Business
Universal Music Group & TikTok Partner in New Licensing Agreement
In a monumental move, Universal Music Group (UMG) and TikTok have announced a pioneering licensing agreement that will transform the music landscape. This historic deal unites UMG’s vast music catalog with TikTok’s massive user base, unlocking unprecedented opportunities for artists, songwriters, and fans worldwide.
Visit of Shou Zi Chew, CEO of TikTok, to the European Commission
A New Era for Music Consumption and Monetization
The agreement marks a significant milestone in the UMG-TikTok relationship, allowing users to once again create videos featuring music from global superstars and emerging talent. The deal also paves the way for innovative monetization opportunities, with TikTok investing in artist-centric tools and campaigns to support UMG artists across genres and territories globally.
A Shared Commitment to Valuing Music and Creativity
Sir Lucian Grainge, Chairman and CEO of UMG, and Shou Chew, CEO of TikTok, hailed the agreement as a “new chapter” in their partnership, built on a shared commitment to promoting the value of music, human artistry, and the welfare of the creative community.
Sir Lucian Grainge, Chairman and CEO of UMG on the left of the photo.
Addressing Generative AI Concerns
The deal also tackles concerns around generative AI, with TikTok committing to work with UMG to ensure that AI development in the music industry protects human creativity and the economics that flow to artists and songwriters.
Deeper Connections and Responsible AI Development
Ole Obermann, TikTok’s Global Head of Music Business Development, emphasized that the agreement will “create deeper connections between artists, creators, and fans” and ensure that AI tools are developed responsibly to enable a new era of musical creativity and fan engagement.
Transformational Partnerships and Advancements
Michael Nash, Chief Digital Officer and EVP of UMG, welcomed the renewed relationship with TikTok, citing the potential for “transformational partnerships” and “significant advancements” in commercial and marketing opportunities, as well as protections for UMG’s industry-leading roster.
A Win for the Music Industry
This groundbreakingagreement is a major victory for the music industry, which has long sought to strike a balance between promoting artistic creativity and protecting the rights of artists and songwriters in the digital age. With UMG and TikTok working together, the possibilities for innovation and growth are endless, and fans can look forward to enjoying music from their favorite artists in new and exciting ways.
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