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Navigating Beyond Vanity Metrics — Do Followers, Likes and Comments on Social Media Really Matter? on December 11, 2023 at 8:30 pm Entrepreneur: Latest Articles

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Brands spend a lot of money chasing vanity metrics on social media, but this doesn’t always translate into tangible ROI. Here’s what to do about it.

​Social Media Brands spend a lot of money chasing vanity metrics on social media, but this doesn’t always translate into tangible ROI. Here’s what to do about it.  

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