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Zepotha is huge on TikTok, but it’s no Goncharov on August 18, 2023 at 8:36 pm

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The seminal 1987 horror film “Zepotha” is back on TikTok.

Reaction videos to the film’s gory forest scenes dominate user feeds. TikTok users are digging through their parents’ wardrobes to recreate the vintage outfits from the movie. Fanart of the characters and convoluted theories about the movie’s ambiguous ending keep going viral. The tag #Zepotha has nearly 160 million views, and the movie’s theme song — an ethereal, synth-heavy pop beat — is trending. 

If you don’t remember Zepotha, you’re not alone. Zepotha never existed. 

It’s all part of a clever marketing campaign to promote a new song by the musical artist Emily Jeffri. The 18-year-old singer posted a video about making a fake movie go viral on TikTok by dropping casual mentions of it without any context. She encouraged followers to tell other creators that they “look EXACTLY like the girl from Zepotha” to stir up confusion. Her original video has 7.6 million views. In another video, she recommended bringing up Zepotha “every time a film bro mocks you” to gaslight them into believing that the movie is real. 

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Zepotha is a massive inside joke on TikTok — if you know, you know. 

“Together we will witness new lore develop, main characters will emerge, etc,” Jeffri said in a TikTok posted over the weekend. “We can convince thousands of people that this weirdly titled 80s horror film actually exists.” 

@emilyjeffri

putting this song forward as the movie’s main theme, i think it has zepotha vibes tbh #80s #nostalgia #horror #horrormovie #80shorror #bit #trickster #moohaha #newmusic #queerartist #spooky #zepotha

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♬ DO YOU REMEMBER ME – jeffri

The trend is working. Within days, the sound featuring Jeffri’s new song was used in over 12,000 videos. Other users leaned into the joke, claiming that they wrote extensive, smutty fanfiction about the film’s tragic protagonists. Fans posted “trailers” of Zepotha, and spread rumors about a 2024 reboot. They posted fake eBay listings for “rare” Zepotha VHS tapes and mint condition posters. When other users expressed doubt or confusion about the movie, Zepotha truthers insisted that their parents had shown them the movie as children. 

“I did NOT watch Zepotha and become traumatized for them to just say we made it up,” a user commented on a TikTok about the movie. 

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“old person here (30) i definitely saw a glimpse of zepotha at blockbuster back in the 90s,” another said. “so I CAN CONFIRM IT’S REAL.” 

Going viral on TikTok was once a perk that fast-tracked artists to making it in the music industry. Now, it’s an expectation. Artists tease previews of their new singles for weeks before actually releasing them, in hopes of manufacturing a trend to accompany their music. Last year, Halsey complained that her label wouldn’t let her release a new song without a “fake” viral moment. Organic virality is possible, but makes TikTok users suspicious. The platform is so saturated with new music that up-and-coming artists are written off as industry plants before they even have the chance to prove otherwise. TikTok users are wary of anyone who claims to have written “the song of the summer” or “the post-breakup song,” especially if the music they wrote conforms to the “TikTok music formula” — pop music made to go viral. 

Sharing any kind of art is an act of vulnerability, but especially so for independent musicians on TikTok. Sharing too earnestly is cringe, and sharing too proudly is artificial. One of the few strategies that actually works is for artists to market to niche internet communities, like fan edits of tragic gay anime pairings

Jeffri’s campaign is particularly clever because it builds a trend that happens to feature her song, instead of forcing her song into a trend. Zepotha is bigger than her song, at this point, and the more it spreads, the more removed it is from Jeffri herself. Zepotha is an inside joke, but few TikTok users know how the joke started. Knowing who Jeffri is doesn’t matter, though; as long as the videos use Jeffri’s song, her campaign is working. 

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While the strategy works to draw in new listeners, Jeffri’s claim over the trend also limits Zepotha from achieving its potential as a collaborative bit. 

Collectively gaslighting the internet into remembering a fake movie isn’t new. Last year, Tumblr “brought back” the 1973 Martin Scorsese drama “Goncharov,” an Italian mafia film that revolved around crime, power and a forbidden love triangle. Like Zepotha, Goncharov never existed. But Tumblr users committed to the bit, and created a detailed Google doc about the film’s characters, their relationships and their backstories. The collaborative effort also included a scene-by-scene breakdown of the movie, which users coordinated through a Goncharov Discord server. 

Scorsese himself joined in, and in a text to his daughter posted on TikTok, said, “I made that film years ago.” 

While Zepotha is popular, it hasn’t reached the commitment to detail or collaboration that Goncharov did. Tumblr users have criticized Zepotha as a disorganized popularity contest, rather than a collective effort. Multiple creators started Google docs to write Zepotha’s lore together, but failed to agree on a singular story. There is no definitive list of characters featured in the film, and the names that TikTok creators do reference in their Zepotha posts vary in spelling. 

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“Zepotha will never succeed because tiktok users don’t have the attentions spans to pull off a goncharov,” Tumblr user sbibble said. “Meanwhile we have nothing better to do and decades of fan fiction experience.” 

Zepotha’s greatest flaw isn’t the lack of centralized lore — it’s that, unlike Goncharov, a single creator is claiming ownership of the joke. This week, Jeffri announced a short film competition that would award the winner £500. The winning film would also become “canon” in the Zepotha universe. 

“as the creator of zepotha i feel it is important that we restore order & organise our lore,” Jeffri said in the video announcing the short film competition. “time for you, the REAL creative geniuses behind all of this, to bring zepotha to life in your own short movies.” 

Goncharov worked so well because countless users worked on it together. Fans discussed plot points for hours at a time on Discord before writing them into the shared Google doc, which canonized the lore. Tumblr users wrote detailed analyses of the film’s themes and clock motifs, based on other users’ additions to the Google doc. Goncharov writers went as far as agreeing that scenes in the film had to be compliant with the period-appropriate Hays Code, the industry guidelines that prohibited nudity, profanity and realistic violence. Tumblr users created a definitive story from thousands of ideas. 

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Zepotha, on the other hand, is an idea with a single origin point that has branched off into countless deviating storylines. Choosing a single winning short film to decide the film’s plot encourages fans to compete with each other, instead of build on each others’ creativity. It isn’t inherently better or worse than how Goncharov creators worked, but does limit Zepotha’s impact on internet culture. Zepotha is so popular because it’s fun to be in on the joke, not necessarily because of the creative potential. 

The Goncharov hype lasted for weeks, and although it’s slowed down in the past year, the Discord server is still active. Jeffri posted about Zepotha less than a week ago, but users are already tiring of the trend. 

Whether Zepotha lasts doesn’t matter as much for Jeffri. It doesn’t need to be the next Goncharov for her to make an impact. She already managed to make her song viral, and for an independent artist on TikTok, that’s enough of a win.

​ The seminal 1987 horror film “Zepotha” is back on TikTok. Reaction videos to the film’s gory forest scenes dominate user feeds. TikTok users are digging through their parents’ wardrobes to recreate the vintage outfits from the movie. Fanart of the characters and convoluted theories about the movie’s ambiguous ending keep going viral. The tag #Zepotha 

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The Cities Bracing for Trump’s Immigration Crackdown

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In the wake of Donald Trump’s recent election victory and his promise of “the largest deportation operation in American history,” several major U.S. cities are bracing for potentially seismic shifts in their economic and social landscapes. As the nation grapples with the implications of this proposed policy, urban centers that have long been havens for immigrant communities find themselves at the epicenter of a looming storm.

Los Angeles, often dubbed the “City of Angels,” stands to lose more than its celestial nickname suggests. As a primary gateway for immigrants, the city’s vibrant tapestry of cultures and its economic engine could face significant disruption. From the bustling streets of Koreatown to the sun-drenched orchards of the Central Valley, the absence of undocumented workers could leave gaping holes in the city’s workforce and cultural identity.

Across the country, New York City, with its iconic skyline and melting pot reputation, faces its own reckoning. The Big Apple’s 5.9 million immigrants, many of whom are undocumented, form the backbone of industries ranging from construction to healthcare. The potential exodus could transform neighborhoods like Jackson Heights and Flushing, altering the very essence of what makes New York a global city.In the Sunshine State, Miami’s tropical allure belies the turbulent times ahead. Home to 2.5 million immigrants, the city’s economy relies heavily on sectors like tourism and hospitality – industries where undocumented workers often fill crucial roles. The potential deportation of these workers could send shockwaves through Miami’s economic ecosystem, from South Beach’s glitzy hotels to the agricultural heartlands of South Florida.

Chicago, the “City of Big Shoulders,” may find those shoulders significantly weakened. With 1.7 million immigrants in its metropolitan area, the Windy City’s diverse neighborhoods and industries face an uncertain future. From the meatpacking plants to the tech startups, Chicago’s economic resilience could be tested like never before.

In the Lone Star State, Houston and Dallas stand as twin testaments to the complexities of immigration policy. These Texas titans, each home to large immigrant populations, could see their booming economies stumble. The construction sites that dot their ever-expanding skylines and the service industries that keep these cities humming could face unprecedented labor shortages.

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Out West, the San Francisco Bay Area’s reputation as a bastion of innovation and progress could be challenged. The region’s tech industry, often reliant on immigrant talent, might find itself grappling with a new reality. From Silicon Valley’s coding campuses to the agricultural expanses of the Central Valley, California’s economic powerhouse could face a reckoning. Phoenix, rising from the Sonoran Desert, could see its growth trajectory altered. As Arizona’s urban center, it stands at the forefront of the immigration debate, potentially facing not just economic impacts but social and political upheaval as well.

These cities, along with others like San Diego and Las Vegas, are not just facing potential economic disruptions. They are staring down the barrel of profound social change. Family separations, community fragmentation, and the erosion of cultural enclaves built over generations are all possible consequences of mass deportations. Moreover, the fiscal implications are staggering. Undocumented immigrants contribute billions in taxes annually, often without receiving the full benefits of their contributions. Their sudden absence could leave gaping holes in city budgets, potentially affecting public services and infrastructure projects.

As these urban centers brace for impact, the debate rages on. Supporters of stricter immigration policies argue for the need to enforce laws and protect American jobs. Critics warn of economic devastation and the unraveling of America’s urban fabric. What’s clear is that America’s cities stand at a crossroads. The coming months and years will likely reshape urban landscapes in ways both visible and invisible. From the foods we eat to the services we rely on, from the neighborhoods we call home to the very character of our cities, the impacts of this proposed immigration crackdown could be far-reaching and long-lasting. As the nation watches and waits, these cities – vibrant, diverse, and economically vital – find themselves on the front lines of a policy that could redefine what it means to be an American city in the 21st century.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring filmmakers. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!

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How Trump’s Deportation Plans Could Reshape Major Cities

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In the wake of Donald Trump’s recent election victory, his ambitious plans for mass deportations have thrust America’s urban centers into the spotlight. As the nation grapples with the potential implications of what Trump calls “the largest deportation operation in American history,” cities across the country are bracing for significant changes that could reshape their economic, social, and cultural landscapes.

The stakes are particularly high for metropolitan areas like New York, Los Angeles, Houston, Dallas, and Miami, which host the largest populations of unauthorized immigrants. These cities, along with other major urban hubs such as Chicago, Washington D.C., and San Francisco, stand at the forefront of a looming transformation that could reverberate throughout the nation.

Economic Tremors

Economists warn that the proposed deportations could send shockwaves through urban economies. Mark Zandi, chief economist at Moody’s, cautions that businesses would face “significant challenges” if a substantial number of immigrants were removed. Industries such as construction, hospitality, and healthcare—pillars of urban economies—could face severe labor shortages.

Joe Brusuelas, chief economist at RSM, emphasizes the potential ripple effects: “The native-born workforce cannot meet current labor demands.” This labor gap could lead to increased wages, potentially rekindling inflation—a concern that looms large over city planners and policymakers alike.

Community Fabric Under Strain

Beyond economic considerations, the social fabric of cities hangs in the balance. Elena, a Nicaraguan immigrant in Houston, voices a fear echoed in immigrant communities across the nation: “I’m scared… This is my home.” The threat of family separations, particularly in mixed-status households, casts a long shadow over urban neighborhoods.

Immigrant advocacy groups like FIEL are mobilizing, advising clients to prepare for “anything that can happen.” This atmosphere of uncertainty could lead to decreased community engagement and cooperation with local authorities, potentially impacting public safety and community cohesion.

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Cities at a Crossroads

As the debate intensifies, cities find themselves at a crossroads. Some, like New York and Los Angeles, have historically positioned themselves as “sanctuary cities,” often at odds with federal immigration enforcement. The impending clash between federal policy and local governance promises to be a defining feature of this new political landscape.

Meanwhile, the logistical challenges of implementing such a massive deportation operation remain daunting. Questions abound regarding detention facilities, transportation networks, and the sheer manpower required to carry out Trump’s vision.

Looking Ahead

As America’s urban centers brace for potential change, the full impact of Trump’s deportation plans remains to be seen. Legal challenges are all but certain, and the resilience of America’s cities will be put to the test.

What is clear is that the coming months and years will be pivotal for urban America. As Jason Miller, a senior Trump adviser, puts it, the plan is to “immediately reinstate” immigration policies from Trump’s first term. For America’s cities, this could mean a period of unprecedented change, challenge, and, potentially, transformation.

As the nation watches and waits, the story of America’s cities in the face of this ambitious deportation plan is just beginning to unfold. The outcome will undoubtedly shape the future of urban life in America for years to come.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!

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Donald Trump Wins 2024 USA Election

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Based on the election results, Donald Trump has indeed won the 2024 U.S. presidential election, defeating Vice President Kamala Harris. Here’s an analysis of the key statistics and implications:

Electoral College Victory

Donald Trump has secured the presidency by winning crucial battleground states and flipping some key states that were previously held by Democrats. The final Electoral College tally is still being determined, but Trump has surpassed the 270 electoral votes needed to win.

Battleground State Performance

Trump’s victory was largely secured by winning several critical swing states:

  • Wisconsin: Trump’s win here was pivotal in securing his path to victory.
  • Pennsylvania: This state flipped back to Republican control.
  • Georgia: Another key state that Trump managed to win back.
  • Michigan: Trump successfully flipped this traditionally Democratic stronghold.

While the final popular vote tally is still being calculated, exit polls provide insight into voter priorities:

Congressional Control

The election results extend beyond the presidency:

Media Implications

The outcome of this election could be seen as a challenge to mainstream media narratives for several reasons:

  1. Polling Discrepancies: Many pre-election polls suggested a tight race or even a slight Harris advantage in key states. Trump’s victory, particularly in battleground states, may indicate that polls underestimated his support.
  2. Narrative Shifts: Throughout the campaign, much of the mainstream media focused on Trump’s legal challenges and controversies. His victory suggests that these issues may not have resonated with voters as much as economic and policy concerns.
  3. Voter Priorities: The emphasis on issues like the economy and immigration in voter decision-making may indicate a disconnect between media focus and voter concerns.
  4. Electoral Predictions: Many mainstream outlets were cautious about predicting a Trump victory, even as results began to favor him. This hesitancy could be seen as a reflection of broader media skepticism about Trump’s chances.
  5. Underestimation of Trump’s Base: The results suggest that Trump’s core support remained strong and potentially grew, despite negative coverage in much of the mainstream media.

It’s important to note that while the election outcome may challenge some media narratives, it doesn’t necessarily invalidate all mainstream reporting. The complex factors influencing voter behavior and the challenges of accurate political forecasting remain subjects of ongoing analysis and debate.

As the dust settles on this historic election, both the media and political analysts will likely engage in extensive reflection on the factors that led to Trump’s victory and the implications for future political coverage and analysis.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!

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