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This ‘Smooth’ Lip Gloss Is Only $5 at Amazon on January 27, 2024 at 8:30 pm Us Weekly

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Lip gloss is such a necessity when it comes to eye-catching makeup looks. Whether you’re going for a bold, dramatic moment or just a clear gloss type of girl, the truth is, you need a trusty and reliable option in your lineup. We found a shiny, smooth lip gloss option on Amazon that’s only $5!

Related: Add Shine to Your Lips With the Best Lip Glosses

In the world of makeup, lip gloss has become a must-have. Whether you’re going for a natural, no-makeup look or looking to add some extra shine to your makeup routine, a good gloss can provide just the right amount of tint and shine without a heavy application of lipstick.

As with all makeup products, though, not all lip glosses are created equal. Some are too sticky, while others provide more shimmer than color. To help you out, we’ve rounded up the top lip glosses of 2023. From lightweight glosses that are perfect for everyday wear to bolder shades that will give you a pop of color, we’ve got something for every occasion and makeup look.

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Reviewing the Leading Lip Glosses of 2023

NYX Professional Makeup Lip Gloss – Best Overall

Looking for a sumptuous, non-sticky gloss? Look no further than the NYX Professional Makeup Lip Gloss. With sheer to medium coverage, this product feels like butter on your lips, leaving them soft and supple without any stickiness. From mauve plum to light beige, it comes in an array of delicious shades, making it easy to find the right shade for any occasion. Even better, the gloss can be worn alone or under another lip product as a base.

This pick comes with a doe-foot applicator wand that makes it easy to apply without making a mess. Additionally, this gloss’s thin consistency allows it to glide onto your lips smoothly while imparting a healthy sheen. What’s more, it is never tested on animals and is certified by PETA as a cruelty-free product. Because of its luxurious formulas, range of shades, and commitment to animal-friendly practices, this lip gloss stands at the top of our list!

Pros
Hydrating, non-sticky formula
Buttery smooth texture
Easy to apply
Available in multiple eye-catching shades
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Cons
Requires reapplication throughout the day

Broadway Vita-Lip Clear Lip Gloss – Great Value

Broadway’s Vita-Lip Clear Lip Gloss is an amazing five-pack of lip gloss that has everything your lips need to stay hydrated, healthy, and looking great. Formulated with nourishing ingredients, each gloss in this set offers a unique benefit. Coconut oil helps hydrate chapped lips, argan oil gives your lips a healthy, smooth appearance, and mango butter will condition dry lips. Additionally, rosehip oil can reduce fine lines, while mint oil will give your lips a cooling sensation. 

Unlike other lip glosses that fade away after a few minutes, this pick is exceptionally long-lasting, so you don’t have to worry about reapplying it throughout the day. Plus, each gloss can easily be layered or blended together to create a dramatic look. On top of all these benefits, this lip gloss comes in a squeezable tube, making it easy to apply!

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Pros
Hydrating, moisturizing formula
Not overly thick or sticky
Offers a subtle sheen
Comes in a pack of five
Cons
Tube might leak a little
Not tinted whatsoever

Wet n Wild Mega Slicks Lip Gloss – Best for Lip Plumping

Whether you’re looking for a subtle everyday look or something bolder for special occasions, Wet n Wild Mega Slicks Lip Gloss has got you covered. Enriched with hyaluronic acid, collagen, sunflower oil, and vitamin E, this gloss can help plump, moisturize and nourish your lips. It also features a unique jojoba glaze that gives your lips an ultra-shiny finish. 
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Available in a range of flattering hues, this tinted lip gloss provides a beautiful pop of color and is incredibly easy to apply. The included applicator wand allows you to evenly spread the gloss with just a single swipe. The formula is also non-sticky, so you won’t have to worry about your lips feeling excessively tacky after application. With its long-lasting formula, this lip gloss will stay put for hours without fading or drying out — perfect for a night out with friends or a special date!

Pros
Moisturizing and conditioning formula
Extra shiny finish
Non-sticky and non-drying
Easy to apply
Cons
Could be sheerer

Almay Lip Gloss – Best Shade Variety

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Almay’s Lip Gloss is the perfect way to get your glam on. Boasting a lightweight formula, this gloss is available in eight shades, so you can easily find something that’ll create an impressive, dazzling look. This product is infused with shimmery pigments that’ll give your lips a subtle shine without the glitz. 

Further, its non-sticky texture ensures that your color stays throughout the day, while the flocked applicator allows for even color distribution. It also gives your lips a smooth finish, so you won’t have to worry about clumps or flakes when applying it. And, because this lip gloss is hypoallergenic and dermatologist-tested, you don’t have to worry about possible allergic reactions when applying it!

Pros
Fragrance-free and hypoallergenic
Provides long-lasting color
Glossy finish with a little shimmer
Smooth, clump-free application
Cons
Sticky to some, despite claiming it’s non-sticky
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Rimmel Stay Glossy Lip Gloss – Most Long-lasting

Rimmel Stay Glossy Lip Gloss is a must-have for anyone who wants to keep their lips looking glossy and gorgeous. Made using shine extend technology, this gloss will keep your lips shiny even after eating, drinking, and kissing. This product has a buttery smooth texture that glides on easily, leaving behind a beautiful shiny finish. 

From nude to bold, the lip gloss is available in a variety of shades that’ll make your pout pop. Plus, the formula is very lightweight, so you won’t feel like you’re wearing any makeup at all. Providing medium coverage, this gloss can be worn alone or over your favorite lipstick. And, since the product comes in a tube with a doe-foot applicator, it’s easy to apply on the go!

Pros
Moisturizing with a smooth consistency
Shiny finish without being glittery
Formula is non-sticky
Available in multiple shades
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Cons
Not very long-lasting

How to Choose the Right Lip Gloss: A Complete Buying Guide

Lip gloss has become a staple of every woman’s makeup bag, but with such a wide variety on the market, it’s hard to know where to begin. Whether it’s your first tube of lipgloss or you’re just looking to add some variety to your collection, it can be daunting trying to pick out the perfect color. But fret not! With this buying guide, we’ll help you choose the perfect lip gloss for any look.

Things To Consider Before Buying a Lip Gloss

Color selection

From natural shades like pink or peach to bolder colors like blood red or burgundy, lip gloss comes in a wide range of colors. If you’re just starting, choose a neutral color that will go with any outfit or occasion. The best part? Most lip glosses come in several shades, so you can mix and match them as needed.

Texture 

A lip gloss’s texture can make all the difference in how your lips look and feel. Different textures offer different levels of moisturizing, stickiness, non-stickiness, shine, and long-lasting effects. Moisturizing lip gloss is great for those with dry lips and often features hydrating ingredients like shea butter, aloe vera, and vitamin E. 

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Non-sticky lip gloss is more comfortable to wear in comparison, especially throughout the day, as it won’t leave any residue behind. For an extra glossy look, opt for a gloss with a glossy finish or a matte option for a more subtle look. The key is to find one that glides smoothly over your lips and doesn’t feel heavy or uncomfortable. 

Formula 

The lip gloss’s formula should be lightweight yet moisturizing, ensuring your lips are hydrated throughout the day. Look for ingredients like aloe vera, vitamin E, jojoba oil, or coconut oil to keep your lips soft and nourished. Also, steer clear of products that contain harsh chemicals or artificial fragrances. 

Shine/Luster

Make sure the luster or shine level suits your aesthetic. Some lip glosses offer more intense shine, while others provide a more subtle sheen — overall, your choice depends on what effect you’re after for your makeup look. 

Many brands now offer specially formulated glossy finishes, so swatch test out different ranges until you find one that works perfectly with your skin tone and desired makeup results. When buying, choose a product that gives you the glossy look you want without looking too shiny or glittery. 

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Color payoff

When selecting a lip gloss, it’s important to make sure that its color payoff is good. You want to ensure that the color is true to what is in the tube and doesn’t look washed out once applied to your lips. You should also consider whether or not the color is buildable; some formulas may be sheer and, as a result, require multiple coats for full pigment payoff. 

Applicator

No one likes a product that requires too much effort when it’s time for application! That’s why you should look for products with doe-foot applicators. They glide onto lips easily with minimal effort and don’t drag too much around delicate areas like corners, which can cause discomfort if done too forcefully or roughly. 

Wearability

When shopping for lip gloss, it’s essential to find one with long-lasting wear time so you don’t have to constantly reapply throughout the day. Look for formulas that claim they can last up to eight hours or longer without the need for touch-ups and won’t fade or crease on your lips, even after eating or drinking.  

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People Also Asked

Q: What ingredients are commonly found in lip gloss?

A: The ingredients in lip gloss vary from brand to brand. Some types of lip gloss contain a higher concentration of waxes and oils, which can be beneficial for dry or damaged lips. Others are formulated with emollients, pigments, and other active ingredients, giving your lips a plumper look.

Q: How do I apply lip gloss?

A: To apply lip gloss, start by exfoliating your lips with a gentle scrub to remove any dead skin cells. Then apply a moisturizing balm to your lips to create a barrier between your skin and the lip gloss. Finally, use your finger or a lip brush to gently dab on the lip gloss in a thin layer. If desired, you can add more layers for a more intense shine.

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Q: What is the difference between lip balm and lip gloss?

A: Lip balm is designed to provide relief from dryness by creating a barrier over the lips, while lip gloss adds shine and can enhance the color of your lips. Lip balm also tends to have fewer ingredients than lip gloss, as it usually only contains oils and waxes instead of other colorants and flavorings.

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Q: How long does it take for lip gloss to dry?

A: Lip gloss typically takes around one to two minutes to fully dry, depending on the ingredients in it and how thickly you have applied it to your lips. If you find that it takes longer than two minutes for your lip gloss to dry, you may want to check the ingredients list for any potential irritants or allergens that may be causing it to take longer than usual.

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Q: Do different shades of lip gloss last different lengths of time?

A: Yes, different shades of lip gloss can last different lengths of time due to their different compositions and application methods. Generally speaking, lighter shades tend to last longer than darker shades because they’re less likely to fade or smudge throughout the day.

Q: Is lip gloss better than lipstick?

A: This depends on personal preference, as both products have their unique advantages and disadvantages. Lipstick tends to stay on longer than lip gloss but may not be as moisturizing as its glossy counterpart. Meanwhile, lip gloss is often more comfortable on the lips and has a more natural look compared to lipstick, but may not last as long throughout the day due to its thinner consistency.

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Q: What are some tips for getting the best results when applying lip gloss?

A: When applying lip gloss, make sure to start with clean and exfoliated lips — this will help ensure that the product goes on evenly without any streaks or smudges. You should also avoid applying too many layers, as this can cause the product to become clumpy or sticky over time. Additionally, be sure not to press your lips together after applying so that the product does not transfer onto your teeth or clothing.

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This NYX Professional Makeup Butter Gloss is smooth and shiny enough to become your new makeup bestie. These glosses won’t leave your lips sticky and come in sheer to medium coverage. Further, NYX never tests its range of products on animals, and PETA acknowledges that the brand is cruelty-free.

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Get the NYX Professional Makeup Butter Gloss for $5 at Amazon! Please note, prices are accurate as of January 27, 2024, but may be subject to change.

This smooth option from NYX is perfect as a top coat over your favorite lipstick, and it even works nicely by itself. Also, it comes in 34 colors, allowing you to maximize your options!

Although NYX has millions of fans worldwide, one Amazon reviewer gushed, “I have this in 2 colors & really enjoy both. It feels moisturizing, pigment is vibrant & lasts pretty well for a gloss, & the price is nice.” Another reviewer added, “This is a great lip gloss! It’s not thick or sticky and goes on smoothly. I would definitely buy it again!”

One more satisfied Amazon reviewer noted, “I bought a lipgloss in the color devil’s food cake, and I LOVE it for so many reasons! I first bought it in a local Walgreens, but after I lost it, I repurchased it here on Amazon. Both glosses were of great quality and had the same prices both in-store and online. It has great coverage and can be layered to change the sheerness and shade (fewer layers can give you a nice, natural pinkish color, and more layers can make it progressively darker). It’s moisturizing, with a slightly sweet cake-like scent to it, and has a smooth finish for soft lips. It’s a great, quality product, especially with the price. 10/10, I would recommend!”

So, if you need a nice lip gloss that’ll melt on your lips, this option from NYX may do the trick!

See it: Get the NYX Professional Makeup Butter Gloss for $5 at Amazon! Please note, prices are accurate as of January 27, 2024, but may be subject to change.

Not what you’re looking for? Check out more from NYX Professional Makeup here, and don’t forget to scope out Amazon’s Daily Deals for more great finds!

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Lip gloss is such a necessity when it comes to eye-catching makeup looks. Whether you’re going for a bold, dramatic moment or just a clear gloss type of girl, the truth is, you need a trusty and reliable option in your lineup. We found a shiny, smooth lip gloss option on Amazon that’s only $5! 

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Entertainment

When “Professional” Means Silent

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Michael B. Jordan and Delroy Lindo did not walk onto the BAFTA stage expecting to become a case study in how the industry mishandles racism in real time. They were there to present, hit their marks, and do what award shows have always asked of Black talent: bring charisma, sell the moment, keep the night moving.

Instead, while they stood under the lights, a man in the audience shouted the N‑word. The word carried across the theater and through the broadcast. The cameras kept rolling. The teleprompter kept scrolling. And the two men at the center of it did what they’ve been trained their entire careers to do: they kept going.

The incident was shocking, but the pattern around it was familiar.


The Apologies That Came After the Credits

In the days that followed, BAFTA released a public apology. The organization said it took responsibility for putting its guests “in a very difficult situation,” acknowledged that the word used carries deep trauma, and apologized to Michael B. Jordan and Delroy Lindo. It also praised them for their “dignity and professionalism” in continuing to present.

The man who shouted the slur, a Tourette syndrome campaigner, explained that his outbursts are involuntary and expressed remorse for the pain his tic caused. That context about disability matters. Any honest conversation has to hold space for the reality that not every harmful word is spoken with intent.

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But context doesn’t erase impact. For people watching at home—and especially for the men on that stage—the sequence was still the same: a slur detonated in the room, the show continued as if nothing happened, and the institutional response arrived later, in carefully crafted language.

Delroy Lindo summed up the experience by saying he and Jordan “did what we had to do,” and added that he wished someone from the organization had spoken with them directly afterward. That gap between polished statements and real‑time care is exactly where trust breaks down.


Who Is “Professionalism” Really Protecting?

Strip away the PR and a hard truth emerges: almost all of the pressure fell on the people who were harmed, not the people in charge.

On stage, “professionalism” meant Jordan and Lindo were expected to stay composed so the room wouldn’t be uncomfortable. Off stage, “professionalism” meant the institution focused on managing optics after the fact instead of disrupting the show in the moment.

That raises a question the industry rarely wants to confront:

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When we call for professionalism, whose comfort are we protecting?

For Black artists, professionalism has too often meant:

  • Take the hit and keep your face neutral.
  • Don’t make it awkward for the audience or the brand.
  • Don’t risk being labeled “difficult,” no matter how blatant the disrespect.

It’s easy to admire that composure. It’s harder to admit that the system routinely demands it from the very people absorbing the harm.


If It Can Happen There, It Can Happen Anywhere

This didn’t happen in a chaotic open mic or an unsupervised live stream. It happened at one of the most carefully produced film ceremonies in the world—an event with run‑of‑show documents, stage managers, and communication channels in everyone’s ears.

If an incident like this can unfold there without a pause, it can unfold anywhere:

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  • At a regional festival Q&A when an audience member crosses a line.
  • At a comedy show when someone heckles with a “joke” that’s really just a slur.
  • At a film panel where the only Black creator on stage gets a loaded question and is expected to smile through it.

The honest question for anyone who runs events isn’t “How could BAFTA let this happen?” It’s “What would we actually do if it happened in our room?”

Would your moderator know they have explicit permission to stop everything?
Would your team know who goes to the stage, who speaks to the audience, and who stays with the person targeted?
Or would you also be scrambling to get the language right in a statement tomorrow?


Redefining Professionalism in 2026

If this moment is going to mean anything, the definition of professionalism has to change.

Professionalism cannot just be “don’t lose your cool on stage.” It has to include the courage and structure to protect the people on that stage when something goes wrong.

A better standard looks like this:

  • Pause the show when serious harm happens. A clean program is not more important than a person’s dignity.
  • Acknowledge it in the room. Name what happened in clear terms instead of pretending it didn’t occur and quietly editing it later.
  • Center the person targeted. Check on them, give them options, and let their comfort—not the schedule—drive the next move.
  • Plan the response before you need it. Build safety and harassment protocols into your festival, awards show, or live event so no one is improvising under pressure.

Sometimes the most professional thing you can do is allow a little discomfort in the room. It signals that human beings matter more than the illusion of seamlessness.


The Standard Going Forward

Michael B. Jordan and Delroy Lindo did what they have always been rewarded for doing: they protected the show. They shouldn’t have had to.

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True respect for their craft and humanity would have looked like a room that moved to protect them instead—stopping the script, resetting the energy, and making it clear that the problem wasn’t their reaction, but the harm they’d just absorbed.

No performer should be asked to choose between their dignity and their career. So if you work anywhere in this industry—onstage or behind the scenes—this incident quietly handed you a new baseline:

Call it out.
Pause the show.
Back the person who was harmed.

That’s what professionalism should mean in 2026.

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These Movies Aren’t “True Crime for Fun”

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When scandals and cover‑ups dominate the timeline, it’s tempting to process them the same way we process everything else online: as content.

A headline becomes a meme, a victim becomes a character, and a years‑long story of abuse or corruption gets flattened into a 30‑second clip. In that kind of environment, it matters what we choose to watch—and how we watch it.

Some films lean into shock and spectacle. Others slow us down, asking us to sit with the systems that make these stories possible in the first place.

This article is about that second group.

Below are three films that are difficult, necessary, and deeply relevant when we’re surrounded by conversations about power, silence, and who actually gets held accountable. They’re not “true crime for fun.” They are stories about people who push back: journalists digging through archives, lawyers refusing to look away, and insiders who decide that telling the truth matters more than staying comfortable.

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Why movies about accountability matter right now

There’s a difference between consuming tragedy and engaging with it.

Scroll culture trains us to treat everything as a quick hit: outrage, reaction, move on. But systemic abuse and corruption don’t work on a 24‑hour cycle. They live in sealed files, non‑disclosure agreements, money, and relationships that make it easier to protect those in power than the people they harm. Films that focus on accountability rather than spectacle can do three important things:

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  • Slow our attention down long enough to see how cover‑ups are built—through policies, reputations, and quiet decisions, not just villains and heroes.
  • Give us a closer look at the people trying to break those systems open: reporters, lawyers, whistleblowers, survivors, and community members.
  • Help us recognize the patterns so that when a new scandal breaks, we have more than vibes and rumors to work with—we see mechanisms, not just headlines.

With that frame in mind, here are three films that are worth revisiting or discovering for the first time.


Spotlight: following the paper trail

Spotlight follows a small investigative team at a Boston newspaper as they uncover decades of child abuse inside the Catholic Church and the institutional effort to conceal it. It’s not flashy. There are no chase scenes, no “big twist.” The tension comes from phone calls that aren’t returned, doors that stay closed, and documents that may or may not exist. That’s the point.

The power of Spotlight is in its realism. The journalists don’t “win” through a single heroic act; they win through months of stubborn, often boring work—checking names, cross‑referencing records, going back to survivors who have every reason not to trust them. The film shows how systems protect themselves: not only through powerful leaders, but through a culture of looking away, minimizing harm, or deciding that “now isn’t the right time” to publish the truth.

Watching it in the context of any modern scandal is a reminder that revelations don’t come out of nowhere. Someone has to decide that the story is worth their career, their sleep, their peace. Someone has to keep calling.


Dark Waters: the cost of not looking away

In Dark Waters, a corporate defense lawyer discovers that a chemical company has been poisoning a community for years. The more he learns, the less plausible it becomes to stay on the side he’s paid to protect. What starts as a single client and a stack of records becomes a decades‑long fight against a corporation with far more money, influence, and time than he has.

The film is heavy—not because of graphic imagery, but because of the slow realization that this could happen anywhere. It shows how corporate harm doesn’t usually look like one dramatic event; it looks like small decisions, tolerated over time, because changing course would be expensive or embarrassing. Internal memos, risk calculations, and legal strategies become characters in their own right.

What makes Dark Waters important in this moment is the way it illustrates complicity. Very few people in the film set out to be “villains.” Many are simply doing their jobs, protecting their company, or choosing the convenient version of the truth. The story forces us to ask uncomfortable questions about where we draw our own lines—and what it costs to cross them.

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Michael Clayton: inside the clean‑up machine

If Spotlight looks at journalism and Dark Waters at corporate litigation, Michael Clayton focuses on the people whose job is to make problems disappear. The title character is a “fixer” at a prestigious law firm: he isn’t in court, and his name isn’t on the building, but he is the person they call when a client’s mess threatens to become public.

The film peels back the layers of how reputations are maintained. We see how language is used to soften reality—harm becomes “exposure,” victims become “plaintiffs,” and the goal is not necessarily to find the truth but to manage it. When Clayton begins to understand the scale of what his client has done, he faces a question at the core of a lot of modern scandals: what happens when someone inside the machine decides not to play their part anymore?

Michael Clayton is especially resonant when conversations online focus on “who knew” and “who helped.” It reminds us that entire careers and infrastructures exist to protect power and to make sure certain stories never catch fire in the first place.


How to watch these films with care

Because these movies deal with abuse, corruption, and betrayal, they can be emotionally heavy—especially for people who have personal experience with similar harms. A few ways to approach them thoughtfully:

  • Check in with yourself before you press play. It’s okay to wait until you’re in a better headspace.
  • Watch with someone you trust, or plan a debrief after. These aren’t background‑noise films; they merit conversation.
  • Remember that survivors’ experiences are not plot devices. If a conversation about the movie starts turning into speculation or jokes about real people, you have permission to pull it back or step away.

The goal isn’t to turn real‑world pain into “content you can feel good about watching.” It’s to understand the systems around that pain more clearly and to keep our empathy intact.


Why sharing this kind of list matters

Sharing watchlists online can feel trivial, but small choices add up. When we recommend movies that take harm seriously, we’re nudging the culture in a different direction than the endless churn of sensational docuseries and clips built around shock value.

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A thoughtful share says:

  • I’m paying attention to the structures behind the headlines, not just the gossip.
  • I’m interested in stories that center accountability, not just spectacle.
  • I want our conversations to honor victims and the people fighting for the truth.

If you decide to post about these films, you don’t have to mention any specific scandal or case at all. You can simply say: “If you’re thinking a lot about power, silence, and cover‑ups right now, these are worth your time.” That alone can open up more grounded, respectful conversations than another round of speculation and rumor.

In a feed full of noise, choosing to highlight stories of persistence, investigation, and courage is its own quiet statement.

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How Epstein’s Cash Shaped Artists, Agencies, and Algorithms

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Jeffrey Epstein’s money did more than buy private jets and legal leverage. It flowed into the same ecosystem that decides which artists get pushed to the front, which research gets labeled “cutting edge,” and which stories about race and power are treated as respectable debate instead of hate speech. That doesn’t mean he sat in a control room programming playlists. It means his worldview seeped into institutions that already shape what we hear, see, and believe.

The Gatekeepers and Their Stains

The fallout around Casey Wasserman is a vivid example of how this works. Wasserman built a powerhouse talent and marketing agency that controls a major slice of sports, entertainment, and the global touring business. When the Epstein files revealed friendly, flirtatious exchanges between Wasserman and Ghislaine Maxwell, and documented his ties to Epstein’s circle, artists and staff began to question whose money and relationships were quietly underwriting their careers.

That doesn’t prove Epstein “created” any particular star. But it shows that a man deeply entangled with Epstein was sitting at a choke point: deciding which artists get representation, which tours get resources, which festivals and campaigns happen. In an industry built on access and favor, proximity to someone like Epstein is not just gossip; it signals which values are tolerated at the top.

When a gatekeeper with that history sits between artists and the public, “the industry” stops being an abstract machine and starts looking like a web of human choices — choices that, for years, were made in rooms where Epstein’s name wasn’t considered a disqualifier.

Funding Brains, Not Just Brands

Epstein’s interest in culture didn’t end with celebrity selfies. He was obsessed with the science of brains, intelligence, and behavior — and that’s where his money begins to overlap with how audiences are modeled and, eventually, how algorithms are trained.

He cultivated relationships with scientists at elite universities and funded research into genomics, cognition, and brain development. In one high‑profile case, a UCLA professor specializing in music and the brain corresponded with Epstein for years and accepted funding for an institute focused on how music affects neural circuits. On its face, that looks like straightforward philanthropy. Put it next to his email trail and a different pattern appears.

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Epstein’s correspondence shows him pushing eugenics and “race science” again and again — arguing that genetic differences explain test score gaps between Black and white people, promoting the idea of editing human beings under the euphemism of “genetic altruism,” and surrounding himself with thinkers who entertained those frames. One researcher in his orbit described Black children as biologically better suited to running and hunting than to abstract thinking.

So you have a financier who is:

  • Funding brain and behavior research.
  • Deeply invested in ranking human groups by intelligence.
  • Embedded in networks that shape both scientific agendas and cultural production.

None of that proves a specific piece of music research turned into a specific Spotify recommendation. But it does show how his ideology was given time, money, and legitimacy in the very spaces that define what counts as serious knowledge about human minds.

How Ideas Leak Into Algorithms

There is another layer that is easier to see: what enters the knowledge base that machines learn from.

Fringe researchers recently misused a large U.S. study of children’s genetics and brain development to publish papers claiming racial hierarchies in IQ and tying Black people’s economic outcomes to supposed genetic deficits. Those papers then showed up as sources in answers from large AI systems when users asked about race and intelligence. Even after mainstream scientists criticized the work, it had already entered both the academic record and the training data of systems that help generate and rank content.

Epstein did not write those specific papers, but he funded the kind of people and projects that keep race‑IQ discourse alive inside elite spaces. Once that thinking is in the mix, recommendation engines and search systems don’t have to be explicitly racist to reproduce it. They simply mirror what’s in their training data and what has been treated as “serious” research.

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Zoomed out, the pipeline looks less like a neat conspiracy and more like an ecosystem:

  • Wealthy men fund “edgy” work on genes, brains, and behavior.
  • Some of that work revives old racist ideas with new data and jargon.
  • Those studies get scraped, indexed, and sometimes amplified by AI systems.
  • The same platforms host and boost music, video, and news — making decisions shaped by engagement patterns built on biased narratives.

The algorithm deciding what you see next is standing downstream from all of this.

The Celebrity as Smoke Screen

Epstein’s contact lists are full of directors, actors, musicians, authors, and public intellectuals. Many now insist they had no idea what he was doing. Some probably didn’t; others clearly chose not to ask. From Epstein’s perspective, the value of those relationships is obvious.

Being seen in orbit around beloved artists and cultural figures created a reputational firewall. If the public repeatedly saw him photographed with geniuses, Oscar winners, and hit‑makers, their brains filed him under “eccentric patron” rather than “dangerous predator.”

That softens the landing for his ideas, too. Race science sounds less toxic when it’s discussed over dinner at a university‑backed salon or exchanged in emails with a famous thinker.

The more oxygen is spent on the celebrity angle — who flew on which plane, who sat at which dinner — the less attention is left for what may matter more in the long run: the way his money and ideology were welcomed by institutions that shape culture and knowledge.

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Ghislaine Maxwell seen alongside Jeffrey Epstein in newly-released Epstein files from the DOJ. (DOJ)

What to Love, Who to Fear

The point is not to claim that Jeffrey Epstein was secretly programming your TikTok feed or hand‑picking your favorite rapper. The deeper question is what happens when a man with his worldview is allowed to invest in the people and institutions that decide:

  • Which artists are “marketable.”
  • Which scientific questions are “important.”
  • Which studies are “serious” enough to train our machines on.
  • Which faces and stories are framed as aspirational — and which as dangerous.

If your media diet feels saturated with certain kinds of Black representation — hyper‑visible in music and sports, under‑represented in positions of uncontested authority — while “objective” science quietly debates Black intelligence, that’s not random drift. It’s the outcome of centuries of narrative work that men like Epstein bought into and helped sustain.

No one can draw a straight, provable line from his bank account to a specific song or recommendation. But the lines he did draw — to elite agencies, to brain and music research, to race‑obsessed science networks — are enough to show this: his money was not only paying for crimes in private. It was also buying him a seat at the tables where culture and knowledge are made, where the stories about who to love and who to fear get quietly agreed upon.

Bill Clinton and English musician Mick Jagger in newly-released Epstein files from the DOJ. (DOJ)

A Challenge to Filmmakers and Creatives

For anyone making culture inside this system, that’s the uncomfortable part: this isn’t just a story about “them.” It’s also a story about you.

Filmmakers, showrunners, musicians, actors, and writers all sit at points where money, narrative, and visibility intersect. You rarely control where the capital ultimately comes from, but you do control what you validate, what you reproduce, and what you challenge.

Questions worth carrying into every room:

  • Whose gaze are you serving when you pitch, cast, and cut?
  • Which Black characters are being centered — and are they full humans or familiar stereotypes made safe for gatekeepers?
  • When someone says a project is “too political,” “too niche,” or “bad for the algorithm,” whose comfort is really being protected?
  • Are you treating “the industry” as a neutral force, or as a set of human choices you can push against?

If wealth like Epstein’s can quietly seep into agencies, labs, and institutions that decide what gets made and amplified, then the stories you choose to tell — and refuse to tell — become one of the few levers of resistance inside that machine. You may not control every funding source, but you can decide whether your work reinforces a world where Black people are data points and aesthetics, or one where they are subjects, authors, and owners.

The industry will always have its “gatekeepers.” The open question is whether creatives accept that role as fixed, or start behaving like counter‑programmers: naming the patterns, refusing easy archetypes, and building alternative pathways, platforms, and partnerships wherever possible. In a landscape where money has long been used to decide what to love and who to fear, your choices about whose stories get light are not just artistic decisions. They are acts of power.

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