Business
Conservative companies create parallel economy as polarization thrives on October 18, 2023 at 10:00 am Business News | The Hill

As a crowded field of Republican presidential candidates jockeyed for standout moments at the second GOP primary debate last month, more than 1 million viewers tuned in to the alternative video-sharing platform Rumble to watch.
Rumble, a YouTube rival popular among conservatives, served as the Republican National Committee’s (RNC) exclusive livestream provider and “online home” for the debate while traditional cable viewers tuned in on Fox Business or Univision.
Backed by billionaire GOP donor Peter Thiel and Sen. JD Vance (R-Ohio), the platform is home to podcasts from popular conservative figures like Steve Bannon and Donald Trump Jr. and has inked deals with Truth Social, former President Trump’s social media company.
During commercial breaks on debate night, Rumble carried advertisements for its sponsors, like Black Rifle Coffee and Birch Gold Group, which also largely cater to conservatives.
Black Rifle Coffee, a coffee company known for its pro-gun and pro-police stance, sells bags of “AK-47 Espresso” and “Thin Blue Line Roast,” while Birch Gold Group touts an endorsement from conservative commentator Ben Shapiro and a partnership with former Rep. Ron Paul (R-Texas).
As a growing number of businesses lean into their conservative values or credentials to appeal to consumers, some have suggested that a “parallel economy” is emerging.
From left, former Governor of New Jersey Chris Christie, former South Carolina Gov. and U.N. ambassador Nikki Haley, Florida Gov. Ron DeSantis, entrepreneur Vivek Ramaswamy, Sen. Tim Scott (S.C.) and former Vice President Mike Pence attend the second Republican presidential primary debate Sept. 27 at the Ronald Reagan Presidential Library in Simi Valley, Calif. Robyn Beck/AFP via Getty Images
Brands catering to conservatives are booming
“As more and more competition comes in and gets fiercer and fiercer in this world where [we have] what we as marketers refer to as the attentional deficit economy, it’s hard to stand out,” said Americus Reed, a marketing professor at the University of Pennsylvania Wharton School.
“One way brands, products, services, organizations now stand out is to build a little bit of this ideological DNA into their argument for why you should become one of their customers,” he added.
Christian conservative wireless provider Patriot Mobile, for instance, encourages potential customers to sign up on their website, emphasizing they are “joining the fight and helping to fund organizations that defend your God-given constitutional rights and freedoms.”
“Patriot Mobile is thrilled to help create a Red Economy, providing a marketplace for conservatives with Judeo Christian values who want to spend their hard-earned dollars with those that align with their core values,” Leigh Wambsganss, Patriot Mobile’s chief communications officer, said in a statement.
The Right Stuff, a conservative dating app, positions itself as an alternative to other apps that have “gone woke” and a place where people can “discover other conservatives.”
“Legacy dating apps have allowed left wing culture to ruin romance. Products are better when they’re not woke,” the app’s founder, John McEntee, said in a statement to The Hill. “The Right Stuff is proud to offer people a traditional dating experience with a superior user base.”
PublicSq., which has been described as an “anti-woke” marketplace akin to Amazon, requires businesses to agree to its “pro-life, pro-family, pro-freedom” values and runs a blog featuring posts about conservative swaps for “woke” brands like Patagonia and Barnes & Noble.
Rumble, Black Rifle Coffee, Birch Gold Group and PublicSq. did not respond to The Hill’s requests for comment.
Political identity is driving shoppers’ choices
These political appeals have become increasingly important to American consumers amid growing political polarization, said Nailya Ordabayeva, a business administration professor at Dartmouth College’s Tuck School of Business.
“That’s naturally making people’s political beliefs more salient and more instrumental in the areas, decisions that impact their voting behavior in the political domain, as well as the everyday behaviors that do not have much to do with politics,” she said.
As consumers’ politics have influenced their purchasing decisions, companies have sought to tap into these political identities, and these efforts are not unique to the right, Ordabayeva added.
Starbucks vowed to hire 10,000 refugees over five years in 2017 in protest of Trump’s executive order banning refugees from several Muslim-majority countries.
Nike similarly jumped into the political arena in 2018 when it made Colin Kaepernick the face of its “Just Do It” campaign. Kaepernick, who was then a member of the San Francisco 49ers, drew widespread conservative backlash for kneeling during the national anthem in protest of racism and police brutality.
“Whereas, I think, early on, a lot of this was happening on the left side of the spectrum — where there have been many brands trying to speak to liberal values, etc. — it’s also happening more recently on the conservative side of the spectrum as well,” Ordabayeva said.
Right-wing sellers are a reaction to more politically active corporations
The prevalence of companies espousing liberal values appears to have helped fuel a “predictable” counter-reaction on the right, Reed said.
The trend on both sides of the spectrum marks a divergence from earlier views on politics and business, said Nooshin Warren, a marketing professor at the University of Arizona’s Eller College of Management.
“It wasn’t something that firms would tap into,” Warren told The Hill. “It was very, almost frowned upon by the investors, by the stakeholders for a firm to get involved in political issues. They always would say to keep business away from politics.”
In a cultural moment emblematic of this traditional wisdom, basketball star Michael Jordan once declined to endorse a North Carolina Democratic Senate candidate, reportedly saying, “Republicans buy shoes, too.”
Reed said the companies targeting political ideologies today are essentially acknowledging they will forgo half of the market in favor of a more loyal customer base.
“The premise is that the people you connect with will be more loyal,” he said. “And they may buy more, and they may defend you, and they may talk positive about you and spread word of mouth for you and do your marketing for free for you.”
While marketing to certain political views can secure a loyal customer base, Ordabayeva noted that it’s also “risky” for companies to make it their sole focus.
“I don’t think that anybody will say it’s a necessarily a winning strategy to focus solely on the political positioning for these brands because that leaves you at the mercy of the political discourse, which can be very unpredictable sometimes,” she said.
Reed similarly suggested it’s unclear how salient these political stances will continue to be for consumers going forward.
“It remains to be seen how deeply internalized these viewpoints are for the right-wing conservative consumers … how strong this is inside of them and how impervious this is to other external factors that might come up, such as the economy,” he said.
“What happens when there’s no additional intense radioactive oxygen that’s coming from the political world that’s feeding all of this?” Reed added.
A drive to vote with their wallet may be waning for some
Even as polarization remains high, some Americans are growing tired of politics. A Pew Research Center study released last month found 65 percent of Americans reported feeling often or always exhausted when thinking about politics.
Neil Saunders, the managing director of GlobalData Retail, noted consumers of all political persuasions are feeling weary of politics — a factor some brands, particularly more mainstream ones, may take into account when wading into politics.
“There’s so much divisiveness, there’s so many arguments and debates, that I think people are just becoming a bit tired of brands trying to show some credentials in some way or another,” Saunders said.
Some 41 percent of Americans in a recent Bentley University-Gallup poll said they support businesses weighing in on current events. While this number remains relatively high, it has ticked down 7 points since last year.
Another recent poll from the Public Affairs Council (PAC) found support for corporate efforts to engage politically has dipped, falling from 66 percent in 2022 to 57 percent in 2023.
However, Ordabayeva said it doesn’t seem like this phenomenon of political-driven marketing is going away any time soon.
“As long as the political discourse continues to be divided, it might seem like an appealing strategy,” she said. “But it is fraught with risks of its own. And so, brands have to be really careful when they choose that as their main value proposition.”
Business, News, Technology, Birch Gold Group, Black Rifle Coffee, GOP debate, Patriot Mobile, PublicSq., Rumble, The Right Stuff As a crowded field of Republican presidential candidates jockeyed for standout moments at the second GOP primary debate last month, more than 1 million viewers tuned in to the alternative video-sharing platform Rumble to watch. Rumble, a YouTube rival popular among conservatives, served as the Republican National Committee’s (RNC) exclusive livestream provider and “online home”…
Business
How Epstein’s Cash Shaped Artists, Agencies, and Algorithms

Jeffrey Epstein’s money did more than buy private jets and legal leverage. It flowed into the same ecosystem that decides which artists get pushed to the front, which research gets labeled “cutting edge,” and which stories about race and power are treated as respectable debate instead of hate speech. That doesn’t mean he sat in a control room programming playlists. It means his worldview seeped into institutions that already shape what we hear, see, and believe.
The Gatekeepers and Their Stains
The fallout around Casey Wasserman is a vivid example of how this works. Wasserman built a powerhouse talent and marketing agency that controls a major slice of sports, entertainment, and the global touring business. When the Epstein files revealed friendly, flirtatious exchanges between Wasserman and Ghislaine Maxwell, and documented his ties to Epstein’s circle, artists and staff began to question whose money and relationships were quietly underwriting their careers.

That doesn’t prove Epstein “created” any particular star. But it shows that a man deeply entangled with Epstein was sitting at a choke point: deciding which artists get representation, which tours get resources, which festivals and campaigns happen. In an industry built on access and favor, proximity to someone like Epstein is not just gossip; it signals which values are tolerated at the top.
When a gatekeeper with that history sits between artists and the public, “the industry” stops being an abstract machine and starts looking like a web of human choices — choices that, for years, were made in rooms where Epstein’s name wasn’t considered a disqualifier.
Funding Brains, Not Just Brands

Epstein’s interest in culture didn’t end with celebrity selfies. He was obsessed with the science of brains, intelligence, and behavior — and that’s where his money begins to overlap with how audiences are modeled and, eventually, how algorithms are trained.
He cultivated relationships with scientists at elite universities and funded research into genomics, cognition, and brain development. In one high‑profile case, a UCLA professor specializing in music and the brain corresponded with Epstein for years and accepted funding for an institute focused on how music affects neural circuits. On its face, that looks like straightforward philanthropy. Put it next to his email trail and a different pattern appears.
Epstein’s correspondence shows him pushing eugenics and “race science” again and again — arguing that genetic differences explain test score gaps between Black and white people, promoting the idea of editing human beings under the euphemism of “genetic altruism,” and surrounding himself with thinkers who entertained those frames. One researcher in his orbit described Black children as biologically better suited to running and hunting than to abstract thinking.
So you have a financier who is:
- Funding brain and behavior research.
- Deeply invested in ranking human groups by intelligence.
- Embedded in networks that shape both scientific agendas and cultural production.
None of that proves a specific piece of music research turned into a specific Spotify recommendation. But it does show how his ideology was given time, money, and legitimacy in the very spaces that define what counts as serious knowledge about human minds.

How Ideas Leak Into Algorithms
There is another layer that is easier to see: what enters the knowledge base that machines learn from.
Fringe researchers recently misused a large U.S. study of children’s genetics and brain development to publish papers claiming racial hierarchies in IQ and tying Black people’s economic outcomes to supposed genetic deficits. Those papers then showed up as sources in answers from large AI systems when users asked about race and intelligence. Even after mainstream scientists criticized the work, it had already entered both the academic record and the training data of systems that help generate and rank content.
Epstein did not write those specific papers, but he funded the kind of people and projects that keep race‑IQ discourse alive inside elite spaces. Once that thinking is in the mix, recommendation engines and search systems don’t have to be explicitly racist to reproduce it. They simply mirror what’s in their training data and what has been treated as “serious” research.
Zoomed out, the pipeline looks less like a neat conspiracy and more like an ecosystem:
- Wealthy men fund “edgy” work on genes, brains, and behavior.
- Some of that work revives old racist ideas with new data and jargon.
- Those studies get scraped, indexed, and sometimes amplified by AI systems.
- The same platforms host and boost music, video, and news — making decisions shaped by engagement patterns built on biased narratives.
The algorithm deciding what you see next is standing downstream from all of this.
The Celebrity as Smoke Screen
Epstein’s contact lists are full of directors, actors, musicians, authors, and public intellectuals. Many now insist they had no idea what he was doing. Some probably didn’t; others clearly chose not to ask. From Epstein’s perspective, the value of those relationships is obvious.
Being seen in orbit around beloved artists and cultural figures created a reputational firewall. If the public repeatedly saw him photographed with geniuses, Oscar winners, and hit‑makers, their brains filed him under “eccentric patron” rather than “dangerous predator.”
That softens the landing for his ideas, too. Race science sounds less toxic when it’s discussed over dinner at a university‑backed salon or exchanged in emails with a famous thinker.
The more oxygen is spent on the celebrity angle — who flew on which plane, who sat at which dinner — the less attention is left for what may matter more in the long run: the way his money and ideology were welcomed by institutions that shape culture and knowledge.

What to Love, Who to Fear
The point is not to claim that Jeffrey Epstein was secretly programming your TikTok feed or hand‑picking your favorite rapper. The deeper question is what happens when a man with his worldview is allowed to invest in the people and institutions that decide:
- Which artists are “marketable.”
- Which scientific questions are “important.”
- Which studies are “serious” enough to train our machines on.
- Which faces and stories are framed as aspirational — and which as dangerous.
If your media diet feels saturated with certain kinds of Black representation — hyper‑visible in music and sports, under‑represented in positions of uncontested authority — while “objective” science quietly debates Black intelligence, that’s not random drift. It’s the outcome of centuries of narrative work that men like Epstein bought into and helped sustain.
No one can draw a straight, provable line from his bank account to a specific song or recommendation. But the lines he did draw — to elite agencies, to brain and music research, to race‑obsessed science networks — are enough to show this: his money was not only paying for crimes in private. It was also buying him a seat at the tables where culture and knowledge are made, where the stories about who to love and who to fear get quietly agreed upon.

A Challenge to Filmmakers and Creatives
For anyone making culture inside this system, that’s the uncomfortable part: this isn’t just a story about “them.” It’s also a story about you.
Filmmakers, showrunners, musicians, actors, and writers all sit at points where money, narrative, and visibility intersect. You rarely control where the capital ultimately comes from, but you do control what you validate, what you reproduce, and what you challenge.
Questions worth carrying into every room:
- Whose gaze are you serving when you pitch, cast, and cut?
- Which Black characters are being centered — and are they full humans or familiar stereotypes made safe for gatekeepers?
- When someone says a project is “too political,” “too niche,” or “bad for the algorithm,” whose comfort is really being protected?
- Are you treating “the industry” as a neutral force, or as a set of human choices you can push against?
If wealth like Epstein’s can quietly seep into agencies, labs, and institutions that decide what gets made and amplified, then the stories you choose to tell — and refuse to tell — become one of the few levers of resistance inside that machine. You may not control every funding source, but you can decide whether your work reinforces a world where Black people are data points and aesthetics, or one where they are subjects, authors, and owners.
The industry will always have its “gatekeepers.” The open question is whether creatives accept that role as fixed, or start behaving like counter‑programmers: naming the patterns, refusing easy archetypes, and building alternative pathways, platforms, and partnerships wherever possible. In a landscape where money has long been used to decide what to love and who to fear, your choices about whose stories get light are not just artistic decisions. They are acts of power.
Business
New DOJ Files Reveal Naomi Campbell’s Deep Ties to Jeffrey Epstein

In early 2026, the global conversation surrounding the “Epstein files” has reached a fever pitch as the Department of Justice continues to un-redact millions of pages of internal records. Among the most explosive revelations are detailed email exchanges between Ghislaine Maxwell and Jeffrey Epstein that directly name supermodel Naomi Campbell. While Campbell has long maintained she was a peripheral figure in Epstein’s world, the latest documents—including an explicit message where Maxwell allegedly offered “two playmates” for the model—have forced a national re-evaluation of her proximity to the criminal enterprise.

The Logistics of a High-Fashion Connection
The declassified files provide a rare look into the operational relationship between the supermodel and the financier. Flight logs and internal staff emails from as late as 2016 show that Campbell’s travel was frequently subsidized by Epstein’s private fleet. In one exchange, Epstein’s assistants discussed the urgency of her travel requests, noting she had “no backup plan” and was reliant on his jet to reach international events.

This level of logistical coordination suggests a relationship built on significant mutual favors, contrasting with Campbell’s previous descriptions of him as just another face in the crowd.
In Her Own Words: The “Sickened” Response
Campbell has not remained silent as these files have surfaced, though her defense has been consistent for years. In a widely cited 2019 video response that has been recirculated amid the 2026 leaks, she stated, “What he’s done is indefensible. I’m as sickened as everyone else is by it.” When confronted with photos of herself at parties alongside Epstein and Maxwell, she has argued against the concept of “guilt by association,” telling the press:
She has further emphasized her stance by aligning herself with those Epstein harmed, stating,
“I stand with the victims. I’m not a person who wants to see anyone abused, and I never have been.””

The Mystery of the “Two Playmates”
The most damaging piece of evidence in the recent 2026 release is an email where Maxwell reportedly tells Epstein she has “two playmates” ready for Campbell.
While the context of this “offer” remains a subject of intense debate—with some investigators suggesting it refers to the procurement of young women for social or sexual purposes—Campbell’s legal team has historically dismissed such claims as speculative. However, for a public already wary of elite power brokers, the specific wording used in these private DOJ records has created a “stop-the-scroll” moment that is proving difficult for the fashion icon to move past.
A Reputation at a Crossroads
As a trailblazer in the fashion industry, Campbell is now navigating a period where her professional achievements are being weighed against her presence in some of history’s most notorious social circles. The 2026 files don’t just name her; they place her within a broader system where modeling agents and scouts allegedly groomed young women under the guise of high-fashion opportunities. Whether these records prove a deeper complicity or simply illustrate the unavoidable overlap of the 1% remains the central question of the ongoing DOJ investigation.
Business
Google Accused Of Favoring White, Asian Staff As It Reaches $28 Million Deal That Excludes Black Workers

Google has tentatively agreed to a $28 million settlement in a California class‑action lawsuit alleging that white and Asian employees were routinely paid more and placed on faster career tracks than colleagues from other racial and ethnic backgrounds.
- A Santa Clara County Superior Court judge has granted preliminary approval, calling the deal “fair” and noting that it could cover more than 6,600 current and former Google workers employed in the state between 2018 and 2024.

How The Discrimination Claims Emerged
The lawsuit was brought by former Google employee Ana Cantu, who identifies as Mexican and racially Indigenous and worked in people operations and cloud departments for about seven years. Cantu alleges that despite strong performance, she remained stuck at the same level while white and Asian colleagues doing similar work received higher pay, higher “levels,” and more frequent promotions.
Cantu’s complaint claims that Latino, Indigenous, Native American, Native Hawaiian, Pacific Islander, and Alaska Native employees were systematically underpaid compared with white and Asian coworkers performing substantially similar roles. The suit also says employees who raised concerns about pay and leveling saw raises and promotions withheld, reinforcing what plaintiffs describe as a two‑tiered system inside the company.
Why Black Employees Were Left Out
Cantu’s legal team ultimately agreed to narrow the class to employees whose race and ethnicity were “most closely aligned” with hers, a condition that cleared the path to the current settlement.

The judge noted that Black employees were explicitly excluded from the settlement class after negotiations, meaning they will not share in the $28 million payout even though they were named in earlier versions of the case. Separate litigation on behalf of Black Google employees alleging racial bias in pay and promotions remains pending, leaving their claims to be resolved in a different forum.
What The Settlement Provides
Of the $28 million total, about $20.4 million is expected to be distributed to eligible class members after legal fees and penalties are deducted. Eligible workers include those in California who self‑identified as Hispanic, Latinx, Indigenous, Native American, American Indian, Native Hawaiian, Pacific Islander, and/or Alaska Native during the covered period.
Beyond cash payments, Google has also agreed to take steps aimed at addressing the alleged disparities, including reviewing pay and leveling practices for racial and ethnic gaps. The settlement still needs final court approval at a hearing scheduled for later this year, and affected employees will have a chance to opt out or object before any money is distributed.
H2: Google’s Response And The Broader Stakes
A Google spokesperson has said the company disputes the allegations but chose to settle in order to move forward, while reiterating its public commitment to fair pay, hiring, and advancement for all employees. The company has emphasized ongoing internal audits and equity initiatives, though plaintiffs argue those efforts did not prevent or correct the disparities outlined in the lawsuit.
For many observers, the exclusion of Black workers from the settlement highlights the legal and strategic complexities of class‑action discrimination cases, especially in large, diverse workplaces. The outcome of the remaining lawsuit brought on behalf of Black employees, alongside this $28 million deal, will help define how one of the world’s most powerful tech companies is held accountable for alleged racial inequities in pay and promotion.
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