Business

How to Thrive in the Film Industry’s Economic Rollercoaster

Published

7 months ago

July 23, 2024

Bolanle Media Staff

The film industry has been on a wild economic ride in recent years, facing challenges and opportunities that have reshaped the landscape for creators and businesses alike. Let’s dive into the current state of the industry and explore strategies for thriving in this dynamic environment.

Box Office Rebound and Streaming Surge

While the film industry is showing signs of recovery, there’s still ground to cover. In 2023, the domestic box office gross was down $3 billion from its 2018 peak of $12 billion. However, this doesn’t tell the whole story. The rise of streaming has fundamentally altered viewing habits, with two-thirds of U.S. adults now preferring to watch films on streaming services.

Employment and Economic Impact

Despite the challenges, the film and television industry remains a significant economic driver. It supports 2.74 million jobs in the United States, paying out $242 billion in total wages annually. The industry comprises over 122,000 businesses, 92% of which employ fewer than 10 people, highlighting the importance of small and medium-sized enterprises in the sector.

Local Economic Boosts

Film production continues to provide substantial economic benefits to local communities. For instance:

A single day of on-location filming can inject up to $1.3 million into local economies.
Marvel’s “Black Panther” employed over 3,100 local workers in Georgia, who earned more than $26.5 million in wages.
In New York, Oscar-nominated films “The Post” and “The Greatest Showman” contributed over $108 million to the state’s economy.

International Markets and Challenges

The global market remains crucial for the film industry, with more than 70% of global box office sales coming from international markets. However, this reliance on international audiences comes with its own set of challenges. For example, the Chinese market, while lucrative, can be unpredictable. In 2023, the Chinese film “YOLO” earned $500 million, while “Dune: Part Two” made only $50 million due to similar release times.

Strategies for Success

1. With varying theatrical windows, from four months for “Oppenheimer” to less than two for “Mission: Impossible,” adaptability in distribution strategies is key.

2. Explore opportunities in both theatrical releases and streaming platforms to maximize audience reach and revenue potential.

3. Many regions offer tax incentives and other benefits for film production. For example, Westchester County generated $622.4 million in economic impact from film production in 2023 alone.

4. Initiatives like the Yonkers Film & Television Production Academy, opening in September 2024, aim to prepare the next generation of industry professionals.

5. Popular productions can boost local tourism. Showcase unique locations to attract both filmmakers and visitors.

In this ever-evolving landscape, data-driven decision-making is more crucial than ever. Our growing team of data scientists and marketers are poised to help industry professionals navigate these economic shifts. By leveraging advanced analytics and market insights, we can work together to identify emerging trends, optimize distribution strategies, and maximize return on investment. As your strategic partner, we’re committed to helping you not just survive, but thrive in the film industry’s economic rollercoaster. With Bolanle Media as an advertising partner, you’ll have access to cutting-edge tools and expertise to stay ahead of the curve and make informed decisions in this dynamic market.

Stay Connected

Unlock impactful advertising opportunities with Bolanle Media. Our expert team crafts immersive experiences that captivate audiences, driving brand engagement and memorability. Let’s elevate your brand’s marketing strategy together.

Business

When TikTok and CapCut Vanished from America

Published

2 weeks ago

January 19, 2025

Bolanle Media Staff

In a shocking turn of events, TikTok and CapCut, two of America’s most popular social media and video editing apps, vanished from U.S. app stores and became inaccessible to users on Saturday evening, January 18, 2025. This unprecedented digital blackout affected approximately 170 million American users, leaving them stunned and searching for alternatives.

The Sudden Shutdown

As the clock struck 10:50 PM Eastern Time on Saturday, both TikTok and CapCut disappeared from Apple and Google app stores. Users attempting to access the apps were greeted with a stark message: “Sorry, TikTok isn’t available now. A law banning TikTok has been enacted in the U.S. Unfortunately, that means you can’t use TikTok for now”.

The ban wasn’t limited to just TikTok and CapCut. Other ByteDance-owned apps, including Lemon8, Hypic, and Gauth, also became unavailable to U.S. users. This sweeping action effectively cut off access to a suite of popular digital tools that millions had come to rely on for entertainment, content creation, and even business purposes.

The Legal Battle

The shutdown came after a tumultuous legal battle that culminated in a Supreme Court decision upholding a federal law requiring ByteDance, the Chinese parent company of TikTok and CapCut, to either sell its U.S. operations or face a ban. The legislation, passed in April 2024, cited national security concerns related to data privacy and potential foreign influence.

Impact on Users and Creators

The sudden disappearance of TikTok and CapCut has left content creators and everyday users in a state of digital limbo. Many relied on these platforms not just for entertainment, but as essential tools for their livelihoods and creative expression. The ban has disrupted a thriving ecosystem of digital content creation, leaving millions to scramble for alternative platforms and editing tools.

Political Implications and Future Uncertainties

As the dust settles, all eyes are on the incoming administration. President-elect Donald Trump, set to take office on January 20, has hinted at a potential 90-day extension for ByteDance to sell TikTok. This development has injected a new layer of uncertainty into an already complex situation.

What’s Next?

While the apps remain inaccessible, ByteDance and TikTok officials continue to work towards a resolution. TikTok’s message to users ends on a hopeful note, stating, “We are fortunate that President Trump has indicated that he will work with us on a solution to reinstate TikTok once he takes office. Please stay tuned”.

As America grapples with this digital void, questions about data privacy, national security, and the future of social media regulation loom large. The TikTok and CapCut ban marks a significant moment in the ongoing debate over the influence of foreign-owned technology companies in the United States, with far-reaching implications for users, creators, and the tech industry as a whole.

Bolanle Media covers a wide range of topics, including film, technology, and culture. Our team creates easy-to-understand articles and news pieces that keep readers informed about the latest trends and events. If you’re looking for press coverage or want to share your story with a wider audience, we’d love to hear from you! Contact us today to discuss how we can help bring your news to life.

Business

TikTok Ban Drives 216% Rise in U.S. Users Learning Chinese on Duolingo

Published

3 weeks ago

January 16, 2025

Bolanle Media Staff

Duolingo has reported a remarkable 216% increase in U.S. users learning Mandarin Chinese, coinciding with the impending ban on TikTok, set to take effect on January 19, 2025. This surge is attributed to many TikTok users migrating to a new Chinese social media platform called RedNote (also known as Xiaohongshu), which defaults to Mandarin as its primary language. As TikTok users seek alternatives amidst concerns over data privacy and app availability, they are turning to RedNote, prompting a cultural exchange that has driven interest in learning Chinese.

The spike in Mandarin learners began around mid-January, aligning with the growing popularity of RedNote among former TikTok users. Duolingo’s marketing team has actively engaged with this trend on social media, humorously acknowledging the phenomenon with posts like “Learning Mandarin out of spite? You’re not alone”.

Additionally, Duolingo has seen a 36% increase in downloads in the U.S., reflecting heightened consumer demand for language learning resources as users adapt to the new social media landscape.

The transition from TikTok to RedNote has not been without challenges, as some users have encountered technical issues during registration and account suspensions.

Nevertheless, this shift underscores a significant demand for social networking experiences that resonate with American users while navigating the complexities of Chinese platforms.

Business

TikTok’s Final Countdown: The Sunday Shutdown

Published

3 weeks ago

January 16, 2025

Bolanle Media Staff

As the clock ticks down to January 19, 2025, TikTok users in the United States are bracing for a significant disruption. The app, which boasts approximately 170 million users in the country, faces a potential ban that could render it non-functional by this Sunday. Here’s what you need to know about the impending ban and its implications.

Key Details of the Ban

The anticipated ban comes amid ongoing national security concerns regarding TikTok’s Chinese ownership. Government officials have raised alarms about the possibility of sensitive user data being accessed by Chinese authorities. As a result, the app is expected to be removed from digital app stores, effectively cutting off new downloads and updates.

What Will Happen?

Removal from App Stores: On January 19, TikTok will likely be taken down from platforms like the Apple App Store and Google Play Store.
Existing Users Affected: Current users may find that their app becomes non-functional, losing access to new content creation and updates.
Data Preservation Challenges: Users may face difficulties in preserving their data and content as the deadline approaches.

Recommendations for Users

In light of the impending ban, TikTok users should take proactive steps to safeguard their content and data:

Download Personal Data: Users can access their TikTok settings to download their data before it’s too late.
Export Saved Videos: Save any cherished videos or content that you wish to keep.
Backup Content: Consider backing up your videos on alternative platforms.
Explore Alternatives: As TikTok faces its potential shutdown, consider migrating to other platforms such as:

Instagram Reels
YouTube Shorts
Lemon8
Triller

Potential Scenarios

While the ban is set for this Sunday, there are several scenarios that could unfold in the coming days:

Last-Minute Legal Intervention: There remains a possibility of a legal challenge that could delay or halt the ban.
Temporary Injunction: Courts may issue a temporary injunction allowing TikTok to operate while legal proceedings continue.
Complete Shutdown: If no intervention occurs, users will face a complete shutdown of the platform in the U.S. market.

Emotional Impact on Users

The potential ban is not just a technical disruption; it carries significant emotional weight for many users. Content creators who have built their brands on TikTok may experience economic repercussions as they lose a primary platform for engagement. Additionally, the shift could lead to broader changes in the social media landscape as users seek new avenues for expression and connection.

Conclusion

As we approach this critical deadline, TikTok users should remain vigilant and prepared for possible changes. Whether through legal maneuvers or a complete shutdown, the future of TikTok in the United States hangs in the balance. Stay tuned for real-time updates as we navigate this evolving situation together.