Why Did Gen Z QUIT Drinking Alcohol?

Gen Z is rewriting the rules on nightlife and celebration, shaking up the alcohol industry by choosing to drink less—or not at all. From bars to beverage companies, everyone is feeling the effects of this historic shift as mocktails and wellness-focused drinks take center stage.

The Dry Generation

Research in 2025 shows alcohol consumption is now lowest among Gen Z, with only 25% reporting regular drinking—compared to 50% of Millennials and about 40% of Gen X. Surveys reveal that nearly two-thirds (65%) of Gen Zers plan to drink less this year, and 39% intend to stay dry all year, not just for “Dry January”. This is more than fleeting resolution—it marks a true cultural transition.

Why Gen Z Is Cutting Back

The motivations behind this shift are clear and multifaceted:

• Health First: Gen Z is wellness-obsessed, prioritizing both physical and mental health. Alcohol’s links to poor sleep, anxiety, and overall health decline are widely recognized by this cohort.
• Economic Realism: Sky-high prices for cocktails aren’t appealing, especially as Gen Z navigates student debt, rent hikes, and economic uncertainty.
• Social Evolution: Fewer in-person parties and a rise in digital socialization mean less peer pressure to drink. Instead, “sober curiosity” and wellness challenges dominate social feeds among young adults.

The Rise of Mocktails and Alternatives

Gen Z isn’t just skipping alcohol—they’re driving demand for appealing, sophisticated alternatives. More than half (52%) of Gen Zers now order mocktails when out, and 48% opt for other non-alcoholic beverages. Flavorful innovations, from CBD-infused coolers to sparkling adaptogen sodas, are reshaping menus across the industry.

This “mocktail moment” isn’t just about abstaining; it’s about experience. Trend-forward bars now offer complex, handcrafted zero-proof drinks. Beverage giants and craft brands alike are releasing inventive non-alcoholic options to entice this new consumer base.

Alcohol Industry—Adapt or Get Left Behind

While Gen Z is the least likely to order alcohol, those who do increasingly seek out premium or unique drinks—quality over quantity. For beverage manufacturers, this is both a challenge and a revolution. Classic beer and spirits brands are scrambling to diversify with non-alcoholic beers, alcohol-free spirits, and more.

Smart brands are following Gen Z’s lead: prioritizing transparent ingredients, health claims, and inclusive products that don’t revolve around getting buzzed. Even as some reports indicate pockets of rising alcohol use in select markets, the overall industry consensus is clear: wellness and moderation are reshaping consumption patterns for good.

The Future Is (Mostly) Dry

Bars, clubs, and festivals are all adapting as more young adults seek connection and fun—without the hangover. As Gen Z influences older generations, expect alcohol-free lifestyles to continue trending, pushing the beverage industry to evolve in ways unthinkable a decade ago.

The bottom line? Booze is out, mocktails are in, and Gen Z is joyfully leading the charge into a healthier, more mindful way to gather and celebrate.