guide to keeping more of your film’s revenue and ensuring your film gets the audience and financial return it deserves.

Understanding the Distribution Landscape

Most indie filmmakers traditionally rely on sales agents and distributors to get their films to audiences. Sales agents typically take 15-20%, and distributors can take another 20-35%, easily cutting your revenue share by half right from the start. Additionally, marketing costs that may be deducted can range from a few thousand to upwards of $15,000, further eating into profits. The accounting is often opaque, making it difficult to know how much you truly earned.

Distributors nowadays tend to focus on worldwide rights deals and use aggregators to place films on streaming platforms like Amazon, Apple TV, and Tubi. These deals often do not fetch the best revenue for most indie filmmakers. Many distributors also do limited outreach, reaching only a small number of potential buyers, which can limit the sales opportunities for your film.

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Becoming Your Own Sales Agent

One of the most important shifts indie filmmakers must make today is to become their own sales agents. Instead of relying entirely on intermediaries, you should learn the art and business of distribution:

  • Research and build anĀ extensive list of distributors worldwide. Top filmmakers have compiled lists of hundreds of distributors by country and genre. Going wide increases your chances of multiple revenue deals.
  • SendĀ personalized pitches to hundreds of distributors, showcasing your finished film, cast details (including social media following), genre, logline, and trailer. Ask if they want to see the full feature.
  • Don’t settle for a single distributor or a big-name company that may not prioritize your film. Instead, aim forĀ multiple minimum guarantees (MGs)Ā from niche distributors in individual territories like Germany, Japan, and the UK.
  • MaintainĀ transparent communicationĀ and track every outreach effort carefully.

Pitching and Marketing Tips

When pitching your film:

  • HighlightĀ key genre elements and target audienceĀ since distributors are often risk-averse and look for specific film types.
  • IncludeĀ social media metrics or fanbase counts, which can make your film more attractive.
  • Provide a strongĀ one-minute trailer and a concise logline.
  • Be prepared for rejections; even aĀ 5% positive response rate is success.

Marketing is also crucial and can’t be left solely to distributors. Understanding and managing your marketing efforts—or at least closely overseeing budgets and strategies—ensures your film stands out and reaches viewers directly.

Self-Distribution and Hybrid Models

If traditional distribution offers no appealing deals, self-distribution can be a viable option:

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  • Platforms likeĀ Vimeo On Demand, Amazon Prime Direct, and YouTubeĀ allow you to upload, price, and market your film directly to audiences while retaining full creative and revenue control.
  • Aggregators likeĀ Filmhub and QuiverĀ help place self-distributed films on multiple streaming services, often for a reasonable fee or revenue share.
  • TheĀ hybrid distribution modelĀ combines some traditional distribution deals with self-distribution, maximizing revenue streams, audience reach, and control over your film’s destiny.

Takeaway: Be Proactive and Entrepreneurial

The indie filmmaking world is now as much about entrepreneurship as artistry. Knowing distribution essentials, taking ownership of your sales process, and actively marketing your film are no longer optional—they are key for financial success.

By investing time in outreach, exploring multiple territories, securing minimum guarantees, and considering hybrid or self-distribution approaches, indie filmmakers can keep more of their earnings, increase their film’s audience, and avoid being sidelined by opaque deals and slim returns.

The days of handing your film over to a distributor and hoping for the best are gone. The winning formula today is to be your own sales agent, marketer, and advocate—empowered to make your indie film pay off.


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How Epstein’s Cash Shaped Artists, Agencies, and Algorithms

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Jeffrey Epstein’s money did more than buy private jets and legal leverage. It flowed into the same ecosystem that decides which artists get pushed to the front, which research gets labeled ā€œcutting edge,ā€ and which stories about race and power are treated as respectable debate instead of hate speech. That doesn’t mean he sat in a control room programming playlists. It means his worldview seeped into institutions that already shape what we hear, see, and believe.

The Gatekeepers and Their Stains

The fallout around Casey Wasserman is a vivid example of how this works. Wasserman built a powerhouse talent and marketing agency that controls a major slice of sports, entertainment, and the global touring business. When the Epstein files revealed friendly, flirtatious exchanges between Wasserman and Ghislaine Maxwell, and documented his ties to Epstein’s circle, artists and staff began to question whose money and relationships were quietly underwriting their careers.

That doesn’t prove Epstein ā€œcreatedā€ any particular star. But it shows that a man deeply entangled with Epstein was sitting at a choke point: deciding which artists get representation, which tours get resources, which festivals and campaigns happen. In an industry built on access and favor, proximity to someone like Epstein is not just gossip; it signals which values are tolerated at the top.

When a gatekeeper with that history sits between artists and the public, ā€œthe industryā€ stops being an abstract machine and starts looking like a web of human choices — choices that, for years, were made in rooms where Epstein’s name wasn’t considered a disqualifier.

Funding Brains, Not Just Brands

Epstein’s interest in culture didn’t end with celebrity selfies. He was obsessed with the science of brains, intelligence, and behavior — and that’s where his money begins to overlap with how audiences are modeled and, eventually, how algorithms are trained.

He cultivated relationships with scientists at elite universities and funded research into genomics, cognition, and brain development. In one high‑profile case, a UCLA professor specializing in music and the brain corresponded with Epstein for years and accepted funding for an institute focused on how music affects neural circuits. On its face, that looks like straightforward philanthropy. Put it next to his email trail and a different pattern appears.

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Epstein’s correspondence shows him pushing eugenics and ā€œrace scienceā€ again and again — arguing that genetic differences explain test score gaps between Black and white people, promoting the idea of editing human beings under the euphemism of ā€œgenetic altruism,ā€ and surrounding himself with thinkers who entertained those frames. One researcher in his orbit described Black children as biologically better suited to running and hunting than to abstract thinking.

So you have a financier who is:

  • Funding brain and behavior research.
  • Deeply invested in ranking human groups by intelligence.
  • Embedded in networks that shape both scientific agendas and cultural production.

None of that proves a specific piece of music research turned into a specific Spotify recommendation. But it does show how his ideology was given time, money, and legitimacy in the very spaces that define what counts as serious knowledge about human minds.

How Ideas Leak Into Algorithms

There is another layer that is easier to see: what enters the knowledge base that machines learn from.

Fringe researchers recently misused a large U.S. study of children’s genetics and brain development to publish papers claiming racial hierarchies in IQ and tying Black people’s economic outcomes to supposed genetic deficits. Those papers then showed up as sources in answers from large AI systems when users asked about race and intelligence. Even after mainstream scientists criticized the work, it had already entered both the academic record and the training data of systems that help generate and rank content.

Epstein did not write those specific papers, but he funded the kind of people and projects that keep race‑IQ discourse alive inside elite spaces. Once that thinking is in the mix, recommendation engines and search systems don’t have to be explicitly racist to reproduce it. They simply mirror what’s in their training data and what has been treated as ā€œseriousā€ research.

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Zoomed out, the pipeline looks less like a neat conspiracy and more like an ecosystem:

  • Wealthy men fund ā€œedgyā€ work on genes, brains, and behavior.
  • Some of that work revives old racist ideas with new data and jargon.
  • Those studies get scraped, indexed, and sometimes amplified by AI systems.
  • The same platforms host and boost music, video, and news — making decisions shaped by engagement patterns built on biased narratives.

The algorithm deciding what you see next is standing downstream from all of this.

The Celebrity as Smoke Screen

Epstein’s contact lists are full of directors, actors, musicians, authors, and public intellectuals. Many now insist they had no idea what he was doing. Some probably didn’t; others clearly chose not to ask. From Epstein’s perspective, the value of those relationships is obvious.

Being seen in orbit around beloved artists and cultural figures created a reputational firewall. If the public repeatedly saw him photographed with geniuses, Oscar winners, and hit‑makers, their brains filed him under ā€œeccentric patronā€ rather than ā€œdangerous predator.ā€

That softens the landing for his ideas, too. Race science sounds less toxic when it’s discussed over dinner at a university‑backed salon or exchanged in emails with a famous thinker.

The more oxygen is spent on the celebrity angle — who flew on which plane, who sat at which dinner — the less attention is left for what may matter more in the long run: the way his money and ideology were welcomed by institutions that shape culture and knowledge.

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Ghislaine Maxwell seen alongside Jeffrey Epstein in newly-released Epstein files from the DOJ. (DOJ)

What to Love, Who to Fear

The point is not to claim that Jeffrey Epstein was secretly programming your TikTok feed or hand‑picking your favorite rapper. The deeper question is what happens when a man with his worldview is allowed to invest in the people and institutions that decide:

  • Which artists are ā€œmarketable.ā€
  • Which scientific questions are ā€œimportant.ā€
  • Which studies are ā€œseriousā€ enough to train our machines on.
  • Which faces and stories are framed as aspirational — and which as dangerous.

If your media diet feels saturated with certain kinds of Black representation — hyper‑visible in music and sports, under‑represented in positions of uncontested authority — while ā€œobjectiveā€ science quietly debates Black intelligence, that’s not random drift. It’s the outcome of centuries of narrative work that men like Epstein bought into and helped sustain.

No one can draw a straight, provable line from his bank account to a specific song or recommendation. But the lines he did draw — to elite agencies, to brain and music research, to race‑obsessed science networks — are enough to show this: his money was not only paying for crimes in private. It was also buying him a seat at the tables where culture and knowledge are made, where the stories about who to love and who to fear get quietly agreed upon.

Bill Clinton and English musician Mick Jagger in newly-released Epstein files from the DOJ. (DOJ)

A Challenge to Filmmakers and Creatives

For anyone making culture inside this system, that’s the uncomfortable part: this isn’t just a story about ā€œthem.ā€ It’s also a story about you.

Filmmakers, showrunners, musicians, actors, and writers all sit at points where money, narrative, and visibility intersect. You rarely control where the capital ultimately comes from, but you do control what you validate, what you reproduce, and what you challenge.

Questions worth carrying into every room:

  • Whose gaze are you serving when you pitch, cast, and cut?
  • Which Black characters are being centered — and are they full humans or familiar stereotypes made safe for gatekeepers?
  • When someone says a project is ā€œtoo political,ā€ ā€œtoo niche,ā€ or ā€œbad for the algorithm,ā€ whose comfort is really being protected?
  • Are you treating ā€œthe industryā€ as a neutral force, or as a set of human choices you can push against?

If wealth like Epstein’s can quietly seep into agencies, labs, and institutions that decide what gets made and amplified, then the stories you choose to tell — and refuse to tell — become one of the few levers of resistance inside that machine. You may not control every funding source, but you can decide whether your work reinforces a world where Black people are data points and aesthetics, or one where they are subjects, authors, and owners.

The industry will always have its ā€œgatekeepers.ā€ The open question is whether creatives accept that role as fixed, or start behaving like counter‑programmers: naming the patterns, refusing easy archetypes, and building alternative pathways, platforms, and partnerships wherever possible. In a landscape where money has long been used to decide what to love and who to fear, your choices about whose stories get light are not just artistic decisions. They are acts of power.

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