Entertainment
The Best Body Washes of 2023 on October 2, 2023 at 5:42 pm Us Weekly

Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.
When you start learning more about what goes into a body wash, it’s normal to reconsider the one you’re currently using. It makes sense to second-guess or look at alternatives.
Ultimately, the best body wash of 2023 is the one that works for you. Yet working out which one that it may take some experimenting. In this article, we’re here to help you speed up that process.
When considering the best body washes on the market, we have to factor in:
The quality of the ingredients
Customer satisfaction
The presence or absence of harmful elements
While one body wash may work for you, another may not. However, some objective standards can help us start eliminating most of the cheap, low-quality body washes.
Harsh surfactants and preservatives, for example, can easily irritate sensitive skin. Some of these ingredients may not be noticeable to everyone, but it’s important to note sensitivities when considering body washes.
In addition, there may be perfectly healthy, natural ingredients to which you have an allergy. When considering any of the body washes we present here, or any others, remember to test in small amounts at first.
What is a “good” body wash?
We’ve mentioned the subjective factors and the ones that simply vary from one person’s skin to another’s. But some brands maintain a higher quality than others in terms of effectiveness at cleaning your skin, scent, and other factors. The best brands use healthy, ethical practices that are good for your skin and good for the planet.
The absence of unhealthy ingredients in formulations that are ethical and healthy is the highest standard. But there are situations when mixtures with some harsher chemical surfactants are better for you. It’s all a part of a bigger picture.
We will go over several different types of body wash examples with these elements in mind. We’ll explain why each choice is one of the best, but also point out the points of distinction that might be relevant to your personal needs. Basically, skin is complicated, but high-quality standards are quite simple.
So, let’s jump in and find out the best body washes of 2023!
1. Blu Atlas Body Wash
When we were looking for a body wash that meets all of the standards discussed above, we had a hard time. It’s not that there aren’t many excellent body washes out there. There are, but there aren’t many that check most, let alone all, of the boxes. But Blu Atlas Body Wash comes the closest!
Blu Atlas Body Wash doesn’t come with a very fancy presentation. It’s a simple, white bottle with easily readable black or brown text. But that seems to be the point; less branding, more focus on ingredients and quality.
First of all, Blu Atlas Body Wash follows the same principles as all of Blu Atlas’s products. It’s a natural body wash, meaning it’s made overwhelmingly (99%) from natural origin ingredients. These include plants, fruits, and minerals that occur naturally.
Natural origin ingredients are less harsh on the skin, as body washes with them contain natural exfoliants, surfactants, and cleansing agents. These ingredients cost more than cheap chemical alternatives, but they often provide natural alternatives that are better for the long-term health of your skin.
In the case of Blu Atlas Body Wash, the natural active ingredients are green tea extract, aloe barbadensis leaf, and sugarcane.
Green tea extract provides a rich dose of antioxidants and phytonutrients to your skin. This may produce the effects of reducing puffiness and calming redness due to the anti-inflammatory properties green tea provides. Aloe barbadensis leaf extract is another antioxidant and anti-inflammatory. It’s one of the best natural moisturizers. It’s rich in vitamins, too, including Vitamins A, C, and E. These offer antioxidant properties. Lastly, sugarcane is a strong natural exfoliant that offers even more antioxidants. It is known to smooth out and brighten the skin.
In line with their commitments to natural ingredients, Blu Atlas is a clean brand. Their body wash, like their other hair and skin care products, doesn’t contain harsh sulfates, parabens, or phthalates. It’s also a 100% vegan and cruelty-free brand. That means no animal-derived ingredients and no testing products on animals. This ethical commitment is a bonus that makes an excellent addition to the healthy and natural-origin ingredient commitments.
What’s the result of all of this? Customers report satisfaction with both the results of each wash and with the ethical commitments that Blu Atlas maintains. The scent is pleasant as well, and no artificial scents go into it. Instead, it’s just a pleasant result of the natural formulation.
The feeling afterward is one of calmness and natural cleanliness. It’s a gentle green tea scent and an anti-inflammatory mix that makes the skin feel as good as it smells—excellent. For a 99% natural product, it also lathers surprisingly well!
For maintaining the highest natural, healthy standards without sacrificing any efficiency, Blu Atlas Body Wash is our top choice for a body wash in 2023.
2. Davines OI Body Wash
Davines
Davines OI Body Wash is our second choice for its gentle, soft, and hydrating effects. But it’s the scent that stands out even more; Davines produces one of the best gentle scents with their OI Body Wash.
Davines OI Body Wash is not a natural body wash like Blu Atlas Body Wash. However, it is a well-priced, nice-smelling body wash that is light enough for daily use on almost all skin types. Its moisturizing properties more than make up for any drawbacks except on the driest skin.
These results, as is normally the case, come from a consistent commitment to quality manufacturing with the best ingredients.
Customers report satisfaction with the easy lathering and the scent that it leaves behind. Some customers refer to it not just as a body wash, but as an “incredible perfume.” It’s a scent of woody cedar and cool moisture. The moisturizing properties also produce a lot of praise from customers with a history of dry skin.
The only complaints that are at all consistent involve packaging defects, so make sure you use a good shipping option. This issue is common for many of even the best body wash brands. Despite this issue, the sleek container is another bonus worth mentioning.
For luxurious application, moisturizing dry skin, and a scent that, while controversial, produces some of the best and most consistent responses we’ve found, Davines OI Body Wash is our number two choice.
3. Aveeno Stress Relief Body Wash
Aveeno
Aveeno has released many “relief” body wash and shampoo products. This “stress relief” entry is one of the most widely applicable moisturizing body washes. It’s a cheaper option, too, so it’s good if you’re looking to get the most bang for your buck without sacrificing too much quality.
As a moisturizing body wash, you can expect Aveeno to be slightly problematic on especially oily skin. But for dry skin, the reviews left by customers leave no doubt that Aveeno Stress Relief Body Wash is one of the most reliable moisturizing body washes you can find.
The Aveeno Stress Relief Body Wash formulation is based on colloidal oatmeal and lavender. Put together, these active ingredients promote a calming and moisturizing wash. This leaves the skin feeling refreshed, with some relief from dryness, cracking, and inflammation.
As a bonus for those with sensitive skin, it’s a hypoallergenic body wash. That means it was specifically formulated to avoid most allergies and sensitivities.
Unsurprisingly, customers report relief from previously experienced dryness after switching to Aveeno Stress Relief Body Wash. Relief from itchiness is a common experience. For its part, the body wash is also known for its light but soothing scent. It provides a reliable, great clean that has you feeling relieved and clean as a whistle.
4. Eucerin Skin Calming Body Wash
Eucerin
Eucerin Skin Calming Body Wash is a semi-natural calming shampoo that is good for many kinds of sensitive skin.
If you’re looking for a gentle formula free of the harshest dyes, preservatives, and surfactants, this one is worth a try. It’s a middle-priced deal with a formulation that has a lot going for it. It’s meant for drier or more sensitive skin, but it’s good for all but the most naturally oily skin.
The Eucerin Skin Calming Body Wash formula is soap-free and fragrance-free. Instead, it includes a natural blend of enriched omega oils and other natural lipids. These ingredients offer heavy and natural moisturization. They hydrate and nourish the skin deeply with naturally-derived ingredients that improve the overall health of your skin. Those actions are supported further by their protective and anti-inflammatory properties.
Ultimately, the formulation creates clean, strongly-moisturized, and well-protected skin. The latter is provided by omega oils’ natural protection via forming a layer in the skin that protects from environmental pollutants. Those include things like pollution, harsh weather conditions, dirt, and unwanted grease. It essentially serves a barrier function, supporting your natural skin barriers and protecting your hydrated skin.
In addition to these benefits, there are antioxidant properties as well!
The only potential major drawback, apart from any possible allergic reactions, is that the wash is very rich. If you have very oily and acne-prone skin, a lighter alternative will likely suit you better. But if your skin is dry and sensitive, Eucerin Skin Calming Body Wash is definitely worth a try.
5. CeraVe Hydrating Body Wash
CeraVe
CeraVe Hydrating Body Wash is a general-purpose foaming body wash. It is a good option for most kinds of skin apart from the oiliest. It’s a strongly moisturizing option but less so than most moisturizing body washes on this list.
As a great bonus for some of our readers, CeraVe Hydrating Body Wash is one of the most popular options for eczema. It’s certified by the National Eczema Association for being gentle and moisturizing enough to regularly apply to affected skin. You don’t need to have eczema to benefit, however. This is a high-quality body wash for those with normal skin or with ongoing dryness issues.
Foaming cleansers in general are a bit different. But CeraVe Hydrating Body Wash is a particularly gentle foaming body wash. It ensures ceramides and hyaluronic acid is adequately applied to cleanse skin without irritating it. This improves the user’s comfort and helps their skin attract and retain moisture. If dehydrated skin is a problem you face, this is a good, gentle, popular option for handling that.
These same ingredients also play a part in refreshing your skin and repairing the natural skin barrier. This leads to long-term moisturizing and softening effects.
While it’s not strictly labeled a “natural” body wash, CeraVe Hydrating Body Wash is paraben-free and sulfate-free. The foaming occurs naturally and there are no harsh ingredients known to irritate sensitive skin.
6. OGX Radiant Glow + Argan Oil of Morocco
OGX
OGX Radiant Glow + Argan Oil of Morocco is a natural and heavily moisturizing body wash. It is meant for dry skin but can be useful for normal skin as well.
The idea behind OGX Radiant Glow + Argan Oil of Morocco is simple. Use premium natural ingredients to cleanse, moisturize, and leave a natural shine.
It is also marketed by OGX as a “restorative” body wash. We can’t speak to the exact extent to which that is true, but its results with all kinds of customers with dry and damaged skin speak for themselves. It’s a great option for creating silky-smooth skin out of dried and damaged skin.
The main driver behind this moisturization and restoration is Moroccan argan oil. Argan oil plus glycerin, one type of kernel oil, silk amino acids, and Polyquaternium-39 leads to a consistent moisturizing and soothing result.
In addition to what it has, OGX Radiant Glow shines through its lack of sulfated surfactants, parabens, and other unnatural and possibly irritating ingredients. This may sacrifice its shelf life a little bit, but your skin will thank you for choosing it!
Most customer reviews back up the intended results that OGX claims. They speak of moisturized skin that previously fueled their nightmares. Predictably, those with drier skin more consistently praise it. But one factor that most users complement is the smell. Customers report a pleasant and long-lasting scent that is particularly good for warm-weather use.
7. Pure Fiji Coconut Milk Shower Gel
Pure Fiji
Pure Fiji Coconut Milk Shower Gel is another hydrating body wash with natural active ingredients. If you’re reading and waiting for body washes for oily skin, skip down to numbers 9 and 10 on this list!
Pure Fiji Coconut Milk is based on an exotic blend of nut extracts and fresh coconut milk. It was formulated to rapidly hydrate and add protection to your skin upon contact. It was also designed to be nutrient-enriching and to deliver essential vitamins.
The result that customers report is normally one of hydration, visual vitality, and smoothness.
Yet while Pure Fiji Coconut Milk is hydrating, it’s not so intense that those without dry skin cannot use it. It is a more widely applicable body wash than most and can produce great results for all skin types. The nutrient and vitamin enrichment is equally beneficial on dry or oily skin.
Among the nut mix, there are coconut, macadamia, dilo, and sikeci nuts. There are moisturizing agents, especially natural oils, that fit in perfectly with your skin’s natural barrier. Pineapple extract is also present, helping strip away dead skin cells and other small impurities.
Most customer feedback surrounds an equal mix of the scent and the visual results on the skin. It’s a liquid wash that spreads easily and leaves seemingly every cell of your skin hydrated and nourished. If you like tropical nut-based scents, you may find this one especially appealing. Half the customers that mention it claim they get compliments about it all the time!
8. Puracy Natural Body Wash
Puracy
If you’re looking for the highest-quality budget body wash, you have a few options. Puracy Natural Body Wash is a coconut and vanilla-scented body wash that maintains a relatively high standard for its price range.
Puracy Natural Body Wash is a foaming, preservative body wash. It’s a rich natural foam that penetrates the skin to leave it feeling fresh and hydrated. This also serves to preserve your natural skin oils while adding to them naturally. If you find yourself non-allergenically irritated by other body washes, this one may provide some relief.
While it’s not one of the 99+% natural body washes, Puracy Natural Body Wash has a few ethical commitments that we appreciate. They incentivize customers to get refill packs to reduce waste with a significant discount. Plus, their ingredients are healthier to dispose of than those of most body washes.
Customer reviews generally focus on the gentle touch and all-around pleasant results of using Puracy Natural Body Wash. Most reported improvements over time, while the only consistent complaints referred to packaging defects. On the positive side, some even claim that their psoriasis reacted well to it, providing some symptom relief.
9. Kiehl’s Bath and Shower Liquid Body Cleanser
Kiehl’s
Oily skin? Kiehl’s Bath and Shower Liquid Body Cleanser is one of the best body washes made for you.
Kiehl’s Bath and Shower Liquid Body Cleanser is a very gentle, but still effective, cleanser. It washes out the skin and leaves a pleasant texture behind. It’s a semi-natural option, too, using aloe vera and hydrolyzed wheat protein as moisturizers. These work to provide relief while not over-moisturizing your skin.
Beyond that, it comes in four scented options; grapefruit, pour homme, lavender, and coriander.
Customers report Kiehl’s Bath and Shower Liquid Body Cleanser leaving their skin feeling soft. It produces light and pleasant scents, using gentle suds to spread the wash throughout your body. It’s this texture and the long-term effects following its application that customers praise the most.
10. Neutrogena Body Clear Body Wash
Neutrogena
Neutrogena Body Clear Body Wash is a body wash for those with oily or acne-prone skin. It is the most appropriate body wash for these issues on our list so far.
Designed specifically for acne-prone skin, Neutrogena Body Clear Body Wash performs light moisturizing with glycerin. But the mix also contains a small dose of salicylic acid, which is the base active ingredient of many strong face cleansers. The small amount present in this Neutrogena product is enough to fight acne in all its forms throughout the body. It’s particularly applicable to the back area.
Concerns over salicylic acid and other strong acidic formulations normally come from those with dry skin. You can still use this one if you have dry skin, but it’s simply less recommendable. The idea with Neutrogena Body Clear Body Wash is to dry out trapped oil without drying out or clogging your pores. For that, it’s a gentle formula with just enough power to fight off breakouts.
Most customer reviews surround Neutrogena Body Clear Body Wash’s easy application and long-term results. While it isn’t a medicated acne treatment, most customers report a noticeable reduction in back (and some other) acne shortly after starting. Many mention the harsh medical scent, but few complain about the results regarding acne that result from the ingredients that create this scent!
11. Mario Badescu AHA Botanical Body Soap
Mario Badescu
Mario Badescu AHA Botanical Body Soap is another anti-acne body wash product. It’s an anti-acne and anti-aging formulation that is based largely on natural ingredients. Grapefruit, ginseng, and linden provide soothing, revitalizing, antioxidant-boosting, and evening properties. They also produce a natural, pleasant scent.
Most customer reviews report a reduction in acne and bumps. While it’s a great anti-acne body wash, it’s also good for oily skin more broadly. Most visual reviews report softer-looking skin that is free of invasive forms of acne. Some even report an end to keratosis pilaris and spots.
The formulation contains a unique mix of soothing and exfoliating ingredients. Chief among these is a healing oatmeal and several botanical ingredients. The main goal, which customers report it is overwhelmingly successful in achieving, is controlling body acne.
12. Dove Purifying Detox Body Wash with Green Clay
Dove
Lastly, Dove Purifying Detox Body Wash with Green Clay is a deep cleansing body wash. It’s based on green clay, a natural ingredient with several beneficial properties for your skin.
Among its benefits, green clay is a mineral-rich substance containing high doses of magnesium, calcium, and silica. Alongside this enrichment, it also has cleansing, soothing, and exfoliating properties. As many customers report, it can promote the soothing of the skin and a healthier overall appearance.
One other benefit is Dove’s patent Microbiome Nutrient Serum, which is meant to enrich the skin’s microbiome.
While it’s no natural body wash, Dove Purifying Detox Body Wash with Green Clay is sulfate free and paraben free. The formula is also 98% biodegradable, a good ethical bonus we can confirm.
While Dove Purifying Detox Body Wash with Green Clay isn’t meant specifically for dry skin, it’s an effective moisturizer and is recommendable to those with dry skin. It’s also strong as a cleanser, removing key impurities while enriching the microbiome.
This is a lot of talk, but the customer reviews speak to each of these issues, too. Most report good moisturization, healthy-looking skin, a decent scent, and an overall easy day-to-day product for washing your body.
How to choose the right body wash for you
We’ve gone over several options that may help people with various skin types and skin issues. But finding the perfect match for the right body wash requires a few considerations.
Skin type
This is the most obvious and important issue. If you have oily and acne-prone skin, many heavily moisturizing body washes won’t work well for you. The opposite is true as well.
Most body wash brands are quite clear about who their products are meant for. If they say they designed their product for dry skin, you can take their word on that. That doesn’t mean it’s necessarily the highest-quality option for dry skin. But it’s still what the formulation was built around.
Skin concerns
These can include dermatological conditions and sensitivities, or outright allergies. You need to know both what your sensitivities are, and what works well with them. For example, if you have dry skin, formulations with hyaluronic acid and similar ingredients may dry your skin out to a dangerous extent.
Read the label with an understanding of your skin, and you should be fine.
Scents
Scented body washes may cause irritation in those with sensitive skin or with sensitive noses. In these cases, synthetic fragrances must be completely avoided.
In cases where you lack these sensitivities, it is still prudent to make sure you enjoy whatever scent your body wash has. Most of the choices we’ve covered in this article have renowned, natural scents. These won’t activate most sensitivities, so long as you avoid your allergens.
Convenience
Lastly, you want to consider the small touches. Well-made packaging and easy spreading makes your daily routines more pleasant. So, consider how the body wash is applied and how the application feels to you.
Not done shopping? See more of our favorite products below:
This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as wedding-guest outfits, purses, plus-size swimsuits, women’s sneakers, bridal shapewear, and perfect gift ideas for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.
The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from the advertising sales team. We welcome your feedback at ShopWithUs@usmagazine.com. Happy shopping!
Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. When you start learning more about what goes into a body wash, it’s normal to reconsider the one you’re currently using. It makes sense to second-guess or look at alternatives. Ultimately, the best body wash of
Us Weekly Read More
Entertainment
Vertical Films Changed Everything. Are You Ready?

People don’t watch films the way they used to—and if you’re still cutting everything for the big screen first, you’re losing the audience that lives in your pocket.
Every swipe on TikTok is a tiny festival: new voices, wild visuals, heartbreak, comedy, and chaos, all judged in under three seconds. In that world, vertical films aren’t a gimmick. They’re the new front door to your work, your brand, and your career.

The movie theater is now in your hand
Think about where you’ve discovered your favorite clips lately: your phone, in bed, in an Uber, between texts. The “cinema” experience has shrunk into a glowing rectangle we hold inches from our face. That’s intimate. That’s personal. That’s power.
Vertical video fills that space completely. No black bars. No distractions. Just one story, one face, one moment staring back at you. It feels less like “I’m watching a movie” and more like “this is happening to me.” For storytellers, that’s gold.
The old rules still matter—but they bend
Film school taught you:
- Compose for the wide frame.
- Let the world breathe at the edges.
- Save the close-up for maximum impact.
Vertical filmmaking says: bring all of that craft… and then flip it. You still need composition, rhythm, framing, and sound. But now:
- The close-up is the default, not the climax.
- Depth replaces width—what’s in front and behind matters more than left and right.
- Micro-scenes—60 seconds or less—must feel like complete emotional beats.
It’s not “less cinematic.” It’s a different kind of cinematic—one that lives where people already are instead of asking them to come to you.
Your characters can live beyond the film
Here’s the secret no one tells you: audiences don’t just fall in love with stories; they fall in love with people. Vertical video lets your characters exist outside the runtime.
Imagine this:
- The day your trailer drops, your lead character is already a recurring presence on people’s For You Pages.
- There are 10 short vertical scenes—arguments, confessions, jokes—that never made the final cut but live as their own mini-episodes.
- Fans aren’t asking “What is this movie?” They’re asking, “When do I get more of her?”
When someone feels like they “know” a character from their feed, buying a ticket or renting your film stops feeling like a risk. It feels like catching up with a friend.
Behind the scenes is no longer optional
Vertical films thrive on honesty. Shaky behind-the-scenes clips. Laughing fits between takes. The director’s 2 a.m. rant about a shot that won’t work. The makeup artist fixing tears after a heavy scene. That’s the texture that makes people care about the final product.
You don’t have to be perfect. You have to be present.
Ideas you can start capturing tomorrow:
- “What we can’t afford, so we’re faking it.”
- “The shot we were scared to try.”
- “One thing we argued about for three days.”
When you show the process, you’re not just selling a film—you’re inviting people into a journey.
Think in episodes, not posts
Most people treat vertical video like a one-off blast: post, pray, forget. Instead, think like a showrunner.
Ask yourself:
- If my project were a vertical series, what’s Episode 1? What’s the hook?
- How can I end each clip with a question, a twist, or a feeling that makes people need the next part?
- Can I tell one complete emotional story across 10 vertical videos?
Suddenly, your feed isn’t random. It’s a season. People don’t just “like” a video—they “follow” to see what happens next.
The attention is real. The opportunity is bigger.
We’re in a rare moment where a micro-drama shot on your phone can sit in the same feed as a studio campaign and still win. A fearless 45-second monologue in a bathroom. A quiet scene of someone deleting a text. A single, wordless push-in on a face that tells the whole story.
Vertical films give you:
- Low cost, high experimentation.
- Immediate feedback from real viewers.
- Proof that your story, your voice, your world can hold attention.
You don’t have to wait for permission, a greenlight, or a perfect budget. You can start where you are, with what you have, and let the audience tell you what’s working.

So, are you ready?
Some filmmakers will roll their eyes and call vertical a phase. They’ll keep making beautiful work that no one sees until a festival says it exists. Others will treat every swipe, every scroll, and every tiny screen as a chance to connect, teach, provoke, and move people.
Those are the filmmakers whose names we’ll be hearing in five years.
The question isn’t whether vertical films are “real cinema.” The question is: when the next person scrolls past your work, do they feel nothing—or do they stop, stare, and think, “I need more of this”?
Entertainment
What Kanye’s ‘Father’ Says About Power, Faith, and Control

Kanye West’s “Father” video looks like a fever dream in a church, but underneath the spectacle it’s a quiet argument about who really runs the world. The altar isn’t just about God; it’s about every “father” structure that decides what’s true, who belongs, and who gets cast out.
The church as power, not comfort
The church in “Father” doesn’t behave like a safe, sacred space. It feels like a headquarters. The aisle becomes a catwalk for power: brides, a knight, a nun, a Michael Jackson double, astronauts, Travis Scott, all moving through the frame while Kanye mostly sits and watches. The room doesn’t change for them—they’re the ones being processed.
That’s the first big tell: this isn’t just about religion. It’s about systems. The church stands in for any institution that claims moral authority—governments, platforms, labels, churches, media—places where identity, status, and “truth” are negotiated behind the scenes. Faith is the language; control is the product.
Kanye as the unmanageable outsider
In this universe, Kanye isn’t the leader of the service. He’s a problem in the pews. The wildest scene makes that explicit: astronauts move in, pull off his mask, expose him as an “alien,” and carry him out. It’s funny, surreal—and brutal.
That moment plays like a metaphor for what happens when someone stops being useful to the system. If you’re too unpredictable, too loud, too off‑script, the institution finds a way to unmask you, label you, and remove you. But here’s the twist: once he’s gone, the spectacle continues. Travis still shines, the ceremony rolls on, the church keeps doing what the church does. The message is cold: no one is bigger than the machine.
Faith vs obedience
The title “Father” is doing triple duty: God, parent, and patriarchal authority. The video leans into a hard question—are we following something we believe in, or something we’re afraid to disappoint?
Inside this church, people don’t react when things get strange. A nun is handled like a criminal, cards burn, an alien is dragged away, and the room barely flinches. That’s not devotion, that’s conditioning. The deeper critique is that many of our modern “faiths”—political, religious, even fandom—have slid from relationship into obedience. You’re not invited to wrestle with meaning; you’re expected to sit down, sing along, and accept the script.
Who gets meaning, who gets sacrificed
The casting in “Father” feels like a visual ranking chart. The knight represents sanctioned force: power that’s old, armored, and legitimated by history. The cross and church setting evoke sacrifice: whose pain gets honored, whose story gets canonized, whose doesn’t. The Michael Jackson lookalike signals how even fallen icons remain useful as symbols long after their humanity is gone.
In that context, Kanye’s removal reads as a sacrifice that keeps the system intact. Take the problematic prophet out of the frame, keep the music, keep the ritual, keep the brand. The father‑system doesn’t collapse; it adjusts. Control isn’t loud in this world—it’s quiet, procedural, dressed like order.
A mirror held up to us
The most uncomfortable part of “Father” is that the congregation keeps sitting there. No one storms out. No one screams. The church absorbs aliens, icons, arrests, and weddings like it’s a normal Sunday. That’s where the video stops being about Kanye and starts being about us.
We’ve learned to scroll past absurdity and injustice with the same blank face as those extras in the pews. Faith becomes content. Outrage becomes engagement. Power becomes invisible. “Father” takes all of that and crushes it into one continuous shot, asking a bigger question than “Is Kanye back?”
It’s asking: in a world where power wears holy clothes, faith is filmed, and control looks like normal life, who is your father really—and are you sure you chose him?
Entertainment
The machine isn’t coming. It’s aleady the room.

The machine isn’t coming. It’s already in the room.
Picture this: you spend two years writing a script. You hustle funding, build a team, reach out to casting. Then somewhere inside a studio, a software platform analyzes your concept against fifteen years of box office data and decides—before a single human executive reads page one—that your film is too risky to greenlight.
This isn’t a Black Mirror episode. This is Hollywood in 2026.
The Numbers Don’t Lie
The generative AI market inside media and entertainment just crossed $2.24 billion and is projected to hit $21.2 billion by 2035—a 25% annual growth rate. Studios like Warner Bros. are running platforms like Cinelytic, a decision-intelligence tool that predicts box office performance with 94–96% accuracy before a single dollar of production money moves.
Netflix estimates its AI recommendation engine saves the company $1 billion per year just in subscriber retention. Meanwhile, over the past three years, more than 41,000 film and TV jobs have disappeared in Los Angeles County alone.
That’s not a trend. That’s a restructuring.

The Moment That Changed Everything
In February 2026, ByteDance’s AI generator Seedance 2.0 produced a hyper-realistic deepfake video featuring the likenesses of Tom Cruise, Brad Pitt, and Leonardo DiCaprio. It went viral instantly. SAG-AFTRA called it “blatant infringement.” The Human Artistry Campaign called it “an attack on every creator in the world.”
Then came Tilly Norwood—a fully AI-generated actress created by production company Particle 6—who was seriously considered for agency representation in Hollywood. The first synthetic human to knock on that door.
Matthew McConaughey didn’t mince words at a recent industry town hall. He looked at Timothée Chalamet and said:
“It’s already here. Own yourself. Voice, likeness, et cetera. Trademark it. Whatever you gotta do, so when it comes, no one can steal you.”
James Cameron told CBS the idea of generating actors with prompts is “horrifying.” Werner Herzog called AI films “fabrications with no soul.” Guillermo del Toro said he would “rather die” than use generative AI to make a film.
But here’s the thing—not everyone agrees.
The Indie Filmmaker’s Double-Edged Sword
At SXSW 2026, indie filmmakers made something clear in a packed panel: they don’t want AI to make their movies. They want AI to “do their dishes.”
That’s the real conversation happening at the ground level.
Independent filmmaker Brad Tangonan used Google’s AI suite to create Murmuray—a deeply personal short film he says he never could have made without the tools. Not because he lacked talent, but because he lacked budget. He wrote it. He directed it. The AI executed parts of his vision he couldn’t afford to shoot.
In Austin, an independent filmmaker built a 7-minute short in three weeks using AI-generated video—a project that would have taken 3–4 months and cost ten times more the traditional way. That’s the version of this story studios don’t want you focused on.
At CES 2026, Arcana Labs announced the first fully AI-generated short film to receive a SAG-approved contract—a milestone that proves AI-assisted production can operate inside union protections when done right.
The Fight Coming This Summer
The WGA contract expires May 1, 2026. SAG-AFTRA’s expires June 30. AI is the headline issue at the bargaining table—and the last time these two unions went to war with studios over it, Hollywood shut down for 118 days.
SAG is expected to push the “Tilly Tax”—a fee studios pay every time they use a synthetic actor—directly inspired by Tilly Norwood’s emergence. The WGA already prohibits studios from handing writers AI-generated scripts for a rewrite fee. Now they want bigger walls.
Meanwhile, the Television Academy’s 2026 Emmy rules now include explicit AI language: human creative contribution must remain the “core” of any submission. AI assistance is allowed—but the Academy reserves the right to investigate how it was used.
The Oscars and Emmys are essentially saying: the robot didn’t get nominated. The human did.
What This Means for You
If you’re an indie filmmaker between 25 and 45, you’re operating in the most disruptive creative environment since the camera went digital. AI can cut your post-production time by up to 40%. It can help you pre-visualize shots, generate temp scores, clean up audio, and pitch your project with a sizzle reel you couldn’t afford six months ago.
But the machine that helps you make your film is the same machine that could make studios decide they don’t need you to make theirs.
Producer and director Taylor Nixon-Smith said it best: “Entertainment, once a sacred space, now feels like it’s in a state of purgatory.”
The question isn’t whether AI belongs in your workflow. It’s whether you’re the one holding the wheel—or whether the wheel is slowly being handed to an algorithm that has never once felt what it means to have a story only you can tell.
Advice4 weeks agoHow to Find Your Voice as a Filmmaker
News4 weeks agoHow Misinformation Overload Breaks Creative Focus
News2 weeks agoThe Timothée Chalamet Guide to Ruining Your Image
Entertainment4 weeks agoThis scene almost broke him. And changed his career.
Entertainment4 weeks ago7 Filmmaking Lessons From Michael B. Jordan’s Oscar Moment
Entertainment2 weeks agoThe machine isn’t coming. It’s aleady the room.
Advice3 weeks agoStop Waiting for Permission — The Film Industry Just Rewrote the Rules
Entertainment1 week agoWhat Kanye’s ‘Father’ Says About Power, Faith, and Control



















