‘Sinners’ Becomes a Haunted House at Universal

It’s official: Ryan Coogler’s Oscar-winning vampire musical Sinners is becoming an attraction at Universal Studios Halloween Horror Nights in Hollywood and Orlando. If you saw the film and felt the Mississippi Delta close in around you, get ready to walk straight into it.

As part of the event’s 35th anniversary season, Universal Studios Hollywood and Universal Orlando Resort have partnered with Proximity Media to transform Coogler’s original vampire tale into an immersive haunted house experience beginning Aug. 28 in Orlando and Sept. 3 in Los Angeles. Set in 1930s Mississippi Delta, guests will return to twin brothers Smoke and Stack’s hometown, arriving at the juke joint they plan to open for the community.

That juke joint is where the terror begins.

The attraction will transport guests back to Club Juke, where nothing is as it seems when red-eyed vampires Remmick, Bert and Joan appear with their insatiable hunger.

As they attempt to evade the vampires at every turn, fans will encounter favorite characters lifted straight from the film, including Sammie, Mary, Annie, Pearline, and Cornbread.

Why this matters beyond the scares

Sinners wasn’t just a hit — it was a cultural moment.

A 16-time Oscar-nominated, $370M-grossing film that basically reinvented the vampire genre.

Seeing a Black-led, music-soaked, Delta-rooted horror story given the full Halloween Horror Nights treatment is a milestone for the kind of storytelling that doesn’t always get this stage.

The creators feel the weight of it too:

“Partnering with Halloween Horror Nights gives fans the chance to step even deeper into the world of the film — to feel the music, the atmosphere, and the tension all around them.”

— Ryan Coogler, Zinzi Coogler & Sev Ohanian, Proximity Media

Universal isn’t treating this as just another licensed house, either. Mike Aiello, Senior Director of Entertainment Creative Development at Universal Orlando Resort, said the moment Sinners premiered, they knew it was an undeniable fit — noting it’s rare for a film to fully satisfy hardcore horror fans while also inviting new audiences into the genre.

The details you need

Universal Studios Hollywood’s Halloween Horror Nights will run for a record 42 nights this year, while Universal Orlando’s event returns for its milestone 35th year, running select nights from August 28 through November 1 with 10 all-new haunted houses, live entertainment, scare zones, and a few promised surprises. Fans can already grab limited-edition shirts, hats, and an acrylic collectible figure inspired by the haunted house at both parks and online.

The takeaway: one of the year’s defining films is now a fully immersive nightmare you can step inside.

Survive until sunrise — if you can.