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GM absorbs commercial EV unit BrightDrop, CEO is out on November 16, 2023 at 11:53 pm
BrightDrop, the commercial EV subsidiary of General Motors that launched in 2021, is being swallowed up by its parent company. GM said Thursday that BrightDrop — a “startup” that spun out of the automaker’s Global Innovation organization to become a wholly owned subsidiary — will become part of GM. BrightDrop CEO Travis Katz, who was […]
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BrightDrop, the commercial EV subsidiary of General Motors that launched in 2021, is being swallowed up by its parent company. GM said Thursday that BrightDrop — a “startup” that spun out of the automaker’s Global Innovation organization to become a wholly owned subsidiary — will become part of GM. BrightDrop CEO Travis Katz, who was
© 2023 TechCrunch. All rights reserved. For personal use only.