World News
4 ways generative AI makes founders more interesting to journalists on August 5, 2023 at 9:30 pm
The advent of generative AI will lead to a tectonic shift in how startups do PR over the next few years. In July, the Associated Press became the first major news company to sign a deal with OpenAI, while media job cuts have reached record highs.
Gutted newsrooms could stymie one of the greatest engines of startup growth. While generative AI will enhance the capabilities of many publications, they’re also creeping onto news sites in ways we can’t foresee while journalists are laid off. Inevitably, some startups will choose to use AI to churn out thought leadership and PR content.
The problem with that is, if anyone and everyone can do something, then it becomes devoid of value. If any founder can ask ChatGPT to create a listicle on “5 reasons e-commerce will grow in 2023,” then the internet will become even more saturated with that kind of content. And that content is professional-sounding, yes, but impersonal, starved of real-life narratives, and flair-less.
Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story.
The good news is, this will actually push startup PR to evolve. In-house PR teams will want to elevate their content above the tedious noise. PR agencies will strive to show startups why they shouldn’t be using ChatGPT to do their job. Editors will scream out for original articles over rehashed content. PR and human-written thought leadership will have to sharply differentiate itself from the unoriginal content of overused AI.
Seeing a strong voice of reason or controversy, a provocative response to current events and rapidly unfolding topics — that’s something people are always hungry for. It’s alive, shaped by the world around us, and helps us make sense of it.
Ironically, AI could make PR more responsive, human, relevant. So, where do AI’s limits lie — and where will successful PR strategies shine in the age of ChatGPT?
Embed yourself in current (and future events)
AI does not exist in the present. It’s trained on past datasets, but it can’t follow today’s news, much less if that news hasn’t been published online.
I know from my PR work that journalists take a heightened interest in a business leader when they can speak knowledgeably (and quickly) on unfolding events. As do readers: 62% of professionals want to see thought leadership on current trends.
But how will generative AI change this scenario? It’s likely that the role of journalists will move away from what’s generally achievable by AI — generic advice articles, listicles, etc. — and they’ll have more time to write articles on current events and hard-hitting trends, imbued with relevant commentary.
So, that’s what they’ll want to see more of from founders — commentary on the Senate just passing a new immigration bill and how that will affect tech talent; a thought piece on how startups can leverage a new TikTok trend for growth.
An effective PR strategy will involve a shift in behavior:
Monitoring daily media for current events.
Inserting yourself and your company into breaking news.
Being a founder who can provide punchy opinions on select themes.
Assessing which topics you can speak to beyond your niche: for example, a fintech founder can seek to become an expert in emerging regulation.
Linking this kind of outreach back to your core mission and messaging.
Other than being timely, the difference between you and ChatGPT is that you have friends. You have your finger on the pulse of specific “offline” circles in a way that’s not possible for an AI bot. Journalists will value you being able to bring insights on the word on the street — what the sentiment is over X news story among your peers, the conversations you have with colleagues over the state of the industry.
Finally, you can also peer into the future. A true industry expert can read what’s happening on the ground — not just online — ask for peers’ opinion on a matter of interest, and offer predictions on where a trend is going. Be careful only to do so when your margin of error is small.
Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story.
Politics
Netanyahu’s UN Speech Triggers Diplomatic Walkouts and Mass Protests

What Happened at the United Nations
On Friday, Israeli Prime Minister Benjamin Netanyahu addressed the United Nations General Assembly in New York City, defending Israel’s ongoing military operations in Gaza. As he spoke, more than 100 delegates from over 50 countries stood up and left the chamber—a rare and significant diplomatic walkout. Outside the UN, thousands of protesters gathered to voice opposition to Netanyahu’s policies and call for accountability, including some who labeled him a war criminal. The protest included activists from Palestinian and Jewish groups, along with international allies.

Why Did Delegates and Protesters Walk Out?
The walkouts and protests were a response to Israel’s continued offensive in Gaza, which has resulted in widespread destruction and a significant humanitarian crisis. Many countries and individuals have accused Israel of excessive use of force, and some international prosecutors have suggested Netanyahu should face investigation by the International Criminal Court for war crimes, including claims that starvation was used as a weapon against civilians. At the same time, a record number of nations—over 150—recently recognized the State of Palestine, leaving the United States as the only permanent UN Security Council member not to join them.
International Reaction and Significance
The diplomatic walkouts and street protests demonstrate increasing global concern over the situation in Gaza and growing support for Palestinian statehood. Several world leaders, including Colombia’s President Gustavo Petro, showed visible solidarity with protesters. Petro called for international intervention and, controversially, for US troops not to follow orders he viewed as supporting ongoing conflict. The US later revoked Petro’s visa over his role in the protests, which he argued was evidence of a declining respect for international law.

Why Is This News Important?
The Gaza conflict is one of the world’s most contentious and closely-watched issues. It has drawn strong feelings and differing opinions from governments, activists, and ordinary people worldwide. The United Nations, as an international organization focused on peace and human rights, is a key arena for these debates. The events surrounding Netanyahu’s speech show that many nations and voices are urging new action—from recognition of Palestinian rights to calls for sanctions against Israel—while discussion and disagreement over the best path forward continue.
This episode at the UN highlights how international diplomacy, public protests, and official policy are all intersecting in real time as the search for solutions to the Israeli-Palestinian conflict remains urgent and unresolved.
News
Is a Nuclear-Powered Alien Spacecraft Flying Toward Earth?

A mysterious interstellar object speeding through our solar system has reignited debates about extraterrestrial technology — and whether Earth might currently be under quiet observation.
The object, known as 3I/ATLAS, is only the third confirmed interstellar visitor ever detected. Unlike ordinary comets, however, this cosmic traveler has baffled astronomers with its unusual brightness, strange trajectory, and lack of a visible cometary tail. While most scientists cautiously describe it as a natural body, one leading astrophysicist believes something much stranger is at play.

Harvard Scientist’s Bold Claim
Professor Avi Loeb of Harvard University, head of the Galileo Project, has suggested that 3I/ATLAS may in fact be a nuclear-powered alien spacecraft designed to test how humanity would respond to an interstellar visitor. He argues that its flight path is improbably precise, bringing it close to Mars, Venus, and Earth — a pattern highly unlikely to occur by chance.
Loeb also points out that telescope images show a glow inconsistent with ordinary dust behavior. Instead of trailing behind like a comet, the halo-like light appears to extend in unusual ways, sparking debate about whether the object could be emitting energy of its own.
Headed Toward Earth’s Neighborhood
3I/ATLAS is expected to make its closest approach in late 2025, passing near Mars before swinging by the inner solar system. Although Earth itself will be on the opposite side of the Sun when it comes closest, the alignment will still enable space-based observatories to capture sharper data.

Loeb has called on NASA and other agencies to use spacecraft already stationed near Mars or Jupiter — including the Juno mission — to take high-resolution photographs. He believes such efforts could reveal whether the interstellar object is truly natural, or the first technological probe humanity has ever encountered.
Should We Be Worried?
While most astronomers argue caution before jumping to alien conclusions, Loeb insists that scientific openness is key. “If it’s just a comet, we learn something new,” he said. “But if it’s a spacecraft, it would be the most important discovery in human history.”
For now, 3I/ATLAS remains a mysterious speck on astronomers’ charts, drifting closer with each passing day. Whether it proves to be a frozen remnant of another star system or something far more advanced, the interstellar visitor has already succeeded in one mission: reminding us how vast and unpredictable the universe really is.
News
AI Automation Could Cause Up to 20% Unemployment—A Workforce on the Brink

Stark Warning from Anthropic CEO Highlights Rapid Job Displacement Risk
The looming threat of widespread unemployment due to AI automation has sparked intense debate among experts, business leaders, and policymakers. Dario Amodei, CEO of Anthropic—the company behind the influential AI language model Claude—issued a stark warning that has sent shockwaves through corporate America:

“Up to half of all entry-level white collar jobs could disappear within the next one to five years, potentially pushing unemployment rates as high as 20% during this period.”
This dramatic forecast paints a picture of a rapid and unsettling transformation in the workforce, driven by AI technologies that can perform complex cognitive tasks.
Balancing Predictions: Worst-Case Scenarios vs. Moderate Impact
However, this forecast represents one end of a spectrum of expert predictions. While Amodei’s warning highlights the worst-case scenario driven by the swift adoption of AI agents capable of coding, analyzing data, drafting legal documents, and managing workflows around the clock, other analyses suggest a more moderate impact. For example, Goldman Sachs estimates that AI could temporarily displace about 6-7% of U.S. jobs, with unemployment rising by approximately half a percentage point during the adjustment period. Their research anticipates a more gradual transition with a mixture of job disruption and creation.

The Unprecedented Speed and Scope of AI-Driven Job Disruption
The truth likely lies somewhere in between. AI is advancing at unprecedented speed, and the scope of jobs affected spans far beyond blue-collar roles to white-collar positions that required college degrees and years of training. Entry-level roles such as customer service representatives, data entry clerks, junior analysts, and administrative assistants face the greatest near-term risk. Mid-level roles in accounting, marketing, law, and engineering could soon follow, with companies already laying off workers citing AI-driven efficiencies.
Preparing for an AI-Transformed Workforce: Adaptation Is Essential
Ultimately, the AI-driven job transformation is no longer a distant prospect but unfolding now. Whether unemployment spikes to 20% or stabilizes at lower levels depends on many factors, including business adoption rates, government policies, and the ability of workers to reskill. What is certain is that the workforce of tomorrow will look very different from today—and the time to prepare is right now.
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