From Seen to Secured: How Filmmakers Are Owning Their Value

At Love My Productions, seen and secured are more than buzzwords — they are a creative and financial standard for how filmmakers deserve to move through the industry. Being seen speaks to visibility, voice, and representation on screen; being secured speaks to sustainability, strategy, and the ability to build a career that can weather industry shifts.

Together, they form the heartbeat of a mission led by Emmy-winning filmmaker and CEO Asha Chai-Chang, whose work centers filmmakers who have historically been underestimated or overlooked.

Love My Productions was born from Asha’s commitment to create the content and the conditions she didn’t see enough of: stories with strong, multidimensional characters and sets that are accessible, affirming, and inclusive by design.

As a first-generation Afro-Latina and Caribbean-Asian creative with disabilities and a background in finance, she bridges worlds that rarely meet — the emotional power of storytelling and the practical rigor of financial strategy.

That unique blend shapes everything the company does, from producing award-winning films to mentoring filmmakers on how to build their own “creative economies” instead of waiting for permission.

Being seen at Love My Productions means more than getting a film into a festival; it means stories that reflect the fullness of communities — across disability, culture, language, and identity — and casting and crews that mirror that depth. Asha’s projects, like Cruise Control, Spoiler Alert, A.V.G, and Marque Dos, have reached Oscar-qualifying and NAACP-recognized platforms, but their impact is measured as much by who they center as by where they screen.

Each project quietly reinforces a core belief: when filmmakers see their own value, they are more likely to claim space, negotiate fairly, and create work that doesn’t shrink to fit outdated expectations.

Being secured means that same filmmaker has the tools, language, and strategy to sustain that vision over time. Drawing on years as a finance professional and risk manager, Asha helps creatives understand that funding, partnerships, and deal structures are not separate from their artistry — they are extensions of it. Through education, intensives, and one-on-one guidance, Love My Productions supports filmmakers in learning how to talk to investors, design realistic budgets, and build long-term plans that align with both their values and their audiences.

Ultimately, From Seen to Secured is the story of what happens when filmmakers stop treating their worth as negotiable and start treating their careers as ecosystems they can thoughtfully design. Love My Productions exists as both proof and pathway: proof that a disabled, Afro-Latina, Caribbean-Asian filmmaker can lead an Emmy-winning, Netflix-supported career on her own terms, and a pathway for others to do the same.

Under Asha Chai-Chang’s leadership, the company invites filmmakers not just to be visible in the frame, but to be structurally supported behind it — owning their value, their voice, and their future.