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The Best Everyday Colognes in 2023 on November 14, 2023 at 5:00 am Us Weekly

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If you’re looking for a new everyday cologne for 2023, this guide is for you! Finding a new cologne can be a difficult task. You need to consider what type of scent you want and what level of quality you’re prepared to pay for. This can be easier said than done as there are hundreds of scents, and prices can range from under $100 to $500 or more!

To help you make a more informed decision on which cologne to purchase, we’ve put together this extensive guide. In it, we explain the layers of notes that make up the overall scent of each cologne, so you’ll get a good idea of what it smells like.

We’ve included top colognes from well-known brands such as Blu Atlas, Tom Ford, Chanel, and Hugo Boss to ensure the quality of each product. If you’re looking for a new everyday cologne for 2023, we’re sure one of the entries in this guide will be perfect for you.

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Let’s get started.

1. Blu Atlas Atlantis Eau De Parfum

Blu Atlas Atlantis tops our list of the best everyday colognes in 2023. Inspired by the unique sights and scents of the beautiful Island of Bali, the Blu Atlas team has produced a cologne that smells fresh and invigorating. Due to its quality, you can be sure it will last all day once applied in the morning!

The cologne is formulated with three distinct levels of notes that work magnificently together. The top notes of bergamot, lemon, and blackcurrant give it some zest while the mid notes of lavender, clary sage, peach, and apricot provide a fresh fruity middle. To bring the scent together, the base notes of orris, oak-moss, violet, ambrette seed, and musk give it a stunning woody masculine finish. If you’re seeking a fresh daily scent that inspires adventure, we recommend you try Blu Atlas Atlantis!

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2. Bvlgari Man in Black

Man in Black Eau de Parfum is among the best-selling colognes from top fashion label, Bvlgari. The scent was launched in 2014 and has gone on to become a favorite among men looking for a great everyday cologne that’s perfect for both work and play.

Man in Black is best described as leathery with a tinge of sweet spices. This is created by a magnificent formulation containing amber, spices, woods, sweet rum, hot tobacco, benzoin, tonka bean, and guaiac wood notes. The result is a luxurious and sophisticated aroma that’s deep and rich. This Bvlgari fragrance should be on your shortlist if you’re looking for a new everyday cologne for 2023.

3. Dolce & Gabbana Light Blue

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Another top-notch, everyday men’s cologne that we love is Light Blue by Dolce & Gabbana. It’s the ideal option if you’re looking for a new daily scent because it’s a softer, more delicate fragrance that doesn’t make you stand out too much. You can spray a few drops on your wrists or behind your ears and head out for the day with the confidence that you smell great. Due to the high-quality nature of the product, you can be sure it will last all day.

The cologne is a blend of four exquisite elements that complement one another beautifully to produce a seductively manly scent. The rosemary, Sichuan pepper, and juicy mandarin create fresh fruity notes, while the American musk wood contributes a musky top note. Dolce & Gabbana Light Blue comes in a variety of sizes and is quite reasonably priced considering the quality of the product. Go ahead and give it a try.

4. Lucky You Cologne for Men

Lucky You is a lovely natural cologne that’s perfect for anybody looking for a more earthy daily fragrance to add to their daily grooming routine. The tamarind, cardamom, and bamboo stem notes work great together to create a fresh scent that doesn’t overpower. You’ll smell like a cool summer breeze mixed with a hint of fruity spices.

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If this cologne sounds like the type of new scent you’d love to have, we recommend you pick up a bottle and try it out for yourself. Simply splash a few drops on your sweet points in the morning and you can be confident you’ll smell great all day.

5. Versace Eros for Men

The next entry on our list of the best everyday colognes in 2023 is Versace Eros for Men. Mint, lemon zest, green apple, vanilla, and geranium flower are blended to create a zesty yet masculine scent that’s appropriate for any situation. This makes it a great cologne to spray on in the morning when you head to work or at night when heading out on the town.

As you’d expect from a top luxury brand, Eros comes in a beautiful bottle with distinct Versace styling. It can be purchased in various sizes, so you can start by buying a little bottle and then purchase a larger one if you want to make it your permanent everyday fragrance. The cologne has been skilfully developed, tested, and polished to generate an exquisite scent that gives you a boost of self-confidence whenever you spray a drop or two on your wrists.

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6. Tom Ford For Men

The luxury brand Tom Ford sells a wonderful selection of colognes. One of their best is simply called Tom Ford for Men. Using citrus, wood, tobacco, and leather notes, they’ve produced a fragrance that we love. It’s a really classy fragrance that exudes masculinity. You’ll have a lovely scent when wearing it to the office, out to dinner, or any other occasion on your calendar.

You can tell the company takes great care to formulate high-quality products when you use them and this cologne is no different. You won’t be dissatisfied with a bottle of Tom Ford for Men if you want a scent that stays fresh all day. Go ahead and try it.

 

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7. Dolce & Gabbana Intenso

We love Intenso by Dolce & Gabbana. It’s a great cologne that’s perfect for men looking for a more masculine scent to add to their daily grooming routine. After applying some Intenso to your sweat points, you can leave for the day or night knowing that you’ll smell amazing for hours.

We love the unique profile of this cologne. Its top notes are earthy and aquatic, which are combined with a middle lavender note and base notes of tobacco, balsamic, honey, and wood musk. The outcome is a strong fragrance that smells absolutely fantastic any time of the day. You won’t regret purchasing a bottle of Dolce & Gabbana Intenso if you’re trying to expand your collection of fragrances.

8. Yves Saint Laurent Y

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We love Y by Yves Saint Laurent. It simply smells amazing. You’ll love the blend of bergamot, ginger, apple, sage, geranium, juniper berries, vetiver, cedar, tonka, amber wood, and olibanum notes. The list is long but each addition works amazingly together to create one of the best everyday colognes on the market.

Simply apply a few drops of Y by Yves Saint Laurent after your morning shower and you can go out feeling confident that you’ll smell great for the whole day even if you stay out late! We wholeheartedly recommend purchasing a bottle of Y if you’re seeking a new scent that works for any season.

9. Jimmy Choo Man Blue

Jimmy Choo Man Blue is a fantastic option if you want a classy scent that lasts all day. We adore this cologne’s crisp, sunny aroma. It has great sage and leather elements that combine to make a lovely, fresh cologne that remains masculine. After it’s applied, you’ll smell fantastic and walk with a zip in your step.

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Choose Jimmy Choo Man Blue if you want to smell fresh and breezy every day of the year. All you need to do is spritz a few drops after a shower and you’ll smell great for the whole day and night. If you’re looking for a new cologne to try, you can’t go wrong with this one. We’re confident you’ll love Jimmy Choo Man Blue!

10. Ralph Lauren Polo Blue

Polo Blue by Ralph Lauren is a superstar in the cologne market. The reason for this is simple. It smells great and is made to an exceptionally high standard. Ralph Lauren makes Polo Blue by blending a mix of notes including melon, basil, and washed suede. When combined, it creates a strong yet understated cologne that’s perfect to splash on for any occasion.

Ralph Lauren Polo Blue is great for any man looking for their first cologne or a fresh new scent to add to their collection. Go ahead and try it out for yourself. It’s sure to turn heads wherever you go, and with whoever you go with.

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11. Mont Blanc Legend Spirit

Legend Spirit is a reviving cologne from Mont Blanc. You’ll adore this special scent if a blend of grapefruit, cardamon, and cashmere wood sounds delicious to you. It’s the ideal scent to wear for work and play any time of the year. All you need to do is splash on a few drops and you can head out the door with the confidence that you smell great.

Available in many different-sized bottles, it’s a great cologne to sample, or you can stock up with a large bottle to ensure you have plenty of cologne for the whole year. It also happens to be sold at a great price that provides extraordinary value for money. We don’t think you’ll be disappointed with the scent and quality of Legend Spirit by Mont Blanc!

12. Chanel Bleu De Chanel

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Bleu De Chanel is a wonderful cologne made by luxury brand, Chanel. The cologne is formulated using a special blend of notes. These include woody, citrus, and herb notes that work together brilliantly to create a head-turning scent. The best part is no one note overpowers the other.

Coming from a top luxury brand, you can expect a high-quality cologne that lasts all day long. Simply apply a splash or two on your sweet points and you can confidently head out for a fun night with the special people in your life. Go ahead and pick up a bottle. You won’t be disappointed!

13. Jean Paul Gaultier Le Male

The next fragrance we’ve included on our list is this sophisticated cologne from Jean Paul Gaultier.  Le Male includes an alluring blend of bergamot, cardamom, orange blossom, and vanilla notes that smell as invigorating as a warm summer breeze. It’s a great cologne, which is why we’ve included it on our list of the best everyday colognes in 2023.

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We love how the musky wood notes work with the citrus and vanilla to create a beautiful scent that still manages to stay masculine. Simply splash some cologne onto your sweet points like your wrists or behind your ears and you’ll be all set to take on the world confident in the knowledge that you smell amazing. Le Male by Jean Paul Gaultier can be bought in a few different-sized bottles and is available at an excellent price point when you consider how high its quality is.

14. Tom Ford Ombre Leather

This is the second cologne on our list produced by Tom Ford. Ombre Leather is fantastic. It smells magnificent and is made by combining jasmine, white moss, leather, patchouli, and amber. When worn, it emits a seductive aroma that lasts all day regardless of what’s on your calendar. Splash some on before going into the office or before heading out to an event. It’s perfect for all occasions.

It’s among the most expensive colognes on our list, but in our opinion, the extra cost is justified if you want a chic scent that makes you stand out from the crowd. The best way to find out if it’s the right everyday cologne for you is to pick up a bottle and splash it on the next time you head out for work or play. We’re sure you’ll love it.

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15. Burberry For Men

Burberry For Men is a luxurious everyday cologne. Made by the famous luxury brand, Burbery, you can expect a high-quality cologne that smells great and lasts the whole day. Only the best ingredients have been sourced to make this fabulous cologne.

The cologne has a warm masculine scent. Sandalwood, moss, and geranium notes are combined with amber, cedar wood, and tonka notes to produce a distinct fragrance that you’ll love to splash on daily. It’s one of the most elegant colognes on our list of the best everyday colognes.

16. Giorgio Armani Acqua Di Gio Profondo

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Giorgio Armani Acqua Di Gio Profondo is a long-lasting, fragrant cologne with a unique scent that you’d expect from the luxury brand. We love the invigorating, earthy tones. Aqua, bergamot, and green mandarin are the most prominent top notes, while rosemary, lavender, cypress, and mastic make up the middle notes. Beautiful base notes of amber, mineral accord, patchouli, and musk round out the formulation. The end product is a stunning fragrance that’s sure to attract attention.

This cologne makes you smell fantastic all day long whether you’re going to the office, the gym, or meeting up with friends and family. Just spritz a few drops on your sweet points in the morning before you head out the door. Simple as that. It’s sure to become your favorite go-to cologne all year round!

17. Hugo Boss Infinite Eau De Parfum

Boss Infinite is a seductive cologne that you’ll want to wear every day since it combines light and airy zesty notes with strong aromatic notes. Patchouli, lavender, and aromatic sandalwood are combined with the top notes of apple and citrus to produce a seductive, manly smell that’s guaranteed to boost your confidence.

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Whether you’re out on the town or sitting at the office, all you need to do to smell great all day every day is to spritz some Infinite over your pulse points. To top it off, this perfume is available from all major retailers and is sold at a fantastic price. You won’t find many better products on our list than Boss Infinite if you’re looking for a bold new daily scent.

18. Gucci Guilty Oud Eau De Parfum

We love Gucci Guilty cologne and predict that you will too. It combines a delightful blend of rose, chili pepper, salt and vinegar, orange blossom, and lavender with lovely fragrant woody undertones. A spicy and floral aroma emerges as a result. When worn during the day or night you’ll definitely distinguish yourself from your peers.

Simply apply a few drops of Gucci Guilty after getting out of the shower each morning to your wrists or other sweet points and you’ll smell fantastic all day. It’s one of the more expensive perfumes on our list, but if you want a more luxurious and distinctive scent, we think it’s absolutely worth it.

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19. Christian Dior Sauvage Eau De Parfum

Dior’s Sauvage is a very popular cologne with men all over the world. The reasons for this are that not only does it smell great, but it’s also a high-quality cologne that lasts all day. Bergamot, Sichuan pepper, lavender, star anise, nutmeg, and Papua vanilla notes are combined to create the fragrance. When splashed on your wrists, you’ll be met with a wonderful-smelling, rich, spicy scent.

Dior’s Sauvage is offered in a variety of bottle sizes and is available where every high-quality cologne is sold. Don’t just believe what we say. Get a bottle of this top perfume, dab a little on your pulse points, and judge the effects for yourself.

20. Kenneth Cole Reaction

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If you’re looking for a new high-quality cologne that smells amazing, lasts all day, and is suitable for all occasions, Kenneth Cole Reaction should be at the top of your shortlist. It has a wonderful blend of notes that work superbly together to create a masculine yet understated scent that can be worn all day long. This means you only need one cologne for all your regular day and night activities.

The cologne is best described as woody meets zesty. It contains apple, melon, lemon, and sandalwood tones that create the beautiful end product called Reaction. If those notes sound like a bit of you, we thoroughly recommend giving this cologne a try. It might just become your favorite go-to fragrance!

21. Giorgio Armani Aqua Di Gio Pour Homme

Acqua Di Gio Pour Homme is a stunning cologne that’s made to be applied every day of the week regardless of what you get up to. The cologne has an inviting and invigorating scent. Notes of Calabrian bergamot are blended with neroli, fresh green tangerine, rosemary, and patchouli to create this stunning cologne. It has a much deeper and more sophisticated scent than many other colognes sold at this price point.

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The cologne is great for everyday use and can be purchased at all major retailers. We recommend purchasing a small bottle first so you can test it out for yourself before buying a larger bottle. Go ahead and give it a try. We think you’ll love it.

22. Maison Francis Kurkdjian Grand Soir

If you’re looking for a luxurious daily cologne, this one’s for you. Maison Francis Kurkdjian Grand Soir is a top-of-the-line cologne that has a distinct scent. The cologne is produced with a stunning blend of amber, tonic beans, and Cistus labdanum. The end result is deep and invigorating.

It’s a great cologne for all occasions. Splash some on before going to the office or when heading out for a night on the town. At any time of the day, this cologne will make you feel a million dollars. If you want to stand out from the crowd, this is the cologne for you.

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23. The Nue Co. Functional Fragrance

The Nue Co. has produced a lovely cologne that they call Functional Fragrance. It was created by using research into the connection that exists between smells and how the brain processes them. The result is a scent that produces a sense of calmness while smelling amazing.

The formulation includes green cardamom, bergamot, and cilantro notes to create a fresh, woody scent with a hint of spice. It’s a wonderful cologne for everyday use if you’re looking for a new fragrance that doesn’t overpower. To see what all the fuss is about, we recommend you try it out for yourself.

24. Yves Saint Laurent L’homme

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We love Yves Saint Laurent’s L’homme and we think you will too. It has a wonderful scent and is a great cologne for everyday use regardless of which season it is. In order to create it, musky woody tones, tangy citrus, and smoky floral notes are combined. You’ll like spraying on this macho and tangy fragrance every morning before leaving the house for the day!

There aren’t many better colognes on our list than this one if you’re looking for a new distinctive fragrance to splash on daily. All top retailers, online and in brick-and-mortar shops, carry L’homme by Yves Saint Laurent, which is offered at an excellent price considering how high-quality it is.

25. Givenchy Play

The Givenchy team has carefully crafted Play to produce a seductive and manly fragrance that’s perfect for everyday use. The fragrance starts out with top notes of Amyris wood, which creates a musky aroma. The middle notes of bitter orange and grapefruit provide a citrus element that’s complemented beautifully by the base notes of black pepper and patchouli. You’ll look forward to wearing this lovely cologne whenever you get the chance.

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Play by Givenchy is an excellent choice if you want a new scent that lasts all day. Although it costs a little bit more than some of our other top recommendations on this list, the product’s quality is worth every cent. Go ahead and pick up a bottle and give it a try. We think you will love it.

26. Azzaro Chrome

Azzaro Chrome is the final entry on our list of the best everyday colognes in 2023. The cologne smells like a calm seaside breeze with a dash of citrus, making it especially great if you want to smell fresh and summery all year round. It makes an excellent choice if you want a cologne for both work and play.

The cologne is produced by blending an exquisite mix of citrus, woody, and aquatic notes, which work beautifully together because no one note dominates the others. Instead, they complement each other to create a wonderful fragrance you’ll love to use every day. If you’re on the hunt for a new everyday cologne to add to your daily grooming routine, we wholeheartedly advise giving Chrome by Azzaro a try.

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Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. If you’re looking for a new everyday cologne for 2023, this guide is for you! Finding a new cologne can be a difficult task. You need to consider what type of scent you want and what 

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Business

How Epstein’s Cash Shaped Artists, Agencies, and Algorithms

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Jeffrey Epstein’s money did more than buy private jets and legal leverage. It flowed into the same ecosystem that decides which artists get pushed to the front, which research gets labeled “cutting edge,” and which stories about race and power are treated as respectable debate instead of hate speech. That doesn’t mean he sat in a control room programming playlists. It means his worldview seeped into institutions that already shape what we hear, see, and believe.

The Gatekeepers and Their Stains

The fallout around Casey Wasserman is a vivid example of how this works. Wasserman built a powerhouse talent and marketing agency that controls a major slice of sports, entertainment, and the global touring business. When the Epstein files revealed friendly, flirtatious exchanges between Wasserman and Ghislaine Maxwell, and documented his ties to Epstein’s circle, artists and staff began to question whose money and relationships were quietly underwriting their careers.

That doesn’t prove Epstein “created” any particular star. But it shows that a man deeply entangled with Epstein was sitting at a choke point: deciding which artists get representation, which tours get resources, which festivals and campaigns happen. In an industry built on access and favor, proximity to someone like Epstein is not just gossip; it signals which values are tolerated at the top.

When a gatekeeper with that history sits between artists and the public, “the industry” stops being an abstract machine and starts looking like a web of human choices — choices that, for years, were made in rooms where Epstein’s name wasn’t considered a disqualifier.

Funding Brains, Not Just Brands

Epstein’s interest in culture didn’t end with celebrity selfies. He was obsessed with the science of brains, intelligence, and behavior — and that’s where his money begins to overlap with how audiences are modeled and, eventually, how algorithms are trained.

He cultivated relationships with scientists at elite universities and funded research into genomics, cognition, and brain development. In one high‑profile case, a UCLA professor specializing in music and the brain corresponded with Epstein for years and accepted funding for an institute focused on how music affects neural circuits. On its face, that looks like straightforward philanthropy. Put it next to his email trail and a different pattern appears.

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Epstein’s correspondence shows him pushing eugenics and “race science” again and again — arguing that genetic differences explain test score gaps between Black and white people, promoting the idea of editing human beings under the euphemism of “genetic altruism,” and surrounding himself with thinkers who entertained those frames. One researcher in his orbit described Black children as biologically better suited to running and hunting than to abstract thinking.

So you have a financier who is:

  • Funding brain and behavior research.
  • Deeply invested in ranking human groups by intelligence.
  • Embedded in networks that shape both scientific agendas and cultural production.

None of that proves a specific piece of music research turned into a specific Spotify recommendation. But it does show how his ideology was given time, money, and legitimacy in the very spaces that define what counts as serious knowledge about human minds.

How Ideas Leak Into Algorithms

There is another layer that is easier to see: what enters the knowledge base that machines learn from.

Fringe researchers recently misused a large U.S. study of children’s genetics and brain development to publish papers claiming racial hierarchies in IQ and tying Black people’s economic outcomes to supposed genetic deficits. Those papers then showed up as sources in answers from large AI systems when users asked about race and intelligence. Even after mainstream scientists criticized the work, it had already entered both the academic record and the training data of systems that help generate and rank content.

Epstein did not write those specific papers, but he funded the kind of people and projects that keep race‑IQ discourse alive inside elite spaces. Once that thinking is in the mix, recommendation engines and search systems don’t have to be explicitly racist to reproduce it. They simply mirror what’s in their training data and what has been treated as “serious” research.

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Zoomed out, the pipeline looks less like a neat conspiracy and more like an ecosystem:

  • Wealthy men fund “edgy” work on genes, brains, and behavior.
  • Some of that work revives old racist ideas with new data and jargon.
  • Those studies get scraped, indexed, and sometimes amplified by AI systems.
  • The same platforms host and boost music, video, and news — making decisions shaped by engagement patterns built on biased narratives.

The algorithm deciding what you see next is standing downstream from all of this.

The Celebrity as Smoke Screen

Epstein’s contact lists are full of directors, actors, musicians, authors, and public intellectuals. Many now insist they had no idea what he was doing. Some probably didn’t; others clearly chose not to ask. From Epstein’s perspective, the value of those relationships is obvious.

Being seen in orbit around beloved artists and cultural figures created a reputational firewall. If the public repeatedly saw him photographed with geniuses, Oscar winners, and hit‑makers, their brains filed him under “eccentric patron” rather than “dangerous predator.”

That softens the landing for his ideas, too. Race science sounds less toxic when it’s discussed over dinner at a university‑backed salon or exchanged in emails with a famous thinker.

The more oxygen is spent on the celebrity angle — who flew on which plane, who sat at which dinner — the less attention is left for what may matter more in the long run: the way his money and ideology were welcomed by institutions that shape culture and knowledge.

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Ghislaine Maxwell seen alongside Jeffrey Epstein in newly-released Epstein files from the DOJ. (DOJ)

What to Love, Who to Fear

The point is not to claim that Jeffrey Epstein was secretly programming your TikTok feed or hand‑picking your favorite rapper. The deeper question is what happens when a man with his worldview is allowed to invest in the people and institutions that decide:

  • Which artists are “marketable.”
  • Which scientific questions are “important.”
  • Which studies are “serious” enough to train our machines on.
  • Which faces and stories are framed as aspirational — and which as dangerous.

If your media diet feels saturated with certain kinds of Black representation — hyper‑visible in music and sports, under‑represented in positions of uncontested authority — while “objective” science quietly debates Black intelligence, that’s not random drift. It’s the outcome of centuries of narrative work that men like Epstein bought into and helped sustain.

No one can draw a straight, provable line from his bank account to a specific song or recommendation. But the lines he did draw — to elite agencies, to brain and music research, to race‑obsessed science networks — are enough to show this: his money was not only paying for crimes in private. It was also buying him a seat at the tables where culture and knowledge are made, where the stories about who to love and who to fear get quietly agreed upon.

Bill Clinton and English musician Mick Jagger in newly-released Epstein files from the DOJ. (DOJ)

A Challenge to Filmmakers and Creatives

For anyone making culture inside this system, that’s the uncomfortable part: this isn’t just a story about “them.” It’s also a story about you.

Filmmakers, showrunners, musicians, actors, and writers all sit at points where money, narrative, and visibility intersect. You rarely control where the capital ultimately comes from, but you do control what you validate, what you reproduce, and what you challenge.

Questions worth carrying into every room:

  • Whose gaze are you serving when you pitch, cast, and cut?
  • Which Black characters are being centered — and are they full humans or familiar stereotypes made safe for gatekeepers?
  • When someone says a project is “too political,” “too niche,” or “bad for the algorithm,” whose comfort is really being protected?
  • Are you treating “the industry” as a neutral force, or as a set of human choices you can push against?

If wealth like Epstein’s can quietly seep into agencies, labs, and institutions that decide what gets made and amplified, then the stories you choose to tell — and refuse to tell — become one of the few levers of resistance inside that machine. You may not control every funding source, but you can decide whether your work reinforces a world where Black people are data points and aesthetics, or one where they are subjects, authors, and owners.

The industry will always have its “gatekeepers.” The open question is whether creatives accept that role as fixed, or start behaving like counter‑programmers: naming the patterns, refusing easy archetypes, and building alternative pathways, platforms, and partnerships wherever possible. In a landscape where money has long been used to decide what to love and who to fear, your choices about whose stories get light are not just artistic decisions. They are acts of power.

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Entertainment

You wanted to make movies, not decode Epstein. Too late.

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That’s the realization hanging over anyone picking up a camera right now. You didn’t sign up to be a forensic analyst of flight logs, sealed documents, or “unverified tips.” You wanted to tell stories. But your audience lives in a world where every new leak, every exposed celebrity, every dead‑end investigation feeds into one blunt conclusion:

Nobody at the top is clean. And nobody in charge is really coming to save us.

If you’re still making films in this moment, the question isn’t whether you’ll respond to that. You already are, whether you intend to or not. The real question is: will your work help people move, or help them go numb?

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Your Audience Doesn’t Believe in Grown‑Ups Anymore

Look at the timeline your viewers live in:

  • Names tied to Epstein.
  • Names tied to trafficking.
  • Names tied to abuse, exploitation, coverups.
  • Carefully worded statements, high‑priced lawyers, and “no admission of wrongdoing.”

And in between all of that: playlists, memes, awards shows, campaign ads, and glossy biopics about “legends” we now know were monsters to someone.

If you’re under 35, this is your normal. You grew up:

  • Watching childhood heroes get exposed one after another.
  • Hearing “open secrets” whispered for years before anyone with power pretended to care.
  • Seeing survivors discredited, then quietly vindicated when it was too late to matter.

So when the next leak drops and another “icon” is implicated, the shock isn’t that it happened. The shock is how little changes.

This is the psychic landscape your work drops into. People aren’t just asking, “Is this movie good?” They’re asking, often subconsciously: “Does this filmmaker understand the world I’m actually living in, or are they still selling me the old fantasy?”

HCFF
HCFF

You’re Not Just Telling Stories. You’re Translating a Crisis of Trust.

You may not want the job, but you have it: you’re a translator in a time when language itself feels rigged.

Politicians put out statements. Corporations put out statements. Studios put out statements. The public has learned to hear those as legal strategies, not moral positions.

You, on the other hand, still have this small window of trust. Not blind trust—your audience is too skeptical for that—but curious trust. They’ll give you 90 minutes, maybe a season, to see if you can make sense of what they’re feeling:

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  • The rage at systems that protect predators.
  • The confusion when people they admired turn out to be complicit.
  • The dread that this is all so big, so entrenched, that nothing they do matters.

If your work dodges that, it doesn’t just feel “light.” It feels dishonest.

That doesn’t mean every film has to be a trafficking exposé. It means even your “small” stories are now taking place in a world where institutions have failed in ways we can’t unsee. If you pretend otherwise, the audience can feel the lie in the walls.


Numbness Is the Real Villain You’re Up Against

You asked for something that could inspire movement and change. To do that, you have to understand the enemy that’s closest to home:

It’s not only the billionaire on the jet. It’s numbness.

Numbness is what happens when your nervous system has been hit with too much horror and too little justice. It looks like apathy, but it’s not. It’s self‑defense. It says:

  • “If I let myself feel this, I’ll break.”
  • “If I care again and nothing changes, I’ll lose my mind.”
  • “If everyone at the top is corrupt, why should I bother being good?”

When you entertain without acknowledging this, you help people stay comfortably numb. When you only horrify without hope, you push them deeper into it.

Your job is more dangerous and more sacred than that. Your job is to take numbness seriously—and then pierce it.

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How?

  • By creating characters who feel exactly what your audience feels: overwhelmed, angry, hopeless.
  • By letting those characters try anyway—in flawed, realistic, human ways.
  • By refusing to end every story with “the system wins, nothing matters,” even if you can’t promise a clean victory.

Movement doesn’t start because everyone suddenly believes they can win. It starts because enough people decide they’d rather lose fighting than win asleep.

Show that decision.


Don’t Just Expose Monsters. Expose Mechanisms.

If you make work that brushes against Epstein‑type themes, avoid the easiest trap: turning it into a “one bad guy” tale.

The real horror isn’t one predator. It’s how many people, institutions, and incentives it takes to keep a predator powerful.

If you want your work to fuel real change:

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  • Show the assistants and staffers who notice something is off and choose silence—or risk.
  • Show the PR teams whose entire job is to wash blood off brands.
  • Show the industry rituals—the invite‑only parties, the “you’re one of us now” moments—where complicity becomes a form of currency.
  • Show the fans, watching allegations pile up against someone who shaped their childhood, and the war inside them between denial and conscience.

When you map the mechanism, you give people a way to see where they fit in that machine. You also help them imagine where it can be broken.


Your Camera Is a Weapon. Choose a Target.

In a moment like this, neutrality is a story choice—and the audience knows it.

Ask yourself, project by project:

  • Who gets humanized? If you give more depth to the abuser than the abused, that says something.
  • Who gets the last word? Is it the lawyer’s statement, the spin doctor, the jaded bystander—or the person who was actually harmed?
  • What gets framed as inevitable? Corruption? Cowardice? Or courage?

You don’t have to sermonize. But you do have to choose. If your work shrugs and says, “That’s just how it is,” don’t be surprised when it lands like anesthetic instead of ignition.

Ignition doesn’t require a happy ending. It just requires a crack—a moment where someone unexpected refuses to play along. A survivor who won’t recant. A worker who refuses the payout. A friend who believes the kid the first time.

Those tiny acts are how movements start in real life. Put them on screen like they matter, because they do.

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Stop Waiting for Permission

A lot of people in your position are still quietly waiting—for a greenlight, for a grant, for a “better time,” for the industry to decide it’s ready for harsher truths.

Here’s the harshest truth of all: the system you’re waiting on is the same one your audience doesn’t trust.

So maybe the movement doesn’t start with the perfectly packaged, studio‑approved, four‑quadrant expose. Maybe it starts with:

  • A microbudget feature that refuses to flatter power.
  • A doc shot on borrowed gear that traces one tiny piece of the web with obsessive honesty.
  • A series of shorts that make it emotionally impossible to look at “open secrets” as jokes anymore.
  • A narrative film that never names Epstein once, but makes the logic that created him impossible to unsee.

If you do your job right, people will leave your work not just “informed,” but uncomfortable with their own passivity—and with a clearer sense of where their own leverage actually lives.


The Movement You Can Actually Spark

You are not going to single‑handedly dismantle trafficking, corruption, or elite impunity with one film. That’s not your job.

Your job is to help people:

  • Feel again where they’ve gone numb.
  • Name clearly what they’ve only sensed in fragments.
  • See themselves not as background extras in someone else’s empire, but as moral agents with choices that matter.

If your film makes one survivor feel seen instead of crazy, that’s movement.
If it makes one young viewer question why they still worship a predator, that’s movement.
If it makes one industry person think twice before staying silent, that’s movement.

And movements, despite what the history montages pretend, are not made of big moments. They’re made of a million small, private decisions to stop lying—to others, and to ourselves.

You wanted to make movies, not decode Epstein.

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Too late.

You’re here. The curtain’s already been pulled back. Use your camera to decide what we look at now: more distraction from what we know, or a clearer view of it.

One of those choices helps people forget.
The other might just help them remember who they are—and what they refuse to tolerate—long enough to do something about it.

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Business & Money

Ghislaine Maxwell Just Told Congress She’ll Talk — If Trump Frees Her

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February 9, 2026 — Ghislaine Maxwell tried to bargain with Congress from a prison video call.

Maxwell, the woman convicted of helping Jeffrey Epstein traffic underage girls, appeared virtually before the House Oversight Committee today and refused to answer a single question. She invoked her Fifth Amendment right against self‑incrimination on every substantive topic, including Epstein’s network, his associates, and any powerful figures who moved through his orbit.

Maxwell is serving a 20‑year federal sentence at a prison camp in Texas after being found guilty in 2021 of sex‑trafficking, conspiracy, and related charges. Her trial exposed a pattern of recruiting and grooming minors for Epstein’s abuse, and her conviction has been upheld on appeal. Despite that legal reality, her appearance today was less about accountability and more about negotiation.

Her lawyer, David Markus, told lawmakers that Maxwell would be willing to “speak fully and honestly” about Epstein and his world — but only if President Donald Trump grants her clemency or a pardon. Markus also claimed she could clear both Trump and Bill Clinton of wrongdoing related to Epstein, a statement critics immediately dismissed as a political play rather than a genuine bid for truth.

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Republican Chair James Comer has already said he does not support clemency for Maxwell, and several Democrats accused her of trying to leverage her potential knowledge of powerful people as a way to escape prison. To many survivors’ advocates, the spectacle reinforced the sense that the system is more sympathetic to the powerful than to the victims.

At the same time, Congress is now reviewing roughly 3.5 million pages of Epstein‑related documents that the Justice Department has made available under tight restrictions. Lawmakers must view them on secure computers at the DOJ, with no phones allowed and no copies permitted. Early reports suggest that at least six male individuals, including one high‑ranking foreign official, had their names and images redacted without clear legal justification.

Those unredacted files are supposed to answer questions about who knew what, and when. The problem is that Maxwell is signaling she may never answer any of them — unless she is set free. As of February 9, 2026, the story is still this: a convicted trafficker is using her silence as leverage, Congress is sifting through a wall of redacted files, and the public is still waiting to see who really stood behind Epstein’s power.

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