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Shein adds struggling UK brand Missguided to its fashion empire on October 30, 2023 at 11:16 am

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Shein, the fast fashion giant that has thrived on its nimble supply chain in China, is expanding its product range by scooping up competitors. In a statement released on Monday, the Singapore-headquartered firm announced its acquisition of Missguided, a struggling fashion brand based out of Manchester, U.K., for an undisclosed amount from Fraser Group. This […]

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​ Shein, the fast fashion giant that has thrived on its nimble supply chain in China, is expanding its product range by scooping up competitors. In a statement released on Monday, the Singapore-headquartered firm announced its acquisition of Missguided, a struggling fashion brand based out of Manchester, U.K., for an undisclosed amount from Fraser Group. This
© 2023 TechCrunch. All rights reserved. For personal use only. 

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