Business
Musk told advertisers to ‘go f— yourself’ and stop spending on X. They might do just that. on December 7, 2023 at 11:00 am Business News | The Hill

Elon Musk’s recent expletive-laden outburst at major advertisers on X, the platform formerly known as Twitter, was the latest in a long line of controversial remarks from the billionaire tech mogul.
However, Musk’s comments may have gone too far for advertisers this time, who experts warned may opt not to continue spending on the platform.
“I think the era of advertising is true well and truly dead at Twitter, at X,” said Lou Paskalis, the CEO and founder of the marketing consultancy AJL Advisory.
Several major companies — including Disney, Apple, IBM, Comcast, Lionsgate, Warner Bros. Discovery, Sony Pictures and Paramount — paused their ad spending on the platform en masse last month as Musk faced renewed accusations of antisemitism.
The pullback started after Musk appeared to endorse an antisemitic conspiracy theory on X in a reply to another user’s post in mid-November, calling it the “absolute truth.”
Just one day later, a report from the left-leaning media watchdog Media Matters for America accused X of placing ads for mainstream brands next to pro-Nazi and white nationalist content.
As advertisers fled, Musk attempted to contain the fallout with a trip to Israel, in which he met with Israeli Prime Minister Benjamin Netanyahu and toured a kibbutz that was attacked by Hamas militants on Oct. 7.
However, upon returning to the U.S., Musk lashed out at major advertisers who had stopped spending on the platform.
“If someone is going to try and blackmail me with advertising, blackmail me with money, go f— yourself,” he said at The New York Times DealBook Summit. “Go f— yourself. Is that clear? Hope it is.
“Hey Bob, if you’re in the audience,” Musk added, in an apparent response to Disney CEO Bob Iger, who earlier in the summit addressed his company’s decision to halt spending on X.
Paskalis suggested that Musk already knew advertisers weren’t going to return to the platform before taking the stage at the DealBook Summit.
“Either out of hubris or a plan that I don’t understand, an end game I really don’t understand, he wanted to put the sword in the beast and say, ‘I don’t care about advertisers. Their concerns don’t concern me. I don’t need you to succeed,’” Paskalis told The Hill.
Advertisers flee as X bleeds money
Musk’s decision to spurn ad money comes after a year of deep financial losses for X, which the billionaire purchased for $44 billion last October.
Advertisers similarly pulled away last year after Musk initially took control of the company and rapidly began making changes. The billionaire fired top executives, laid off thousands of staff and followed through on promises to walk back content moderation policies and reinstate previously banned accounts on the platform.
By the end of November 2022, Media Matters reported that half of Twitter’s top 100 advertisers were no longer spending on the platform, and Musk was warning employees that the company could go bankrupt.
Since Musk’s chaotic takeover, advertisers appear to have slowly returned to X. CEO Linda Yaccarino said in September that 90 percent of the company’s top 100 advertisers were back, although some reports have indicated that ad revenue at X remains well below pre-Musk levels.
Wedbush Securities analyst Dan Ives said he now estimates that the social media company is worth less than $10 billion.
Why Musk’s latest comments are a turning point
Even more so than telling advertisers to “go f— yourself,” Paskalis said that Musk’s decision to publicly call out Iger has companies concerned.
“That is the more concerning thing for corporate America, that he would go so far to call out the CEO of somebody who’s stopped advertising,” he said. “That freezes large companies. It paralyzes them because they never want to put their CEO in any kind of thing that would get them caught up in the middle of the culture war.”
“In that context, if X paid me to advertise on X, if they actually paid a premium, money back to the client, it’s still not worth the reputational risk,” Paskalis added.
Jasmine Enberg, a principal analyst at the marketing research company Insider Intelligence, also said noted that because X is not essential for most advertisers, it is a “relatively painless and easy decision” for companies to cut spending on the platform.
“If it was a platform where advertisers got a strong return on investment, some of them might be more willing to overlook Musk’s antics,” Enberg said.
“But as it stands, X is a very small part of the digital advertising landscape, and there are other platforms and a growing list of other platforms where advertisers can spend their money,” she continued. “So why spend on a platform where the owner has explicitly told them not to.”
With the existence of these additional venues for advertising, Tom Hespos, who runs the consulting firm Abydos Media, said it has been easier for some of his clients to stop spending on the platform.
“Continuing to invest in Twitter when we have other options and they no longer have the clout and the control that they once did, again, the decision becomes a little bit more easy,” he told The Hill.
Hespos has begun recommending that some of his clients stop posting on X, in addition to halting ad spending.
“In the instance where I have a client that maybe hasn’t invested so much in Twitter, X, whatever its calling itself these days, it’s a consideration to pull not just advertising but to get off the platform entirely,” he said.
“Clients do not want to answer the questions surrounding, ‘Why are you supporting somebody who’s posted antisemitic things? Why are you supporting somebody who tells advertisers to f— off?’” he added.
Several major companies that halted ad spending on X seem to have taken a similar approach, with flagship accounts from Lionsgate, Warner Bros. Discovery, Sony Pictures and Paramount going silent in mid-November.
“We’re hitting a tipping point, I think, where the disdain for advertisers and the creation of a safe space for things like hate speech and antisemitism, those aren’t things that advertisers want to support through implied endorsement or any other methods,” Hespos said.
How Musk, X are trying to stay afloat
Amid the storm, X is reportedly working to attract ad spending from smaller and medium-sized businesses. The company told the Financial Times that the effort was “always part of the plan,” but it now plans to “go even further with it.”
Yaccarino has also attempted to attract advertisers with Musk’s “free speech” vision of the platform.
“X is enabling an information independence that’s uncomfortable for some people,” she wrote in a post last week. “We’re a platform that allows people to make their own decisions.”
“And here’s my perspective when it comes to advertising: X is standing at a unique and amazing intersection of Free Speech and Main Street — and the X community is powerful and is here to welcome you,” Yaccarino added. “To our partners who believe in our meaningful work — Thank You.”
However, experts expressed doubts about how effective such an approach will be at countering recent losses.
“Without those big brands, it’s going to be incredibly difficult for X to be able to pay its bills,” Enberg said. “Musk has not yet been able to roll out another sustainable monetization model that would be able to bring in as much revenue as advertising has brought in for the platform.”
While Ives, the Wedbush Securities analyst, acknowledged that X could use smaller businesses to “fill some of the void” left by major advertisers, he emphasized that they can’t replace them.
“I do think there’s going to have to be some olive branch to the advertisers to get them to come back at some point,” he said.
Ives noted that despite the current “groundswell moment,” he’s not entirely sure advertisers are done with the platform.
“On one hand, engagement on X has been, I think, significant,” he said. “Advertisers are focused on engagement, so do they come back slowly? I mean, that’s really that’s going to be the debate.”
“The world has short memories,” Ives added.
Technology, Business, advertisers, Twitter Elon Musk’s recent expletive-laden outburst at major advertisers on X, the platform formerly known as Twitter, was the latest in a long line of controversial remarks from the billionaire tech mogul. However, Musk’s comments may have gone too far for advertisers this time, who experts warned may opt not to continue spending on the platform….
Business
How Epstein’s Cash Shaped Artists, Agencies, and Algorithms

Jeffrey Epstein’s money did more than buy private jets and legal leverage. It flowed into the same ecosystem that decides which artists get pushed to the front, which research gets labeled “cutting edge,” and which stories about race and power are treated as respectable debate instead of hate speech. That doesn’t mean he sat in a control room programming playlists. It means his worldview seeped into institutions that already shape what we hear, see, and believe.
The Gatekeepers and Their Stains
The fallout around Casey Wasserman is a vivid example of how this works. Wasserman built a powerhouse talent and marketing agency that controls a major slice of sports, entertainment, and the global touring business. When the Epstein files revealed friendly, flirtatious exchanges between Wasserman and Ghislaine Maxwell, and documented his ties to Epstein’s circle, artists and staff began to question whose money and relationships were quietly underwriting their careers.

That doesn’t prove Epstein “created” any particular star. But it shows that a man deeply entangled with Epstein was sitting at a choke point: deciding which artists get representation, which tours get resources, which festivals and campaigns happen. In an industry built on access and favor, proximity to someone like Epstein is not just gossip; it signals which values are tolerated at the top.
When a gatekeeper with that history sits between artists and the public, “the industry” stops being an abstract machine and starts looking like a web of human choices — choices that, for years, were made in rooms where Epstein’s name wasn’t considered a disqualifier.
Funding Brains, Not Just Brands

Epstein’s interest in culture didn’t end with celebrity selfies. He was obsessed with the science of brains, intelligence, and behavior — and that’s where his money begins to overlap with how audiences are modeled and, eventually, how algorithms are trained.
He cultivated relationships with scientists at elite universities and funded research into genomics, cognition, and brain development. In one high‑profile case, a UCLA professor specializing in music and the brain corresponded with Epstein for years and accepted funding for an institute focused on how music affects neural circuits. On its face, that looks like straightforward philanthropy. Put it next to his email trail and a different pattern appears.
Epstein’s correspondence shows him pushing eugenics and “race science” again and again — arguing that genetic differences explain test score gaps between Black and white people, promoting the idea of editing human beings under the euphemism of “genetic altruism,” and surrounding himself with thinkers who entertained those frames. One researcher in his orbit described Black children as biologically better suited to running and hunting than to abstract thinking.
So you have a financier who is:
- Funding brain and behavior research.
- Deeply invested in ranking human groups by intelligence.
- Embedded in networks that shape both scientific agendas and cultural production.
None of that proves a specific piece of music research turned into a specific Spotify recommendation. But it does show how his ideology was given time, money, and legitimacy in the very spaces that define what counts as serious knowledge about human minds.

How Ideas Leak Into Algorithms
There is another layer that is easier to see: what enters the knowledge base that machines learn from.
Fringe researchers recently misused a large U.S. study of children’s genetics and brain development to publish papers claiming racial hierarchies in IQ and tying Black people’s economic outcomes to supposed genetic deficits. Those papers then showed up as sources in answers from large AI systems when users asked about race and intelligence. Even after mainstream scientists criticized the work, it had already entered both the academic record and the training data of systems that help generate and rank content.
Epstein did not write those specific papers, but he funded the kind of people and projects that keep race‑IQ discourse alive inside elite spaces. Once that thinking is in the mix, recommendation engines and search systems don’t have to be explicitly racist to reproduce it. They simply mirror what’s in their training data and what has been treated as “serious” research.
Zoomed out, the pipeline looks less like a neat conspiracy and more like an ecosystem:
- Wealthy men fund “edgy” work on genes, brains, and behavior.
- Some of that work revives old racist ideas with new data and jargon.
- Those studies get scraped, indexed, and sometimes amplified by AI systems.
- The same platforms host and boost music, video, and news — making decisions shaped by engagement patterns built on biased narratives.
The algorithm deciding what you see next is standing downstream from all of this.
The Celebrity as Smoke Screen
Epstein’s contact lists are full of directors, actors, musicians, authors, and public intellectuals. Many now insist they had no idea what he was doing. Some probably didn’t; others clearly chose not to ask. From Epstein’s perspective, the value of those relationships is obvious.
Being seen in orbit around beloved artists and cultural figures created a reputational firewall. If the public repeatedly saw him photographed with geniuses, Oscar winners, and hit‑makers, their brains filed him under “eccentric patron” rather than “dangerous predator.”
That softens the landing for his ideas, too. Race science sounds less toxic when it’s discussed over dinner at a university‑backed salon or exchanged in emails with a famous thinker.
The more oxygen is spent on the celebrity angle — who flew on which plane, who sat at which dinner — the less attention is left for what may matter more in the long run: the way his money and ideology were welcomed by institutions that shape culture and knowledge.

What to Love, Who to Fear
The point is not to claim that Jeffrey Epstein was secretly programming your TikTok feed or hand‑picking your favorite rapper. The deeper question is what happens when a man with his worldview is allowed to invest in the people and institutions that decide:
- Which artists are “marketable.”
- Which scientific questions are “important.”
- Which studies are “serious” enough to train our machines on.
- Which faces and stories are framed as aspirational — and which as dangerous.
If your media diet feels saturated with certain kinds of Black representation — hyper‑visible in music and sports, under‑represented in positions of uncontested authority — while “objective” science quietly debates Black intelligence, that’s not random drift. It’s the outcome of centuries of narrative work that men like Epstein bought into and helped sustain.
No one can draw a straight, provable line from his bank account to a specific song or recommendation. But the lines he did draw — to elite agencies, to brain and music research, to race‑obsessed science networks — are enough to show this: his money was not only paying for crimes in private. It was also buying him a seat at the tables where culture and knowledge are made, where the stories about who to love and who to fear get quietly agreed upon.

A Challenge to Filmmakers and Creatives
For anyone making culture inside this system, that’s the uncomfortable part: this isn’t just a story about “them.” It’s also a story about you.
Filmmakers, showrunners, musicians, actors, and writers all sit at points where money, narrative, and visibility intersect. You rarely control where the capital ultimately comes from, but you do control what you validate, what you reproduce, and what you challenge.
Questions worth carrying into every room:
- Whose gaze are you serving when you pitch, cast, and cut?
- Which Black characters are being centered — and are they full humans or familiar stereotypes made safe for gatekeepers?
- When someone says a project is “too political,” “too niche,” or “bad for the algorithm,” whose comfort is really being protected?
- Are you treating “the industry” as a neutral force, or as a set of human choices you can push against?
If wealth like Epstein’s can quietly seep into agencies, labs, and institutions that decide what gets made and amplified, then the stories you choose to tell — and refuse to tell — become one of the few levers of resistance inside that machine. You may not control every funding source, but you can decide whether your work reinforces a world where Black people are data points and aesthetics, or one where they are subjects, authors, and owners.
The industry will always have its “gatekeepers.” The open question is whether creatives accept that role as fixed, or start behaving like counter‑programmers: naming the patterns, refusing easy archetypes, and building alternative pathways, platforms, and partnerships wherever possible. In a landscape where money has long been used to decide what to love and who to fear, your choices about whose stories get light are not just artistic decisions. They are acts of power.
Business
New DOJ Files Reveal Naomi Campbell’s Deep Ties to Jeffrey Epstein

In early 2026, the global conversation surrounding the “Epstein files” has reached a fever pitch as the Department of Justice continues to un-redact millions of pages of internal records. Among the most explosive revelations are detailed email exchanges between Ghislaine Maxwell and Jeffrey Epstein that directly name supermodel Naomi Campbell. While Campbell has long maintained she was a peripheral figure in Epstein’s world, the latest documents—including an explicit message where Maxwell allegedly offered “two playmates” for the model—have forced a national re-evaluation of her proximity to the criminal enterprise.

The Logistics of a High-Fashion Connection
The declassified files provide a rare look into the operational relationship between the supermodel and the financier. Flight logs and internal staff emails from as late as 2016 show that Campbell’s travel was frequently subsidized by Epstein’s private fleet. In one exchange, Epstein’s assistants discussed the urgency of her travel requests, noting she had “no backup plan” and was reliant on his jet to reach international events.

This level of logistical coordination suggests a relationship built on significant mutual favors, contrasting with Campbell’s previous descriptions of him as just another face in the crowd.
In Her Own Words: The “Sickened” Response
Campbell has not remained silent as these files have surfaced, though her defense has been consistent for years. In a widely cited 2019 video response that has been recirculated amid the 2026 leaks, she stated, “What he’s done is indefensible. I’m as sickened as everyone else is by it.” When confronted with photos of herself at parties alongside Epstein and Maxwell, she has argued against the concept of “guilt by association,” telling the press:
She has further emphasized her stance by aligning herself with those Epstein harmed, stating,
“I stand with the victims. I’m not a person who wants to see anyone abused, and I never have been.””

The Mystery of the “Two Playmates”
The most damaging piece of evidence in the recent 2026 release is an email where Maxwell reportedly tells Epstein she has “two playmates” ready for Campbell.
While the context of this “offer” remains a subject of intense debate—with some investigators suggesting it refers to the procurement of young women for social or sexual purposes—Campbell’s legal team has historically dismissed such claims as speculative. However, for a public already wary of elite power brokers, the specific wording used in these private DOJ records has created a “stop-the-scroll” moment that is proving difficult for the fashion icon to move past.
A Reputation at a Crossroads
As a trailblazer in the fashion industry, Campbell is now navigating a period where her professional achievements are being weighed against her presence in some of history’s most notorious social circles. The 2026 files don’t just name her; they place her within a broader system where modeling agents and scouts allegedly groomed young women under the guise of high-fashion opportunities. Whether these records prove a deeper complicity or simply illustrate the unavoidable overlap of the 1% remains the central question of the ongoing DOJ investigation.
Business
Google Accused Of Favoring White, Asian Staff As It Reaches $28 Million Deal That Excludes Black Workers

Google has tentatively agreed to a $28 million settlement in a California class‑action lawsuit alleging that white and Asian employees were routinely paid more and placed on faster career tracks than colleagues from other racial and ethnic backgrounds.
- A Santa Clara County Superior Court judge has granted preliminary approval, calling the deal “fair” and noting that it could cover more than 6,600 current and former Google workers employed in the state between 2018 and 2024.

How The Discrimination Claims Emerged
The lawsuit was brought by former Google employee Ana Cantu, who identifies as Mexican and racially Indigenous and worked in people operations and cloud departments for about seven years. Cantu alleges that despite strong performance, she remained stuck at the same level while white and Asian colleagues doing similar work received higher pay, higher “levels,” and more frequent promotions.
Cantu’s complaint claims that Latino, Indigenous, Native American, Native Hawaiian, Pacific Islander, and Alaska Native employees were systematically underpaid compared with white and Asian coworkers performing substantially similar roles. The suit also says employees who raised concerns about pay and leveling saw raises and promotions withheld, reinforcing what plaintiffs describe as a two‑tiered system inside the company.
Why Black Employees Were Left Out
Cantu’s legal team ultimately agreed to narrow the class to employees whose race and ethnicity were “most closely aligned” with hers, a condition that cleared the path to the current settlement.

The judge noted that Black employees were explicitly excluded from the settlement class after negotiations, meaning they will not share in the $28 million payout even though they were named in earlier versions of the case. Separate litigation on behalf of Black Google employees alleging racial bias in pay and promotions remains pending, leaving their claims to be resolved in a different forum.
What The Settlement Provides
Of the $28 million total, about $20.4 million is expected to be distributed to eligible class members after legal fees and penalties are deducted. Eligible workers include those in California who self‑identified as Hispanic, Latinx, Indigenous, Native American, American Indian, Native Hawaiian, Pacific Islander, and/or Alaska Native during the covered period.
Beyond cash payments, Google has also agreed to take steps aimed at addressing the alleged disparities, including reviewing pay and leveling practices for racial and ethnic gaps. The settlement still needs final court approval at a hearing scheduled for later this year, and affected employees will have a chance to opt out or object before any money is distributed.
H2: Google’s Response And The Broader Stakes
A Google spokesperson has said the company disputes the allegations but chose to settle in order to move forward, while reiterating its public commitment to fair pay, hiring, and advancement for all employees. The company has emphasized ongoing internal audits and equity initiatives, though plaintiffs argue those efforts did not prevent or correct the disparities outlined in the lawsuit.
For many observers, the exclusion of Black workers from the settlement highlights the legal and strategic complexities of class‑action discrimination cases, especially in large, diverse workplaces. The outcome of the remaining lawsuit brought on behalf of Black employees, alongside this $28 million deal, will help define how one of the world’s most powerful tech companies is held accountable for alleged racial inequities in pay and promotion.
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