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Prime Big Deal Days: Shop 90 of the Best Early Deals From Prime Day 2.0 on September 19, 2023 at 8:41 pm Us Weekly

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Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Please note, prices and deals are accurate at the date of publication but are subject to change.

Hate waiting an entire year for the return of Amazon Prime Day? You’re in for a treat! Amazon just announced Prime Big Deal Days for 2023. This event will essentially function as another Prime Day.

Whether you’re starting your holiday shopping or picking up items you missed over the summer, Prime Big Deal Days gives Amazon Prime members a chance to nab some major savings.

What Are Prime Big Deal Days?

Like Prime Day, Prime Big Deal Days will be a two-day event filled with exclusive savings for Amazon Prime members. The 48-hour event will be available in 19 countries (including the United States).

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“We’re giving our Prime members yet another way to save, with deals on some of the most wanted gifts of the season,” said Jamil Ghani, Vice President of Amazon Prime.

When Will Prime Big Deal Days Be?

This mega-shopping event will begin on October 10 at 3:00 a.m. EDT and run through October 11 at 3pm ET.

How Do I Sign Up for Prime?

Before we go any further, we need to make sure you’re a Prime member! It’s the only way to access Prime Big Deal Days savings. Sign up for Prime — or start a free trial — through this link to make sure you’re all set for the event.

What Will Be on Sale?

“Members can shop deals across categories like fashion, home and toys that include some of our most popular items during Prime Big Deal Days,” said Ghani. You can expect deals on everything from Amazon Devices to renowned brands across all categories. There’s a high chance you’ll be able to find a deal for most products on your wish list!

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What Will Be the Most Popular Categories?

According to Statista, the top 10 leading product categories purchased by Prime Day shoppers in 2023 included home goods, household essentials, apparel and shoes, consumer electronics, beauty and cosmetics, health and wellness, toys and video games, pet care, small appliances and smart home devices.

We can expect to see the same categories leading the way for Prime Big Deal Days!

How Can I Prepare?

Along with signing up for Prime, there are multiple ways to prepare for Prime Big Deal Days.

Want to nab invite-only doorbuster deals? You can request an invite now, and if you’re selected, you’ll receive an email during Prime Big Deal Days to nab your exclusive deal during the limited-time event. You can see a list of invite-only deals on this page. Select savings include 60% off Blink Outdoor home security, 46% off the Philips 3000 Series Air Fryer and 55% off the Jabra Elite 7 wireless earbuds.

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You can also prepare by setting up personalized deal alerts. Just visit the Prime Big Deal Days page on your Amazon Shopping app to create deal alerts for your most-wanted products.

In addition, if you save items to your wish list or cart in advance, Alexa can notify you up to 24 hours before the sale about any applicable deals!

How Can I Make Sure I Don’t Miss Anything?

Sign up for our newsletter and make sure to bookmark our Shop With Us page to see all of the top deals. Remember to check back with Us during both days of the sale, as some deals will likely last for one day only!

Can I Start Shopping Deals Now?

That’s why we’re here! Many amazing early deals have already dropped. Brands like to get in on the action early so shoppers don’t miss out. We’ve picked out 90(!) of the very best early deals for you to shop below!

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The Absolute Best Early Deals for Prime Big Deal Days

Home Goods and Decor

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Want a cozier home? Or are you focused on chic decor? Looking for quicker, more efficient ways to tidy up? Regardless of your goals, there are Prime deals waiting for you!

From diffusers and humidifiers that look like they were plucked straight out of an art museum to pre-strung Christmas trees and cordless Dyson vacuums, the early home deals are out of this world!

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Meross Smart WiFi Essential Oil Diffuser — was $50, now $34!
Bissell SpotClean Pet Pro Portable Carpet Cleaner — was $175, now $130!
Linenspa Hypoalleregnic Microfiber Comforter, King — was $85, now $46!
Dyson V11 Cordless Stick Vacuum — was $570, now $465!
Yankee Candle Home Sweet Home Large Jar Candle — was $31, now $17!
Sealy Electric Heated Blanket — was $120, now $90!
National Tree Company Artificial Christmas Tree — was $370, now $175!
Shark Steam Pocket Mop — was $90, now $60!
Bedelite Stain Pillowcase (2-Pack) — was $15, now $10!
Simple Natural Products Wool Dryer Balls — was $35, now $24!

Fashion

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If you’ve started swapping out your summer clothing for your fall threads, you’re likely realizing you need more replacements than expected. Whether you need a new jacket to replace a tattered one or don’t want to miss out on some of the season’s hottest jewelry trends, this is your moment!

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This Prime Day-like sale is the perfect opportunity to revamp your wardrobe, your shoe rack, your accessory collection and more!

Levi’s Ex-Boyfriend Trucker Jacket — was $98, now $59!
White Mountain Bari Clog — was $79, now $41!
BTFBM Half-Zip Pullover Sweater — was $56, now $40!
Awaytr Floral Hair Scarves (3-Pack) — was $21, now $12!
Efan Two-Piece Lounge Set — was $73, now $45!
Telena Adjustable Belt Bag — was $22, now $13!
Sunzel Crossover Yoga Pants — was $50, now $28!
Hellodr Teardrop Earrings — was $19, now $10!
Anrabess Oversized Turtleneck Dress — was $63, now $36!
Dream Pairs Chelsea Style Ankle Bootie — was $50, now $35!

Electronics/Tech

Amazon

Been saving up for a new TV? Looking for some smart devices to make life a little easier? Or maybe you’re finally ready to make the upgrade to a reliable pair of wireless headphones. All eyes are on electronics right now!

From laptops to small yet powerful tech accessories, this sale has it all. Save hundreds or more on game-changing purchases!

JBL Live 460NC Wireless Headphones — was $130, now $99.95!
Acer 2022 Chromebook 315 — was $599, now 216!
Amazon Fire TV 32″ 2-Series — was $200, now $130!
Amazfit GTS 2 Smart Watch — was $135, now $90!
Anlmz 3-in-1 Charging Station for iPhone — was $50, now $20!
Meidong TV Sound Bar — was $89, now $50!
Apple AirPods (2nd Generation) — was $129, now $99!
MusiBaby Waterproof Bluetooth Speaker — was $40, now $27!
Phomemo D30 Label Maker — was $53, now $24!
Apple iPad (9th Generation) — was $329, now $270!

Beauty

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Makeup lover? It’s the perfect time of year to trade out peaches and pale pinks for berries and wine reds. Skincare enthusiast? Let’s swap our lightweight mists and gel-creams for concentrated serums and soothing moisturizers. Hoping for good hair days? You’ll need some A+ treatments and tools!

Whether you’re already a big-time beauty babe or are just starting to dip your toe into the glam pool, Prime Big Deal Days is a can’t-miss shopping destination!

Aveeno Calm + Restore Redness Relief Moisturizing Cream — was $27, now $15!
Blumbody Face & Forehead Wrinkle Patches — was $28, now $20!
NYX Powder Puff Lippie Lip Cream — was $9, now $3!
Elizavecca CER-100 Collagen Coating Treatment Rinse — was $20, now $13!
Lamora Smoky Eye Neutral Eyeshadow Palette — was $25, now $10!
L’ange Hair Le Duo 360° Airflow Styler — was $119, now $89!
Cosrx Snail Mucin 96% Power Repairing Essence — was $25, now $16!
iRestore Essential Laser Hair Growth System — was $995, now $595!
TsMaddts Eyebrow Tweezer Set — was $17, now $7!
Maree Facial Masks (6-Pack) — was $26, now $19!

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Health and Wellness

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Whether you need essentials for your medicine cabinet or want to use this sale as an opportunity to try an innovative wellness product, we have picks for you. From cute bandages to sleep solutions, you’re about to “get well soon” even sooner!

Health and wellness mean different things for everyone, but we’re confident that you’ll find something in this sale that floats your boat and leaves you feeling fabulous!

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Youth & Tonic Water & Waste Away Pill + 15-Day Colon Cleanse — was $39, now $25!
This Works Deep Sleep Bedtime Bundle — was $66, now $50!
Beekeeper’s Naturals Propolis Throat Spray — was $14, now $11!
Vicks Personal Sinus Steam Inhaler — was $50, now $40!
Garden of Life Multivitamin for Women — was $52, now $39!
Toloco Massage Gun — was $90, now $50!
OLLM Teeth Whitening Kit — was $50, now $30!
First Aid Only Emergency First Aid Kit — was $35, now $26!
SpaSenses Shower Steamers (12-Pack) — was $30, now $22!
Twinings Self-Care Wellness Variety Gift Box — was $27, now $13!

Toys and Games

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Do you prefer video games or board games? Lawn games? Card games? You’ll find all of the above on sale during Prime Big Deal Days. And don’t forget about toys for your little ones!

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Create your own Barbie Land with dolls and accessories or get ready for an energetic Nerf battle with our top toy and game picks!

Barbie Fantasy Hair Doll & Accessories — was $23, now $16!
NERF Fortnite Dual Pack — was $22, now $15!
The Legend of Zelda: Tears of the Kingdom – Nintendo Switch — was $70, now $61!
Himal Collapsible Corn Hole Set — was $59, now $37!
The Best Friend Game — was $25, now $16!
What Do You Meme? Bigger Better Edition — was $30, now $20!
Bluey’s Deluxe Play & Go Playset — was $28, now $19!
Lego Rainbow Bricks Puzzle — was $18, now $11!
Force1 Scoot Hand Operated Drone — was $40, now $24!
RadBizz Push Pop Bubble Fidget Sensory Toy — was $9, now $7!

Pet Care

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Do you have a perfect pup or cute cat you adore? Maybe both? Or perhaps you have a less common pet, like a bird, bunny, snake or lizard. Regardless, we all feel the same — we want to treat them well. That said, we also don’t want them to destroy our house with fur, accidents and odors!

Keep your pets happy with toys, comfy beds and treats, and keep your home clean and fresh with efficient tools and products. Shop our faves below!

Happi N Pets Cloud Cat Scratching Post — was $40, now $27!
Hygge Hush Dog Bed (XL) — was $55, $44!
DreamBone Spirals Variety Pack — was $19, now $12!
Living World Deluxe Habitat for Rabbit, Guinea Pig and Small Animal — was $156, now $120!
Angry Orange Pet Odor Eliminator — was $45, now $36!
VacLife Handheld Vacuum for Pet Hair — was $80, now $50!
Chom Chom Roller Pet Hair Remover — was $32, now $25!
Wevonigu Bearded Dragon Travel Carrier — was $18, now $15!
Flow 15 Aquarium — was $143, now $113!
Tomxcute Pet Water Fountain — was $56, now $30!

Kitchen and Dining

Amazon

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While we covered home essentials above, kitchen and dining finds deserve their own category. From small appliances that make meal preparation easier to nice serving sets you can place out for guests, this sale is like a treasure trove of kitchen and dining deals!

Ready to create the kitchen or dining room of your dreams — all while saving some serious cash? Let’s do this!

Chefman Multifunctional Digital Air Fryer — was $140, now $99!
Carote Pots and Pans Set — was $150, now $80!
Esmula Bartender Kit — was $40, now $28!
Peach Street Speed Boil Electric Kettle — was $50, now $25!
Smirly Large Charcuterie Board Set — was $60, now $40!
S JustStart Wine Decanter With Built-in Aerator — was $57, now $42!
Cuisinart 15-Piece Knife Set — was $160, now $65!
HomEdge PVC Placemat (4-Pack) — was $20 now $10!
Jasai Glass Soap Dispensers (2-Pack) — was $22, now $13!
KitchenAid Classic Mixing Bowls, Set of 3 — was $35, $19!

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Celebrity Favorites

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Of course, celebrities are our bread and butter — so when we get to shop their favorite products on sale? What more could we ask for? Some stars even have their own Amazon storefronts!

From stunning beauty and fashion buys to cozy and convenient home picks, we’re going to show you 10 celeb-approved picks below that will help you live an A-list life!

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Blake LivelyAdaptive Sound Technologies LectroFan White Noise Machine — was $50, now $32!
Kyle RichardsCrest 3D Whitestrips Kit — was $70, now $59!
Tayshia Adams: Hammam Linen White Bath Towels (4-Pack) — was $80, now $34!
Charli D’AmelioGladdon Quilted Crossbody Bag — was $36, now $20!
Marianna HewittSaukole Casual Zipper Sweater — was $39, now $31!
Alix EarleKingmas Foundation Makeup Brush — was $10, now $5!
Jessica AlbaiRobot Roomba i3+ — was $469, now $399!
Miranda KerrCosmirror Lighted Makeup Vanity Mirror — was $39, now $20!
Paige DeSorboKimorn Retro Sunglasses — was $18, now $14!
Lala KentHibshaby Bodycon Dress — was $33, now $26!

Looking for something else? Explore all of Amazon’s Daily Deals here for more great finds!

Not done shopping? See more of our favorite products below:

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Related: Emma Watson Uses This $15 Freckle Pen: ‘Absolutely Love’

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. One of the newest beauty trends capturing shoppers’ attention everywhere is faux freckles. Whether you get them in the summer and they fade in the fall or you simply wish for any at all, using a freckle pen […]

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Related: Ariana Grande Gifted This Throat Coat Tea to ‘Help Soothe Your Voice’

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Growing up as a musical theatre kid, I lived in fear of two actors’ nightmares: one was forgetting my lines in a show and the other was losing my voice. College only exacerbated the second problem, especially if […]

Related: This Hair Mask Will Deliver Long, Luscious Locks — And It’s on Sale Now at …

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This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as wedding-guest outfits, purses, plus-size swimsuits, women’s sneakers, bridal shapewear, and perfect gift ideas for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.

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The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from the advertising sales team. We welcome your feedback at ShopWithUs@usmagazine.com. Happy shopping!

Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Please note, prices and deals are accurate at the date of publication but are subject to change. Hate waiting an entire year for the return of Amazon Prime Day? You’re in for a treat! Amazon just announced Prime 

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Jennifer Lopez’s Ex Fires Back: “You Are the Problem”

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Ojani Noa Accuses J.Lo of Cheating After “Never Been Loved” Comments

Jennifer Lopez is once again at the center of a media storm — but this time, it’s her first husband, Ojani Noa, turning up the heat. Following Lopez’s recent Howard Stern Show interview, in which she claimed she has “never been truly loved” by any of her exes, Noa has publicly accused the superstar of cheating and playing the victim.

In the viral Instagram post that has now spread across major outlets like TMZ and New York Post, Noa didn’t hold back.

“Stop putting us down. Stop putting me down with your victim card,” he wrote. “The problem is not us. Not me. The problem is you. You’re the one who couldn’t keep it in your pants.”

“You Chose Fame and Lies Over Love”

Noa and Lopez were married briefly from 1997 to 1998, before her rise to Hollywood superstardom. In his explosive statement, he accused her of being unfaithful during their marriage, claiming she prioritized fame over their relationship.

“You have been loved a few times. You’ve been married four times. And have had countless relationships in between,” Noa continued. “You decided to lie, to cheat on me. You begged me to keep the marriage intact to avoid bad press.”

Noa described himself as “faithful, honest, and loving,” saying he uprooted his life and career to support Lopez at the beginning of her entertainment journey. “I left my family, my friends, everything behind for you,” he wrote, “but once fame came calling, you left me behind.”​

Lopez Silent Amid Growing Backlash

As of now, Jennifer Lopez has not publicly responded to Noa’s allegations. During her Howard Stern interview, the singer and actress claimed her former partners “weren’t capable” of loving her, saying, “It’s not that I’m not lovable… it’s that they’re not capable.”

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Her remarks were widely interpreted as referencing all of her ex-husbands — including Marc Anthony, Cris Judd, and Ben Affleck — but it was Noa who reacted first and most forcefully. His comments have ignited widespread debate online, with many questioning whether Lopez’s honesty came at the expense of others’ reputations.

Public Response and Media Fallout

The online reaction has been intense, with social media users split between defending Lopez’s right to share her truth and blasting her for allegedly rewriting history. Meanwhile, entertainment analysts note that the controversy adds to an increasingly turbulent year for the singer, following canceled tours, underperforming films, and ongoing scrutiny over her marriage to Affleck.

This latest backlash has also reignited conversations about Lopez’s highly publicized romantic history. As tabloids and fans speculate whether more exes might respond, the situation underscores an old truth in celebrity culture — that every candid confession comes with consequences.

For now, Jennifer Lopez remains silent. But in the court of public opinion, the debate about who’s really at fault in her love story is only just beginning.

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Selling Your Soul in Hollywood: The Hidden Cost of Fame

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By all appearances, Hollywood is a dream factory — a place where charisma, talent, and luck collide to create stars. But behind the camera lights and red carpets lies a conversation few inside the industry speak openly about: the spiritual and moral price of ambition.

For actor Omar Gooding, the idea of “selling your soul” in Hollywood isn’t a metaphor — it’s a moral process that begins with tiny compromises. In an October 2025 interview, Gooding explained that no one in Hollywood makes a literal deal with the devil. Instead, it’s the quiet yeses, the moments when comfort overrides conviction, that mark the beginning of the trade. “They don’t say, ‘Take this or you’ll never make it,’” he said. “They just put it in front of you. You choose.”

Those choices, he argues, create a pattern. Once you show that you’ll accept something you once resisted, the industry notices. “Hollywood knows who it can get away with what,” Gooding said. “One thing always leads to another.” The phrase “selling your soul,” in this context, means losing your say — doing what you’re told rather than what you believe in.

That moral tension has long shadowed the arts. Comedians like Dave Chappelle, who famously walked away from millions to preserve his creative integrity, often serve as examples of where conviction and career collide. In resurfaced interviews, Chappelle hinted that he felt manipulated and silenced by powerful figures who sought control of his narrative, warning that “they’re trying to convince me I’m insane.”

This isn’t just about conspiracy — it’s about agency. Hollywood runs on perception. Performers are rewarded for being agreeable, moldable, entertaining. Those who question the machine or refuse the script risk exile, while those who conform are elevated — sometimes beyond what they can handle.

We see the ‘collections’ all the time,” Gooding explained. “When the bill comes due, you can tell. They made that deal long ago.”

But the story doesn’t end in darkness. Gooding also emphasizes that in today’s entertainment landscape, artists have more control than ever. With streaming, social media, and creator‑driven platforms, performers don’t have to “play the game” to be seen. Independent creators can build their own stages, speak their own truths, and reach millions without trading authenticity for access.

Still, the temptation remains — recognition, validation, quick success. And every generation of artists must answer the same question: What are you willing to do for fame?

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As Gooding put it, “You just make the best choices you can. Because once it’s gone — your name, your peace, your soul — there’s no buying it back.”

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California Bans AI Clones from Replacing Real Talent

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California just made a dramatic stand for human creativity, defeating the threat of AI actor clones with a sweeping new law that puts people—not algorithms—back in the Hollywood spotlight. With the stroke of Governor Gavin Newsom’s pen in October 2025, the state has sent a clear message to studios, tech companies, and the world: entertainment’s heart belongs to those who create and perform, not to digital facsimiles.

California Draws a Hard Line: No More AI Clones

For months, the entertainment industry has been divided over the use of artificial intelligence in filmmaking. Studios, lured by promises of cost-cutting and creative flexibility, have invested in software that can mimic an actor’s face, voice, and even emotional range. But for performers, this wave of synthetic reproduction has triggered alarm—encouraged by chilling stories of deepfakes, unauthorized digital doubles, and contracts that let studios reuse a star’s likeness indefinitely, sometimes without pay or approval.

The new California law, anchored by AB 2602 and AB 1836, changes everything:

  • Every contract must explicitly detail how studios can use digital replicas or voice models, preventing once-common “blank check” agreements that overlooked this risk.
  • No one—not studios nor streaming giants—can create or release AI-generated clones of an actor, living or dead, without clear, written consent from the performer or their estate.
  • The law gives families new powers to defend loved ones from posthumous deepfake exploitation, closing painful loopholes that once let virtual versions of late icons appear in new ads, films, or games.

Actors Celebrate a Major Victory

The legislation rides the momentum of the recent SAG-AFTRA strike, where real-life talent demanded control over their own digital destinies. Leaders say these protections will empower artists to negotiate fair contracts and refuse participation in projects that cross ethical lines, restoring dignity and choice in an industry threatened by silent algorithms.

Stars, unions, and advocacy groups are hailing the law as the most robust defense yet against unwanted AI replications.

As one actor put it, “This isn’t just about money—it’s about identity, legacy, and respect for real artists in a synthetic age.”

A New Chapter for the Entertainment Industry

California’s move isn’t just a victory for local talent—it’s a warning shot to studios everywhere. Companies will now be forced to rethink production pipelines, consult legal counsel, and obtain proper clearance before digitally cloning anyone. Global entertainment platforms and tech developers will need to comply if they want to do business in the world’s entertainment capital.

These laws also set a template likely to ripple through other creative fields, from musicians whose voices can be synthesized to writers whose work could be mimicked by generative AI. For now, California performers finally have a powerful shield, ready to fight for the right to shape their own public image.

Conclusion: Human Talent Takes Center Stage

With its no-nonsense ban on AI actor clones, California draws a bold line, championing the work, likeness, and very humanity of its creative stars. It’s a landmark step that forces the entertainment industry to choose: respect real talent, or face real consequences. The age of the consentless digital double is over—human performers remain the true source of Hollywood magic.

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