Entertainment
Scooter Braun’s Ups and Downs Over the Years on August 22, 2023 at 7:22 pm Us Weekly

Scooter Braun. Matt Winkelmeyer/Getty Images
Scooter Braun was once one of the most lucrative managers in the music industry — but a series of A-list client departures is raising eyebrows.
Demi Lovato reportedly parted ways with Braun in August 2023, four years after signing with him in May 2019. One day after news broke of Lovato’s departure, Us Weekly confirmed that Ariana Grande was also no longer working with Braun, with whom she had been working for 10 years.
While Braun first made headlines in the early 2000s for discovering Justin Bieber, he got his start in the music business years earlier, dropping out of college to work in marketing at So So Def Records after meeting Jermaine Dupri. He was ultimately promoted to executive director of marketing for the record label.
In 2006, Braun discovered Bieber while browsing through YouTube. After meeting with a teenage Bieber and his mom, Pattie Mallette, he convinced them to come to Atlanta so the singer could work with Usher. Bieber ended up signing with Island Def Jam in partnership with Braun and Usher.
Bieber and Braun have since worked together on all six of his studio albums — from his debut record, My World 2.0, to 2021’s Justice — and have maintained a close relationship for years.
Following his success in the industry, Braun went on to start his own record label Schoolboy Records in 2007. He is also a cofounder of TQ Ventures, Mythos Studios, and Raymond Braun Media Group (RBMG) — which he founded in 2008 alongside Usher.
Keep scrolling to see Braun’s ups and downs over the years.
Obtaining A-List Clients
After scoring Bieber as his first big client, Braun attracted the talent of several other performers. Braun signed Grande to her first record deal in 2013. He went on to manage Lovato, Tori Kelly, Carly Rae Jepsen, Martin Garrix, Kanye West, Black Eyed Peas, David Guetta, Lil Dicky, and others.
Scooter Braun and Justin Bieber. Kevin Mazur/Getty Images
Justin Bieber Bond
In addition to working together, Braun and Bieber share a close friendship over the years. When Braun tied the knot with Yael Cohen in July 2014, Bieber attended the ceremony. Braun, for his part, returned the favor when Justin wed wife Hailey Bieber in September 2019.
While Justin struggled with his mental health and substance abuse, Braun was by his side. In September 2017, Braun opened up about the responsibility he felt to take care of his client and close friend.
“I failed him day after day. We were living in hell because he was in such a dark place.” Braun said in an interview with Wall Street Journal Magazine. “I have inconveniences, and other people have problems. Mine feel important, but they’re not. They’re not life or death. Justin’s stuff got to a point where it was a problem.”
Taylor Swift. Matt Winkelmeyer/Getty Images
Buying Taylor Swift’s Masters
Braun made headlines in June 2019 after Swift revealed the music executive owned the rights to her music catalog after purchasing them from Big Machine Records’ Scott Borchetta for $300 million. Swift claimed at the time she did not receive the opportunity to purchase her own work.
“For the past year I’ve been actively trying to regain ownership of my master recordings,” Swift wrote via Twitter at the time. “With that goal in mind, my team attempted to enter into negotiations with Scooter Braun. Scooter’s team wanted me to sign an ironclad NDA stating I would never say another word about Scooter Braun unless it was positive, before we could even look at the financial records of BMLG (which is always the first step in a purchase of this nature). So, I would have to sign a document that would silence me before I could even have a chance to bid on my own work.”
Braun later addressed Swift’s comments calling the situation “very unfortunate.”
“I regret and it makes me sad that Taylor had that reaction to the deal,” Braun said to Variety at the time. “All of what happened has been very confusing and not based on anything factual. I don’t know what story she was told. I asked for her to sit down with me several times, but she refused. I offered to sell her the catalog back and went under NDA, but her team refused. It all seems very unfortunate.”
Two months later, Swift announced she was going to rerecord her albums starting in November 2020. “Next year, I can record one through five all over again,” she said during an August 2019 appearance on Good Morning America. “I just think that artists deserve to own their own work.”
On Swift’s Midnights album, the songs “Karma” and “Vigilante S–t” seemingly allude to the drama she faced with Braun.
Scooter Braun and Yael Cohen. WireImage/Getty Images
Yael Cohen Divorce
Us Weekly confirmed in June 2021 that Cohen and Braun — who share three kids: Jagger, Levi and Hart — decided to separate after seven years of marriage. One month later, Braun officially filed for divorce and requested joint custody of the pair’s children and agreed to pay spousal support.
In September 2022, the twosome finalized their divorce with them agreeing to joint legal custody of the children. Braun obtained several of their properties, over 100 pieces of artwork, several cars, four golf carts and one electric scooter. Braun was also ordered to pay child support and is responsible for the children’s medical and dental insurance.
The Kid Laroi Drama
Laroi shaded Braun by calling their prior deal a “mistake” in an April 2022 TikTok video. Laroi parted ways from SB Projects in 2021 after he was reportedly disappointed that Braun wasn’t more “directly involved” in his career. Braun claimed a few days later that Laroi’s social media post was a publicity stunt that he had prior knowledge of before the posting.
“For those asking about the beef and my friends who are wanted to go hard … don’t believe everything you see on the internet,” Braun wrote via his Instagram Story alongside several screenshots of text conversations between him and The Kid Laroi discussing their plan. “Make sure to check out @TheKidLaroi’s upcoming single.”
Demi Lovato and Ariana Grande. Emma McIntyre/Getty Images for iHeartMedia; ANGELA WEISS/AFP via Getty Images
Losing Demi Lovato, Ariana Grande and Others
In August 2023, multiple clients — including Lovato and J Balvin — reportedly parted ways with Braun. A source confirmed to Us that Grande dropped Braun as her music manager after working together for a decade.
While rumors swirled that Bieber had also fired Braun, but reps for both parties stated to Us, “This is not true.”
Scooter Braun was once one of the most lucrative managers in the music industry — but a series of A-list client departures is raising eyebrows. Demi Lovato reportedly parted ways with Braun in August 2023, four years after signing with him in May 2019. One day after news broke of Lovato’s departure, Us Weekly confirmed
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Entertainment
This scene almost broke him. And changed his career.

As Sinners surges into the cultural conversation, it’s impossible to ignore the force of Christian Robinson’s performance. His “let me in” door scene has become one of the film’s defining moments—raw, desperate, and unforgettable. But the power of that scene makes the most sense when you understand the journey that brought him there.
From church play to breakout roles
Christian’s path didn’t begin on a Hollywood set. It started in a Brooklyn church, when a woman named Miss Val kept asking him to be in a play.
“I told her no countless times,” he remembers. “Every time she saw me, she asked me and she wouldn’t stop asking me.”
He finally said yes—and everything changed.
“I did it once and I fell in love,” he says. That one performance pushed him into deep research on the craft, a move to Atlanta, and years of unglamorous work: training, auditioning, stacking small wins until he booked his first roles and then Netflix’s Burning Sands, where many met him as Big Country.
By the time Sinners came along, he wasn’t a newcomer hoping to get lucky. He was an actor who had quietly built the muscles to carry something bigger.
The door scene: life or death
On The Roselyn Omaka Show, Christian shared the directing note Ryan Coogler gave him before filming the door scene:
“He explained to me, ‘I need you to bang on this door as if your life depended on it. Like it’s a matter of life and death.’”
Christian didn’t just turn up the volume; he reached deeper.
“This film speaks a lot about our ancestors,” he told Roselyn Omaka. “So I tried to give a glimpse of what our ancestors would’ve experienced if someone or something that could bring ultimate destruction was after them. How hard would they bang? How loud would they scream to try to get into a place safely? That’s what I intended to convey in that moment.”
That inner picture—life or death, ancestors, ultimate destruction—is why the scene hits like more than a plot beat. It feels like generational memory breaking through a single frame.
Living through a “history” moment in real time
When Roselyn asks what he’s processing as Sinners takes off, Christian admits he’s still inside the wave.
“I’ve never experienced a project with this level of reception and energy and momentum,” he says. “People having their theories and breaking it down and doing reenactments… it’s never been a time like this in my career.”
He’s careful not to over‑define something that’s still unfolding: “There’s no way to give an accurate description of what I’m experiencing while I’m still experiencing it.” He knows he’ll need distance to name it fully.
But he can name one thing: “If I could gather any adjective to describe it, it would be gratefulness. I’m grateful.”
He also feels the weight of what this film might mean long-term:
“To know that I was there for a large amount of the time it was being brought to life, and a part of what the internet is saying will be history… this is something that I’m inspired by—to shoot for the stars in whatever passion rooted in creativity that you possess.”
Music, joy, and the man behind the moment
Christian talks about the music of Sinners as another force that shaped him. The score wasn’t playing nonstop; it showed up in key moments.
“The music was played when it was necessary to be played. But when it was played, it resonated,” he says. Hearing Miles Caton’s songs early, before the world did, he remembers thinking, “This is going to be magical… This is one of the ones right here.”
For all the heaviness of the story, he also brought levity. He laughs about being the jokester on set—singing Juvenile and Lil Wayne in the New Orleans hair and makeup trailer, trying to make everyone smile during Essence Fest weekend. “I’m a fun guy,” he says. “I love to see people laugh and have a good time.”
PATHS for us and opening doors
What might be most revealing is how seriously Christian takes his responsibility off screen. In 2015, sitting in his apartment outside Atlanta, he felt God tell him to start a nonprofit called PATHS.
“I heard from God and he told me to start a nonprofit called PATHS,” he recalls. At first, he and his peers went into schools and inner‑city communities to teach young people “the many different paths to entering the entertainment industry”—not just the craft, but “the practical steps and establishing yourself, like the business of an actor… a stunt person, hair and makeup, etc.”
When the pandemic hit and school visits stopped, he pivoted to a podcast and digital platform: “Fine, I’ll do it,” he laughs. Now PATHS for us lets “anyone anywhere that desires to be in entertainment hear from credible entertainment industry professionals on how they got to where they are and how you can do the same.”
Working on Sinners confirmed that he should go all in: “It just gave me exactly what I needed to know that I should pour my all into it.”
Honoring a history-making moment
As Sinners takes off, Christian keeps coming back to one word: gratefulness—for the film, for the collaborators, for the chance to be part of something people are calling historic.
At Bolanle Media, we see more than a viral scene. We see an artist whose craft is rooted in faith, ancestors, and hard-earned discipline; whose joy lifts the rooms he works in; and whose platform is opening real paths for others.
This scene almost broke him. And changed his career.
Now, as the world catches up, Christian Robinson is using that breakthrough not just to walk through new doors—but to help the next generation find theirs.
Entertainment
7 Filmmaking Lessons From Michael B. Jordan’s Oscar Moment

Michael B. Jordan’s first Oscar win for Sinners isn’t just a milestone for his career — it’s a masterclass for filmmakers watching from the edit bay, the writing desk, or the no‑budget set.
For years, Jordan has been building toward this moment: from early TV roles to his breakout in Fruitvale Station, the cultural shockwave of Black Panther, and his evolution into a producer and director. His Sinners performance and awards run crystallize a set of habits, choices, and values that rising filmmakers can actually use.
1. “Find Your Coogler”: The Power of Long-Term Collaboration
Jordan’s professional story is inseparable from his collaboration with Ryan Coogler. They’ve moved together from intimate indie drama to franchise-level spectacle, and now to awards-season dominance with Sinners.
“Find your people and grow with them, not just next to them.”
For filmmakers, the takeaway is simple:
- Stop thinking in “one‑off” crews.
- Start identifying the producers, DPs, editors, writers, and actors you want to build years of work with.
That kind of trust lets you move faster, go deeper, and take bigger risks together.
2. Preparation That Lets You Jump Off the Cliff
Jordan has talked in interviews about preparing so thoroughly that he can “let go” when the cameras roll. The homework — script work, character study, physical training, emotional research — is what makes the risk possible.
You can translate that directly into a filmmaking workflow:
- Do the table read.
- Break down the script scene by scene.
- Build visual references and emotional maps.
The more you handle before you’re on set, the more you can afford to explore, improvise, and discover in real time.
“Preparation buys you freedom on set.”
3. Take the “Bad Idea” Swing
A key pattern in Jordan’s choices is betting on material that doesn’t always look safe or obvious on paper. Roles and projects that feel intense, specific, or risky are often the ones that end up resonating the most.
For filmmakers, that means:
- Stop sandpapering your scripts into something generic.
- Start protecting the sharp edges — the personal details, the uncomfortable moments, the cultural specifics.
The project that scares you a little might be the one that actually breaks you out.
“If it feels too safe, it’s probably not big enough.”
4. One Hat at a Time (On Purpose)
Jordan is a modern multi-hyphenate — actor, producer, director — but he’s also strategic about when he wears which hat. On some projects, he leans fully into performance and trusts his team with everything else; on others, like Creed III, he steps behind the camera and takes on the entire vision.
Filmmakers can learn from that restraint:
- It’s okay to not direct, shoot, edit, and produce every single project.
- Choosing one primary role per project can sharpen the overall result.
Ask yourself on each film: “What’s the one role where I add the most value here?” Then structure the team accordingly.
“You don’t have to do everything on every film.”

5. Build an Ecosystem, Not Just a Résumé
Through his company and slate, Jordan is doing more than collecting credits. He’s building an ecosystem where the stories he cares about have a home — a pipeline for voices, genres, and perspectives that might not get space elsewhere.
That’s a roadmap for independent filmmakers and media founders:
- Create recurring spaces (a series, a channel, a festival, a label) where your sensibility is the default.
- Think beyond the single film; think in seasons, slates, and communities.
Your “ecosystem” might start as a simple recurring short-film series on your site, or a curated block at a festival. Over time, it becomes infrastructure.
“Don’t just book jobs. Build a world.”
6. Honor the Lineage You Stand On
When he accepted his Oscar, Jordan made a point to acknowledge the Black artists and legends who paved the way before him. That posture matters. It keeps ego in check and places today’s wins inside a longer lineage of struggle and progress.
Filmmakers can mirror that by:
- Citing their influences openly.
- Educating themselves on the history of the craft, especially in their own communities.
- Using their platforms to shine a light on peers and predecessors.
This isn’t just about being gracious; it’s about knowing you’re part of a story bigger than one awards season.
“Your win is a chapter, not the whole book.”
7. Let the Win Raise Your Standards
The most powerful thing about this moment is that it doesn’t feel like a finish line. Jordan’s energy reads as: this is motivation, not retirement. The recognition becomes pressure to work smarter, deeper, and more intentionally.
Filmmakers can turn every “win” — whether it’s an Oscar, a festival laurel, a viral clip, or a private email from someone impacted by your work — into fuel for the next draft and the next shoot.
Ask:
- What did I do well here that I can codify into my process?
- Where did I get lucky, and how can I replace luck with craft next time?
“Treat every win as a new baseline, not a peak.”
Why This Matters for Our Community
At Bolane Media, we see Michael B. Jordan’s Oscar moment not just as a celebrity headline, but as a roadmap for emerging storytellers — especially those building from underrepresented communities and independent spaces.
If you’re a filmmaker reading this:
- Identify one of these seven lessons.
- Apply it to your next project, not the hypothetical big one five years from now.
Then share your work with us. We want to see what you build.
Advice
How to Find Your Voice as a Filmmaker

Every filmmaker aspires to create projects that are not only memorable but also uniquely their own. Finding your creative voice is a journey that requires self-reflection, bold choices, and an unwavering commitment to your vision. Here’s how to uncover your style, take risks, and craft original work that stands out.
1. Discovering Your Voice: Understanding Your Influences
Your unique voice begins with recognizing what inspires you.
- Step 1: Reflect on the themes, genres, or emotions that consistently draw your interest. Are you inspired by human resilience, surreal worlds, or untold histories?
- Step 2: Study the work of filmmakers you admire. Analyze what resonates with you—their use of color, pacing, or narrative techniques.
Tip: Combine what you love with your personal experiences to create a lens that only you can offer.
Example: Wes Anderson’s whimsical, symmetrical worlds stem from his love of classic storytelling and his unique visual style.
Takeaway: Start with what moves you, then add your personal touch.
2. Taking Creative Risks: Experiment and Evolve
To stand out, you must be willing to challenge conventions and explore new territory.
- Experimentation: Try unusual storytelling structures, such as non-linear timelines or silent sequences.
- Collaboration: Work with people outside your usual circle to gain fresh perspectives.
- Feedback: Screen your projects for trusted peers and be open to constructive criticism.
Example: Jordan Peele blended horror with social commentary in Get Out, creating a genre-defying film that captivated audiences.
Takeaway: Risks are an opportunity for growth, even if they don’t always succeed.
3. Telling Original Stories: Start with Authenticity
Original projects resonate when they stem from a place of truth.
- Draw from Experience: Incorporate elements of your own life, culture, or worldview into your stories.
- Explore the “Why”: Ask yourself why this story matters to you and how it connects with your audience.
- Avoid Trends: Focus on timeless narratives rather than chasing current fads.
Example: Greta Gerwig’s Lady Bird was deeply personal, based on her experiences growing up in Sacramento. The film’s authenticity made it universally relatable.
Takeaway: The more personal the story, the more it resonates.
4. Developing Your Style: Consistency Meets Creativity
Style is not just about visuals—it’s how you tell a story across all elements of filmmaking.
- Visual Language: Experiment with colors, lighting, and framing to create a distinct aesthetic.
- Narrative Voice: Develop consistent themes or motifs across your projects.
- Sound Design: Use music, sound effects, and silence to evoke specific emotions.
Example: Quentin Tarantino’s use of dialogue, pop culture references, and bold music choices makes his work instantly recognizable.
Takeaway: Your style should be intentional, evolving as you grow but always recognizable as yours.
5. Staying True to Yourself: Building Confidence in Your Vision
The filmmaking process is full of challenges, but staying true to your voice is essential.
- Stay Authentic: Trust your instincts, even if your ideas seem unconventional.
- Adapt Without Compromise: Be open to feedback but maintain your core vision.
- Celebrate Your Growth: View every project, successful or not, as a stepping stone in your creative journey.
Example: Ava DuVernay shifted from public relations to filmmaking, staying true to her voice in films like Selma and 13th, which focus on social justice.
Takeaway: Your voice evolves with every project, so embrace the process.
Conclusion: From Idea to Screen, Your Voice is Your Superpower
Finding your voice as a filmmaker takes time, courage, and commitment. By exploring your influences, taking risks, and staying true to your perspective, you’ll craft stories that not only stand out but also resonate deeply with your audience.
Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!
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