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Matter filters out microplastics, one washer at at time — and raises $10M to go industrial on August 9, 2023 at 4:01 pm

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Microplastics are everywhere — quite literally, as study after study shows. And while we can’t do much about the tiny, toxic particles already in our oceans, waterways, and bodies, we can try to slow the release of new ones. Matter is a startup attempting to do so (with a shiny new $10 million) using a new type of reusable filter that catches microfibers before they can reach the sea and disintegrate.

Synthetic (i.e. plastic) clothing materials like polyester shed countless pieces when they are made, worn, washed, and discarded. Durable, toxic, and omnipresent, these microscopic polymer scraps are taken in by filter-feeding creatures and then work their way up the food chain, causing biological havoc all the while. And that’s just one vector for the stuff.

Adam Root, co-founder and CEO of Matter, explained that he started looking into the problem in 2017, when it was beginning to become more clear how great a danger microplastics represented.

“We’re seeing this micro-pollution break the blood brain barrier; it’s changing fertility rates; plankton are ingesting it like crazy. I was like, OK, somebody has to solve this — and I tried to find other people to work for, to be honest,” Root told TechCrunch. “But it was clear to me that the size and scale of this issue is not being thought about in the correct way.”

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With a background in mechanical engineering and history at Dyson and GE, Root is familiar with the ecosystems in play. Which is why the company started out (after a £250 grant to grease the wheels) with an unlikely success last year: a Kickstarter-funded aftermarket filter for home washing machines. The Gulp, as it is called, attracted a large number of backers, showing (as is usually the real intent with crowdfunding) consumer appetite for this kind of eco-friendly appliance.

The major advance Matter has made is in a filter that catches microplastics without needing to be itself replaced, like many filters.

“We call it regenerative filtration. We get the material and stick it together, without adding any chemicals or other substances,” Root said. “Nobody’s ever done this without disposable parts.”

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The Matter crew; CEO Adam Root is center in back.

The collected plastic dust can then be sent back to them for reuse (there are applications in things like insulation) or, really, just thrown away. It’s a lot like the lint trap in a tumble dryer, and no one hesitates to toss a bit of fluff in the bin. A similar amount of fibers come off clothes in the washer, but right now they just go down the drain. Catching a significant proportion of it is good even if it ends up in a landfill. The Gulp was more than fully funded on Kickstarter and Matter expects to deliver it on time or even early.

But selling a rather expensive add-on to upstanding global citizens is still a “small” solution. But Root said there was no other way.

“We had to start with the D2C side because honestly, as a business I’d be dead before we got paid if we went after the big business side first,” he said. “It’s like 5 year cycles there. We’re now looking into that industrial scale, wastewater treatment, textiles and so on, where we see large volumes of impact, but it’s important to hit both ends of the scale. Don’t underestimate the impact at the consumer level.”

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On one end, you have large textile manufacturers, which pour microplastics-contaminated water in huge quantities into our waterways. On the other, consumer washing machines that produce only a gram per wash — but with millions of machines being used regularly, it adds up to millions of kilograms very quickly.

The French government will soon require washers to include some sort of microplastics mitigation, and it’s likely similar legislation is around the corner in other countries or jurisdictions as well. Therefore another piece of the Matter business pie is integrating directly with washers so that an aftermarket solution is unnecessary.

Image Credits: Matter

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Although the company declined to make the pictures available (not final design, presumably), I was shown images of an industrial-scale prototype that can handle millions of liters of wastewater per day without taking up too much space or impeding outflow (no one wants a solution that causes new problems). Like the Gulp, it doesn’t rely on any disposable parts.

The company’s planet-friendly approach and traction have attracted considerable investment. Matter announced today a $10 million A round led by S2G Ventures and SOUNDWaves; the latter you may recognize as frequent TechCrunch Disrupt guest Ashton Kutcher’s venture outfit. Not one to be left out of the party, Leonardo Dicaprio’s Regeneration.VC also invested, as well as Katapult Ocean and “a small number” of strategics.

“The funding will unlock the industrial filtering part of our business,” Root said. “The majority of the money we’ll spend is on people, because the tech we’ve developed, we’re comfortable with it — now it’s about working with these massive clients. Their supply lines are just… they can produce things at costs I can only dream about. They’re like a train, they take a while to get going, but once they do, it doesn’t stop. That’s how you move the needle: you utilize these juggernaughts.”

Expect to hear more about Matter’s next steps as their pilot projects bear fruit: the company is doing tests in Turkey, Mexico, India and Sri Lanka over the next year or so, and aims to scale production to millions of filter units (inclusive of all sizes) in 2025.

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​ Microplastics are everywhere — quite literally, as study after study shows. And while we can’t do much about the tiny, toxic particles already in our oceans, waterways, and bodies, we can try to slow the release of new ones. Matter is a startup attempting to do so (with a shiny new $10 million) using a 

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Politics

Netanyahu’s UN Speech Triggers Diplomatic Walkouts and Mass Protests

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What Happened at the United Nations

On Friday, Israeli Prime Minister Benjamin Netanyahu addressed the United Nations General Assembly in New York City, defending Israel’s ongoing military operations in Gaza. As he spoke, more than 100 delegates from over 50 countries stood up and left the chamber—a rare and significant diplomatic walkout. Outside the UN, thousands of protesters gathered to voice opposition to Netanyahu’s policies and call for accountability, including some who labeled him a war criminal. The protest included activists from Palestinian and Jewish groups, along with international allies.

Why Did Delegates and Protesters Walk Out?

The walkouts and protests were a response to Israel’s continued offensive in Gaza, which has resulted in widespread destruction and a significant humanitarian crisis. Many countries and individuals have accused Israel of excessive use of force, and some international prosecutors have suggested Netanyahu should face investigation by the International Criminal Court for war crimes, including claims that starvation was used as a weapon against civilians. At the same time, a record number of nations—over 150—recently recognized the State of Palestine, leaving the United States as the only permanent UN Security Council member not to join them.

International Reaction and Significance

The diplomatic walkouts and street protests demonstrate increasing global concern over the situation in Gaza and growing support for Palestinian statehood. Several world leaders, including Colombia’s President Gustavo Petro, showed visible solidarity with protesters. Petro called for international intervention and, controversially, for US troops not to follow orders he viewed as supporting ongoing conflict. The US later revoked Petro’s visa over his role in the protests, which he argued was evidence of a declining respect for international law.

BILATERAL MEETING WITH THE PRIME MINISTER OF ISRAEL Photo credit: Matty STERN/U.S. Embassy Jerusalem

Why Is This News Important?

The Gaza conflict is one of the world’s most contentious and closely-watched issues. It has drawn strong feelings and differing opinions from governments, activists, and ordinary people worldwide. The United Nations, as an international organization focused on peace and human rights, is a key arena for these debates. The events surrounding Netanyahu’s speech show that many nations and voices are urging new action—from recognition of Palestinian rights to calls for sanctions against Israel—while discussion and disagreement over the best path forward continue.

This episode at the UN highlights how international diplomacy, public protests, and official policy are all intersecting in real time as the search for solutions to the Israeli-Palestinian conflict remains urgent and unresolved.

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Is a Nuclear-Powered Alien Spacecraft Flying Toward Earth?

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A mysterious interstellar object speeding through our solar system has reignited debates about extraterrestrial technology — and whether Earth might currently be under quiet observation.

The object, known as 3I/ATLAS, is only the third confirmed interstellar visitor ever detected. Unlike ordinary comets, however, this cosmic traveler has baffled astronomers with its unusual brightness, strange trajectory, and lack of a visible cometary tail. While most scientists cautiously describe it as a natural body, one leading astrophysicist believes something much stranger is at play.

Harvard Scientist’s Bold Claim

Professor Avi Loeb of Harvard University, head of the Galileo Project, has suggested that 3I/ATLAS may in fact be a nuclear-powered alien spacecraft designed to test how humanity would respond to an interstellar visitor. He argues that its flight path is improbably precise, bringing it close to Mars, Venus, and Earth — a pattern highly unlikely to occur by chance.

Loeb also points out that telescope images show a glow inconsistent with ordinary dust behavior. Instead of trailing behind like a comet, the halo-like light appears to extend in unusual ways, sparking debate about whether the object could be emitting energy of its own.

Headed Toward Earth’s Neighborhood

3I/ATLAS is expected to make its closest approach in late 2025, passing near Mars before swinging by the inner solar system. Although Earth itself will be on the opposite side of the Sun when it comes closest, the alignment will still enable space-based observatories to capture sharper data.

Loeb has called on NASA and other agencies to use spacecraft already stationed near Mars or Jupiter — including the Juno mission — to take high-resolution photographs. He believes such efforts could reveal whether the interstellar object is truly natural, or the first technological probe humanity has ever encountered.

Should We Be Worried?

While most astronomers argue caution before jumping to alien conclusions, Loeb insists that scientific openness is key. “If it’s just a comet, we learn something new,” he said. “But if it’s a spacecraft, it would be the most important discovery in human history.”

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For now, 3I/ATLAS remains a mysterious speck on astronomers’ charts, drifting closer with each passing day. Whether it proves to be a frozen remnant of another star system or something far more advanced, the interstellar visitor has already succeeded in one mission: reminding us how vast and unpredictable the universe really is.

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AI Automation Could Cause Up to 20% Unemployment—A Workforce on the Brink

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Stark Warning from Anthropic CEO Highlights Rapid Job Displacement Risk

The looming threat of widespread unemployment due to AI automation has sparked intense debate among experts, business leaders, and policymakers. Dario Amodei, CEO of Anthropic—the company behind the influential AI language model Claude—issued a stark warning that has sent shockwaves through corporate America:

“Up to half of all entry-level white collar jobs could disappear within the next one to five years, potentially pushing unemployment rates as high as 20% during this period.”

This dramatic forecast paints a picture of a rapid and unsettling transformation in the workforce, driven by AI technologies that can perform complex cognitive tasks.

Balancing Predictions: Worst-Case Scenarios vs. Moderate Impact

However, this forecast represents one end of a spectrum of expert predictions. While Amodei’s warning highlights the worst-case scenario driven by the swift adoption of AI agents capable of coding, analyzing data, drafting legal documents, and managing workflows around the clock, other analyses suggest a more moderate impact. For example, Goldman Sachs estimates that AI could temporarily displace about 6-7% of U.S. jobs, with unemployment rising by approximately half a percentage point during the adjustment period. Their research anticipates a more gradual transition with a mixture of job disruption and creation.

The Unprecedented Speed and Scope of AI-Driven Job Disruption

The truth likely lies somewhere in between. AI is advancing at unprecedented speed, and the scope of jobs affected spans far beyond blue-collar roles to white-collar positions that required college degrees and years of training. Entry-level roles such as customer service representatives, data entry clerks, junior analysts, and administrative assistants face the greatest near-term risk. Mid-level roles in accounting, marketing, law, and engineering could soon follow, with companies already laying off workers citing AI-driven efficiencies.

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Preparing for an AI-Transformed Workforce: Adaptation Is Essential

Ultimately, the AI-driven job transformation is no longer a distant prospect but unfolding now. Whether unemployment spikes to 20% or stabilizes at lower levels depends on many factors, including business adoption rates, government policies, and the ability of workers to reskill. What is certain is that the workforce of tomorrow will look very different from today—and the time to prepare is right now.

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