Bad Bunny Makes History – and Headlines – As Super Bowl Halftime Choice

Global superstar Bad Bunny has once again put Latin music and culture squarely in the spotlight—this time, as the headline performer for the 2026 Super Bowl halftime show. The Puerto Rican artist’s upcoming performance is set to be delivered entirely in Spanish, marking a historic first for the event and signaling a major win for Latino representation in American pop culture.

Celebration and Backlash

The announcement was widely celebrated across social media and the entertainment industry. Past halftime show stars like Jennifer Lopez, Shakira, and Bruno Mars openly voiced their support, emphasizing how powerful Bad Bunny’s presence is for a new generation of fans. His enormous global influence is backed by chart-smashing releases, stadium-filling tours, and millions of music streams.

But not everyone was happy. Conservative and MAGA supporters quickly generated a backlash, criticizing Bad Bunny’s selection. President Donald Trump dismissed the decision as “absolutely ridiculous,” while House Speaker Mike Johnson insisted that a “real American” should have been chosen—suggesting country singer Lee Greenwood instead. The criticism ranged from accusations that Bad Bunny “isn’t American enough,” to complaints about his choice to perform exclusively in Spanish.

Right-wing organizations, including Turning Point USA, announced their own “All-American” halftime event as a protest, promising to celebrate “faith, family & freedom” during the game.

Culture Clash and Impact

Bad Bunny’s selection is the latest example of Latino artists facing heated cultural debates at high-profile U.S. sports events. The controversy echoes past reactions to performances from artists like Jose Feliciano, Jennifer Lopez, and Shakira. These moments highlight ongoing conversations about American identity, representation, and inclusion.

Despite the rancor, Bad Bunny’s star continues to rise. Almost immediately after the announcement, his music streams and social engagement surged in the U.S., with fans joking that everyone needs to brush up on their Spanish before halftime. Bad Bunny himself responded with humor and pride, saying, “What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown…This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL”.

Billboard Honor and Ongoing Influence

Bad Bunny will also be honored as Billboard’s Top Latin Artist of the 21st Century at the 2025 Billboard Latin Music Awards in Miami. This recognition celebrates his historic success on the Billboard charts, groundbreaking achievements in fashion and film, and his social influence across generations.

With record-breaking tours, innovative collaborations, and fashion statements, Bad Bunny is not only changing the soundscape—he’s reshaping pop culture’s boundaries.billboard+2​

Conclusion

The storm around Bad Bunny’s Super Bowl halftime show is more than a musical controversy. It’s a landmark in the ongoing story of Latino artists claiming their space in American culture, and a reflection of the tensions—and triumphs—of representation in 2025. Whether you’re learning Spanish for halftime or tuning in for the debate, one thing is clear: Bad Bunny’s moment is making history.