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10 Best Supplements for Hair, Skin and Nails on October 6, 2023 at 8:00 am Us Weekly

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Sponsored content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services.

When it comes to achieving healthy and radiant hair, skin, and nails, it’s not just about what you put on the outside—what you put inside your body matters too. That’s where supplements come in. There are many supplements on the market that are specifically designed to promote healthy hair, skin, and nails by providing your body with the nutrients it needs to thrive.

From collagen to biotin to omega-3 fatty acids, these supplements can help improve the appearance and health of your hair, skin, and nails. So, let’s take a look at the 10 best supplements for hair, skin, and nails that are backed by science and have clinically proven results. Whether you’re looking to reduce fine lines and wrinkles, strengthen brittle nails, or promote hair growth, these supplements can help you achieve your beauty goals from the inside out with little to no effort at all.

1. Blu Atlas Hair & Skin Gummies

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Blu Atlas Hair & Skin Gummies in Mango are the perfect way to get your daily dose of vitamins and nutrients for healthy hair and skin. With just one gummy a day, these tasty mango-flavored gummies are a convenient and delicious addition to any personal care routine.

Blu Atlas Hair & Skin Gummies contain a unique blend of vitamins and minerals that are essential for healthy hair and skin. These include biotin, retinol, saw palmetto, zinc, folic acid, and a slew of A and B vitamins. Biotin is essential for healthy hair growth, while saw palmetto has been shown to lower DHT (which is linked to hair loss). Zinc is important for promoting healthy hair growth and preventing hair loss, and folic acid is essential for healthy cell growth and can help to reduce the appearance of fine lines and wrinkles.

Like all of Blu Atlas products, its Hair & Skin Gummies are made in New York in partnership with dermatologists and other professionals in the beauty and healthcare field that make sure each and every ingredient is vetted and backed by science. This ensures that its products are safe and effective for all skin types. Plus, these gummies are made with high-quality ingredients that are vegan, cruelty-free, and free from harmful chemicals.

However, outside of being just plain good for you, one of our favorite parts of the Blu Atlas Hair & Skin Gummies is the delicious mango flavor. It makes taking your daily vitamins a treat, rather than a chore. Unlike other supplements that can be difficult to swallow or have a bad aftertaste, these gummies are a tasty—and dead simple—way to improve your overall health and beauty. No complicated and long skincare routine necessary (although we recommend one!).

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2. Nature Made Hair Skin and Nails with Biotin 2500 mcg

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No list of supplements would be complete without a product from Nature Made. Chances are when you are in the market for vitamins and supplements, your options at your local grocer, supermarket, or drugstore begin and end with Nature Made. And as one of the top pharmacist-recommended brands, it’s no wonder so many trust them when it comes to ensuring they get the proper nutrients and minerals necessary in their day to day.

Nature Made has achieved this level of wide distribution and national success due to over three decades in the business. Additionally, they are one of the leaders when it comes to verifying their supplements with the United States Pharmacopeia (a nonprofit dating back over 200 years) Dietary Supplements Verification Program, which ensures that the supplements you are taking are up to snuff. Suffice to say, what you get from Nature Made is far from snake oil.

So, we hope it comes as no surprise when we say one of the best supplements for hair, skin, and nails is Nature Made’s Hair Skin and Nails. These soft gels are formulated with 2500 mcg of biotin, which is exactly what you need the most of if you believe your hair, skin, and nails could do with revitalization. When your body is low in biotin, your hair and nails suffer the most since it is the biotin that powers the production of proteins directly related to hair and nail growth.

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Biotin isn’t all that’s included in this powerhouse of a supplement. Nature Made also infused these soft gels with vitamin C, copper, zinc, and vitamin A. When paired with biotin, these essential minerals and vitamins work together to promote stronger—and healthier—hair, skin, and nails.

3. New Chapter Hair, Skin & Nails Fermented Biotin & Beauty Herbs 

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When you’re in the market for supplements for your hair and nails, you’re going to find yourself in a sea of biotin supplements. While it is true that biotin does indeed help promote stronger hair and nails, it wasn’t until New Chapter Hair, Skin, & Nails that a new chapter was unfolded in the biotin supplement game. This supplement is specially formulated with a blend of fermented biotin—the only one of its kind—and beauty herbs to help promote healthy, radiant skin and strong, shiny hair and nails.

The show-stopping ingredient in New Chapter Hair, Skin & Nails is, of course, fermented biotin. Unlike other biotin found in other supplements, this form of biotin has been fermented with probiotics. This makes it much easier for your body to absorb, which means you’ll see results much faster. Think of fermented biotin as the superhero version of its already ultra-powerful self.

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In addition to fermented biotin, New Chapter Hair, Skin & Nails also contains a blend of beauty herbs, including astaxanthin, chamomile, and schizandra. These herbs work together to provide antioxidant support and help protect your skin from environmental stressors that can cause damage and premature aging. They also help to improve skin hydration, which can help reduce the appearance of fine lines and wrinkles.

Another great thing about New Chapter Hair, Skin & Nails is that it is made with whole-food ingredients that are non-GMO, gluten-free, and vegan. This means that you can feel good about what you’re putting into your body and know that you’re not exposing yourself to any harmful chemicals or additives.

To get the most out of New Chapter Hair, Skin & Nails, it is recommended to take two capsules daily with food. You should start to see results within a few weeks of starting to take the supplement. Your hair, skin, and nails will thank you.

4. OLLY Ultra Strength Beauty Softgels

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Gen Z already knows everything about OLLY, but for the rest of us looking to improve the health and appearance of our hair, skin, and nails, OLLY Ultra Strength Beauty Softgels may just be one of the best new supplements out there. These soft gels are specially formulated with a multi-benefit blend of vitamins, minerals, and antioxidants to promote healthy, radiant skin, strong nails, and luscious locks.

One of the key ingredients in OLLY Ultra Strength Beauty Softgels is (surprise) biotin, which is essential for the growth and maintenance of healthy hair, skin, and nails. Biotin also helps to improve the overall health of your skin, promoting a more youthful appearance and reducing the appearance of fine lines and wrinkles. In addition to biotin, OLLY Ultra Strength Beauty Softgels also contain vitamins C and E, which provide antioxidant support and help protect your skin from environmental stressors that can cause damage and premature aging.

Another great thing about OLLY Ultra Strength Beauty Softgels is that they contain a unique blend of natural ingredients, including collagen peptides, hyaluronic acid, and olive leaf extract. These ingredients work together to help improve skin hydration, reduce the appearance of fine lines and wrinkles, and strengthen hair and nails.

One of those key ingredients we’d like to highlight more is the olive leaf extract. Olive leaf extract is chock full of essential vitamins and minerals known for their antioxidants that help provide long-lasting support to radiant skin. We’d love to see more of this amazing ingredient in other products across the health, skincare, and personal care industries at large.

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We think OLLY Ultra Strength Beauty Softgels are a great dietary supplement to add to your beauty routine. OLLY’s multi-benefit blend of vitamins, minerals, and antioxidants helps to promote healthy hair, youthful skin, and strong nails, while also providing antioxidant support and protection against environmental stressors. However, we think what will win you over is the fact that these come with a slight strawberry taste. That’s right, no nasty supplement mouthfeel here.

5. Nutrafol Men’s Hair Growth Nutraceutical 

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For many men, hair loss is a frustrating and difficult issue to deal with. Thankfully one of the advancements in this century has been the proliferation of hair loss solutions now available, such as the Nutrafol Men’s Hair Growth Nutraceutical. What makes this supplement stand out is Nutrafol’s proprietary Synergen Complex, which is a blend of ingredients that work together to promote healthy hair growth and combat hair loss.

The Synergen Complex in Nutrafol Men’s Hair Growth Nutraceutical is a blend of clinically proven ingredients, including saw palmetto, ashwagandha, and curcumin. These ingredients work together to address the root causes of hair loss, including hormonal imbalances, stress, and inflammation.

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Saw palmetto is a natural DHT blocker, which means that it helps to reduce the production of DHT, a hormone that can contribute to hair loss. Ashwagandha is an adaptogen that helps to reduce stress and improve overall health and well-being. Curcumin is a potent anti-inflammatory ingredient that helps to reduce inflammation in the scalp, which can contribute to hair loss.

In addition to these key ingredients, Nutrafol Men’s Hair Growth Nutraceutical also contains biotin, which is essential for healthy hair growth, as well as marine collagen and hyaluronic acid, which help to improve hair thickness and hydration.

One of the best things about Nutrafol Men’s Hair Growth Nutraceutical is that it is clinically proven to be effective. In a clinical study, around 80% of participants saw an improvement in hair growth after six months of taking Nutrafol Men’s Hair Growth Nutraceutical. Participants also reported improvements in hair thickness, strength, and overall hair health.

To get the most out of Nutrafol Men’s Hair Growth Nutraceutical, it is recommended to take four capsules daily with a meal. It is also important to be patient and consistent with taking the supplement, as it can take several months to see results.

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6. Goli Nutrition Apple Cider Vinegar Gummies

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If you’re on the hunt for a tasty and convenient way to boost your overall health and beauty, look no further than Goli Nutrition Apple Cider Vinegar Gummies. These gummies contain all the health benefits of apple cider vinegar—without the bitter taste—as well as the added bonus of vitamins B9 and B12 that work to support cellular energy production, immune function, heart health, healthy nutrient metabolism, and a healthy nervous system.

Apple cider vinegar has been used for centuries for its health and beauty benefits, and it’s easy to see why. It contains acetic acid, which has been shown to help regulate blood sugar levels and improve digestion. It’s also a natural antibacterial agent, which can help fight acne and other skin infections. Additionally, apple cider vinegar contains alpha-hydroxy acids, which help to exfoliate the skin and promote a more even complexion.

But apple cider vinegar’s benefits don’t stop there. It can also contribute to healthier hair and nails. The acetic acid in apple cider vinegar helps to balance the pH levels of your scalp, which can help to reduce dandruff and promote hair growth. It also helps to strengthen the hair and reduce split ends. For nails, apple cider vinegar can help to prevent fungal infections and promote stronger, healthier nails.

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Goli Nutrition Apple Cider Vinegar Gummies make it easy to enjoy the benefits of apple cider vinegar without the horrendous taste. Plus, they’re vegan, gluten-free, and made with clean ingredients. Each gummy contains 500mg of apple cider vinegar, as well as 50% of your daily recommended intake of vitamins B9 and B12.

Vitamins B9 and B12 are also essential for maintaining optimal health and overall well-being. They play a crucial role in cellular energy production, which can help to combat fatigue and improve overall energy levels. And for beauty benefits, B vitamins have been shown to help to promote healthy skin, hair, and nails.

7. Nature’s Bounty Hair, Skin & Nails Gummies 

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Nature’s Bounty is a household brand that has been providing high-quality vitamins and supplements that support overall health and wellness for over half a century. One of their most popular products, and our favorite, is their Hair, Skin & Nails Gummies, which are specially formulated to promote—you guessed it—healthy hair, skin, and nails.

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These gummies are packed with essential nutrients such as everyone’s favorite: biotin. Biotin is one of the essential B vitamins that play an important role in the body’s natural processes that help keep hair, skin, and nails healthy. Collagen is another key ingredient that is essential for maintaining the elasticity and firmness of the skin. Collagen also helps to promote skin’s firmness and reduce the appearance of wrinkles and fine lines.

What sets Nature’s Bounty Hair, Skin & Nails Gummies apart is that they’re delicious and easy to take. They come in a variety of fruity flavors and are made with natural fruit flavors, which make them a fun (and tasty) way to get your daily dose of vitamins. They’re not just good tasting, but also easy to digest, which makes it easier for your body to absorb the infused nutrients quickly.

The recommended daily dosage for the gummies is two per day, which provides your body with a powerful blend of biotin and collagen from the inside out. Over time, you’ll see a noticeable improvement in the health of your hair, skin, and nails.

And no, you don’t need to be a kid to take gummy vitamins. We know these don’t come in shapes representing the Flintstones or Scooby Doo, but we assure you that they’re much more fun to take than a gel capsule.

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8. Mary Ruth’s Biotin Hair Skin Nails Gummies in Goji Berry

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If you’re looking for an affordable and effective way to improve the health of your hair, skin, and nails, Mary Ruth’s Biotin Hair Skin Nails Gummies in Goji Berry might just be your next bulk buy. These gummies are specially formulated with a blend of vitamins and minerals that help to support healthy hair, skin, and nails, and they come in an irresistible goji berry flavor that makes them a pleasure to take. Also, they’re budget-friendly (even for all you penny-pinchers out there).

One of the key ingredients in Mary Ruth’s Biotin Hair Skin Nails Gummies is biotin. We hope by now you know what biotin is, but here’s a quick refresher: biotin helps to strengthen hair and nails and can also improve the overall health of your skin, reducing the appearance of fine lines and wrinkles. There, now you know all over again why it is in every hair, skin, and nails supplement.

The gummies also contain other important vitamins and minerals, including vitamin C, vitamin E, and zinc, which provide antioxidant support and help protect your skin from damage. See, it’s not just biotin that deserves all the credit.

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However, the best thing about Mary Ruth’s Biotin Hair Skin Nails Gummies is how affordable they are. The brand is committed to making high-quality supplements accessible to everyone, and their products are priced competitively with other brands on the market. In addition, they offer their products in bulk sizes that can last for months, so you can stock up and save even more.

Another great thing about Mary Ruth’s Biotin Hair Skin Nails Gummies is that they are easy to take and taste great. The goji berry flavor is sweet and fruity, making the gummies feel like a small candy snack rather than a daily supplement, all while leaving you healthier than you were before.

9. Nature’s Way Alive! Beauty Support Hair, Skin & Nails Gummies

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If you tried the other vitamin and supplement brands that just happen to start with the word “nature” and didn’t quite vibe with either the flavor or results, then Nature’s Way might be the nature-named brand for you. As one of the most trusted and well-known brands in the supplement industry, you can have confidence that you’ll find what you’re looking for when it comes to the best supplements for hair, skin, and nails.

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Our favorite offering from Nature’s Way is their Alive! Beauty Support Hair, Skin & Nails Gummies. We’ll let you fill in the blank at this point (hint: it is your favorite B vitamin). This B vitamin is essential for healthy hair, skin, and nails, as well as a proven method of strengthening tissues and preventing damage, while also promoting healthy growth and repair. It also helps to improve the overall health of your skin, reducing the appearance of fine lines and wrinkles and promoting a more youthful appearance (yes, it’s biotin).

In addition to biotin, these tasty gummies also contain a blend of other vitamins and minerals that are important for beauty and overall health, including vitamins A, C, and E, zinc, and selenium. These nutrients work together to support the health and vitality of your hair, skin, and nails, while also providing antioxidant support and immune system support.

One of the great things about Nature’s Way Alive! Beauty Support Hair, Skin & Nails Gummies is that they are made with natural fruit flavors and sweeteners, so they taste great and are easy to take. They are also gluten-free and free from artificial colors and flavors, so you don’t have to worry if you have any food sensitivities.

To get the most out of Nature’s Way Alive! Beauty Support Hair, Skin & Nails Gummies, you can rightly assume that you’ll need to take at least two daily with food. And, as with all supplements, you’ll need to give them time to take effect in your body. A future of lustrous hair, strong nails, and healthy skin await you.

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10. Horbaach Hair, Skin & Nails Softgels

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For a first on this list, these Hair, Skin & Nails soft gels from Horbaach buck the status quo by headlining three ingredients that aren’t biotin. This supplement is specially formulated with a blend of ingredients designed to nourish your body from the inside out, including argan oil, coconut oil, and hydrolyzed collagen.

Argan oil is a powerful ingredient that has been used for centuries in traditional Moroccan medicine. It is rich in antioxidants, essential fatty acids, and vitamin E, all of which are important for healthy hair, skin, and nails. Argan oil helps to moisturize and nourish your skin, leaving it soft and supple. It also helps to strengthen your hair and nails, reducing breakage and promoting growth.

Coconut oil is another powerful ingredient that has been used for centuries in traditional medicine. It is rich in medium-chain fatty acids, which are easily absorbed by your body and provide a quick source of energy. Coconut oil is also rich in antioxidants, which help to protect your skin from environmental damage and premature aging. It helps to moisturize and nourish your skin, leaving it looking healthy and glowing.

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Collagen is a key protein that makes up a large part of your skin, hair, and nails. As you age, your body naturally produces less collagen, which can lead to sagging skin, brittle nails, and thinning hair. Supplementing with hydrolyzed collagen (which is easier to absorb) can help to restore these important proteins and promote healthy skin, hair, and nails.

Although these ingredients may all pack a punch worthy enough of their own supplement, it is with no surprise that we must inform you that these soft gels do indeed include a significant percentage of biotin according to the back of the bottle. Which is a good thing! But jeez, can’t biotin stay out of the spotlight for once?

Usage tips

Supplements are a great addition to any skincare routine and can help promote healthy hair, skin, and nails from the inside out. However, it is important to remember that supplements should not be used as a replacement for a healthy diet and lifestyle.

When taking supplements for your hair, skin, and nails, it is important to follow the recommended dosage instructions. Overdosing on supplements can lead to negative side effects and can be harmful to your health. It is also important to note that some supplements may interact with each other, so it is best to consult with a healthcare professional before starting a new supplement regimen.

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If you are already taking individual supplements, here are ten of the most popular ones that have been shown to help promote healthy hair, skin, and nails:

Biotin – promotes healthy hair and nail growth
Collagen – improves skin elasticity and reduces wrinkles
Vitamin C – boosts collagen production and helps protect skin from sun damage
Vitamin E – protects skin from oxidative damage and helps to prevent signs of aging
Zinc – promotes healthy hair and nail growth and helps to heal acne and wounds
Omega-3 fatty acids – reduce inflammation and help keep skin hydrated
Iron – promotes healthy hair growth and prevents hair loss
Magnesium – helps to reduce inflammation and prevent acne
Selenium – protects skin from oxidative damage and promotes healthy hair growth
Probiotics – improve gut health, which can lead to healthier skin

Remember, supplements should be used in conjunction with a healthy diet and lifestyle. With proper use and guidance from a healthcare professional, these supplements can help promote healthy hair, skin, and nails.

This post is brought to you by Us Weekly’s Shop With Us team. The Shop With Us team aims to highlight products and services our readers might find interesting and useful, such as wedding-guest outfits, purses, plus-size swimsuits, women’s sneakers, bridal shapewear, and perfect gift ideas for everyone in your life. Product and service selection, however, is in no way intended to constitute an endorsement by either Us Weekly or of any celebrity mentioned in the post.

The Shop With Us team may receive products free of charge from manufacturers to test. In addition, Us Weekly receives compensation from the manufacturer of the products we write about when you click on a link and then purchase the product featured in an article. This does not drive our decision as to whether or not a product or service is featured or recommended. Shop With Us operates independently from the advertising sales team. We welcome your feedback at ShopWithUs@usmagazine.com. Happy shopping!

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Sponsored content. Us Weekly has affiliate partnerships so we may receive compensation for some links to products and services. When it comes to achieving healthy and radiant hair, skin, and nails, it’s not just about what you put on the outside—what you put inside your body matters too. That’s where supplements come in. There are 

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Bieber’s Coachella Set Has Everyone Arguing Again

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And honestly? That might be exactly what he wanted.

Justin Bieber stepped onto the Coachella stage Saturday night as the highest-paid headliner in the festival’s history — reportedly pocketing $10 million — and proceeded to sit down at a laptop and play YouTube videos.

The internet, predictably, lost its mind.


What Actually Happened

This was Bieber’s first major U.S. performance since his Justice era — a long-awaited comeback after battling Ramsay Hunt syndrome in 2022, which caused partial facial paralysis, plus years of mental health struggles and a very public disappearing act from the industry.

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The stage setup was minimal: a fluid cocoon-like structure, no backup dancers, no elaborate lighting rigs. Just Bieber, a stool, and a laptop.

He opened with tracks from his 2025 albums Swag and Swag II, then invited the crowd on a journey — “How far back do you go?”

What followed was a nostalgic scroll through his entire career: old YouTube covers before he was famous, classic hits Baby and Never Say Never playing on screen while he sang alongside his younger self. Guests including The Kid Laroi, Wizkid, and Tems joined him throughout the night.

He even played his viral “Standing on Business” paparazzi rant and re-enacted it live, hoodie on, completely unbothered.

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The Moment Nobody Predicted

But here’s what the critics burying him in their hot takes chose not to lead with: Bieber closed his set with worship music.

In the middle of Coachella — one of the most secular stages on the planet — he performed songs rooted in his Christian faith, openly crediting Jesus as the reason he was standing on that stage at all.

It wasn’t subtle. It wasn’t a quick prayer and a thank-you. He leaned into it fully, in front of a crowd of 125,000 people who came expecting pop bangers and got a testimony instead.

For fans who have followed his faith journey — his deep involvement with Hillsong and later Churchome, his baptism in 2014, and his very public declaration that Jesus saved his life during his darkest years — the moment landed like a full-circle miracle.


Why People Are Mad

Critics have been brutal.

Zara Larsson summed up the skeptics perfectly, posting on TikTok: It’s giving let’s smoke and watch YouTube — and that clip went just as viral as the performance itself.

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One fan on X wrote: I’m crying, this might actually be the worst performance I’ve ever seen. He’s just playing videos from YouTube… zero effort, pure laziness.”

The comparison to Sabrina Carpenter’s Friday headlining set — elaborate staging, multiple costume changes, celebrity cameos — only made Bieber’s stripped-down show look more controversial.

And the $10 million figure kept coming up. People felt cheated.


Why His Fans Think Everyone’s Missing the Point

Here’s where it gets interesting.

One commenter on X put it best: “He did not force a high-production machine that could burn him out again. Instead, he sat with his past, scrolling through old YouTube videos, duetting with his younger self, and mixing nostalgia with new chapters.”

As the set progressed, Bieber visibly opened up. He removed his sunglasses. He took off his hoodie. He smiled, made jokes about falling through a stage as a teenager.

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One Instagram account with millions of followers posted: This Justin Bieber performance healed something in me.”

That healing language is intentional for Bieber — it mirrors how he talks about his faith. In interviews, he has repeatedly said Jesus didn’t just save his career; He saved his life. The worship set at Coachella wasn’t a gimmick. It was a confession.

The Hollywood Reporter noted the performance also sparked a broader debate about double standards — whether a female artist could ever get away with the same low-key approach without being completely destroyed.


The Bigger Picture

Love it or hate it, Bieber’s Coachella set is the most talked-about moment from Weekend One — more than Karol G making history as the first Latina to headline the festival, more than Sabrina Carpenter’s spectacle.

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That’s not an accident.

In an era where every headliner tries to out-produce the last one, Bieber walked out with a laptop, a stool, and his faith — and made it personal. For millions of fans watching, the worship songs weren’t filler. They were the point.

Whether you call it lazy or legendary, one thing is clear: Justin Bieber isn’t performing for the critics anymore. He’s performing for an audience of One — and the rest of us just happened to be there.


Drop your take in the comments — was Bieber’s Coachella set lazy, legendary, or something even bigger?

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Vertical Films Changed Everything. Are You Ready?

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People don’t watch films the way they used to—and if you’re still cutting everything for the big screen first, you’re losing the audience that lives in your pocket.

Every swipe on TikTok is a tiny festival: new voices, wild visuals, heartbreak, comedy, and chaos, all judged in under three seconds. In that world, vertical films aren’t a gimmick. They’re the new front door to your work, your brand, and your career.

The movie theater is now in your hand

Think about where you’ve discovered your favorite clips lately: your phone, in bed, in an Uber, between texts. The “cinema” experience has shrunk into a glowing rectangle we hold inches from our face. That’s intimate. That’s personal. That’s power.

Vertical video fills that space completely. No black bars. No distractions. Just one story, one face, one moment staring back at you. It feels less like “I’m watching a movie” and more like “this is happening to me.” For storytellers, that’s gold.

The old rules still matter—but they bend

Film school taught you:

  • Compose for the wide frame.
  • Let the world breathe at the edges.
  • Save the close-up for maximum impact.

Vertical filmmaking says: bring all of that craft… and then flip it. You still need composition, rhythm, framing, and sound. But now:

  • The close-up is the default, not the climax.
  • Depth replaces width—what’s in front and behind matters more than left and right.
  • Micro-scenes—60 seconds or less—must feel like complete emotional beats.

It’s not “less cinematic.” It’s a different kind of cinematic—one that lives where people already are instead of asking them to come to you.

Your characters can live beyond the film

Here’s the secret no one tells you: audiences don’t just fall in love with stories; they fall in love with people. Vertical video lets your characters exist outside the runtime.

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Imagine this:

When someone feels like they “know” a character from their feed, buying a ticket or renting your film stops feeling like a risk. It feels like catching up with a friend.

Behind the scenes is no longer optional

Vertical films thrive on honesty. Shaky behind-the-scenes clips. Laughing fits between takes. The director’s 2 a.m. rant about a shot that won’t work. The makeup artist fixing tears after a heavy scene. That’s the texture that makes people care about the final product.

You don’t have to be perfect. You have to be present.
Ideas you can start capturing tomorrow:

  • “What we can’t afford, so we’re faking it.”
  • “The shot we were scared to try.”
  • “One thing we argued about for three days.”

When you show the process, you’re not just selling a film—you’re inviting people into a journey.

Think in episodes, not posts

Most people treat vertical video like a one-off blast: post, pray, forget. Instead, think like a showrunner.

Ask yourself:

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  • If my project were a vertical series, what’s Episode 1? What’s the hook?
  • How can I end each clip with a question, a twist, or a feeling that makes people need the next part?
  • Can I tell one complete emotional story across 10 vertical videos?

Suddenly, your feed isn’t random. It’s a season. People don’t just “like” a video—they “follow” to see what happens next.

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The attention is real. The opportunity is bigger.

We’re in a rare moment where a micro-drama shot on your phone can sit in the same feed as a studio campaign and still win. A fearless 45-second monologue in a bathroom. A quiet scene of someone deleting a text. A single, wordless push-in on a face that tells the whole story.

Vertical films give you:

  • Low cost, high experimentation.
  • Immediate feedback from real viewers.
  • Proof that your story, your voice, your world can hold attention.

You don’t have to wait for permission, a greenlight, or a perfect budget. You can start where you are, with what you have, and let the audience tell you what’s working.

So, are you ready?

Some filmmakers will roll their eyes and call vertical a phase. They’ll keep making beautiful work that no one sees until a festival says it exists. Others will treat every swipe, every scroll, and every tiny screen as a chance to connect, teach, provoke, and move people.

Those are the filmmakers whose names we’ll be hearing in five years.

The question isn’t whether vertical films are “real cinema.” The question is: when the next person scrolls past your work, do they feel nothing—or do they stop, stare, and think, “I need more of this”?

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What Kanye’s ‘Father’ Says About Power, Faith, and Control

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Kanye West’s “Father” video looks like a fever dream in a church, but underneath the spectacle it’s a quiet argument about who really runs the world. The altar isn’t just about God; it’s about every “father” structure that decides what’s true, who belongs, and who gets cast out.

The church as power, not comfort

The church in “Father” doesn’t behave like a safe, sacred space. It feels like a headquarters. The aisle becomes a catwalk for power: brides, a knight, a nun, a Michael Jackson double, astronauts, Travis Scott, all moving through the frame while Kanye mostly sits and watches. The room doesn’t change for them—they’re the ones being processed.

That’s the first big tell: this isn’t just about religion. It’s about systems. The church stands in for any institution that claims moral authority—governments, platforms, labels, churches, media—places where identity, status, and “truth” are negotiated behind the scenes. Faith is the language; control is the product.

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Kanye as the unmanageable outsider

In this universe, Kanye isn’t the leader of the service. He’s a problem in the pews. The wildest scene makes that explicit: astronauts move in, pull off his mask, expose him as an “alien,” and carry him out. It’s funny, surreal—and brutal.

That moment plays like a metaphor for what happens when someone stops being useful to the system. If you’re too unpredictable, too loud, too off‑script, the institution finds a way to unmask you, label you, and remove you. But here’s the twist: once he’s gone, the spectacle continues. Travis still shines, the ceremony rolls on, the church keeps doing what the church does. The message is cold: no one is bigger than the machine.

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Faith vs obedience

The title “Father” is doing triple duty: God, parent, and patriarchal authority. The video leans into a hard question—are we following something we believe in, or something we’re afraid to disappoint?

Inside this church, people don’t react when things get strange. A nun is handled like a criminal, cards burn, an alien is dragged away, and the room barely flinches. That’s not devotion, that’s conditioning. The deeper critique is that many of our modern “faiths”—political, religious, even fandom—have slid from relationship into obedience. You’re not invited to wrestle with meaning; you’re expected to sit down, sing along, and accept the script.

Who gets meaning, who gets sacrificed

The casting in “Father” feels like a visual ranking chart. The knight represents sanctioned force: power that’s old, armored, and legitimated by history. The cross and church setting evoke sacrifice: whose pain gets honored, whose story gets canonized, whose doesn’t. The Michael Jackson lookalike signals how even fallen icons remain useful as symbols long after their humanity is gone.

In that context, Kanye’s removal reads as a sacrifice that keeps the system intact. Take the problematic prophet out of the frame, keep the music, keep the ritual, keep the brand. The father‑system doesn’t collapse; it adjusts. Control isn’t loud in this world—it’s quiet, procedural, dressed like order.

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A mirror held up to us

The most uncomfortable part of “Father” is that the congregation keeps sitting there. No one storms out. No one screams. The church absorbs aliens, icons, arrests, and weddings like it’s a normal Sunday. That’s where the video stops being about Kanye and starts being about us.

We’ve learned to scroll past absurdity and injustice with the same blank face as those extras in the pews. Faith becomes content. Outrage becomes engagement. Power becomes invisible. “Father” takes all of that and crushes it into one continuous shot, asking a bigger question than “Is Kanye back?”

It’s asking: in a world where power wears holy clothes, faith is filmed, and control looks like normal life, who is your father really—and are you sure you chose him?

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