FIPRM Expands Into Sports, Partners With Bolanle Media to Launch New Media Platform

FIPRM is expanding its footprint into the sports industry through a new partnership with Bolanle Media, marking a strategic move into athlete-focused media and content development.

The Houston-based public relations firm announced the launch of its sports division alongside plans to co-develop a new sports media platform in collaboration with Bolanle Media.

The initiative reflects a growing demand for athlete-driven storytelling, as players increasingly seek control over their narratives both during and after their careers.

Through this expansion, FIPRM will offer specialized services including crisis management, media training, and business consulting tailored specifically for athletes. The goal is to support clients not only in navigating public visibility but also in building long-term business ventures beyond sports.

The partnership with Bolanle Media adds a strong content and distribution component to the strategy. Known for its work in digital storytelling and media production, Bolanle Media will play a key role in developing original programming and amplifying athlete voices across platforms.

One of the first projects under the collaboration is The Basketball Exchange, a biweekly podcast focused on news, analysis, and cultural conversations surrounding the WNBA, BIG3, Unrivaled, and women’s college basketball. The show will be executive produced by Bolanle Media founder Roselyn Omaka, who also serves as a network partner on the project.

Hosted by publicist Kretonia Morgan, the podcast will feature contributions from former NBA player Orien Green, BIG3 player Adam Drexler, and former WNBA champion Janell Burse. The format is designed to combine insider perspective with broader conversations around the evolving business and culture of basketball.

The move comes as both companies position themselves at the intersection of sports, media, and branding. For FIPRM, the sports division represents a natural extension of its public relations expertise into a high-growth sector. For Bolanle Media, the partnership strengthens its expansion into sports content and athlete-led programming.

As the sports media landscape continues to shift toward direct-to-audience platforms, collaborations like this highlight a larger trend: athletes are no longer just subjects of coverage—they are becoming media brands in their own right.

Follow Basketball Exchange -Kretonia’s Substack