Target Genre-Specific Buyers for Your Script

Knowing your audience is crucial when trying to sell a screenplay, and the first step is identifying the right buyers who are looking for scripts in your genre. Different production companies, studios, and executives focus on specific types of films, and by targeting the right buyers, you increase the chances of your script being seriously considered.

Production Companies and Studios

Many production companies specialize in specific genres, whether it’s action films, rom-coms, or horror. By researching companies that have produced films similar to your script, you can identify who might be most interested in your story. For example, if your script is a dark thriller, companies known for their work in that genre—like Blumhouse Productions for horror or A24 for independent films—are good targets.

According to a report by Statista, the global box office revenue for horror films reached approximately $2.5 billion in 2021 alone, indicating a strong market demand for this genre.

Industry Professionals

In addition to production companies, individual industry professionals such as producers, agents, or executives may also specialize in certain genres. Producers often build careers around specific types of films, so knowing their track record and preferences can help you target the right person.

A survey conducted by The Hollywood Reporter found that 63% of producers prefer to work within 1-3 specific genres. This statistic highlights the importance of aligning your script with the interests of potential buyers.

Streaming Platforms

Don’t forget about digital platforms like Netflix, Amazon Prime, and Hulu, which often produce genre-specific content. Many of these platforms are commissioning original scripts and series in specific genres—such as sci-fi, family dramas, or thrillers—so it’s worth researching which platforms are producing content similar to yours.

In 2021 alone according to Netflix Annual Report, Netflix invested approximately $17 billion in content creation, with a significant portion dedicated to original productions across various genres. This investment underscores the platform’s commitment to diversifying its content offerings.

Networking and Industry Events

Industry events like film festivals, screenwriting competitions, or market events (such as the AFM or Cannes Film Market) offer opportunities to meet buyers and learn more about their preferences. Networking with other screenwriters, producers, and agents can also help you make connections with potential buyers who specialize in your genre.

The Sundance Film Festival, one of the largest independent film festivals in the United States, showcases around 200 films annually and attracts over 120,000 attendees. These events are critical for building relationships within the industry.

By targeting the right buyers, your chances of selling your screenplay are significantly increased, as you’re presenting it to those who are most likely to appreciate its unique qualities. A study from ScreenCraft found that 65% of successful screenwriters sold their first script to a buyer who specialized in their script’s genre.

Bolanle Media is excited to announce our partnership with The Newbie Film Academy to offer comprehensive courses designed specifically for aspiring screenwriters. Whether you’re just starting out or looking to enhance your skills, our resources will provide you with the tools and knowledge needed to succeed in the competitive world of screenwriting. Join us today to unlock your creative potential and take your first steps toward crafting compelling stories that resonate with audiences. Let’s turn your ideas into impactful scripts together!