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Special Announcement: Special Olympics Texas and Bolanle Media Launch Strategic Media Partnership

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Special Olympics Texas (SOTX) and Bolanle Media are excited to announce a new, year-long media partnership aimed at elevating athlete stories and expanding community engagement throughout Texas, with a special emphasis on the Houston region.

This $50,000 collaboration—comprising $25,000 in in-kind media services and a $25,000 cash sponsorship—will focus on dynamic storytelling, digital campaigns, and the co-creation of a dedicated Special Olympics Texas media platform. The partnership is designed to spotlight the extraordinary achievements of SOTX athletes, attract new volunteers, and drive resources to support the organization’s mission.

“As the proud founder and CEO of Bolanle Media, I am thrilled to announce our partnership as the official media sponsor for Special Olympics Texas. At Bolanle Media, we are passionate about the power of storytelling and the importance of uplifting voices that inspire unity, resilience, and hope—values that are at the very heart of Texas,” said Roselyn Omaka, CEO & Founder, Bolanle Media.

Bolanle Media will produce compelling video content and support regional campaigns, helping to increase awareness and connect more people to the Special Olympics movement. SOTX will retain full use rights to all content created for outreach and fundraising, while Bolanle Media will be recognized as an official regional partner at Houston-area events.

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Heather Dansdill, Executive Director of Special Olympics Texas – East Region, shared:

“We are incredibly excited to team up with Bolanle Media to spotlight the powerful stories of our athletes in the East Region and beyond, including all of Texas. Their talents and passion will help bring our athletes’ journeys to life in new and meaningful ways, and we’re thrilled to collaborate on storytelling that inspires and connects communities.”

This collaboration reflects the shared vision of both organizations to celebrate the voices and talents of athletes with intellectual disabilities and to connect more people to the movement through the power of storytelling.

About Special Olympics Texas

Special Olympics Texas (SOTX) is a privately funded non-profit organization that changes lives through the power of sport by empowering people with intellectual disabilities, promoting acceptance for all, and fostering communities of understanding and respect. SOTX provides ongoing opportunities for more than 58,800 children and adults with intellectual disabilities across Texas.

For more information:

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About Bolanle Media

Bolanle Media is a creative agency specializing in media relations, storytelling, and innovative marketing strategies. As the official media sponsor for Special Olympics Texas, Bolanle Media is committed to uplifting voices and connecting communities through impactful content and campaigns.

For media inquiries:

Together, SOTX and Bolanle Media are committed to changing perceptions, celebrating achievements, and building a more inclusive Texas—one story at a time.

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