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Why airlines are making changes to their frequent flyer programs on January 9, 2024 at 9:11 pm Business News | The Hill

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American Airlines is the latest major carrier to make changes to its frequent flyer program in recent months, announcing Tuesday that many perks previously available to anyone will be exclusive to its frequent flyer members.

Delta and United Airlines have also made changes to their programs in the last year, tightening requirements as the industry turns to its credit card programs as sources of funds.

Airline Perk Squeeze

An American Airlines CRJ-900 lands at Reagan National Airport in Arlington, Va., on Thursday, February 23, 2023.

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The American AAdvantage program changes announced Tuesday are intended to increase ways customers can earn miles, the company said. While the airline is not changing requirements for higher tiers of frequent flyer benefits, it is making lower-level benefits harder to get. 

Some options previously available to the public will now only be available to AAdvantage members, including the ability to fly standby without a fee, hold a flight reservation before booking and buy single-day lounge passes.

Those moves are intended to encourage customers to sign up for AAdvantage, Aero Consulting Experts CEO Ross Aimer said, and part of business trends to increase profitability.

“The airline industry is one of those industries that evolves continuously. And what they do, it’s unfortunately all about shareholder profits,” said Aimer, a retired airline captain himself. 

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“In the old days, before the labor deregulation, airlines would pass on everything to the customer,” he continued. “These days they really can’t, but what they do instead of increasing the ticket price … is come up with creative things to do by cutting from somewhere.”

Delta made similar changes last year, opening up free in-flight Wi-Fi to all SkyMiles members in a bid to encourage sign-ups.

Credit Program Gains

By pushing customers into frequent flyer programs and airline-backed credit cards, Aimer said, airlines create loyal customers and a continuous income source, no matter if the customer actually flies a lot.

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“That’s a huge profit center,” Aimer said of the credit cards, “And if you’re using the airline’s credit card, you have loyalty to that airline. You’re not going to just go back and forth to other airlines.”

The COVID pandemic was a perfect example, he continued. Without people actually taking flights due to COVID, airlines still made money from people making purchases on their partnered credit cards. While the industry was one of the worst impacted by COVID, the credit card programs made that hit less severe.

Partner credit cards have been a big moneymaker for airlines since their adoption in the mid-1980s. Delta made $3 billion off its American Express partner program in 2018 and boasted more than 100 million SkyMiles members in 2022.

Consumer Pushback

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People wait in line at the Delta Airlines check-in counter of JFK International Airport on June 30, 2023, in New York City. (Photo by David Dee Delgado/Getty Images)

Not all changes to frequent flyer programs have been welcomed. When Delta announced it would limit access to its lounges to only higher-tier SkyMiles members in September, customers revolted. Facing mass criticism, Delta scaled back the changes a month later.

The industry overall has also shifted from rewarding points for money spent, not miles traveled, as the programs were traditionally run. Delta was the last major airline to make the shift last fall, among the changes that were not rolled back.

United Airlines announced similar changes in November, putting rewards emphasis on those that spend more.

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That change has effectively eliminated the deal-hunting practice that allowed crafty frequent flyers to rack up points on a budget with long, low-cost flights.

Only Alaska Airlines still dolls out rewards per mile instead of per dollar. 

Federal Scrutiny

Senate Judiciary Chairman Richard Durbin (D-Ill.) speaks to Sen. John Cornyn (R-Texas.) before a hearing on Tuesday November 28, 2023.

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The industry changes have also not gone unnoticed by federal regulators and Congress. The Department of Transportation told The Hill last month that the agency will look into waves of complaints about deceptive practices in the loyalty programs.

Senate Democratic Whip Dick Durbin (Ill.) and Sen. Roger Marshall (R-Kan.) asked the DOT to look into the airline programs in October, shortly after Delta rolled back certain changes due to customer complaints.

The Senators said while the programs initially were incentives and rewards, they now “exclusively focus” on money spent and have “unfair, abusive, and deceptive practices,” under which airlines can change programs without notifying customers.

“As a result, these programs incentivize consumers to purchase goods and services, obtain credit cards, and spend on those credit cards in exchange for promised rewards — all while retaining the power to strip consumers of those rewards at any moment,” they said.

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​Transportation, Business, airline industry, american airlines, Delta Airlines, Department of Transportation, frequent flyer programs, transportation, United Airlines American Airlines is the latest major carrier to make changes to its frequent flyer program in recent months, announcing Tuesday that many perks previously available to anyone will be exclusive to its frequent flyer members. Delta and United Airlines have also made changes to their programs in the last year, tightening requirements as the industry…  

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Why 9 Million Americans Have Left

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The Growing American Exodus

Nearly 9 million Americans now live outside the United States—a number that rivals the population of several states and signals a profound shift in how people view the American dream. This mass migration isn’t confined to retirees or the wealthy. Thanks to remote work, digital nomad visas, and mounting pressures at home, young professionals, families, and business owners are increasingly joining the ranks of expats.

Rising Costs and Shrinking Wallets

Living in the US has become increasingly expensive. Weekly grocery bills topping $300 are not uncommon, and everyday items like coffee and beef have surged in price over the last year. Rent, utilities, and other essentials also continue to climb, leaving many Americans to cut meals or put off purchases just to make ends meet. In contrast, life in countries like Mexico or Costa Rica often costs just 50–60% of what it does in the US—without sacrificing comfort or quality.

Health Care Concerns Drive Migration

America’s health care system is a major trigger for relocation. Despite the fact that the US spends more per person on health care than any other country, millions struggle to access affordable treatment. Over half of Americans admit to delaying medical care due to cost, with households earning below $40,000 seeing this rate jump to 63%. Many expats point to countries such as Spain or Thailand, where health care is both affordable and accessible, as a major draw.

Seeking Safety Abroad

Public safety issues—especially violent crime and gun-related incidents—have made many Americans feel unsafe, even in their own communities. The 2024 Global Peace Index documents a decline in North America’s safety ratings, while families in major cities often prioritize teaching their children to avoid gun violence over simple street safety. In many overseas destinations, newly arrived American families report a significant improvement in their sense of security and peace of mind.

Tax Burdens and Bureaucracy

US tax laws extend abroad, requiring expats to file annual returns and comply with complicated rules through acts such as FATCA. For some, the burden of global tax compliance is so great that thousands relinquish their US citizenship each year simply to escape the paperwork and scrutiny.

The Digital Nomad Revolution

Remote work has unlocked new pathways for Americans. Over a quarter of all paid workdays in the US are now fully remote, and more than 40 countries offer digital nomad visas for foreign professionals. Many Americans are leveraging this opportunity to maintain their US incomes while cutting costs and upgrading their quality of life abroad.

Conclusion: Redefining the Dream

The mass departure of nearly 9 million Americans reveals deep cracks in what was once considered the land of opportunity. Escalating costs, inaccessible healthcare, safety concerns, and relentless bureaucracy have spurred a global search for better options. For millions, the modern American dream is no longer tied to a white-picket fence, but found in newfound freedom beyond America’s borders.

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Will Theaters Crush Streaming in Hollywood’s Next Act?

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Hollywood is bracing for a pivotal comeback, and for movie lovers, it’s the kind of shake-up that could redefine the very culture of cinema. With the freshly merged Paramount-Skydance shaking up its strategy, CEO David Ellison’s announcement doesn’t just signal a change—it reignites the passion for moviegoing that built the magic of Hollywood in the first place.

Theatrical Experience Roars Back

Fans and insiders alike have felt the itch for more event movies. For years, streaming promised endless options, but fragmented attention left many longing for communal spectacle. Now, with Paramount-Skydance tripling its film output for the big screen, it’s clear: studio leaders believe there’s no substitute for the lights, the hush before the opening credits, and the collective thrill of reacting to Hollywood’s latest blockbusters. Ellison’s pivot away from streaming exclusives taps deep into what unites cinephiles—the lived experience of cinema as art and event, not just content.

Industry Pulse: From Crisis to Renaissance

On the financial front, the numbers are as electrifying as any plot twist. After years of doubt, the box office is roaring. AMC, the world’s largest theater chain, reports a staggering 26% spike in moviegoer attendance and 36% revenue growth in Q2 2025. That kind of momentum hasn’t been seen since the heyday of summer tentpoles—and it’s not just about more tickets sold. AMC’s strategy—premium screens, with IMAX and Dolby Cinema, curated concessions, and branded collectibles—has turned every new release into an event, driving per-customer profits up nearly 50% compared to pre-pandemic norms.

Blockbusters Lead the Culture

Forget the gloom of endless streaming drops; when films like Top Gun: Maverick, Mission: Impossible, Minecraft, and surprise hits like Weapons and Freakier Friday draw crowds, the industry—and movie fans—sit up and take notice. Movie-themed collectibles and concession innovations, from Barbie’s iconic pink car popcorn holders to anniversary tie-ins, have made each screening a moment worth remembering, blending nostalgia and discovery. The focus: high-impact, shared audience experiences that streaming can’t replicate.

Streaming’s Limits and Studio Strategy

Yes, streaming is still surging, but the tide may be turning. The biggest franchises, and the biggest cultural events, happen when audiences come together for a theatrical release. Paramount-Skydance’s shift signals to rivals that premium storytelling and box office spectacle are again at the center of Hollywood value creation. The result is not just higher profits for exhibitors like AMC, but a rebirth of movie-going as the ultimate destination for fans hungry for connection and cinematic adventure.

Future Forecast: Culture, Community, and Blockbuster Dreams

As PwC and others warn that box office totals may take years to fully catch up, movie lovers and industry leaders alike are betting that exclusive theatrical runs, enhanced viewing experiences, and fan-driven engagement are the ingredients for long-term recovery—and a new golden age. The Paramount-Skydance play is more than a business move; it’s a rallying cry for the art of the theatrical event. Expect more big bets, more surprises, and—finally—a long-overdue renaissance for the silver screen.

For those who believe in the power of cinema, it’s a thrilling second act—and the best seat in the house might be front and center once again.

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Why Are Influencers Getting $7K to Post About Israel?

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Influencers are being paid as much as $7,000 per post by the Israeli government as part of an expansive and sophisticated digital propaganda campaign. This effort is designed to influence global public opinion—especially among younger social media users—about Israel’s actions in Gaza and to counter critical narratives about the ongoing humanitarian situation.

How Much Is Being Spent?

Recent reports confirm that Israel has dedicated more than $40 million this year to social media and digital influence campaigns, targeting popular platforms such as TikTok, YouTube, and Instagram. In addition to direct influencer payments, Israel is investing tens of millions more in paid ads, search engine placements, and contracts with major tech companies like Google and Meta to push pro-Israel content and challenge critical coverage of issues like the famine in Gaza.

What’s the Strategy?

  • Influencer Contracts: Influencers are recruited—often with all-expenses-paid trips to Israel, highly managed experiences, and direct payments—to post content that improves Israel’s image.
  • Ad Campaigns: State-backed ad buys show lively Gaza markets and restaurants to counter global reports of famine and humanitarian crisis.
  • Narrative Management: These posts and ads often avoid overt propaganda. Instead, they use personal stories, emotional appeals, and “behind the scenes” glimpses intended to humanize Israel’s side of the conflict and create doubt about reports by the UN and humanitarian agencies.
  • Amplification: Paid content is strategically promoted so it dominates news feeds and is picked up by news aggregators, Wikipedia editors, and even AI systems that rely on “trusted” digital sources.

Why Is This Happening Now?

The humanitarian situation in Gaza has generated increasing international criticism, especially after the UN classified parts of Gaza as experiencing famine. In this environment, digital public relations has become a primary front in Israel’s efforts to defend its policies and limit diplomatic fallout. By investing in social media influencers, Israel is adapting old-school propaganda strategies (“Hasbara”) to the era of algorithms and youth-driven content.

Why Does It Matter?

This campaign represents a major blurring of the lines between paid promotion, journalism, and activism. When governments pay high-profile influencers to shape social media narratives, it becomes harder for audiences—especially young people—to distinguish between authentic perspectives and sponsored messaging.

As user trust in mainstream news decreases and social media’s power grows, understanding how digital influence operations work is critical for anyone who wants to stay informed and think critically about global events.


In short: Influencers are getting $7,000 per post because Israel is prioritizing social media as a battleground for public opinion, investing millions in shaping what global audiences see, hear, and believe about Gaza and the conflict.

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