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VLGE opens SDK for its no-code virtual world builder aimed at fashion, beauty and art industries on August 10, 2023 at 8:00 am

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We’ve seen the rise of no-code and low-code platforms being applied to any number of applications and use-cases. What would happen if this thinking was applied to metaverse-style virtual worlds? What would be built?

Certainly, with Apple’s recent announcement of the launch of the Apple Vision Pro headset, there is renewed interest in the ‘metaverse’, and investors appear to be coming back to start-ups in the sector amid this newly rebranded era of ‘spatial computing’. Indeeed, Immersed, for instance, recently launched its first headset, the Visor XR, and it’s winning plaudits so far.

Amid this renewed interest is VLGE, a France-based startup which has banked $4 million in funding from the likes of Venrex VC and L’Oreal. It now plans to hand over the tools to build immersive, scalable, and intuitive digital worlds to the experience-obsessed industries of fashion, beauty, and art – specifically – so that they can create and monetize their own worlds. This, rather than rely on the likes of, say, Meta and Mark Zuckerberg.

VLGE is building out V-Suite, its proprietary, no-code world-builder and asset management tools, and has now opened applications for creators and brands to get their hands on its SDK (you can apply here).

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Given SDKs have played a pivotal role in standardizing and advancing ecosystems for new builders, it should appeal to those wanting to kick the tires on this new upstart in virtual reality. (VLGE isn’t the only one banking on an SDK strategy. Crucible, a metaverse company that creates tools for game developers, recently launched its Emergence software development kit (SDK) for Unreal Engine, for instance).

As well as Venrex and BOLD (the venture capital fund of L’Oréal), investors in VLGE include the British Fashion Council and The VR Fund. It also retains advisors from companies like Wave, Sandbox, and Paper Magazine.

VLGE was launched by Evelyn Mora, a Finnish entrepreneur and sustainability strategist based in France. A former fashion photographer, Mora is also a veteran of the fashion industry who also pioneered Finland’s sustainable fashion week and mounted the first 3D Fashion Week globally.

“We firmly believe that in our industry, it is not about adopting a winner-takes-it-all mentality. Instead, we are genuinely excited to operate within a diverse ecosystem of world-building solutions,” Mora told me.

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“Existing platforms are prohibitively expensive, and not user-friendly or scalable. VLGE aims to empower creators and brands to turn their visions into destinations by creating immersive virtual experiences in a scalable and affordable fashion,” she said.

“My dream is to push the boundaries of the virtual experiences that we all engage in. We want to find unique monetization models using immersive online experiences with which brands can reduce their physical footprint while upholding their well-earned reputations as cultural leaders, artistic trendsetters, storytellers, and innovators,” she added.

Against this backdrop, VLGE wants to make it simpler for world builders to create their own metaverses, uploading their own assets and connecting integrations with V-BLDR, a no-code drag-and-drop design tool to build within VLGE. Users will be able to choose from from a number of templates, such as beachfronts, forests or cities.

VLGE also plans to combine its platform with the ability to monetise in various ways, such as via NFTs. And it’s not the only one eyeing this approach.

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Spatial, which has raised $47.3 million, allows NFT creators to customize a virtual space and gather for events such as exhibitions, brand experiences, and conferences. It also has a free meeting app which has won a few fans.

Exclusible, is also a Web3 partner for brands – as VLGE aspires to be – and it has a digital collectibles platform, tailored towards luxury brands. It’s raised a €2.2 million seed round funding co-led by Tioga Capital, White Star Capital, and Indico Capital Partners.

So all-in-all, VLGE seems to be gunning for a rejuvanated metaverse market, despite the vagaries and whims of the Zuckerverse, which now appears to be more interested in cloning Twitter/X than in realising its original vision.

​ We’ve seen the rise of no-code and low-code platforms being applied to any number of applications and use-cases. What would happen if this thinking was applied to metaverse-style virtual worlds? What would be built? Certainly, with Apple’s recent announcement of the launch of the Apple Vision Pro headset, there is renewed interest in the ‘metaverse’, 

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News

Terror Attacks in New Orleans and Las Vegas Linked

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The start of 2025 has been marred by two horrific terror attacks in the United States, one in New Orleans and another in Las Vegas, both occurring on New Year’s Day. These incidents have left communities reeling and have raised concerns about potential connections between the suspects involved.

In New Orleans, a truck driven by 42-year-old Shamsud-Din Jabbar plowed into a crowd celebrating on Bourbon Street, resulting in at least 15 deaths and over 30 injuries. Eyewitnesses reported that Jabbar, a U.S. Army veteran from Texas, deliberately targeted pedestrians while flying an ISIS flag from his vehicle. Following the attack, he exited the truck armed with an assault rifle and opened fire on police officers before being killed in the ensuing confrontation. Authorities discovered improvised explosive devices (IEDs) within his vehicle and in the vicinity of the attack site, further confirming the premeditated nature of this act of terrorism.

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Simultaneously, a separate incident unfolded in Las Vegas when a Tesla Cybertruck exploded outside the Trump International Hotel. The driver, identified as Matthew Livelsberger, also had a military background and was reported to have detonated the vehicle packed with firework mortars and fuel, resulting in his death and injuring seven others. Investigators are exploring whether Livelsberger and Jabbar had any prior connection, as both men served at the same military base at different times.

While the FBI has confirmed that they are investigating both attacks as acts of terrorism, they have not established a definitive link between the two incidents. However, similarities in their execution—both suspects rented vehicles from the same company—have prompted further scrutiny into their backgrounds and any potential accomplices.

As investigations continue, authorities are urging anyone with information about either suspect to come forward. The tragic events have sparked discussions about security measures in public spaces, particularly as cities prepare for large gatherings in the coming months.

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Politics

Donald Trump Named TIME’s 2024 Person of the Year

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Donald Trump has been selected as TIME magazine’s Person of the Year for 2024, marking his second time receiving this distinction. The former president, who won a historic comeback victory in the 2024 election, was chosen for his significant impact on global affairs and American politics.

TIME editor-in-chief Sam Jacobs explained the decision, citing Trump’s “comeback of historic proportions,” his role in driving “a once-in-a-generation political realignment,” and his reshaping of both the American presidency and the country’s global role. This recognition comes after Trump’s unprecedented achievement of reclaiming the White House after losing reelection four years earlier.

The selection process involved an extensive interview with Trump at Mar-a-Lago in November, covering a wide range of topics including the economy, foreign policy, and his plans for a second term. Notably, TIME took the unprecedented step of publishing a comprehensive fact-check alongside the interview transcript, examining 15 distinct assertions made by Trump.

Trump’s relationship with TIME has been tumultuous over the years. While he expressed honor at receiving the title in 2016, he has also criticized the magazine’s selections and even claimed he refused a potential Person of the Year offer in 2017. Despite this, Trump participated in the process this year, granting TIME access for an in-depth interview.

To commemorate the announcement, Trump rang the opening bell at the New York Stock Exchange (NYSE). This event marked a significant moment in Trump’s career, as it was his first time participating in this Wall Street tradition.

Trump’s selection as Person of the Year reflects his continued influence on American politics and his ability to reshape the political landscape. As the country prepares for his return to the White House, all eyes will be on how Trump’s second term might further impact both domestic and international affairs.

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Film Industry

Jay-Z Denies Allegations Amid Lawsuit

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Jay-Z, the renowned rapper and music mogul, faces serious allegations in a recently amended civil lawsuit. According to ABC News and NBC News, the suit accuses him and Sean “Diddy” Combs of raping a 13-year-old girl at an MTV Video Music Awards after-party in 2000.

The lawsuit, initially filed in October 2024, was updated on Sunday to include Jay-Z as a defendant alongside Combs. The plaintiff, identified only as “Jane Doe,” claims she was assaulted after being driven to the party following the awards show.

Jay-Z, whose real name is Shawn Carter, vehemently denies the allegations. He released a statement on X calling the lawsuit a “blackmail attempt” and questioning why it was filed as a civil case rather than a criminal one. The rapper expressed concern about the impact on his family, stating he and his wife Beyoncé would need to discuss the situation with their children.

Combs, who is currently in federal custody on separate charges, has also denied the accusations through his attorneys. The lawsuit alleges that an unidentified female celebrity was present during the incident but did not intervene.

The case has garnered significant media attention, with both artists’ reputations at stake. As the legal process unfolds, the music industry and public await further developments in this high-profile case.

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