Who Owns Your AI Afterlife?

As artificial intelligence increasingly resurrects the voices and faces of the dead, the question of ownership over a person’s “digital afterlife” has never been more urgent. Generative AI can now create digital avatars, voice clones, and chatbots echoing the memories and personalities of those long gone, propelling a rapidly expanding global industry projected to reach up to $80 billion by 2035. Yet behind the novelty and comfort offered by these virtual presences lies a complex web of legal, ethical, and emotional challenges about who truly controls a person’s legacy after death.

The Rise of Digital Resurrection

AI-driven “deadbots” now allow families to interact with highly realistic digital versions of departed loved ones, sometimes for as little as $30 per video. In China, more than 1,000 people have reportedly been digitally “revived” for families using AI, while platforms in Russia, the U.S., and beyond have seen a wave of demand following tragic losses. Globally, tech firms like Microsoft, Meta, and various startups are investing heavily in tools that can preserve memories and even simulate ongoing conversations after death.

Market and Adoption Statistics

Industry analysis shows that the digital afterlife market, encompassing AI-powered grief technology, memorial services, and “legacy chatbots,” was worth over $22 billion in 2024 and is on track for a compound annual growth rate of 13-15% into the next decade. As more than 50% of people now store digital assets and personal data online, demand for posthumous control over these “digital selves” is surging. By 2100, there could be as many as 1.4 billion deceased Facebook users, further complicating the landscape of digital rights and memorialization.

Who Controls the Data: The Legal Uncertainty

Ownership of a digital afterlife is a legal gray zone worldwide. Laws about digital assets after death differ by country and platform, with many social media and AI firms resisting calls to grant families or estates clear ownership or deletion rights. There is limited global consensus, and few legal mechanisms for relatives to prevent (or approve) AI recreations or to control how the data and digital likenesses are used after death.

A 2024 study found that 58% of people believe digital resurrection should require explicit “opt-in” consent from the deceased, while only 3% supported allowing digital clones without any advance approval. Still, AI companies often hold ultimate authority over the deceased’s data and images, operating on terms of service that many users never read or fully understand.

Ethical and Emotional Questions

The debate goes far beyond just ownership. While some psychologists argue that digital afterlife tech can provide comfort or therapeutic closure, others warn it may trap grieving individuals in endless “loops” of loss, unable to truly let go. Public figures like Zelda Williams have publicly condemned unauthorized AI recreations, calling them “horrendous Frankensteinian monsters” that disrespect the dead. As these recreations expand—sometimes for memorial purposes, sometimes for profit or political gain—the risk of reputational harm, deepfakes, or even fraud increases.

The Future: Demand for Control, Not Just Comfort

As the landscape evolves, demand is rising for “digital legacy” services that allow people to set rules for their AI afterlife, designate heirs to data, or permanently erase online profiles. Some startups are building secure digital “wills” and vaults to give users control even from beyond the grave.

Yet until legal systems catch up, the answer to “who owns your AI afterlife?” remains unsettled—caught between the comfort of those left behind, the commercial interests of tech firms, and the fundamental rights of the deceased to control their own legacy in the digital age.