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18 Best Natural Deodorants for Men on October 28, 2023 at 10:00 am Us Weekly

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Odds are, you wear deodorant on your skin all day, every day. Most people never even think twice about it, as deodorant use is such a part of everyday life that we apply it without even looking. But maybe it’s time for you to reconsider exactly what’s in the deodorant you use.

When was the last time you looked at the ingredients list of your deodorant? It might not have been that long ago, given the recent health scare over a potential link between aluminum chloride and breast cancer (yes, men can get breast cancer too). Although this has now been thoroughly debunked, it’s made us wonder what else we slather under our arms every day.

Antiperspirants work by stopping you from sweating, through the use of aluminum chloride. Aluminum chloride blocks the sweat pores on your skin so you don’t sweat. Although we do remove some toxins from our bodies through sweating, blocking off small areas such as under our arms doesn’t have an effect on your body as a whole, and there haven’t been any studies showing adverse effects from using antiperspirants in general.

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So why make the switch to all natural? Well, antiperspirants don’t pose any known health risks, but that isn’t to say we might not find out about future health risks after longer research trials have concluded. It takes decades to be certain a chemical is safe for the body. A good example of this is lilial, a synthetic perfume that is often used in cosmetics. Although lilial has been used for decades, it was banned by the EU in 2022 as new studies revealed it can affect your fertility.

Natural isn’t necessarily good for you. Poison ivy might be 100% natural, but it’s not a good idea to put it on your skin! However, we do at least have a lot more experience with natural ingredients, and the effects they have on our bodies.

Many people are choosing to change to all natural ingredients in the hope of avoiding currently unknown health risks. If you’re considering making the change to an all-natural deodorant, we’ve put together a list of the 18 best natural deodorants for men for you to try.

The Best Natural Deodorants for Men in 2023

1. Blu Atlas Coconut Apricot Deodorant

Blu Atlas

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Let’s cut right to the chase: Our top pick is Blu Atlas’ Coconut Apricot Deodorant. This delicious smelling deodorant is made from 99% natural ingredients, sourced from natural origins such as plants, fruits, and minerals. The ingredients list is short and easy to read, so you know exactly what’s going on your skin.

Like many natural deodorants, this preservative, phthalate, and paraben free deodorant functions in multiple ways. Bamboo extract stops the growth of odor-causing bacteria, aloe and horsetail extract soothe the skin, and bentonite clay, arrowroot powder, and cornstarch absorb excess moisture.

Blu Atlas’ deodorants don’t contain any aluminum chloride, so they don’t stop you sweating, but they do stop your sweat from smelling. Confused? Sweat only smells when it’s broken down by bacteria into waste products, so if you keep the bacteria away, you keep the smell away. Bamboo and sage extracts both work to keep odor-producing bacteria at bay, keeping you smelling fresher for longer.

If you’re sensitive to fragrance, Blu Atlas also makes a fragrance-free version that works just as well. We prefer the tropical smell of coconut and apricot to the original classic, but both are worth a try. Blu Atlas also keeps their products vegan and cruelty-free, which is a must have for any body care product.

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2. Kosas Fragrance Free Chemistry Deodorant

Blu Atlas

One of the ways to prevent the growth of odor-causing bacteria is to change the pH of your skin. Kosas Chemistry increases the acidity of your skin just enough to deter harmful bacteria, but not enough to cause any irritation.

The beneficial effect this deodorant has on your skin is what propels it to second place on our list of best natural deodorants. Healthier skin means stronger skin, which is less prone to chafing or infection. Like Blu Atlas, this deodorant also contains aloe vera juice, which is soothing to the skin. Mandelic acid, lactic acid, and bioactive peptides all help condition your skin to keep it healthy, and a touch of jojoba oil prevents any dryness.

The stars of the show are the alpha-hydroxy acids (AHA), which are often used in moisturizers due to their ability to dissolve any build up of dead cells and oil, while simultaneously reducing blemishes or dark spots on the skin. When used on your armpits, they also help prevent ingrown hairs. Not only will you smell fresher, but your skin will look and feel better!

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3. Aēsop Déodorant

Blu Atlas

This deodorant smells amazing. Seriously, it’s like a woody, masculine cologne, but for your armpits. This is probably due to the incredible array of essential oils and plant extracts that have been added to prevent bacterial growth on your skin. Witch hazel, tea tree oil, and thyme oil are included in this deodorant, due to their antimicrobial and antifungal benefits, along with a host of other essential oils with similarly helpful properties.

Other than masking any body odor with an amazing scent and keeping bacteria at bay with essential oils, this deodorant also contains zinc ricinoleate, which is incredibly effective at neutralizing body odor. Using a spray allows you to get better coverage, but if you’re a fan of roll-on deodorants, Aēsop also sells this deodorant in roll-on form.

4. Ursa Major Hoppin’ Fresh Deodorant

Blu Atlas

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It’s a pun! Ursa Major’s Hoppin’ Fresh Deodorant contains a number of ingredients designed to nourish your skin, including hops. You’ll usually encounter hops in beer, but it turns out they’re also great for your skin, and have both an ant-iinflammatory and antimicrobial effect.

Other antimicrobial oils in this deodorant help give it a fresh, crisp, minty scent. Rosemary, eucalyptus, and peppermint oils all have excellent reputations for stopping the growth of yeast and bacteria, as well as smelling amazing. Instead of the acid-increasing properties of Kosa, this deodorant decreases the acidity of your skin through the use of baking powder. This prevents bacteria from growing just as well as increasing the acidity does, but some people can find the alkalinity of baking soda can be irritating.

This stick deodorant also contains tapioca starch, to help absorb excess moisture, and shea butter to keep your natural skin barrier strong. Although we like the smell of Hoppin’ Fresh best, Ursa Major offers a huge range of other scents, including ones in spray and roll-on form, which all work just as well.

5. Busy Co Get the Funk Outta Here Deodorant Wipes

Blu Atlas

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Switching to a natural deodorant means evicting all the smell-causing bacteria from your skin, and this can take a few weeks. You’ll want to wash at least once a day for the first week, and you might also want to consider using some deodorant wipes during the day.

These wipes earn their high spot in the competition due to the fact they contain the probiotic lactobacillus. Lactobacillus are healthy, acid-resilient bacteria that don’t break your sweat down into bad smelling compounds. They’re also very territorial, and will fight off other bacteria, including ones that cause body odor, so you don’t have to constantly wash them away. This helps reduce the transition time from aluminum to natural deodorant, while the bergamot, cedar, and camphor scent of these wipes ensures any remaining body odor is masked completely.

Busy Co deodorant wipes are biodegradable, so you don’t have to worry about adding more plastic to the environment with these single-use towelettes. They contain aloe and oat kernel extract to soothe the skin, and citric acid to make your skin more acidic. You’ll only want to use these wipes in combination with deodorants that don’t contain baking soda or magnesium hydroxide, or the two will cancel each other out.

6. Schmidt’s Fresh Fir and Spice

Blu Atlas

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Schmidt’s is another brand that has the natural deodorant formula down to an art. This deodorant contains magnesium hydroxide, a naturally occurring salt from the Dead Sea, which reduces the acidity of your skin. Schmidt’s also doesn’t contain any baking soda, so you can use it when other acid reducing deodorants might cause irritation.

Schmidt’s is one of the most effective natural deodorants out there, with thousands of people willing to swear by it. They have a huge range of scents, so you can choose your favorite, and their formula will keep you  smelling fresh even through a workout. We’re not quite as fond of the texture of this stick deodorant, as it can be a little grainy during application, but we can’t fault the performance.

7. Crystal Unscented Mineral Deodorant Stick

Blu Atlas

How’s this for a simple ingredients list: Potassium alum salt.

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Crystal deodorant has only one ingredient, potassium alum. This naturally forming mineral has been used as a natural deodorant in Southeast Asia for hundreds of years. It works by depositing a thin layer of salt on the surface of your skin, which makes it difficult for bacteria to grow. It is not the same as the aluminum salts found in antiperspirants, and won’t stop you sweating.

There are a couple of disadvantages to using Crystal deodorant. Potassium alum is very water soluble, so it can be washed away if you sweat a lot. You’ll also need to be careful never to put it into water or leave it wet, as the stick will crumble and break. To use, rub the crystal over damp skin.

Potassium alum doesn’t work against all odor-causing bacteria. While it might be extremely effective for some people, other people will find it does little to nothing against their particular microbiome. Most natural deodorants work in multiple ways, but the disadvantage to such a simple product is that it only works in a simple way.

However, if you have sensitive skin, there’s definitely no baking soda, sulfates, fragrance, or anything else that might irritate your skin. If you find you’re one of those people who reacts to everything, you might want to give Crystal deodorant a try.

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8. Salt & Stone Bergamot and Hinoki Natural Deodorant

 

Blu Atlas

Although Salt & Stone sounds like an excellent name for another potassium alum salt deodorant, this is another magnesium hydroxide-based stick deodorant. This deodorant contains the usual acid reducing agent, as well as tapioca starch to absorb excess moisture. Where it differs from other natural deodorants is in the addition of hyaluronic acid, probiotics, and tocopherol.

We’ve already gone over the beneficial effects of applying probiotics to your skin, particularly during the transition phase. Hyaluronic acid (not to be confused with AHA) is a slippery moisturizing gel that our bodies also produce naturally. It keeps your skin soft and toned, and helps reduce inflammation. If you have issues with dry patches, eczema, or irritated skin, hyaluronic acid will help speed up the healing process.

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Tocopherol is produced by plants, but it has similar properties to hyaluronic acid. It helps to soothe irritation and promote healthy skin growth. The combination of probiotics, hyaluronic acid, and tocopherol makes this deodorant excellent for healing damaged skin. This isn’t a cure for eczema, yeast infections, acne, or anything else, but it does help speed up the healing process once the root cause has been addressed.

9. Pretty Frank Baking Soda Free Unscented Deodorant

Blu Atlas

Pretty Frank offers both baking soda free and baking soda containing variations of their unscented deodorant, both of which are acid reducing. The baking soda free version is less likely to cause irritation to your skin, but doesn’t work quite as well. It’s still good enough to keep you feeling fresh all day, though!

This deodorant contains arrowroot powder to absorb sweat, magnesium hydroxide to reduce acid, and a mixture of coconut and shea butter to keep your skin hydrated. In order to prevent staining, you’ll want to let this deodorant dry completely before putting your shirt on. This goes for all deodorants, natural or otherwise. They don’t work very well when rubbed on to fabric instead of your skin.

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10. The Natural Deodorant Co Clean Deodorant Balm for Men

Blu Atlas

If you’ve never tried a cream deodorant, it takes some getting used to. The upside is that you can work the cream into your skin, making it much more effective than a roll on or spray deodorant. The downside is you have to stick your finger in the goop, and it’s easy to accidentally apply too much. But if you’re willing to put a little extra effort in, cream deodorants are the best at doing what they need to do.

This deodorant balm contains arrowroot to absorb excess moisture, and both baking powder and magnesium oxide to reduce acidity. This makes it very effective, but also runs the risk of irritating your skin if you use too much. There’s also a helping of essential oils including grapefruit, manuka, lime, and spearmint, which all help to keep bacteria at bay.

Cream deodorants are usually much more moisturizing than roll on or spray, and this is no exception. Coconut and shea butter are mixed with olive oil to give a smooth consistency thath melts into the skin. It can feel a bit strange massaging it into the skin if you don’t shave your armpits, but it still works just as well.

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11. Native Sea Salt & Cedar Deodoran

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Blu Atlas

Hooray for another deodorant with probiotics! Like the deodorant wipes mentioned earlier, this formula contains lactobacillus acidophilus, the human-friendly bacteria that fights off harmful and odor-causing bacteria. This makes this deodorant excellent for those new to natural deodorants, as your skin microbiome adjusts much faster.

This is a strong acid reducing deodorant, containing both magnesium hydroxide and baking powder. Lactobacillus may be great for your skin, but they also produce lactic acid as a waste product. The extra strength combination of magnesium hydroxide and baking soda neutralize that acid, keeping the skin acidity low.

Native is another brand with an incredible number of different scents available, as well as an option for sensitive skin.

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12. Each & Every Cardamom and Ginger Aluminum Free Deodorant

Blu Atlas

You have to appreciate it when a company goes out of their way to ensure you understand what’s in their products. Each & Every don’t just have the ingredients list on their website, but an explanation of what every ingredient is and where it comes from. And for those who have sensitive skin, you’ll be glad to know that they don’t just list “fragrance” on their ingredients list, but instead tell you what the scent is made of. It’s always 100% natural, of course.

This deodorant uses a combination of tapioca starch to absorb excess moisture, and magnesium carbonate to reduce the acidity of your skin. Each & Every Aluminium Free Deodorant also contains piroctone olamine, an antifungal agent that can help prevent itching.

The cardamom and ginger scent also contains cardamom and ginger essential oils, which have antibacterial effects. But if you’re not fond of gingerbread, there are a range of other scents available (including unscented).

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13. Sam’s Natural Sandalwood Deo Body Deodorant

Blu Atlas

This deodorant has been highly recommended by a number of trusted sources. It has excellent staying power, and one application will see you through the whole day, even if it’s hot out. It also leaves the skin and hair of your armpits soft, which helps prevent chafing.

Sam’s Natural Body Deodorant works through tried and true methods you may be familiar with by now. There’s arrowroot powder to absorb excess moisture, baking soda to lower acidity, and rosemary and tea tree essential oils to inhibit microbial growth. You see this combination again and again, because it’s one that works.

Sam’s deodorant also contains coconut oil, which is why it makes your skin and hair soft. However, this can also stain your clothing if you apply too much. The deodorant needs to be able to dry completely on your skin before you dress, or it can cause yellow oil stains.

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This deodorant is so effective because it contains a high concentration of active ingredients and less filler agents. While this boosts its odor-crushing abilities, it can be a little too much. The high concentration of essential oils and baking soda can irritate some people’s skin, causing a minor itching or burning sensation. If this occurs, stop using the product immediately – you won’t adjust to it, and it will only get worse with repeated use.

14. Humble Bergamot & Ginger

Blu Atlas

Humble lives up to its name, with simple cardboard packaging and a gentle, all natural ingredients list. Capric triglycerides are derived from coconut oil and help soften your skin and hair, while beeswax is added to harden the mixture. Cornstarch and baking soda absorb excess moisture and lower acidity, and a sprinkling of essential oils is added for their scent and antimicrobial action.

Although Humble Deodorant doesn’t do much to stand out from the crowd, it’s refreshing to see a well crafted, simple product that doesn’t contribute any plastic to the growing waste issue. Humble also has a reputation for treating their employees well, and donating at least 1% of their profits to environmental charities. While the deodorant itself is effective, but nothing special, the business model is outstanding.

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15. Bioturm Silber-Deo Roll On

Blu Atlas

Odds are you’ve heard of the antimicrobial properties of colloidal silver. Commonly used in wound dressings and mild disinfectants, colloidal silver is non-irritating, effective, and easily sourced. If you’re like us, you’re scratching your head trying to figure out why we don’t see it in natural deodorant more often.

This deodorant isn’t as strong as some other products on this list, but the colloidal silver seems to consistently make a small difference. If you’re looking for something that works when nothing else does, you might want to try Silber-deo.

Silber-deo is also an acid-increasing deodorant, and works well with other deodorant products containing probiotics. Glycerin is used to balance moisture levels, helping your skin stay soft and dry. This deodorant won’t keep you dry through a workout, but it’s great for days when you’re just going to the office and back.

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16. Duke Cannon Trench Warfare Natural Charcoal Deodorant

Blu Atlas

We’re trying to think of a more manly brand name than Duke Cannon Trench Warfare, and we haven’t managed to find one that doesn’t make us laugh. This macho deodorant contains charcoal powder to help destroy scent, while a masculine combination of bergamot and black pepper adds some firepower to your presentation.

On a slightly less militaristic note, this deodorant also contains aloe, witch hazel, and tocopherol, all of which are noteworthy anti-inflammatory compounds. Stearic acid and propylene glycol help to keep the skin soft and moisturized, while the witch hazel also acts as an antimicrobial agent.

While activated charcoal is known for its odor-absorbing properties, there’s no mention of activated charcoal on the packaging, just plain charcoal. This shouldn’t do much more than color the deodorant gray, but it seems to work anyway.

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17. Superstar Routine Deodorant Cream

Blu Atlas

Our second cream deodorant on this list also contains charcoal powder, but in this case it is activated. It’s also present in high enough concentrations to be visible against white fabric, so this isn’t one for when you’re wearing your finest white shirt.

If it wasn’t for the staining potential, this cream would be much higher on our list. It contains a good mixture of ingredients, and works well. It’s also another deodorant that happens to smell amazing. A mixture of vetiver, vanilla, patchouli, tonka bean and cardamom gives a woody-spicy vanilla scent to it, while, you guessed it, essential oils inhibit microbial growth.

This deodorant also contains both magnesium hydroxide and baking soda, making it one of the stronger members of our top 18 best natural deodorants for men. This scent is also available in stick form, but we find the cream to be much more effective.

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18. Soapwalla Citrus Deodorant Creme

Blu Atlas

This is another amazing cream deodorant with just one little setback stopping it from climbing the ranks. This woody-citrus cream deodorant works excellently,  and smells amazing. Despite containing baking soda, it’s less likely to upset the skin than other baking soda deodorants. This is possibly due to the soothing mixture of shea, jojoba, and cocoa butter, which sinks right into your skin and hair, leaving it soft, but not greasy.

The one small issue is the fact that this cream doesn’t handle warm weather well, and can separate over time. While this doesn’t change the effectiveness of the cream, it does mean we find ourselves having to mix it with a finger before use, which is a little awkward. In very warm weather it liquifies completely, and you’ll need to store it in the fridge. It turns out applying cool deodorant cream on a hot day is actually very pleasant.

Frequently Asked Questions

I tried switching to natural deodorant and I smell terrible. What am I doing wrong?

Making the switch requires a several week adjustment period, and you have to have the right natural deodorant for you for it to work in the first place. You might want to try keeping a packet of deodorant wipes in your bag or desk, so you can freshen up halfway through the day while your microbiome adjusts.

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If it’s been a couple of weeks with no improvement, it’s time to try switching to an acidbased deodorant like Kosa, or, if you are already trying an acidifying deodorant, try switching to a baking-soda based deodorant like Ursa Major. If there’s still no improvement after a couple of weeks, natural deodorant might not be for you.

Why is my natural deodorant giving me a rash?

Some people can’t tolerate baking soda on their skin, even in small concentrations. If you’re using a deodorant containing baking soda, consider trying a baking soda free formula like Blu Atlas. Don’t keep using any deodorant that gives you a rash, and if symptoms are severe or persist after you stop using the deodorant, see your doctor.

Are natural deodorants actually better?

This is entirely a personal choice. Natural deodorants will work well for some people, but simply aren’t an option for others. If you’re worried about coming into contact with toxic chemicals, natural deodorants are the best way to avoid potentially irritating synthetic compounds. If you can’t find any natural deodorant that works for you, you might have to go back to your old synthetic if you ever want to see your friends face-to-face again.

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Branded content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. Odds are, you wear deodorant on your skin all day, every day. Most people never even think twice about it, as deodorant use is such a part of everyday life that we apply it without even 

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Business

How Epstein’s Cash Shaped Artists, Agencies, and Algorithms

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Jeffrey Epstein’s money did more than buy private jets and legal leverage. It flowed into the same ecosystem that decides which artists get pushed to the front, which research gets labeled “cutting edge,” and which stories about race and power are treated as respectable debate instead of hate speech. That doesn’t mean he sat in a control room programming playlists. It means his worldview seeped into institutions that already shape what we hear, see, and believe.

The Gatekeepers and Their Stains

The fallout around Casey Wasserman is a vivid example of how this works. Wasserman built a powerhouse talent and marketing agency that controls a major slice of sports, entertainment, and the global touring business. When the Epstein files revealed friendly, flirtatious exchanges between Wasserman and Ghislaine Maxwell, and documented his ties to Epstein’s circle, artists and staff began to question whose money and relationships were quietly underwriting their careers.

That doesn’t prove Epstein “created” any particular star. But it shows that a man deeply entangled with Epstein was sitting at a choke point: deciding which artists get representation, which tours get resources, which festivals and campaigns happen. In an industry built on access and favor, proximity to someone like Epstein is not just gossip; it signals which values are tolerated at the top.

When a gatekeeper with that history sits between artists and the public, “the industry” stops being an abstract machine and starts looking like a web of human choices — choices that, for years, were made in rooms where Epstein’s name wasn’t considered a disqualifier.

Funding Brains, Not Just Brands

Epstein’s interest in culture didn’t end with celebrity selfies. He was obsessed with the science of brains, intelligence, and behavior — and that’s where his money begins to overlap with how audiences are modeled and, eventually, how algorithms are trained.

He cultivated relationships with scientists at elite universities and funded research into genomics, cognition, and brain development. In one high‑profile case, a UCLA professor specializing in music and the brain corresponded with Epstein for years and accepted funding for an institute focused on how music affects neural circuits. On its face, that looks like straightforward philanthropy. Put it next to his email trail and a different pattern appears.

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Epstein’s correspondence shows him pushing eugenics and “race science” again and again — arguing that genetic differences explain test score gaps between Black and white people, promoting the idea of editing human beings under the euphemism of “genetic altruism,” and surrounding himself with thinkers who entertained those frames. One researcher in his orbit described Black children as biologically better suited to running and hunting than to abstract thinking.

So you have a financier who is:

  • Funding brain and behavior research.
  • Deeply invested in ranking human groups by intelligence.
  • Embedded in networks that shape both scientific agendas and cultural production.

None of that proves a specific piece of music research turned into a specific Spotify recommendation. But it does show how his ideology was given time, money, and legitimacy in the very spaces that define what counts as serious knowledge about human minds.

How Ideas Leak Into Algorithms

There is another layer that is easier to see: what enters the knowledge base that machines learn from.

Fringe researchers recently misused a large U.S. study of children’s genetics and brain development to publish papers claiming racial hierarchies in IQ and tying Black people’s economic outcomes to supposed genetic deficits. Those papers then showed up as sources in answers from large AI systems when users asked about race and intelligence. Even after mainstream scientists criticized the work, it had already entered both the academic record and the training data of systems that help generate and rank content.

Epstein did not write those specific papers, but he funded the kind of people and projects that keep race‑IQ discourse alive inside elite spaces. Once that thinking is in the mix, recommendation engines and search systems don’t have to be explicitly racist to reproduce it. They simply mirror what’s in their training data and what has been treated as “serious” research.

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Zoomed out, the pipeline looks less like a neat conspiracy and more like an ecosystem:

  • Wealthy men fund “edgy” work on genes, brains, and behavior.
  • Some of that work revives old racist ideas with new data and jargon.
  • Those studies get scraped, indexed, and sometimes amplified by AI systems.
  • The same platforms host and boost music, video, and news — making decisions shaped by engagement patterns built on biased narratives.

The algorithm deciding what you see next is standing downstream from all of this.

The Celebrity as Smoke Screen

Epstein’s contact lists are full of directors, actors, musicians, authors, and public intellectuals. Many now insist they had no idea what he was doing. Some probably didn’t; others clearly chose not to ask. From Epstein’s perspective, the value of those relationships is obvious.

Being seen in orbit around beloved artists and cultural figures created a reputational firewall. If the public repeatedly saw him photographed with geniuses, Oscar winners, and hit‑makers, their brains filed him under “eccentric patron” rather than “dangerous predator.”

That softens the landing for his ideas, too. Race science sounds less toxic when it’s discussed over dinner at a university‑backed salon or exchanged in emails with a famous thinker.

The more oxygen is spent on the celebrity angle — who flew on which plane, who sat at which dinner — the less attention is left for what may matter more in the long run: the way his money and ideology were welcomed by institutions that shape culture and knowledge.

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Ghislaine Maxwell seen alongside Jeffrey Epstein in newly-released Epstein files from the DOJ. (DOJ)

What to Love, Who to Fear

The point is not to claim that Jeffrey Epstein was secretly programming your TikTok feed or hand‑picking your favorite rapper. The deeper question is what happens when a man with his worldview is allowed to invest in the people and institutions that decide:

  • Which artists are “marketable.”
  • Which scientific questions are “important.”
  • Which studies are “serious” enough to train our machines on.
  • Which faces and stories are framed as aspirational — and which as dangerous.

If your media diet feels saturated with certain kinds of Black representation — hyper‑visible in music and sports, under‑represented in positions of uncontested authority — while “objective” science quietly debates Black intelligence, that’s not random drift. It’s the outcome of centuries of narrative work that men like Epstein bought into and helped sustain.

No one can draw a straight, provable line from his bank account to a specific song or recommendation. But the lines he did draw — to elite agencies, to brain and music research, to race‑obsessed science networks — are enough to show this: his money was not only paying for crimes in private. It was also buying him a seat at the tables where culture and knowledge are made, where the stories about who to love and who to fear get quietly agreed upon.

Bill Clinton and English musician Mick Jagger in newly-released Epstein files from the DOJ. (DOJ)

A Challenge to Filmmakers and Creatives

For anyone making culture inside this system, that’s the uncomfortable part: this isn’t just a story about “them.” It’s also a story about you.

Filmmakers, showrunners, musicians, actors, and writers all sit at points where money, narrative, and visibility intersect. You rarely control where the capital ultimately comes from, but you do control what you validate, what you reproduce, and what you challenge.

Questions worth carrying into every room:

  • Whose gaze are you serving when you pitch, cast, and cut?
  • Which Black characters are being centered — and are they full humans or familiar stereotypes made safe for gatekeepers?
  • When someone says a project is “too political,” “too niche,” or “bad for the algorithm,” whose comfort is really being protected?
  • Are you treating “the industry” as a neutral force, or as a set of human choices you can push against?

If wealth like Epstein’s can quietly seep into agencies, labs, and institutions that decide what gets made and amplified, then the stories you choose to tell — and refuse to tell — become one of the few levers of resistance inside that machine. You may not control every funding source, but you can decide whether your work reinforces a world where Black people are data points and aesthetics, or one where they are subjects, authors, and owners.

The industry will always have its “gatekeepers.” The open question is whether creatives accept that role as fixed, or start behaving like counter‑programmers: naming the patterns, refusing easy archetypes, and building alternative pathways, platforms, and partnerships wherever possible. In a landscape where money has long been used to decide what to love and who to fear, your choices about whose stories get light are not just artistic decisions. They are acts of power.

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Entertainment

You wanted to make movies, not decode Epstein. Too late.

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That’s the realization hanging over anyone picking up a camera right now. You didn’t sign up to be a forensic analyst of flight logs, sealed documents, or “unverified tips.” You wanted to tell stories. But your audience lives in a world where every new leak, every exposed celebrity, every dead‑end investigation feeds into one blunt conclusion:

Nobody at the top is clean. And nobody in charge is really coming to save us.

If you’re still making films in this moment, the question isn’t whether you’ll respond to that. You already are, whether you intend to or not. The real question is: will your work help people move, or help them go numb?

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Your Audience Doesn’t Believe in Grown‑Ups Anymore

Look at the timeline your viewers live in:

  • Names tied to Epstein.
  • Names tied to trafficking.
  • Names tied to abuse, exploitation, coverups.
  • Carefully worded statements, high‑priced lawyers, and “no admission of wrongdoing.”

And in between all of that: playlists, memes, awards shows, campaign ads, and glossy biopics about “legends” we now know were monsters to someone.

If you’re under 35, this is your normal. You grew up:

  • Watching childhood heroes get exposed one after another.
  • Hearing “open secrets” whispered for years before anyone with power pretended to care.
  • Seeing survivors discredited, then quietly vindicated when it was too late to matter.

So when the next leak drops and another “icon” is implicated, the shock isn’t that it happened. The shock is how little changes.

This is the psychic landscape your work drops into. People aren’t just asking, “Is this movie good?” They’re asking, often subconsciously: “Does this filmmaker understand the world I’m actually living in, or are they still selling me the old fantasy?”

HCFF
HCFF

You’re Not Just Telling Stories. You’re Translating a Crisis of Trust.

You may not want the job, but you have it: you’re a translator in a time when language itself feels rigged.

Politicians put out statements. Corporations put out statements. Studios put out statements. The public has learned to hear those as legal strategies, not moral positions.

You, on the other hand, still have this small window of trust. Not blind trust—your audience is too skeptical for that—but curious trust. They’ll give you 90 minutes, maybe a season, to see if you can make sense of what they’re feeling:

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  • The rage at systems that protect predators.
  • The confusion when people they admired turn out to be complicit.
  • The dread that this is all so big, so entrenched, that nothing they do matters.

If your work dodges that, it doesn’t just feel “light.” It feels dishonest.

That doesn’t mean every film has to be a trafficking exposé. It means even your “small” stories are now taking place in a world where institutions have failed in ways we can’t unsee. If you pretend otherwise, the audience can feel the lie in the walls.


Numbness Is the Real Villain You’re Up Against

You asked for something that could inspire movement and change. To do that, you have to understand the enemy that’s closest to home:

It’s not only the billionaire on the jet. It’s numbness.

Numbness is what happens when your nervous system has been hit with too much horror and too little justice. It looks like apathy, but it’s not. It’s self‑defense. It says:

  • “If I let myself feel this, I’ll break.”
  • “If I care again and nothing changes, I’ll lose my mind.”
  • “If everyone at the top is corrupt, why should I bother being good?”

When you entertain without acknowledging this, you help people stay comfortably numb. When you only horrify without hope, you push them deeper into it.

Your job is more dangerous and more sacred than that. Your job is to take numbness seriously—and then pierce it.

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How?

  • By creating characters who feel exactly what your audience feels: overwhelmed, angry, hopeless.
  • By letting those characters try anyway—in flawed, realistic, human ways.
  • By refusing to end every story with “the system wins, nothing matters,” even if you can’t promise a clean victory.

Movement doesn’t start because everyone suddenly believes they can win. It starts because enough people decide they’d rather lose fighting than win asleep.

Show that decision.


Don’t Just Expose Monsters. Expose Mechanisms.

If you make work that brushes against Epstein‑type themes, avoid the easiest trap: turning it into a “one bad guy” tale.

The real horror isn’t one predator. It’s how many people, institutions, and incentives it takes to keep a predator powerful.

If you want your work to fuel real change:

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  • Show the assistants and staffers who notice something is off and choose silence—or risk.
  • Show the PR teams whose entire job is to wash blood off brands.
  • Show the industry rituals—the invite‑only parties, the “you’re one of us now” moments—where complicity becomes a form of currency.
  • Show the fans, watching allegations pile up against someone who shaped their childhood, and the war inside them between denial and conscience.

When you map the mechanism, you give people a way to see where they fit in that machine. You also help them imagine where it can be broken.


Your Camera Is a Weapon. Choose a Target.

In a moment like this, neutrality is a story choice—and the audience knows it.

Ask yourself, project by project:

  • Who gets humanized? If you give more depth to the abuser than the abused, that says something.
  • Who gets the last word? Is it the lawyer’s statement, the spin doctor, the jaded bystander—or the person who was actually harmed?
  • What gets framed as inevitable? Corruption? Cowardice? Or courage?

You don’t have to sermonize. But you do have to choose. If your work shrugs and says, “That’s just how it is,” don’t be surprised when it lands like anesthetic instead of ignition.

Ignition doesn’t require a happy ending. It just requires a crack—a moment where someone unexpected refuses to play along. A survivor who won’t recant. A worker who refuses the payout. A friend who believes the kid the first time.

Those tiny acts are how movements start in real life. Put them on screen like they matter, because they do.

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Stop Waiting for Permission

A lot of people in your position are still quietly waiting—for a greenlight, for a grant, for a “better time,” for the industry to decide it’s ready for harsher truths.

Here’s the harshest truth of all: the system you’re waiting on is the same one your audience doesn’t trust.

So maybe the movement doesn’t start with the perfectly packaged, studio‑approved, four‑quadrant expose. Maybe it starts with:

  • A microbudget feature that refuses to flatter power.
  • A doc shot on borrowed gear that traces one tiny piece of the web with obsessive honesty.
  • A series of shorts that make it emotionally impossible to look at “open secrets” as jokes anymore.
  • A narrative film that never names Epstein once, but makes the logic that created him impossible to unsee.

If you do your job right, people will leave your work not just “informed,” but uncomfortable with their own passivity—and with a clearer sense of where their own leverage actually lives.


The Movement You Can Actually Spark

You are not going to single‑handedly dismantle trafficking, corruption, or elite impunity with one film. That’s not your job.

Your job is to help people:

  • Feel again where they’ve gone numb.
  • Name clearly what they’ve only sensed in fragments.
  • See themselves not as background extras in someone else’s empire, but as moral agents with choices that matter.

If your film makes one survivor feel seen instead of crazy, that’s movement.
If it makes one young viewer question why they still worship a predator, that’s movement.
If it makes one industry person think twice before staying silent, that’s movement.

And movements, despite what the history montages pretend, are not made of big moments. They’re made of a million small, private decisions to stop lying—to others, and to ourselves.

You wanted to make movies, not decode Epstein.

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Too late.

You’re here. The curtain’s already been pulled back. Use your camera to decide what we look at now: more distraction from what we know, or a clearer view of it.

One of those choices helps people forget.
The other might just help them remember who they are—and what they refuse to tolerate—long enough to do something about it.

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Business & Money

Ghislaine Maxwell Just Told Congress She’ll Talk — If Trump Frees Her

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February 9, 2026 — Ghislaine Maxwell tried to bargain with Congress from a prison video call.

Maxwell, the woman convicted of helping Jeffrey Epstein traffic underage girls, appeared virtually before the House Oversight Committee today and refused to answer a single question. She invoked her Fifth Amendment right against self‑incrimination on every substantive topic, including Epstein’s network, his associates, and any powerful figures who moved through his orbit.

Maxwell is serving a 20‑year federal sentence at a prison camp in Texas after being found guilty in 2021 of sex‑trafficking, conspiracy, and related charges. Her trial exposed a pattern of recruiting and grooming minors for Epstein’s abuse, and her conviction has been upheld on appeal. Despite that legal reality, her appearance today was less about accountability and more about negotiation.

Her lawyer, David Markus, told lawmakers that Maxwell would be willing to “speak fully and honestly” about Epstein and his world — but only if President Donald Trump grants her clemency or a pardon. Markus also claimed she could clear both Trump and Bill Clinton of wrongdoing related to Epstein, a statement critics immediately dismissed as a political play rather than a genuine bid for truth.

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Republican Chair James Comer has already said he does not support clemency for Maxwell, and several Democrats accused her of trying to leverage her potential knowledge of powerful people as a way to escape prison. To many survivors’ advocates, the spectacle reinforced the sense that the system is more sympathetic to the powerful than to the victims.

At the same time, Congress is now reviewing roughly 3.5 million pages of Epstein‑related documents that the Justice Department has made available under tight restrictions. Lawmakers must view them on secure computers at the DOJ, with no phones allowed and no copies permitted. Early reports suggest that at least six male individuals, including one high‑ranking foreign official, had their names and images redacted without clear legal justification.

Those unredacted files are supposed to answer questions about who knew what, and when. The problem is that Maxwell is signaling she may never answer any of them — unless she is set free. As of February 9, 2026, the story is still this: a convicted trafficker is using her silence as leverage, Congress is sifting through a wall of redacted files, and the public is still waiting to see who really stood behind Epstein’s power.

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