If you’ve ever dreamed of starting your own business, but you’re afraid it won’t be seen by potential customers and clients, this post is for you. There are plenty of ways to promote yourself and grow your business without spending a ton of money. Here are four tips that will help get the word out about what you do:
Start a Podcast
Podcasts are a great way to connect with your audience, build trust, and showcase your expertise.
How do podcasts help your business?
They allow you to build a relationship with your customers by being more accessible than other forms of media.
Podcasts also help showcase how you can help others solve problems or achieve their goals.
Start Doing YouTube Shorts
Podcasts are a great way to connect with your audience, build trust, and showcase your expertise.
YouTube is a great platform for businesses to engage with their customers. With over 1 billion users, it’s the second most popular search engine, and the most popular video platform in the world. It’s also the second largest social media platform after Facebook–a place where people spend four hours each day on average.
If you want to get your business seen by more people and build an audience that you can then talk with about your products and services, then YouTube shorts are where it’s at!
Network Like Crazy and Start Hosting Events
Networking is a key to success. Whether you are trying to get a job, make a sale, or find new customers for your business, networking is the way to go. The best thing about networking is that it’s free and anyone can do it.
Network With You Know
This one seems obvious but plenty of people overlook it or don’t take advantage of it as much as they could.
Start by making sure you have a contact list that includes everyone who might be able to help in some way—people at work (especially ones who work in HR), friends and family members, past coworkers/employees/bosses/clients if possible—and keep those contacts updated regularly so they’re always ready when the time comes!
Network With People You Don’t Know
Don’t be afraid of approaching random people on LinkedIn or Twitter! The key here is just not being creepy about it; try messaging them first instead of sending unsolicited messages asking if they’d like coffee sometime because who would want coffee from someone who just sent them an unsolicited message asking if they’d like coffee sometime?
Be warm and friendly but also respectful of their boundaries; no pressure! Just say something like “Hey there! I saw your profile on LinkedIn and thought we might have some similar interests based on what I read there; do you mind telling me more about what brings you joy?”
If this person doesn’t respond then respect their decision not too (but still add them).
Be Consistent
Consistency is the key to success. If you want your business to be seen, it’s imperative that you are consistent across all channels.
With the rise of social media, it’s easy to get carried away with posting too much content and not knowing what came from where. This will dilute your message and confuse customers as to who you are as a brand.
Consistent messaging means having a clear brand message that stays the same across all platforms. It also means using language that sounds like the same voice when speaking about products or services, whether it be on Facebook or Instagram or even in an email newsletter sent out weekly by email marketing software such as Mailchimp (which we’ll talk more about later).
It’s also important to keep with tone and not switch between informal language like slang when talking about products/services while using formal language when addressing potential customers because this can come off as inconsistent with each other which ultimately hurts how people perceive your company overall!
Have Fun and Be Sincere in Your Efforts
You may have heard it before, but there’s a reason that saying keeps coming up: it’s true. If you find yourself getting burnt out or tired of doing business, take a break and reevaluate what you’re doing or how you’re doing it. You need to be having fun with this in order for your business to thrive!
Be Consistent in What You Do Everyday
If there is one thing that will set apart an established company from a startup company, it’s consistency–in their brand image, in their products/services and even just with the way they interact with people online (social media platforms such as Facebook).
The more consistent someone is about these things over time – even if those changes are slight improvements – the more likely they are going to succeed than fail at whatever their goals may be (and vice versa).
Basically…
It’s time to stop waiting for someone else to do something for you. If you want your business or brand to be seen and heard, then do it yourself. You have the power at your fingertips! All you need is a little creativity, some research, and the willingness to put in some elbow grease.
