Film Industry
Why a Killer Marketing Budget is Your Secret Weapon

You’ve poured your heart and soul into crafting a cinematic masterpiece. The story is captivating, the visuals are stunning, and the performances are unforgettable. But in a world overflowing with content, how do you ensure your film doesn’t just fade into the background? The answer: a killer marketing budget.
Beyond the Art: The Business of Being Seen
Let’s face it: filmmaking is a business. No matter how brilliant your movie is, without a strategic marketing plan, it’s like whispering in a hurricane. A well-funded marketing campaign doesn’t just promote your film; it shouts it from the rooftops, ensuring it reaches the audience it deserves.
Unlock Hidden Revenue Streams
Here’s a little secret: your marketing budget can actually make you money. Distributors often base their offers on a percentage of your total budget. By investing more in marketing, you’re signaling confidence in your film’s potential, which can lead to more lucrative distribution deals. It’s not just an expense; it’s an investment in your film’s future.

The Golden Ratio: How Much Should You Spend?
So, what’s the magic number? While every film is different, here are a few rules of thumb:
- The Indie Edge: For indie darlings, consider allocating at least 20% of your production budget to marketing. Think of it as your secret weapon against the Hollywood giants.
- The Expected Sales Rule: A good starting point is to earmark 2-5% of your expected sales revenue for marketing.
- Essential Assets: Don’t skimp on the basics. A captivating trailer, eye-catching poster, and comprehensive press kit are non-negotiable.
Where Does Your Money Go?
Think of your marketing budget as a toolbox filled with powerful tools:
- Trailers and Teasers: These are your first impression. Make them count!
- Stunning Posters: Your film’s visual calling card.
- Social Media Blitz: Engage your audience, build hype, and create a community.
- Public Relations Power: Get the word out through press releases, interviews, and media partnerships.
- Influencer Marketing: Leverage the power of online personalities to reach new audiences.

More Than Just Dollars: A Strategic Game
A successful marketing campaign isn’t just about spending money; it’s about spending it smartly. Identify your target audience, understand their preferences, and tailor your marketing efforts accordingly. A well-executed marketing strategy can turn a small budget into a massive success.

The Bottom Line: Don’t Shortchange Your Vision
You’ve poured your blood, sweat, and tears into creating your film. Don’t let it languish in obscurity. A robust marketing budget is the key to unlocking its full potential, connecting it with audiences worldwide, and turning your cinematic vision into a resounding success.
Investing in marketing is investing in your film’s future. Make it count.
Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life
Film Industry
When The Script Sucks, But You Already Started Shooting

The Nightmare Scenario
Every filmmaker dreads it: cameras are rolling, the crew is assembled, actors are in costume—and it becomes painfully clear that the script just isn’t working. Maybe the story feels lifeless, the dialogue is clunky, or the characters lack direction. Yet, the production machine is already in motion, and stopping now isn’t an option. What do you do when the script sucks, but you’ve already started shooting?

Why This Happens
There are many reasons productions find themselves in this predicament:
- Rushed Development: Sometimes, excitement or external pressures push a project into production before the script is truly ready. The result is a “we’ll fix it on set” mentality, which rarely works out2.
- Constant Rewrites: Directors or producers may keep rewriting the script during shooting, leading to confusion and inconsistency for cast and crew.
- Unforeseen Changes: Actors drop out, locations fall through, or budget constraints force last-minute alterations, all of which can compromise the script.
- Lack of Preparation: Skipping the crucial step of thoroughly workshopping and locking the script before production begins often leads to problems that are hard to fix on the fly.
The Cost of a Bad Script in Production
- Morale Drops: Cast and crew quickly sense when a project is on shaky ground, leading to diminished enthusiasm and commitment.
- Increased Expenses: Last-minute changes mean delays, overtime, and sometimes reshoots. This can balloon the budget and exhaust the team.
- Creative Chaos: Actors struggle to understand their characters, and the story can become incoherent as new pages arrive daily.
- Technical Confusion: Crew members rely on the script for planning shots, lighting, and logistics. Constant changes disrupt this process, increasing the risk of mistakes.

Strategies for Survival
1. Embrace Controlled Flexibility
While some rewriting is inevitable, especially on indie productions, it’s vital to maintain a clear vision. If changes must be made, communicate them clearly and ensure everyone understands how they fit into the overall story.
2. Prioritize Core Story Elements
Identify the essential beats and character arcs that must remain intact. Focus on shooting those well, even if other scenes are in flux. This ensures you have a coherent backbone to build around in post-production.
3. Collaborate and Communicate
Actors and crew should feel empowered to ask questions when changes arise. Open communication helps maintain professionalism and keeps performances consistent, even as the script evolves.
4. Troubleshoot Ruthlessly
If scenes feel flat or boring, analyze why. Are stakes clear? Are character motivations strong? Even on set, it’s possible to punch up dialogue, clarify objectives, and inject urgency into scenes.
5. Lean on Structure
A well-structured script is your safety net. If you’re forced to rewrite, use established storytelling frameworks (like the three-act structure) to maintain pacing and narrative momentum4.
6. Don’t Rely on “Fixing It in Post”
The myth that editing can save a bad script is dangerous. While editors can work wonders, they can’t invent story or character where none exists. Focus on getting the best material possible during production.
Lessons for Next Time
The best way to avoid this situation is to invest heavily in script development before cameras roll. Workshop the script, get feedback, and don’t start shooting until the screenplay is truly ready. A locked, well-crafted script saves time, money, and morale—and gives your cast and crew the foundation they need to deliver their best work.
“A bad script will only lead to a bad movie, no matter how talented the cast and crew may be… By taking the time to fix any issues with the script before production begins, you can ensure that your project is on the path to success.”
Conclusion
When you find yourself shooting with a script that isn’t working, the key is to stay calm, communicate, and focus on the story’s essentials. While it’s a tough spot, creativity and collaboration can sometimes salvage a troubled production. But the ultimate lesson is clear: fix it on the page, not on the set.

Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life
Film Industry
Weinstein Backs Baldoni in Legal Dispute

Harvey Weinstein, the disgraced former Hollywood producer serving prison sentences for sexual assault convictions, has publicly voiced support for actor-director Justin Baldoni in his ongoing $250 million defamation lawsuit against The New York Times and actress Blake Lively. Weinstein, currently incarcerated at New York’s Rikers Island ahead of a retrial for his overturned 2020 conviction, drew parallels between Baldoni’s case and his own 2017 media exposé, claiming The Times “cherry-picked” evidence to fit predetermined narratives in both instances.

The Allegations
The dispute stems from a December 2024 Times article titled “We Can Bury Anyone,” which detailed alleged efforts by Baldoni’s PR team to discredit Lively during a conflict over the film It Ends With Us, which Baldoni directed. The report cited text messages suggesting a coordinated smear campaign, which Baldoni claims were misrepresented and stripped of context. In his lawsuit, Baldoni accuses the publication of colluding with Lively to publish a “false and defamatory narrative” as a “vehicle for her vengeance”.
Legal Developments
A March 2025 court ruling signaled potential dismissal of The Times from the case, with U.S. District Judge Lewis Liman stating the publication presented “substantial grounds” for dismissal and a “strong likelihood” of prevailing on First Amendment grounds. Despite this, Baldoni expanded his lawsuit to $400 million, naming Lively, her husband Ryan Reynolds, and her publicist as co-defendants, alleging extortion and retaliatory tactics.
Weinstein’s Role
Weinstein, whose 2017 Times exposé catalyzed the #MeToo movement, told TMZ that Baldoni’s legal action “hit me hard,” likening it to his own experience of “selective” reporting. He added, “I should have stood up and fought back then. That regret still haunts me”. The Times defended its reporting, stating its Weinstein coverage was “rigorously reported” and based on documented evidence, while emphasizing Weinstein’s past admissions of misconduct.

Counterclaims
Lively has countersued Baldoni, accusing him of fostering an uncomfortable environment for women on set and engaging in retaliatory behavior. Her legal team denies the allegations of collusion, calling Baldoni’s lawsuit a “punitive” attempt to silence critics.
Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life
Advice
Why Your Phone Videos Look FLAT

Modern smartphones offer incredible video capabilities, but sometimes the footage can look flat, lacking depth and vibrancy. This article explores five practical tips to elevate your phone videos, with a focus on lighting techniques like bounce lighting and natural light, as well as using the highest quality settings available.
1. Optimize Lighting: Bounce Lighting and Natural Light
Lighting is one of the most critical factors in creating visually appealing videos. Here are two effective techniques:
- Bounce Lighting: Bounce light involves redirecting light off a surface (e.g., walls, ceilings, or reflectors) to create soft, diffused illumination. This technique avoids harsh shadows and gives your subject a natural, cinematic glow. For example, bouncing light off the ceiling turns the entire surface into a softbox, wrapping light around your subject evenly. This method works well in small spaces or when you lack expensive modifiers.
- Natural Light: Leveraging daylight is an easy and cost-effective way to enhance your videos. Position your subject facing a window or shoot during golden hours (early morning or late afternoon) for flattering, warm tones. Avoid direct sunlight as it can create harsh shadows; instead, opt for diffused natural light for a balanced look.
2. Shoot in the Highest Quality Available
Always set your smartphone camera to its maximum resolution and frame rate. For example:
- Resolution: Use 4K for sharp details.
- Frame Rate: Choose 30fps for standard motion or 60fps for smoother movement.
Higher-quality settings capture more detail and color information, making post-production adjustments easier.

3. Improve Composition
A well-composed shot adds depth and interest to your videos:
- Use the rule of thirds to position your subject off-center.
- Incorporate foreground and background elements to create layers.
- Avoid cluttered backgrounds that distract from the main subject.
4. Stabilize Your Shots
Shaky footage can ruin the professional feel of your video:
- Use a tripod for static shots.
- Invest in a gimbal or stabilizer for smooth motion during handheld filming.
5. Enhance Color and Contrast in Post-Production
Even with perfect lighting and composition, flat videos may need color grading:
- Adjust contrast to add depth.
- Fine-tune saturation and vibrance to make colors pop without oversaturation.
- Use LUTs (Look-Up Tables) designed for mobile footage to achieve cinematic color profiles.
Conclusion
Flat phone videos often result from poor lighting, low-quality settings, or lack of post-production enhancements. By using techniques like bounce lighting, maximizing natural light, shooting in high resolution, stabilizing your shots, and refining colors in editing software, you can transform dull footage into vibrant, professional-looking videos.
Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life
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