World News
4 ways generative AI makes founders more interesting to journalists on August 5, 2023 at 9:30 pm
The advent of generative AI will lead to a tectonic shift in how startups do PR over the next few years. In July, the Associated Press became the first major news company to sign a deal with OpenAI, while media job cuts have reached record highs.
Gutted newsrooms could stymie one of the greatest engines of startup growth. While generative AI will enhance the capabilities of many publications, they’re also creeping onto news sites in ways we can’t foresee while journalists are laid off. Inevitably, some startups will choose to use AI to churn out thought leadership and PR content.
The problem with that is, if anyone and everyone can do something, then it becomes devoid of value. If any founder can ask ChatGPT to create a listicle on “5 reasons e-commerce will grow in 2023,” then the internet will become even more saturated with that kind of content. And that content is professional-sounding, yes, but impersonal, starved of real-life narratives, and flair-less.
Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story.
The good news is, this will actually push startup PR to evolve. In-house PR teams will want to elevate their content above the tedious noise. PR agencies will strive to show startups why they shouldn’t be using ChatGPT to do their job. Editors will scream out for original articles over rehashed content. PR and human-written thought leadership will have to sharply differentiate itself from the unoriginal content of overused AI.
Seeing a strong voice of reason or controversy, a provocative response to current events and rapidly unfolding topics — that’s something people are always hungry for. It’s alive, shaped by the world around us, and helps us make sense of it.
Ironically, AI could make PR more responsive, human, relevant. So, where do AI’s limits lie — and where will successful PR strategies shine in the age of ChatGPT?
Embed yourself in current (and future events)
AI does not exist in the present. It’s trained on past datasets, but it can’t follow today’s news, much less if that news hasn’t been published online.
I know from my PR work that journalists take a heightened interest in a business leader when they can speak knowledgeably (and quickly) on unfolding events. As do readers: 62% of professionals want to see thought leadership on current trends.
But how will generative AI change this scenario? It’s likely that the role of journalists will move away from what’s generally achievable by AI — generic advice articles, listicles, etc. — and they’ll have more time to write articles on current events and hard-hitting trends, imbued with relevant commentary.
So, that’s what they’ll want to see more of from founders — commentary on the Senate just passing a new immigration bill and how that will affect tech talent; a thought piece on how startups can leverage a new TikTok trend for growth.
An effective PR strategy will involve a shift in behavior:
Monitoring daily media for current events.
Inserting yourself and your company into breaking news.
Being a founder who can provide punchy opinions on select themes.
Assessing which topics you can speak to beyond your niche: for example, a fintech founder can seek to become an expert in emerging regulation.
Linking this kind of outreach back to your core mission and messaging.
Other than being timely, the difference between you and ChatGPT is that you have friends. You have your finger on the pulse of specific “offline” circles in a way that’s not possible for an AI bot. Journalists will value you being able to bring insights on the word on the street — what the sentiment is over X news story among your peers, the conversations you have with colleagues over the state of the industry.
Finally, you can also peer into the future. A true industry expert can read what’s happening on the ground — not just online — ask for peers’ opinion on a matter of interest, and offer predictions on where a trend is going. Be careful only to do so when your margin of error is small.
Startups that want to be seen amid the flurry as AI enters the media will need to remember that what most people really want is a human story.
News
Terror Attacks in New Orleans and Las Vegas Linked
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The start of 2025 has been marred by two horrific terror attacks in the United States, one in New Orleans and another in Las Vegas, both occurring on New Year’s Day. These incidents have left communities reeling and have raised concerns about potential connections between the suspects involved.
In New Orleans, a truck driven by 42-year-old Shamsud-Din Jabbar plowed into a crowd celebrating on Bourbon Street, resulting in at least 15 deaths and over 30 injuries. Eyewitnesses reported that Jabbar, a U.S. Army veteran from Texas, deliberately targeted pedestrians while flying an ISIS flag from his vehicle. Following the attack, he exited the truck armed with an assault rifle and opened fire on police officers before being killed in the ensuing confrontation. Authorities discovered improvised explosive devices (IEDs) within his vehicle and in the vicinity of the attack site, further confirming the premeditated nature of this act of terrorism.
Simultaneously, a separate incident unfolded in Las Vegas when a Tesla Cybertruck exploded outside the Trump International Hotel. The driver, identified as Matthew Livelsberger, also had a military background and was reported to have detonated the vehicle packed with firework mortars and fuel, resulting in his death and injuring seven others. Investigators are exploring whether Livelsberger and Jabbar had any prior connection, as both men served at the same military base at different times.
While the FBI has confirmed that they are investigating both attacks as acts of terrorism, they have not established a definitive link between the two incidents. However, similarities in their execution—both suspects rented vehicles from the same company—have prompted further scrutiny into their backgrounds and any potential accomplices.
As investigations continue, authorities are urging anyone with information about either suspect to come forward. The tragic events have sparked discussions about security measures in public spaces, particularly as cities prepare for large gatherings in the coming months.
Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters, filmmakers and actors. Our services now include acting classes. Additionally, we are introducing film reviews by experienced critics and professional press article writing covering industry news and trends. Whether you’re looking to craft compelling stories, enhance your acting skills, or gain insights into the film industry, our resources will equip you to thrive in this competitive field. Join us today to unlock your creative potential and bring your artistic vision to life!
Politics
Donald Trump Named TIME’s 2024 Person of the Year
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Donald Trump has been selected as TIME magazine’s Person of the Year for 2024, marking his second time receiving this distinction. The former president, who won a historic comeback victory in the 2024 election, was chosen for his significant impact on global affairs and American politics.
TIME editor-in-chief Sam Jacobs explained the decision, citing Trump’s “comeback of historic proportions,” his role in driving “a once-in-a-generation political realignment,” and his reshaping of both the American presidency and the country’s global role. This recognition comes after Trump’s unprecedented achievement of reclaiming the White House after losing reelection four years earlier.
The selection process involved an extensive interview with Trump at Mar-a-Lago in November, covering a wide range of topics including the economy, foreign policy, and his plans for a second term. Notably, TIME took the unprecedented step of publishing a comprehensive fact-check alongside the interview transcript, examining 15 distinct assertions made by Trump.
Trump’s relationship with TIME has been tumultuous over the years. While he expressed honor at receiving the title in 2016, he has also criticized the magazine’s selections and even claimed he refused a potential Person of the Year offer in 2017. Despite this, Trump participated in the process this year, granting TIME access for an in-depth interview.
To commemorate the announcement, Trump rang the opening bell at the New York Stock Exchange (NYSE). This event marked a significant moment in Trump’s career, as it was his first time participating in this Wall Street tradition.
Trump’s selection as Person of the Year reflects his continued influence on American politics and his ability to reshape the political landscape. As the country prepares for his return to the White House, all eyes will be on how Trump’s second term might further impact both domestic and international affairs.
Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!
Film Industry
Jay-Z Denies Allegations Amid Lawsuit
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Jay-Z, the renowned rapper and music mogul, faces serious allegations in a recently amended civil lawsuit. According to ABC News and NBC News, the suit accuses him and Sean “Diddy” Combs of raping a 13-year-old girl at an MTV Video Music Awards after-party in 2000.
The lawsuit, initially filed in October 2024, was updated on Sunday to include Jay-Z as a defendant alongside Combs. The plaintiff, identified only as “Jane Doe,” claims she was assaulted after being driven to the party following the awards show.
Jay-Z, whose real name is Shawn Carter, vehemently denies the allegations. He released a statement on X calling the lawsuit a “blackmail attempt” and questioning why it was filed as a civil case rather than a criminal one. The rapper expressed concern about the impact on his family, stating he and his wife Beyoncé would need to discuss the situation with their children.
Combs, who is currently in federal custody on separate charges, has also denied the accusations through his attorneys. The lawsuit alleges that an unidentified female celebrity was present during the incident but did not intervene.
The case has garnered significant media attention, with both artists’ reputations at stake. As the legal process unfolds, the music industry and public await further developments in this high-profile case.
Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!
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